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Author : William Russell Stewart
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.:/5 (471 download)
Download or read book A Comparative Analysis of Multinational Marketing Strategies written by William Russell Stewart and published by . This book was released on 1972 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frank Bradley
Publisher :
ISBN 13 : 9780133178920
Total Pages : 584 pages
Book Rating : 4.1/5 (789 download)
Download or read book International Marketing Strategy written by Frank Bradley and published by . This book was released on 1991 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: International marketing strategies are examined, from an analysis of political, social, business and competitive environments, to the the development of strategies to enter international markets. The author assesses how to select international markets, customers and how to develop products. He explains how to develop marketing programmes for businesses in consumer products, industrial products and service industries. The book incorporates teaching and learning aids, case studies, end-of-chapter discussion questions and references.
Author : Wanno Fongsuwan
Publisher :
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.:/5 (91 download)
Download or read book International Marketing Strategies and Marketing Information Systems of Multinational Companies written by Wanno Fongsuwan and published by . This book was released on 1999 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Valea Adams
Publisher : GRIN Verlag
ISBN 13 : 3668373930
Total Pages : 23 pages
Book Rating : 4.6/5 (683 download)
Download or read book Global vs. Local Marketing. An Analysis of the Usefulness for Global Companies written by Valea Adams and published by GRIN Verlag. This book was released on 2017-01-04 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, The FOM University of Applied Sciences, Hamburg, language: English, abstract: This seminar paper evaluates the dimensions of standardized global marketing and local marketing for global companies by starting with a short insight into globalization and global firms in general, followed by an illustration of the global-local dilemma, that forces a decision on the choice between selling the same product across all boundaries and the implementation of local marketing strategies in order to respond to regional differences. The term paper continues with an explanation of local and standardized global marketing, exemplified by the global players McDonald’s and Apple and concludes with a comparison of both approaches. The debate on standardization and adaptation in marketing has sparked a debate for decades. Dating back to Levitt, who is one of the leading advocates of the standardization approach in marketing, many other researchers followed Levitt’s argument about the homogenization of consumer markets. However, critics of this thesis argue, that just a just a few products can be easily standardized in a global manner. Kotler argues that national marketing can’t be simply extended to an international level as consumer behavior significantly varies depending on the country. Today, virtually every major company is forced to compete in the global market. And global marketers need to navigate through diverse cultures that go along with unpredicted rules and differences. Companies that are taking their business global and aim to successfully sell their products and services in foreign markets face many challenges. The most challenging decision in this progress is the degree of standardization or adaptation in the firm’s operations. Many companies have understood the importance of global activities.
Author : Nicolas G. Papadopoulos
Publisher : Psychology Press
ISBN 13 : 9781560242369
Total Pages : 510 pages
Book Rating : 4.2/5 (423 download)
Download or read book Product-country Images written by Nicolas G. Papadopoulos and published by Psychology Press. This book was released on 1993 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first-ever book about product and country images. It goes considerably beyond what was known until now about these images on buyer behavior and international market strategy. Thousands of companies use country identifiers as part of their international marketing strategy and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers’and buyers’decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. National stereotyping and consumer biases in favor or against countries, based on image, have been known for some time to influence their marketplace decisions. Businesspeople who want to learn how to use country identifiers effectively, when to use them and when to avoid them, and how country images affect the behavior of consumers in their target markets will want to read this book cover to cover. Product-Country Images discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. It is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic. Written by the world's preeminent researchers in the field from both academic and business sectors--a total of twenty-nine researchers from eleven countries--Product-Country Images presents the work of some of the best minds in the area--Johansson, Morello, Nebenzahl and Jaffe, Crawford and Lumpkin, Yaprak, Liefeld, and Wall, and the editors, Papadopoulos and Heslop, who have also authored some of its chapters. The chapters cover areas related to the main theme from both theoretical and practical perspectives and address questions of international marketing strategy, public policy, and research methodology. The subject is treated at a level suitable for business executives, public policymakers, academic researchers, and university students. Generally, the influence of product country images is so pervasive that this will be an indispensable reference and guidebook to anyone interested in understanding better, and/or enhancing the effectiveness of, international consumer behavior, international marketing, and international marketing strategy. Academic researchers specializing in country-product images, international marketing, and other fields, such as decisionmaking, cultural anthropology, international behavior, and perhaps most importantly, social psychology for international relations, will find readily applicable information and new directions for further research. International business marketing practitioners and public policymakers will find the practical information on the role and importance of country image in attracting foreign investment, promoting a nation's exports, protecting domestic markets from imports, and capitalizing on major international events for promoting national image immediately useful in formulating strategies and policies. International marketing/business students will be better prepared for a competitive world from being exposed to this field of knowledge and its implications which are relevant to many subdisciplines. The made-in notion is a matter of tremendous importance in international marketing strategy, public policymaking, and research. With this in mind, editors Papadopoulos and Heslop take special care to achieve a blend of practice and theory and of the strategic, policy, and research perspectives. As such, Product-Country Images is divided into five main sections so that readers will be able to find the information they need: In the first section, the chapters that introduce the subject, provide an overview of the field,
Author : John Shaw
Publisher : Routledge
ISBN 13 : 1134386370
Total Pages : 619 pages
Book Rating : 4.1/5 (343 download)
Download or read book International Marketing written by John Shaw and published by Routledge. This book was released on 2008-01-28 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.
Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1317955862
Total Pages : 250 pages
Book Rating : 4.3/5 (179 download)
Download or read book Strategic Global Marketing written by Erdener Kaynak and published by Routledge. This book was released on 2021-08-29 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to select appropriate strategic tools and measure the competitiveness of international firms! This essential text addresses important strategic marketing issues and questions in a unique and insightful way. Strategic Global Marketing: Issues and Trends takes on the standardization vs. adaptation issue and will familiarize you with important topics, including customer value measurement in highly competitive industries; factors influencing export attitudes; qualities necessary for successful international business conduct; distribution channels behavior and regional differences in the way these channels function; and more! Handy charts, tables, and figures make the information easy to access and understand. In Strategic Global Marketing: Issues and Trends, authors from Israel, the United States, India, Hong Kong, and New Zealand examine the usefulness of comparative studies of dominant cultural values in successful international strategy development as well as other specific facets of international marketing strategy, such as: technometricsa benchmarked approach to compare competing brands on a set of attributes the attitudes of Taiwanese executives regarding exporting and international conduct the cultural values that must be taken into account to produce effective print advertisements in the United States and India the marketing roles and functions undertaken by Chinese wholesalersand the functions they are still reluctant to perform a meta-analysis-tested model of the relationship between export performance and the degree of standardization of international marketing strategy used by the exporter the effectiveness of policies put in place by leaders of United States cities in their efforts to promote exports
Author : Zuohao Hu
Publisher : Routledge
ISBN 13 : 1317205936
Total Pages : 222 pages
Book Rating : 4.3/5 (172 download)
Download or read book Research Frontiers on the International Marketing Strategies of Chinese Brands written by Zuohao Hu and published by Routledge. This book was released on 2016-08-05 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.
Author : Erdener Kaynak
Publisher : Greenwood
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.3/5 (91 download)
Download or read book Comparative Marketing Systems written by Erdener Kaynak and published by Greenwood. This book was released on 1984 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hacioglu, Umit
Publisher : IGI Global
ISBN 13 : 1799811271
Total Pages : 775 pages
Book Rating : 4.7/5 (998 download)
Download or read book Handbook of Research on Strategic Fit and Design in Business Ecosystems written by Hacioglu, Umit and published by IGI Global. This book was released on 2019-08-30 with total page 775 pages. Available in PDF, EPUB and Kindle. Book excerpt: With advancing information technology, businesses must adapt to more efficient structures that utilize the latest in robotics and machine learning capabilities in order to create optimal human-robot cooperation. However, there are vital rising concerns regarding the possible consequences of deploying artificial intelligence, sophisticated robotic technologies, automated vehicles, self-managing supply modes, and blockchain economies on business performance and culture, including how to sustain a supportive business culture and to what extent a strategic fit between human-robot collaboration in a business ecosystem can be created. The Handbook of Research on Strategic Fit and Design in Business Ecosystems is a collection of innovative research that builds a futuristic view of evolving business ecosystems and a deeper understanding of business transformation processes in the new digital business era. Featuring research on topics such as cultural hybridization, Industry 4.0, and cybersecurity, this book is ideally designed for entrepreneurs, executives, managers, corporate strategists, economists, IT specialists, IT consultants, engineers, students, researchers, and academicians seeking to improve their understanding of future competitive business practices with the adoption of robotic and information technologies.
Author : Giovanna Pegan
Publisher : Springer Nature
ISBN 13 : 3030335887
Total Pages : 195 pages
Book Rating : 4.0/5 (33 download)
Download or read book International Marketing Strategy written by Giovanna Pegan and published by Springer Nature. This book was released on 2019-11-26 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers’ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.
Author : Mario Glowik
Publisher : Walter de Gruyter
ISBN 13 : 3486709224
Total Pages : 340 pages
Book Rating : 4.4/5 (867 download)
Download or read book International Marketing Management written by Mario Glowik and published by Walter de Gruyter. This book was released on 2012-09-18 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, against the background of integrated global trade patterns, the complexity of international marketing and management has increased enormously. Accordingly, the momentum of business opportunities and challenges has accelerated, and a firm has to continuously evaluate its market environment in order to make adjustments that reflect the firm’s individual strengths and weaknesses. This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm’s overall management activities. True understanding of the customer requires efficient marketing research about the firm’s international business environment. As discussed in the first chapters of the book, the firm’s business success depends in part on its ethical standards; thus awareness of its environmental and social responsibility is required. The following chapters concentrate on various aspects of culturally biased customer behavior and how the firm ensures sensitivity when planning and selecting its marketing strategies. The most efficient techniques of international market segmentation, targeting, and strategic competitive positioning are introduced. Furthermore, concepts of consumer loyalty programs and their implementation in diversified international markets are presented. An important part is dedicated to describing suitable mixes of marketing policies for firms operating in culturally heterogeneous international markets. Finally, forecasting changes in consumer behavior as a tool of planning international marketing activities is taken into consideration. Marketing control mechanisms that seek to increase efficiency of selected marketing activities further contribute to the valuable insights of this publication. Overall, the authors' intention is to combine the newest theoretical concepts with pragmatic decisions made by firms. The book is particularly suitable for undergraduate and graduate students taking courses in international marketing, strategic and cultural management. Executives and practitioners involved in business can take fundamental and updated knowledge from this publication, which hopefully will improve their competitive positions against their rivals in the global arena.
Author : Debra Dunn Maddox
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (299 download)
Download or read book Successful Global Marketing Strategies in Business written by Debra Dunn Maddox and published by . This book was released on 1990 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Prof Graham Hooley
Publisher : Pearson UK
ISBN 13 : 129227655X
Total Pages : 1031 pages
Book Rating : 4.2/5 (922 download)
Download or read book Marketing Strategy and Competitive Positioning, 7th Edition written by Prof Graham Hooley and published by Pearson UK. This book was released on 2020-01-09 with total page 1031 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
Author : Norton Paley
Publisher : CRC Press
ISBN 13 : 9781574442342
Total Pages : 450 pages
Book Rating : 4.4/5 (423 download)
Download or read book The Manager's Guide to Competitive Marketing Strategies, Second Edition written by Norton Paley and published by CRC Press. This book was released on 1999-04-30 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories. Features ·
Author : P. K. Vasudeva
Publisher : Excel Books India
ISBN 13 : 9788174464958
Total Pages : 656 pages
Book Rating : 4.4/5 (649 download)
Download or read book International Marketing written by P. K. Vasudeva and published by Excel Books India. This book was released on 2006 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the onset of globalisation, International Marketing has become an important subject among students pursuing MBA in International Marketing and International Trade as also among professionals who study and undertake research projects in the areas such as Foreign Direct Investment, Free Trade Area , World Trade Organisation, UNCTAD and the like. The third edition focuses on global economy and its transmission to India. The global economic condition is perhaps at its best since the World War-II, mainly because of the upward trend in international relations, and aggressive bilateral, multi-lateral as well as regional treaties concerning trade and economy among various countries throughout the globe. An updated table of contents reflects the latest research findings and practices up to the year 2005. The latest edition offers new chapters on Competitive Analysis, Competitive Strategies, Technical Environment, Globalisation, International Retail Management and the World Trade Organisation (WTO) covering right up to Hong Kong Ministerial 2005. Additionally, some assorted current topics such as Performance of Foreign Trade Policy 2004-09, Export Taxes, Composition of Trade, Direction of Trade, Foreign Direct Investment, External Commercial Borrowings, Non-residential Deposits and Exchange Rate Movements have been given due place in the book. Each chapter concludes with a summary, a list of questions and case studies for ready reference. The bibliography is exhaustive including Internet references for further studies. A must read book for MBA, International Marketing and International Trade students and researchers.
Author : Warren J. Keegan
Publisher :
ISBN 13 :
Total Pages : 808 pages
Book Rating : 4.:/5 (318 download)
Download or read book Global Marketing Management written by Warren J. Keegan and published by . This book was released on 1989 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt: This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing.
