77 Best Practices in Negotiation

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Author :
Publisher : Gildan Media LLC aka G&D Media
ISBN 13 : 172252295X
Total Pages : 114 pages
Book Rating : 4.7/5 (225 download)

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Book Synopsis 77 Best Practices in Negotiation by : Dr. Gary S. Goodman

Download or read book 77 Best Practices in Negotiation written by Dr. Gary S. Goodman and published by Gildan Media LLC aka G&D Media. This book was released on 2020-03-10 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: DR. GARY S. GOODMAN is the best-selling author of more than twentyfive books and thousands of articles. He is also creator of the applauded training program, “Best Practices in Negotiation,” offered at U.C. Berkeley and UCLA Extension, as well as at organizations worldwide. As an attorney, Fortune 1000 management consultant, and celebrated speaker and lecturer, Dr. Goodman has personally negotiated more than a thousand contracts for his companies and for his clients. Drawing from the best-published sources and his own ample experiences, Dr. Goodman shares tips and techniques for negotiating everyday transactions as well as mega-deals. You will discover: The six-step Anatomy of a Negotiation Transaction, a guide from the inception to the execution of an agreement How to avoid common pitfalls and dirty tricks when negotiating How not to give away the store The 3 “T”s in any negotiation: Text, Tone, and Timing When you should grab their first offer The secret to detecting 3 types of liars How to read your counterpart’s pain threshold The best way to counter dirty tricks No Job Offer? Negotiate Reconsideration! How to negotiate Less Job Stress! Five traps to avoid in preparing for a negotiation Unique and counter-intuitive advice to finding better bargains on cars and housing There is a lot of room for creativity in negotiating, but few folks pay attention to the possibilities. You need LOTS of tools, techniques, strategies, ploys, feints, and bluffs in order to come out on top. That’s why expert negotiator Dr. Gary Goodman has provided you with no fewer than 77 Best Practices!

The Negotiation Book

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119155517
Total Pages : 232 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis The Negotiation Book by : Steve Gates

Download or read book The Negotiation Book written by Steve Gates and published by John Wiley & Sons. This book was released on 2015-10-08 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner! - CMI Management Book of the Year 2017 – Practical Manager category Master the art of negotiation and gain the competitive advantage Now revised and updated, the second edition of The Negotiation Book will teach you about one of the most important skills in business. We all have to negotiate at some point; whether in the office or at home and good negotiation skills can have a profound effect on our lives – both financially and personally. No other skill will give you a better chance of optimizing your success and your organization's success. Every time you negotiate, you are looking for an increased advantage. This book delivers it, whilst ensuring the other party also comes away feeling good about the deal. Nothing will put you in a stronger position to build capacity, build negotiation strategies and facilitate negotiations through to successful conclusions. The Negotiation Book: Explains the importance of planning, dynamics and strategies Will help you understand the psychology, tactics and behaviours of negotiation Teaches you how to conduct successful win-win negotiations Gives you the competitive advantage

Negotiation Excellence: Successful Deal Making (2nd Edition)

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Author :
Publisher : World Scientific
ISBN 13 : 9814556963
Total Pages : 534 pages
Book Rating : 4.8/5 (145 download)

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Book Synopsis Negotiation Excellence: Successful Deal Making (2nd Edition) by : Michael Benoliel

Download or read book Negotiation Excellence: Successful Deal Making (2nd Edition) written by Michael Benoliel and published by World Scientific. This book was released on 2014-09-16 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: Negotiation Excellence: Successful Deal Making is written by leading negotiation experts from top-rated universities in the US and in Asia and its objective is to introduce readers to the theory and best practices of effective negotiation. The book includes chapters ranging from: preparing and planning for successful negotiations; building relationships and establishing trust between negotiators; negotiating creatively to create mutual value and win-win situations; understanding and dealing with negotiators from different cultures; to managing ethical dilemmas.In addition to emphasizing the link between theory and practice, the book includes deal examples such as: Renault-Nissan alliance; mega-merger between Arcelor and Mittal Steel; Kraft Foods' acquisition of Cadbury PLC, Walt Disney Company's negotiation with the Hong Kong government; and Komatsu, a Japanese firm's negotiation with Dresser, an American firm.Following the success of the first edition, the second edition re-emphasizes the spirit of linking theory to practice with two new chapters on emotions in negotiation and the Indian negotiation style.

Smart Negotiating

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Author :
Publisher : Simon and Schuster
ISBN 13 : 0671869213
Total Pages : 260 pages
Book Rating : 4.6/5 (718 download)

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Book Synopsis Smart Negotiating by : James C. Freund

Download or read book Smart Negotiating written by James C. Freund and published by Simon and Schuster. This book was released on 1993-06-08 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The four vital steps for successful negotiation--explained with wit and clarity by a master negotiator. Using examples from his own broad range of negotiating experiences, Freund presents a "game-plan" approach to negotiating--a technique far more successful than hardball competition or win-win cooperation.

Negotiating at the United Nations

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Author :
Publisher : Routledge
ISBN 13 : 042995672X
Total Pages : 177 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Negotiating at the United Nations by : Rebecca W. Gaudiosi

Download or read book Negotiating at the United Nations written by Rebecca W. Gaudiosi and published by Routledge. This book was released on 2019-03-28 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive practitioner's guide to negotiating at the United Nations. Although much of the content can be applied broadly, the guide focuses on navigating multilateral negotiations at the UN. The book is a tool to help new UN negotiators, explaining basic negotiation concepts and offering insight into the complexities of the UN system. It also offers a playbook for cooperation for negotiators at any level, exploring the dynamics of relationships and alliances, the art of chairing a negotiation, and the importance of balancing the power asymmetries present in any multilateral discussion. The book proposes improvements to the UN negotiation process and looks at the impact of information technologies on negotiation dynamics; it also shares stories from women UN delegates, illustrating what it means to be a female negotiator at the UN. This book is an exploration of the power of the individual in any negotiation, and of the responsibility all negotiators have in wielding that power to speak for a better world. This book will be of much interest to students of diplomacy, global governance, foreign policy, and International Relations, as well as practitioners and policymakers.

HBR's 10 Must Reads on Negotiation (with bonus article "15 Rules for Negotiating a Job Offer" by Deepak Malhotra)

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1633697762
Total Pages : 189 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis HBR's 10 Must Reads on Negotiation (with bonus article "15 Rules for Negotiating a Job Offer" by Deepak Malhotra) by : Harvard Business Review

Download or read book HBR's 10 Must Reads on Negotiation (with bonus article "15 Rules for Negotiating a Job Offer" by Deepak Malhotra) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2019-04-30 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to be a better negotiator--and achieve the outcomes you want. If you read nothing else on how to negotiate successfully, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you avoid common mistakes, find hidden opportunities, and win the best deals possible. This book will inspire you to: Control the negotiation before you enter the room Persuade others to do what you want--for their own reasons Manage emotions on both sides of the table Understand the rules of negotiating across cultures Set the stage for a healthy relationship long after the ink has dried Identify what you can live with and when to walk away This collection of articles includes: "Six Habits of Merely Effective Negotiators" by James K. Sebenius; "Control the Negotiation Before It Begins" by Deepak Malhotra; "Emotion and the Art of Negotiation" by Alison Wood Brooks; "Breakthrough Bargaining" by Deborah M. Kolb and Judith Williams; "15 Rules for Negotiating a Job Offer" by Deepak Malhotra; "Getting to Si, Ja, Oui, Hai, and Da" by Erin Meyer; "Negotiating Without a Net: A Conversation with the NYPD's Dominick J. Misino" by Diane L. Coutu; "Deal Making 2.0: A Guide to Complex Negotiations" by David A. Lax and James K. Sebenius; "How to Make the Other Side Play Fair" by Max H. Bazerman and Daniel Kahneman; "Getting Past Yes: Negotiating as if Implementation Mattered" by Danny Ertel; "When to Walk Away from a Deal" by Geoffrey Cullinan, Jean-Marc Le Roux, and Rolf-Magnus Weddigen.

Negotiation Genius

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Publisher : Bantam
ISBN 13 : 0553384112
Total Pages : 354 pages
Book Rating : 4.5/5 (533 download)

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Book Synopsis Negotiation Genius by : Deepak Malhotra

Download or read book Negotiation Genius written by Deepak Malhotra and published by Bantam. This book was released on 2008-08-26 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: From two leaders in executive education at Harvard Business School, here are the mental habits and proven strategies you need to achieve outstanding results in any negotiation. Whether you’ve “seen it all” or are just starting out, Negotiation Genius will dramatically improve your negotiating skills and confidence. Drawing on decades of behavioral research plus the experience of thousands of business clients, the authors take the mystery out of preparing for and executing negotiations—whether they involve multimillion-dollar deals or improving your next salary offer. What sets negotiation geniuses apart? They are the men and women who know how to: •Identify negotiation opportunities where others see no room for discussion •Discover the truth even when the other side wants to conceal it •Negotiate successfully from a position of weakness •Defuse threats, ultimatums, lies, and other hardball tactics •Overcome resistance and “sell” proposals using proven influence tactics •Negotiate ethically and create trusting relationships—along with great deals •Recognize when the best move is to walk away •And much, much more This book gets “down and dirty.” It gives you detailed strategies—including talking points—that work in the real world even when the other side is hostile, unethical, or more powerful. When you finish it, you will already have an action plan for your next negotiation. You will know what to do and why. You will also begin building your own reputation as a negotiation genius.

Bargaining for Advantage

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Publisher : Penguin
ISBN 13 : 1101221372
Total Pages : 306 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Bargaining for Advantage by : G. Richard Shell

Download or read book Bargaining for Advantage written by G. Richard Shell and published by Penguin. This book was released on 2006-05-02 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully revised and updated edition of the quintessential guide to learning to negotiate effectively in every part of your life "A must read for everyone seeking to master negotiation. This newly updated classic just got even better."—Robert Cialdini, bestselling author of Influence and Pre-Suasion As director of the world-renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, lawyers, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. In the third edition of this internationally acclaimed book, he brings to life his systematic, step-by-step approach, built around negotiating effectively as who you are, not who you think you need to be. Shell combines lively stories about world-class negotiators from J. P. Morgan to Mahatma Gandhi with proven bargaining advice based on the latest research into negotiation and neuroscience. This updated edition includes: This updated edition includes: · An easy-to-take "Negotiation I.Q." test that reveals your unique strengths as a negotiator · A brand new chapter on reliable moves to use when you are short on bargaining power or stuck at an impasse · Insights on how to succeed when you negotiate online · Research on how gender and cultural differences can derail negotiations, and advice for putting relationships back on track

The Book of Real-World Negotiations

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119616190
Total Pages : 327 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis The Book of Real-World Negotiations by : Joshua N. Weiss

Download or read book The Book of Real-World Negotiations written by Joshua N. Weiss and published by John Wiley & Sons. This book was released on 2020-08-25 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real world negotiation examples and strategies from one of the most highly respected authorities in the field This unique book can help you change your approach to negotiation by learning key strategies and techniques from actual cases. Through hard to find real world examples you will learn exactly how to effectively and productively negotiate. The Book of Real World Negotiations: Successful Strategies from Business, Government and Daily Life shines a light on real world negotiation examples and cases, rather than discussing hypothetical scenarios. It reveals what is possible through preparation, persistence, creativity, and taking a strategic approach to your negotiations. Many of us enter negotiations with skepticism and without understanding how to truly negotiate well. Because we lack knowledge and confidence, we may abandon the negotiating process prematurely or agree to deals that leave value on the table. The Book of Real World Negotiations will change that once and for all by immersing you in these real world scenarios. As a result, you’ll be better able to grasp the true power of negotiation to deal with some of the most difficult problems you face or to put together the best deals possible. This book also shares critical insights and lessons for instructors and students of negotiation, especially since negotiation is now being taught in virtually all law schools, many business schools, and in the field of conflict resolution. Whether you’re a student, instructor, or anyone who wants to negotiate successfully, you’ll be able to carefully examine real world negotiation situations that will show you how to achieve your objectives in the most challenging of circumstances. The cases are organized by realms—domestic business cases, international business cases, governmental cases and cases that occur in daily life. From these cases you will learn more about: Exactly how to achieve Win-Win outcomes The critical role of underlying interests The kind of thinking that goes into generating creative options How to consider your and the other negotiator’s Best Alternative to a Negotiated Agreement (BATNA) Negotiating successfully in the face of power Achieving success when negotiating cross-culturally Once you come to understand through these cases that negotiation is the art of the possible, you’ll stop saying "a solution is impossible." With the knowledge and self-assurance you gain from this book, you’ll roll up your sleeves and keep negotiating until you reach a mutually satisfactory outcome!

Negotiate to Win

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Author :
Publisher : Harper Collins
ISBN 13 : 0061750182
Total Pages : 324 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis Negotiate to Win by : Jim Thomas

Download or read book Negotiate to Win written by Jim Thomas and published by Harper Collins. This book was released on 2009-10-13 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the Power Of Better Negotiating Negotiation is one skill everyone needs in order to get more of what they want -- to sell more, to keep costs down, to manage better, to strengthen relationships -- to win! Thomas shows you exactly how the best negotiators reach long-lasting positive solutions that build profits, performance, and relationships. This indispensable guide covers all you'll ever need to know about negotiating, including: The 21 rules of successful negotiating -- and how to defend against them! "Quickies" -- specific tips on how to successfully negotiate with bosses, children, car dealers, contractors, auto mechanics, and many others Why Americans are among the worst negotiators on Earth How to overcome your natural reluctance to bargain Why win-win negotiating is so vital How to thoroughly prepare for your negotiations How to deal with counterparts who intimidate or harass you How to negotiate ethically -- and deal with those who don't How to negotiate more successfully across cultural lines Thomas's Truisms -- 50 memorable negotiating maxims The psychology of negotiating, historical illustrations, day-to-day applications, and much, much more!

Getting Past No

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Publisher : Bantam
ISBN 13 : 0553903640
Total Pages : 210 pages
Book Rating : 4.5/5 (539 download)

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Book Synopsis Getting Past No by : William Ury

Download or read book Getting Past No written by William Ury and published by Bantam. This book was released on 2007-04-17 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all want to get to yes, but what happens when the other person keeps saying no? How can you negotiate successfully with a stubborn boss, an irate customer, or a deceitful coworker? In Getting Past No, William Ury of Harvard Law School’s Program on Negotiation offers a proven breakthrough strategy for turning adversaries into negotiating partners. You’ll learn how to: • Stay in control under pressure • Defuse anger and hostility • Find out what the other side really wants • Counter dirty tricks • Use power to bring the other side back to the table • Reach agreements that satisfies both sides' needs Getting Past No is the state-of-the-art book on negotiation for the twenty-first century. It will help you deal with tough times, tough people, and tough negotiations. You don’t have to get mad or get even. Instead, you can get what you want!

The Handbook of Negotiation and Culture

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Publisher : Stanford University Press
ISBN 13 : 0804745862
Total Pages : 478 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis The Handbook of Negotiation and Culture by : Michele J. Gelfand

Download or read book The Handbook of Negotiation and Culture written by Michele J. Gelfand and published by Stanford University Press. This book was released on 2004 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the global marketplace, negotiation frequently takes place across cultural boundaries, yet negotiation theory has traditionally been grounded in Western culture. This book, which provides an in-depth review of the field of negotiation theory, expands current thinking to include cross-cultural perspectives. The contents of the book reflect the diversity of negotiation—research-negotiator cognition, motivation, emotion, communication, power and disputing, intergroup relationships, third parties, justice, technology, and social dilemmas—and provides new insight into negotiation theory, questioning assumptions, expanding constructs, and identifying limits not apparent from working exclusively within one culture. The book is organized in three sections and pairs chapters on negotiation theory with chapters on culture. The first part emphasizes psychological processes—cognition, motivation, and emotion. Part II examines the negotiation process. The third part emphasizes the social context of negotiation. A final chapter synthesizes the main themes of the book to illustrate how scholars and practitioners can capitalize on the synergy between culture and negotiation research.

Getting to We

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Publisher : Springer
ISBN 13 : 1137344156
Total Pages : 234 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Getting to We by : J. Nyden

Download or read book Getting to We written by J. Nyden and published by Springer. This book was released on 2013-09-09 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on best practices and real examples from companies who are achieving record results, Getting to We flips conventional negotiation on its head, shifting the perspective from a tug of war between parties to a collaborative partnership where both sides effectively pull against a business problem.

Handbook of Global and Multicultural Negotiation

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470573449
Total Pages : 626 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Handbook of Global and Multicultural Negotiation by : Christopher W. Moore

Download or read book Handbook of Global and Multicultural Negotiation written by Christopher W. Moore and published by John Wiley & Sons. This book was released on 2010-02-04 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Handbook of Global and Multicultural Negotiation "In today's globalized world, few competencies are as essential as the ability to negotiate across cultures. In this insightful and practical book, Chris Moore and Peter Woodrow draw on their extensive global experience to help us understand the intricacies of seeking to reach intercultural agreements and show us how to get to a wise yes. I recommend it highly!" William Ury coauthor, Getting to Yes, and author, The Power of a Positive No "Rich in the experience of the authors and the lessons they share, we learn that culture is more than our clothing, rituals, and food. It is the way we arrange time, space, language, manners, and meaning. This book teaches us to understand our own culture so we are open to the other and gives us practical strategies to coordinate our cultural approaches to negotiations and reach sustainable agreements." Meg Taylor compliance advisor/ombudsman of the World Bank Group and former ambassador of Papua New Guinea to the United States of America and Mexico "In a globalized multicultural world, everyone from the president of the United States to the leaders of the Taliban, from the CEO of Mittal Steel to the steelworkers in South Africa, needs to read this book. Chris Moore and Peter Woodrow have used their global experience and invented the definitive tool for communication in the twenty-first century!" Vasu Gounden founder and executive director, ACCORD, South Africa "Filled with practical advice and informed by sound research, the Handbook of Global and Multicultural Negotiation brings into one location an extraordinary and comprehensive set of resources for navigating conflict and negotiation in our multicultural world. More important, the authors speak from decades of experience, providing the best book on the topic to date a gift to scholars and practitioners alike." John Paul Lederach Professor of International Peacebuilding, Kroc Institute, University of Notre Dame

Negotiating For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 1118068084
Total Pages : 390 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Negotiating For Dummies by : Michael C. Donaldson

Download or read book Negotiating For Dummies written by Michael C. Donaldson and published by John Wiley & Sons. This book was released on 2011-04-18 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: People who can’t or won’t negotiate on their own behalf run the risk of paying too much, earning too little, and always feeling like they’re getting the short end of the stick. Negotiating For Dummies offers tips and strategies to help you become a more comfortable and effective negotiator. It shows you negotiating can improve many of your everyday transactions—everything from buying a car to upping your salary. Find out how to: Develop a negotiating style Map out the opposition Set goals and limits Listen, then ask the right question Interpret body language Say what you mean with crystal clarity Deal with difficult people Push the pause button Close the deal Featuring new information on re-negotiating, as well as online, phone, and international negotiations, Negotiating For Dummies helps you enter any negotiation with confidence and come out feeling like a winner.

Negotiating Your Investments

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Publisher : John Wiley & Sons
ISBN 13 : 1118583159
Total Pages : 226 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Negotiating Your Investments by : Steven G. Blum

Download or read book Negotiating Your Investments written by Steven G. Blum and published by John Wiley & Sons. This book was released on 2014-04-09 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get smart about personal finance with the art and science of negotiation Negotiating Your Investments is an in-depth guide to applying the principles of negotiation to your personal finances. With expert insight into the before, during, and after of a successful negotiation, you'll learn how to prepare for and conduct important financial discussions with an eye toward getting the best possible outcome. The book contains practical, actionable guidance toward pursuing what you really want, and tools that can greatly improve your chances of getting it. Clear, concrete advice describes how to influence the other side, avoid being taken advantage of, and direct the conversation to your advantage. As a rule, investors fail to negotiate over financial matters, to their great detriment. Improving returns, or reducing fees, by a mere 1 percent per year can make a remarkable difference in your bottom line. For example, a million dollar investment that returns 7.5 percent rather than 6.5 percent, over 30 years, will put an extra $2.1 million dollars in your pocket. On the other hand, that much money could easily go straight into someone else's purse. With that much money at stake, good negotiating practices become extremely valuable. Negotiating Your Investments provides the skills and tools you need to hold your own at the negotiating table while offering advice you can put to work immediately. Topics include: The elements of negotiation – identifying goals, interests, commitments, alternatives, and power Preparation, information exchange, bargaining, and closing and commitment – the four phases of negotiation Asymmetric information, conflicts of interest, professionalism, and whom to trust Investment vehicles and the economic science that lies behind wise investing Hard economic truths involving past results, rational market pricing, diversification, interest rates, and the effect of costs on investment returns While the focus is on personal finance, the book also includes techniques, analysis, and examples drawn from award winning negotiation courses. It explores the basic theoretical models of bargaining in depth. With Negotiating Your Investments, you'll gain the skills and confidence you need to be smarter, and get better outcomes, in both your financial affairs and the many other negotiations you conduct every day.

You Can Negotiate Anything

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Author :
Publisher : Bantam
ISBN 13 : 0553281097
Total Pages : 260 pages
Book Rating : 4.5/5 (532 download)

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Book Synopsis You Can Negotiate Anything by : Herb Cohen

Download or read book You Can Negotiate Anything written by Herb Cohen and published by Bantam. This book was released on 1982-12-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Regardless of who you are or what you want, you can negotiate anything promises Herb Cohen, the world’s best negotiator. From mergers to marriages, from loans to lovemaking, the #1 bestseller You Can Negotiate Anything proves that “money, justice, prestige, love—it’s all negotiable.” Hailed by such publications as Time, People, and Newsweek, Cohen has advised presidents on everything from domestic policy to hostage crises to combating internal terrorism. His advice: “Be patient, be personal, be informed—and you can bargain successfully for anything.” Inside, you’ll learn the keys to using Herb Cohen’s proven strategy for dealing with your mate, your boss, your credit card company, your children, your lawyer, your best friends, and even yourself: •The three crucial steps to success • Identifying the other side’s negotiating style—and how to deal with it • The win-win technique • Using time to your advantage • The power of persistence, persuasion, and attitude • The art of the telephone negotiation, and much more “Power is based upon perception—if you think you’ve got it then you’ve got it!” affirms Herb Cohen, the world’s expert. And with this book, you’ve got the power to get what you really want right in your hands.