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A Comprehensive Classified Marketing Bibliography
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Book Synopsis A Comprehensive Classified Marketing Bibliography: Government publications, university research monographs, and articles in professional journals, published from 1950 through 1962 by :
Download or read book A Comprehensive Classified Marketing Bibliography: Government publications, university research monographs, and articles in professional journals, published from 1950 through 1962 written by and published by . This book was released on 1963 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Comprehensive Classified Marketing Bibliography by :
Download or read book A Comprehensive Classified Marketing Bibliography written by and published by . This book was released on 1951 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Comprehensive Classified Marketing Bibliography: Government publications, university research monographs, and articles in professional journals published through 1949 by :
Download or read book A Comprehensive Classified Marketing Bibliography: Government publications, university research monographs, and articles in professional journals published through 1949 written by and published by . This book was released on 1951 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sources of Business Information by : Edwin Truman Coman
Download or read book Sources of Business Information written by Edwin Truman Coman and published by Univ of California Press. This book was released on 1970 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Comprehensive Classified Marketing Bibliography by : David Allen Revzan
Download or read book A Comprehensive Classified Marketing Bibliography written by David Allen Revzan and published by . This book was released on 1963 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Bibliography of Food and Agricultural Marketing by : Food and Agriculture Organization of the United Nations
Download or read book Bibliography of Food and Agricultural Marketing written by Food and Agriculture Organization of the United Nations and published by . This book was released on 1965 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Measuring Markets by : United States. Office of Marketing and Services
Download or read book Measuring Markets written by United States. Office of Marketing and Services and published by . This book was released on 1966 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Comprehensive Classified Marketing Bibliography: Books published, 1950-1962 by :
Download or read book A Comprehensive Classified Marketing Bibliography: Books published, 1950-1962 written by and published by . This book was released on 1963 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Monthly Checklist of State Publications by : Library of Congress. Exchange and Gift Division
Download or read book Monthly Checklist of State Publications written by Library of Congress. Exchange and Gift Division and published by . This book was released on 1965 with total page 922 pages. Available in PDF, EPUB and Kindle. Book excerpt: June and Dec. issues contain listings of periodicals.
Book Synopsis A Twenty-First Century Guide to Aldersonian Marketing Thought by : Ben Wooliscroft
Download or read book A Twenty-First Century Guide to Aldersonian Marketing Thought written by Ben Wooliscroft and published by Springer Science & Business Media. This book was released on 2006-02-23 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.
Book Synopsis Bliss Bibliographic Classification by : J. Mills
Download or read book Bliss Bibliographic Classification written by J. Mills and published by Elsevier. This book was released on 2016-06-06 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bliss Bibliographic Classification, Second Edition is an outline composed of thorough and detailed analysis of the vocabulary of economics and management. The book is divided into two chapters. Chapter 1 includes concepts related to the subject, such as the schools of thought in economics, economic history and processes, supply and demand, the price and market system, and economic resources. Chapter 2, on the other hand, is an outline of different concepts related to management, such as the management of economic enterprises, management processes and functions, and management techniques. The text is recommended for economists and financial analysts, especially those who are making studies and are in need of a reference material.
Book Synopsis Sources of Business Information by : Edwin T. Coman Jr.
Download or read book Sources of Business Information written by Edwin T. Coman Jr. and published by Univ of California Press. This book was released on 2023-04-28 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1964.
Book Synopsis Racism in the United States by : Meyer Weinberg
Download or read book Racism in the United States written by Meyer Weinberg and published by Bloomsbury Publishing USA. This book was released on 1990-05-21 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume represents the most comprehensive book-length bibliography on the subject of racism available in the United States. Compiler Meyer Weinberg has surveyed a wide-ranging group of material and classified it under 87 subject headings, drawing on articles, books, congressional hearings and reports, theses and dissertations, research reports, and investigative journalism. Historical references cover the long history of racism, while the heightened awareness and activity of the recent past is also addressed in detail. In addition to works that fit the narrow definition of racism as a mode of oppression or group denial of rights based on color, Weinberg includes references dealing with sexism, antisemitism, economic exploitation, and similar forms of dehumanization. References are grouped under a series of subject headings that include Civil Rights, Desegregation, Housing, Socialism and Racism, Unemployment, and Violence against Minorities. Items which do not have self-explanatory titles are annotated, and virtually every section is thoroughly cross-referenced. Also included is one section of carefully selected references on racism in countries other than the United States. Unlike the remainder of the book, this section is not comprehensive, but rather provides an opportunity to view racism comparatively. The volume concludes with an author index. This work will be a significant addition to both academic and public libraries, as well as an important resource for courses in racism, sociology, and black history.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Marketing Research by : Daniel Nunan
Download or read book Marketing Research written by Daniel Nunan and published by Pearson UK. This book was released on 2020 with total page 1658 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career. Marketing research is a huge and growing industry at the forefront of innovation in many sectors of the economy. However, few industries can have been presented with as many challenges and opportunities as those faced by marketing research due to the growing amounts of data generated by modern technology. Founded upon the enormously successful US edition, and building upon the previous five European editions, the sixth edition of this book seeks to maintain its position as the leading marketing research text, focused on the key challenges facing marketing research in a European context. As with previous editions, this aims to be comprehensive, authoritative and applied. As a result, the book covers all the topics in previous editions while including updates that reflect the changes and challenges that have impacted the marketing research sector since the fifth edition was published. This includes the ever shifting impact of new technologies, the growth of 'insight' and the shifting role of research ethics, for example, through considering the impact of GDPR. This edition has been significantly updated, with new content, updated cases studies and a major focus on the issues and methods generated by new technologies"--
Book Synopsis Measuring Markets by : United States. Business and Defense Services Administration
Download or read book Measuring Markets written by United States. Business and Defense Services Administration and published by . This book was released on 1966 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Comprehensive Classified Marketing Bibliography: Books published through 1949 by : David Allen Revzan
Download or read book A Comprehensive Classified Marketing Bibliography: Books published through 1949 written by David Allen Revzan and published by . This book was released on 1951 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
