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Author : Paul R. Timm
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (52 download)
Download or read book 50 Powerful Ways to Win New Customers, Second Edition written by Paul R. Timm and published by . This book was released on 1997 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul R. Timm
Publisher :
ISBN 13 : 9781564143075
Total Pages : 0 pages
Book Rating : 4.1/5 (43 download)
Download or read book 50 Powerful Ways to Win New Customers written by Paul R. Timm and published by . This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paul Timm will teach readers how to become a "customer magnet". After reading this second edition, one will know how to establish a customer base, retain customers through satisfaction and appreciation, and win back lost customers. There are probably thousands of proven ways to win new customers, but Dr. Timm offers the best--a mix of classic, common sense tips, and ingenious advice.
Author : Paul R. Timm
Publisher :
ISBN 13 : 9781564140722
Total Pages : 100 pages
Book Rating : 4.1/5 (47 download)
Download or read book 50 Ways to Win New Customers written by Paul R. Timm and published by . This book was released on 1993 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are probably thousands of ways to attract and keep customers, but 50 Ways to Win New Customers and 50 Powerful Ideas You Can Use to Keep Your Customers offer the best -- a mix of classic, commonsense tips and ingenious advice. Written in the simple, practical, example-filled style for which he's becoming well-known, Paul Timm shows any business how to get the customers it needs to survive...and keep them for life.
Author : Lou Imbriano
Publisher : McGraw Hill Professional
ISBN 13 : 0071775293
Total Pages : 256 pages
Book Rating : 4.0/5 (717 download)
Download or read book Winning the Customer: Turn Consumers into Fans and Get Them to Spend More written by Lou Imbriano and published by McGraw Hill Professional. This book was released on 2011-09-16 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build Customer Relationships and Win Big Revenue! “Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen your customers’ trust and grow your revenues, I suggest you read Winning the Customer and you will win.” —Bob Reynolds, President & CEO, Putnam Investments “Lou Imbriano rescues the word ‘winning’ from the clutches of Charlie Sheen . . . and, like a Patriots playbook, Lou takes you through his game plan for successfully building a victorious team that opponents will respect and fear . . . from who should be answering your phone to effectively saying ‘no,’ it’s all there . . . lazy, unmotivated people, this is not for you. . . .” —Steve Levy, ESPN SportsCenter anchor “Imbriano definitely made his mark in the NFL and now he’s an MVP again with his new book, Winning the Customer. Lou’s down-to-earth marketing philosophies, which he brought to the Patriots, epitomize how everyone, in any industry, should approach marketing. If you want to truly know how to build remarkable business relationships, read Winning the Customer.” —Michael O’Hara Lynch, Head of Global Sponsorship, Visa “At a time when consumers have the power to use media where and how they choose, to like, dislike, and share their opinion on products and corporations, brand engagement is the best answer to build emotional and enduring relationships between brands and all their relevant communities. This book should be given to anyone who wants to understand the new dynamics that can bond brands with their ever-demanding customers.” —Lucien Boyer, President & Global CEO, Havas Sports & Entertainment About the Book: During his nine years in senior marketing positions with the New England Patriots, Lou Imbriano laid the foundation and marketing vision for the football team that led to its astronomical growth and explosive revenue—perfectly positioning them to be ready for when the Patriots became repeat Super Bowl champions and the NFL brand to beat. Now CEO of TrinityOne, a strategic marketing firm, Lou has an undefeated record of showing all types of companies how to tackle customer relationships and convert them into tangible revenue. In Winning the Customer, Lou delivers his original strategies for both short- and long-term financial success: The Marketing Playbook: how to identify those who are dying to spend money with you Relationship Architecture: how to connect with customers in meaningful ways and create “memorable moments” The Revenue Game: how to build revenue instead of selling concepts Throughout the book, you’ll find Lou’s dynamic personal stories drawn right from his years of real-world business experience. He’s learned that to maximize revenue, every organization must both turn its customers into fans and coax those fans to spend freely. Winning the Customer shows you how to do just that using the Three Tiers of Customer Relationships. Imbriano shares his strategies with his innovative DELIVERS system: Dedication, Entertainment, Loyalty, Investment, Vision, Energy, Responsibility, and Sacrifice. Filled with practical information and written in Lou’s inimitable conversational style, Winning the Customer is your all-pro offensive attack against old, ineffective methods and flat results. Lou’s tools will give any business an inspired team, supersized income, and a virtual stadium full of engaged, high-paying customers.
Author : Marty Cagan
Publisher : John Wiley & Sons
ISBN 13 : 111938754X
Total Pages : 370 pages
Book Rating : 4.1/5 (193 download)
Download or read book INSPIRED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2017-11-17 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
Author : Michael S. Deimler
Publisher : John Wiley & Sons
ISBN 13 : 1118591704
Total Pages : 386 pages
Book Rating : 4.1/5 (185 download)
Download or read book Own the Future written by Michael S. Deimler and published by John Wiley & Sons. This book was released on 2013-04-15 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world faces social, political, and economic turmoil on an unprecedented scale—along with unsettling levels of turbulence and volatility. Market leadership today is less of a predictor of leadership tomorrow. Therefore, senior executives today must strive to own the future. In Own the Future, The Boston Consulting Group, one of the world’s most prestigious and innovative management consulting firms, offers a roadmap. Drawing on the firm’s experience advising organizations on how to achieve and sustain competitive advantage, this book offers 50 ideas to help readers chart their organization’s path to future leadership. The articles are organized along ten attributes critical to success in the current environment—adaptive, global, connected, sustainable, customer-first, fit to win, value-driven, trusted, bold, and inspiring. The future may be unknowable, but The Boston Consulting Group offers insights from its 50 years of practice on how readers can position their organization to win—to change the game and to own the future.
Author : Paul R. Timm
Publisher :
ISBN 13 : 9781459634107
Total Pages : 351 pages
Book Rating : 4.6/5 (341 download)
Download or read book 50 Powerful Ideas You Can Use to Keep Your Customers written by Paul R. Timm and published by . This book was released on 2012-01-23 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title is a new edition of a title that will save you money at the expense of a couple of hours of your time. Ultimately, every successful enterprise must attract, serve and win the loyalty of customers by providing worthwhile products and delivering excellent service. Getting and maintaining loyal customers affects an organisation's bottom line more than any ad campaign, marketing programme or PR effort. This book is designed to get all managers and employees thinking about the little things that can make all the difference. It's a quick read - you can finish it in less time than it takes to deal with one customer complaint. And if you put the information within this book into action, you will be able to decrease customer complaints considerably. It's packed with practical, applicable suggestions that can be put to work immediately, such as how to: turn angry customers into lifelong clients; use a simple gesture to immediately put customers at ease; listen with more than your ears; easily give customers more than they expect; and use negative feedback for positive action. Managers and staff members alike can use this little manual to avoid the devastating ripple effects that turned - off customers can produce. It will easily show how everyone in a business, large or small, can creatively apply a constant flow of small, customer - centred innovations to create a consistent and persistent strengthening of your customer base.
Author : Amy D. Bernstein
Publisher : Macmillan
ISBN 13 : 031255169X
Total Pages : 909 pages
Book Rating : 4.3/5 (125 download)
Download or read book The New York Times Practical Guide to Practically Everything, Second Edition written by Amy D. Bernstein and published by Macmillan. This book was released on 2009-11-24 with total page 909 pages. Available in PDF, EPUB and Kindle. Book excerpt: All the wisdom of "The New York Times" experts in every field is packed into one comprehensive volume that has been completely revised and updated. Illustrations throughout.
Author :
Publisher :
ISBN 13 :
Total Pages : 1152 pages
Book Rating : 4.:/5 (89 download)
Download or read book Black Enterprise written by and published by . This book was released on 1996 with total page 1152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Julia Shanks
Publisher : New Society Publishers
ISBN 13 : 1771423811
Total Pages : 380 pages
Book Rating : 4.7/5 (714 download)
Download or read book The Farmer's Office, Second Edition written by Julia Shanks and published by New Society Publishers. This book was released on 2024-02-13 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The no-nonsense, practical guide for farm-preneurs to grow a successful farm business – completely revised and updated You launched your farm because you love working the land and producing food. Yet to succeed you also need to think like an entrepreneur. The Farmer's Office, Second Edition is your must-have toolkit for starting and growing a sustainable agricultural business. Written by a consultant and entrepreneur who has supported hundreds of farm-preneurs, this essential resource is fully revised and updated to empower readers to make sound decisions and manage their farm business for success. Topics include: How to write a business plan for a new or growing venture Detailed descriptions of accounting and business concepts Setting up and using QuickBooks for day-to-day sales and expense tracking, as well as for more complex tasks such as budgeting, cash flow analysis, cost accounting; reading financial statements Leveraging financial information to refine operations, improve profits, and develop strategies for growth Accessing financing and managing debt Adapting to external shocks and learning to pivot Planning for business growth and expansion Understanding mental blocks that can limit an entrepreneur's success. Enhanced with detailed case studies of real farm businesses, The Farmer's Office, Second Edition is your personal business coach, providing guidance for all the business skills needed to succeed as a businessperson in a competitive and rapidly changing world.
Author : Robert Bacal
Publisher : McGraw Hill Professional
ISBN 13 : 0071465111
Total Pages : 240 pages
Book Rating : 4.0/5 (714 download)
Download or read book Perfect Phrases for Customer Service: Hundreds of Tools, Techniques, and Scripts for Handling Any Situation written by Robert Bacal and published by McGraw Hill Professional. This book was released on 2005-01-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tools for pleasing even the most demanding customers A satisfied customer is a loyal customer, and in today's supercompetitive business economy few things are as crucial to a company's bottom line as the quality of its customer service. This latest title in the popular Perfect Phrases series is just the thing for customer service employees and those who train and manage them. Perfect Phrases for Customer Service gets you quickly up and running with everything you need to keep customers happy and loyal, including: Clear explanations of the reasons for difficult customer behaviors Proven tools and techniques for successfully handling even the most cantankerous customers 101 dialogues and scripts organized according to types of difficult behaviors, usable as is or as part of a training program, and easily tailored to any industry and company culture For more information, visit www.customerservicezone.com
Author : Norton Paley
Publisher : CRC Press
ISBN 13 : 9781574442342
Total Pages : 450 pages
Book Rating : 4.4/5 (423 download)
Download or read book The Manager's Guide to Competitive Marketing Strategies, Second Edition written by Norton Paley and published by CRC Press. This book was released on 1999-04-30 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories. Features ·
Author : Prajit K. Dutta
Publisher : MIT Press
ISBN 13 : 0262046520
Total Pages : 713 pages
Book Rating : 4.2/5 (62 download)
Download or read book Strategies and Games, second edition written by Prajit K. Dutta and published by MIT Press. This book was released on 2022-08-09 with total page 713 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of a widely used introduction to game theory and its applications, with a focus on economics, business, and politics. This widely used introduction to game theory is rigorous but accessible, unique in its balance between the theoretical and the practical, with examples and applications following almost every theory-driven chapter. In recent years, game theory has become an important methodological tool for all fields of social sciences, biology and computer science. This second edition of Strategies and Games not only takes into account new game theoretical concepts and applications such as bargaining and matching, it also provides an array of chapters on game theory applied to the political arena. New examples, case studies, and applications relevant to a wide range of behavioral disciplines are now included. The authors map out alternate pathways through the book for instructors in economics, business, and political science. The book contains four parts: strategic form games, extensive form games, asymmetric information games, and cooperative games and matching. Theoretical topics include dominance solutions, Nash equilibrium, Condorcet paradox, backward induction, subgame perfection, repeated and dynamic games, Bayes-Nash equilibrium, mechanism design, auction theory, signaling, the Shapley value, and stable matchings. Applications and case studies include OPEC, voting, poison pills, Treasury auctions, trade agreements, pork-barrel spending, climate change, bargaining and audience costs, markets for lemons, and school choice. Each chapter includes concept checks and tallies end-of-chapter problems. An appendix offers a thorough discussion of single-agent decision theory, which underpins game theory.
Author : Hans Jonasson
Publisher : CRC Press
ISBN 13 : 1498760023
Total Pages : 407 pages
Book Rating : 4.4/5 (987 download)
Download or read book Determining Project Requirements written by Hans Jonasson and published by CRC Press. This book was released on 2016-04-19 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good requirements do not come from a tool, or from a customer interview. They come from a repeatable set of processes that take a project from the early idea stage through to the creation of an agreed-upon project and product scope between the customer and the developer.From enterprise analysis and planning requirements gathering to documentation,
Author : Dev Aujla
Publisher : Penguin
ISBN 13 : 0143131532
Total Pages : 258 pages
Book Rating : 4.1/5 (431 download)
Download or read book 50 Ways to Get a Job written by Dev Aujla and published by Penguin. This book was released on 2018-04-03 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new personalized way to find the perfect job—while staying calm during the process. You are so much more than a resume or job application, but how can you communicate that to your potential employer? You need to learn to ask the right questions, stop using job sites, and start doing the work that actually counts. Based on information gained from over 400,000 individuals who have used these exercises, this book reveals career expert Dev Aujla’s tried-and-tested method for job seekers at every stage of their career. Filled with anecdotes and advice from professionals ranging from a wilderness guide to an architect, it includes quick-step exercises that help you avoid the common pitfalls of navigating a modern career. Whether you've just decided to start the hunt or you're gearing up for a big interview, 50 Ways to Get a Job will keep you poised, on-track, and motivated right up to landing your dream career.
Download or read book Popular Mechanics written by and published by . This book was released on 1914-09 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Author : Mike Silverman
Publisher : Happy About
ISBN 13 : 1607730901
Total Pages : 429 pages
Book Rating : 4.6/5 (77 download)
Download or read book How Reliable is Your Product? written by Mike Silverman and published by Happy About. This book was released on 2012 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditionally, the way to test a product's reliability was to build it--and then try to break it. As systems and technologies improved, TAAF (Test, Analyze and Fix) methodologies were developed and adopted. In today's global economy, with its short, technologically-intense product life cycles, TAAF cannot suffice. Reliability can no longer be a step or a series of steps in product development; it is something that needs to be acknowledged up front and built into the product from its very conception. Reliability, in other words, must be 'designed in.' Product developers now have many tools--software and hardware--at their disposal for building reliability in from the get go. From the organizational point of view, what better way to design in reliability than to make designers themselves responsible for the reliability of their designs? As "Mike Silverman" explains in "How Reliable is Your Product?," this is why the role of the reliability engineer is changing to one of mentor. Product developers are now responsible for going out and finding the best testing tools and then training the designers on their use, so that designers factor and build in reliability at every stage of product design. Mike has focused on reliability throughout his 25-year career, and has observed the position of reliability in the organization evolve. In this book, he condenses his expertise and experience into a volume of immense practical worth to the engineering and engineering management communities including designers, manufacturing engineers and reliability/quality engineers. Among other things, Mike discusses how reliability fits, or should fit, within the product design cycle. He provides a high-level overview of reliability techniques available to engineers today. He lucidly discusses the design of experiments and the role of failure management. With case studies and narratives from personal experience, Mike discusses optimal ways to utilize different reliability techniques. He highlights common errors of judgment, missteps and sub-optimal decisions that are often made within organizations on the path to total reliability. With"How Reliable is Your Product?" "Mike Silverman" has delivered what few have done before--a comprehensive yet succinct overview of the field of reliability engineering and testing. Engineers and engineering managers will find much in this book of immediate, practical value.
