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Author : Canadian Institute (1985- )
Publisher :
ISBN 13 : 9781553981268
Total Pages : pages
Book Rating : 4.9/5 (812 download)
Download or read book 9th Annual Conference : Advertising & Marketing Law written by Canadian Institute (1985- ) and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Insight Information Inc
Publisher :
ISBN 13 : 9781552643280
Total Pages : 649 pages
Book Rating : 4.6/5 (432 download)
Download or read book Advertising and Marketing Law written by Insight Information Inc and published by . This book was released on 2002 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rebecca Tushnet
Publisher : Independently Published
ISBN 13 : 9781790833627
Total Pages : 412 pages
Book Rating : 4.8/5 (336 download)
Download or read book Advertising & Marketing Law written by Rebecca Tushnet and published by Independently Published. This book was released on 2019-01-02 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a casebook on advertising and marketing law. Due to the length of the book, we have broken the book into 2 volumes. This is the order page for Volume 2. The book's table of contents: Volume 1PrefaceChapter 1: OverviewChapter 2: What is an Advertisement?Chapter 3: False Advertising OverviewChapter 4: DeceptionChapter 5: Omissions and DisclosuresChapter 6: Special Topics in Competitor LawsuitsChapter 7: Consumer Class ActionsChapter 8: False Advertising Practice and RemediesVolume 2Chapter 9: Other Business TortsChapter 10: CopyrightsChapter 11: Brand Protection and UsageChapter 12: Competitive RestrictionsChapter 13: Featuring People in AdsChapter 14: PrivacyChapter 15: PromotionsChapter 16: The Advertising Industry Ecosystem-Intermediaries and Their RegulationChapter 17: Case Studies in Food and DrugsWhile we've done our best to make the hard copy version of the book useful to you, the hard copy is missing some key features, such as an index and color images. Therefore, if you would like a PDF version of the book to complement your hard copy version, just email a copy of your purchase receipt for the hard copy to Professor Goldman ([email protected]) and he will email you a PDF at no extra cost.
Author : Seattle University. School of Law. Continuing Legal Education
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (65 download)
Download or read book The 2nd Annual Advertising Law Conference written by Seattle University. School of Law. Continuing Legal Education and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Insight Information Co
Publisher :
ISBN 13 : 9781552643846
Total Pages : 622 pages
Book Rating : 4.6/5 (438 download)
Download or read book Advertising and Marketing Law written by Insight Information Co and published by . This book was released on 2003 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dean K. Fueroghne
Publisher : Rowman & Littlefield
ISBN 13 : 1442244895
Total Pages : 398 pages
Book Rating : 4.4/5 (422 download)
Download or read book Law & Advertising written by Dean K. Fueroghne and published by Rowman & Littlefield. This book was released on 2017-03-01 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.
Author : Ardi Kolah
Publisher : Routledge
ISBN 13 : 1136405364
Total Pages : 441 pages
Book Rating : 4.1/5 (364 download)
Download or read book Essential Law for Marketers written by Ardi Kolah and published by Routledge. This book was released on 2012-06-25 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner. Each chapter in the book offers, in simple English, full analysis of the law on each subject, and illuminates it with numerous examples and cases taken from current industry practice. It also offers helpful tips and suggestions for 'keeping it legal' without losing sight of the overall commercial objectives. Uniquely written from the practitioner's point of view, the text is structured to offer a complete and accessible picture of how the law can impinge on the job: * 'Point of law' offers clear legal definitions or shows the generic application of a legal point in a real life context * 'Law in action' outlines actual legal cases and their outcomes, with full referencing for the case available on the companion site * 'Insight' offers background information, providing a broader practical or commercial context for a legal topic * 'Checklist' at end of each chapter itemises the key issues to bear in mind Essential Law for Marketers covers all the key issues facing those working in the media. From making claims and statements, copyright, defamation, promotion and advertising, through to lobbying, cybermarketing and ambush marketing, it is an invaluable reference guide for anyone working within the sector. It also functions as an excellent learning resource for all marketing students who need to appreciate the legal implications of industry practice.
Author : Canadian Institute (1985- )
Publisher :
ISBN 13 : 9781551834832
Total Pages : pages
Book Rating : 4.8/5 (348 download)
Download or read book The Fourth Annual Advertising and Marketing Law Conference written by Canadian Institute (1985- ) and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eric Goldman
Publisher :
ISBN 13 : 9781540616883
Total Pages : 662 pages
Book Rating : 4.6/5 (168 download)
Download or read book Advertising and Marketing Law: Cases and Materials, 3d Ed written by Eric Goldman and published by . This book was released on 2016-11-30 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a casebook on advertising and marketing law. Due to the length of the book (1,400 pages in total), we have broken the book into 2 volumes. This is the order page for Volume 2. You can find the order page for Volume 1 at https://www.createspace.com/6744588. The book's table of contents: Volume 1 Preface Chapter 1: Overview Chapter 2: What is an Advertisement? Chapter 3: False Advertising Overview Chapter 4: Deception Chapter 5: Omissions and Disclosures Chapter 6: Special Topics in Competitor Lawsuits Chapter 7: Consumer Class Actions Chapter 8: False Advertising Practice and Remedies Chapter 9: Other Business Torts Volume 2 Chapter 10: Copyrights Chapter 11: Brand Protection and Usage Chapter 12: Competitive Restrictions Chapter 13: Featuring People in Ads Chapter 14: Privacy Chapter 15: Promotions Chapter 16: The Advertising Industry Ecosystem-Intermediaries and Their Regulation Chapter 17: Case Studies While we've done our best to make the hard copy version of the book useful to you, the hard copy is missing some key features, such as an index and color images. Therefore, if you would like a PDF version of the book to complement your hard copy version, just email a copy of your purchase receipt for the hard copy to Professor Goldman ([email protected]) and he will email you a PDF at no extra cost.
Author : Rebecca Tushnet
Publisher :
ISBN 13 :
Total Pages : 814 pages
Book Rating : 4.6/5 (714 download)
Download or read book Advertising & Marketing Law written by Rebecca Tushnet and published by . This book was released on 2020-08 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a casebook on advertising and marketing law. While we've done our best to make the hard copy version of the book useful to you, the hard copy is missing some key features, such as an index and color images. Therefore, if you would like a PDF version of the book to complement your hard copy version, just email a copy of your purchase receipt for the hard copy to Professor Goldman ([email protected]) and he will email you a PDF at no extra cost.
Author : Taliscourt Ltd
Publisher :
ISBN 13 : 9780907059011
Total Pages : pages
Book Rating : 4.0/5 (59 download)
Download or read book Common Market Law written by Taliscourt Ltd and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Canadian Institute (1985- )
Publisher :
ISBN 13 : 9781553984726
Total Pages : pages
Book Rating : 4.9/5 (847 download)
Download or read book 11th Annual Advertising & Marketing Law written by Canadian Institute (1985- ) and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eric Goldman
Publisher :
ISBN 13 : 9781502392534
Total Pages : 674 pages
Book Rating : 4.3/5 (925 download)
Download or read book Advertising and Marketing Law: Cases and Materials written by Eric Goldman and published by . This book was released on 2014-08-15 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a casebook on advertising and marketing law. Due to the length of the book (1,400 pages in total), we have broken the book into 2 volumes. This is the order page for Volume 2. You can find the order page for Volume 1 at https://www.createspace.com/4953960.The book's table of contents: Volume 1 Preface Chapter 1: Overview Chapter 2: What is an Advertisement? Chapter 3: False Advertising Overview Chapter 4: Deception Chapter 5: Omissions and Disclosures Chapter 6: Special Topics in Competitor Lawsuits Chapter 7: Consumer Class Actions Chapter 8: False Advertising Practice and Remedies Chapter 9: Other Business Torts Volume 2 Chapter 10: Copyrights Chapter 11: Brand Protection and Usage Chapter 12: Competitive Restrictions Chapter 13: Featuring People in Ads Chapter 14: Privacy Chapter 15: Promotions Chapter 16: The Advertising Industry Ecosystem-Intermediaries and Their Regulation Chapter 17: Case Studies While we've done our best to make the hard copy version of the book useful to you, the hard copy is missing some key features, such as an index and color images. Therefore, if you would like a PDF version of the book to complement your hard copy version, just email a copy of your purchase receipt for the hard copy to Professor Goldman ([email protected]) and he will email you a PDF at no extra cost.
Author : David H. Bernstein
Publisher : Law Journal Seminars Press
ISBN 13 : 9781588521729
Total Pages : pages
Book Rating : 4.5/5 (217 download)
Download or read book The Law of Advertising, Marketing and Promotions written by David H. Bernstein and published by Law Journal Seminars Press. This book was released on 2017-10-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Law of Advertising, Marketing and Promotions explains the complex and evolving legislative, regulatory, court-based, and self-regulatory rules governing advertising content and practices.
Author : James E. Turner
Publisher :
ISBN 13 : 9781556950094
Total Pages : pages
Book Rating : 4.9/5 (5 download)
Download or read book Federal Advertising and Marketing Law Guide written by James E. Turner and published by . This book was released on 1980 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kelsey Joyce
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (798 download)
Download or read book Advertising and Marketing Law written by Kelsey Joyce and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 278 pages
Book Rating : 4.:/5 (421 download)
Download or read book Advertising and the Law written by and published by . This book was released on 1980 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:
