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2239 Tested Secrets For Direct Marketing Success
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Book Synopsis 2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets by : Denny Hatch
Download or read book 2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets written by Denny Hatch and published by McGraw Hill Professional. This book was released on 1999-02 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge, Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck.
Book Synopsis 2,239 Tested Secrets for Direct Marketing Success by : Denison Hatch
Download or read book 2,239 Tested Secrets for Direct Marketing Success written by Denison Hatch and published by McGraw-Hill Companies. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every discipline--from brain surgery to auto making to marketing--is based on the work of those who have gone before. You study their tests, capitalize on their successes, and learn from their failures. In short, every art, science, and industry has a set of canons, caveats, codes, constants, considerations, codicils, constraints, criteria, and customs that have been developed over time. And so it is with direct marketing. To listen to some self-appointed marketing gurus who have recently "discovered" the discipline, you would think direct marketing is relatively new to the marketing scene. Nothing could be further from the truth. Aside from the fact that direct marketing is more than 400 years old (the first book catalogs were printed in Venice in the 1500s), it has been a hallmark of 20th-century commerce because it is the one knowable way of building a business. Direct marketing is the business of acquiring customers and donors and getting to know them--keeping track of their transactions and then continuing to delight them by serving their current needs, creating new wants, and, above all, persuading them to act . . . to respond to a proposition. Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck. So . . . what is this book's proposition? Simply that you can have, at your fingertips, the individual and collective wisdom of the greatest practitioners of this century about: Creative, Copy, Math, Space Ads, Direct Mail, Production, Management, Strategy, Lists, Testing, Offers, Fulfillment, Back-End Operations, Lead Generation, and (of course!) much, much more!
Book Synopsis 2239 Tested Secrets For Direct Marketing by : Hatch
Download or read book 2239 Tested Secrets For Direct Marketing written by Hatch and published by . This book was released on 2004-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Direct Marketing Success by : Freeman F. Gosden
Download or read book Direct Marketing Success written by Freeman F. Gosden and published by . This book was released on 1985 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book DM Profit Guide written by and published by . This book was released on 1991 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis No B.S. Direct Marketing by : Dan Kennedy
Download or read book No B.S. Direct Marketing written by Dan Kennedy and published by Entrepreneur Press. This book was released on 2013-04-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition re-affirms the essential fundamentals originally revealed by Kennedy and adds vital updates and revisions, incorporating the newest media and marketing methods. Kennedy adds three new chapters expanding on key direct marketing strategies, and new case history examples and samples from new guest contributors-each with extraordinary, current successKennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan - from marketing master Kennedy - delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.
Book Synopsis No B.S. Direct Marketing by : Dan S. Kennedy
Download or read book No B.S. Direct Marketing written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2013-04-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Download or read book Method Marketing written by Denison Hatch and published by Echo Point Books & Media, LLC. This book was released on 2023-02-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read legendary marketer Denny Hatch's Method Marketiing to learn how to be a successful direct marketing pro!
Book Synopsis A comparison of the main Direct Marketing Media and their future prospects in the age of the new millennium by : Roman Keilhacker
Download or read book A comparison of the main Direct Marketing Media and their future prospects in the age of the new millennium written by Roman Keilhacker and published by diplom.de. This book was released on 2000-06-09 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: This liberal translation of the famous Victor Hugo quote applies to direct marketing as it exists today. Only 20 years ago, direct marketing was considered a speciality employed by book publishers, record clubs or magazine publishers seeking subscriptions. Meanwhile direct marketing has become a marketing tool utilised by more than half the U.S. Fortune 500 companies. Realising the growing importance of direct marketing in addition to traditional advertising, major advertising agencies such as Young & Rubican (Y&R) and Doyle Dane Bernbach (DDB) purchased the most famous specialised agencies in this field and worked with them to bring both general and direct marketing clients the combined expertise of both disciplines. Due to direct marketing s success it is now the basis for various subdisciplines. Database marketing, relationship marketing, one-to-one marketing, integrated marketing, and others all offer interesting extensions and variations of direct marketing s basic techniques. More and more companies, in Europe and the United States, are using direct marketing as one part of their overall marketing mix. But even with enormous advances in analytical and computer capabilities, many direct marketing attempts fail to achieve their potential or, worse, fail to work at all due to a misunderstanding of their advantages and disadvantages. Therefore the aim of this thesis will be to examine the characteristics of direct mail, outbound telemarketing and online direct marketing, and to explore their specific advantages & disadvantages in order to enable their effective utilisation in todays' business world. At the beginning of this thesis direct marketing s evolution and development over time will be analysed. The thesis continues with a description of these three direct marketing media and an evaluation of their respective advantages and disadvantages under the headings of communication, privacy, design and media. These four categories have been chosen, because they are the most important elements for the future of successful direct marketing. After analysing the current situation the future prospects of the three direct marketing media will be demonstrated by examining how their various characteristics fit into the future. Finally a case study was conducted to determine to which degree the analysed arguments were applicable. This is examined in the case of Roba Baumann GmbH, a wholesaler which produces children s [...]
Book Synopsis Profitable Direct Marketing by : Jim Kobs
Download or read book Profitable Direct Marketing written by Jim Kobs and published by McGraw-Hill Companies. This book was released on 1992 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jim Kobs is a respected leader in the field of direct marketing, a strategic thinker, an effective teacher/lecturer, an award-winning creative thinker, a noted author and a good friend. Profitable Direct Marketing incorporates the wisdom of his years of experience and is an important addition to the library of every serious direct marketer. -- Jonah Gitlitz President Direct Marketing Association, Inc. This eagerly awaited new edition provides the know-how needed by every advertising, promotion and direct marketing manager who wants to succeed in the age of the individual. Highly recommended for both the basics and its advanced strategic insights. -- Stan Rapp Coauthor of MaxiMarketing Like Jim Kobs himself, his book is so wise, so clear, so well-organized, and so knowledgeable, I can't imagine a better place to get a broad grasp of the direct marketing of today and tomorrow. -- Thomas L. Collins Coauthor of MaxiMarketing Before you spend another dime to promote your product or service, you should read Jim Kobs' book to ensure that you are maximizing your investment. Getting the most out of direct marketing requires not only careful planning and execution, but rigorous analysis. Jim Kobs shows you how to do it, from start to finish. -- John Schlactenhaufen Vice President Sales &Marketing Dictaphone Corporation Jim Kobs covers it all . . . . Strategy, tactics, basic rules and advanced concepts are all addressed in what is becoming a must read for anyone using or contemplating a direct marketing program. -- Stephen E. Toman Executive Vice President Grolier, Inc. Finding this book is like finding your glasses . what seemed vague and obscure becomes clear. -- Susan J.McIntyre Direct Marketing Manager NIKE, Inc. This second edition updates, reinvigorates and adds fresh knowledge and insights to Jim Kobs' masterful work. -- Barrie M. Spelling Vice President, New Business Colgate-Palmolive Company Profitable Direct Marketing is a goldmine of information for immediate (and enjoyable) reading, and is an invaluable reference source for years to come. -- Richard S. Hodgson Author of Direct Mail and Mail Order Handbook
Book Synopsis Ultimate Small Business Marketing Guide by : James Stephenson
Download or read book Ultimate Small Business Marketing Guide written by James Stephenson and published by Entrepreneur Press. This book was released on 2007-01-01 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.
Book Synopsis Do-It-Yourself Direct Marketing by : Mark S. Bacon
Download or read book Do-It-Yourself Direct Marketing written by Mark S. Bacon and published by . This book was released on 1997-10-28 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Low-cost direct marketing strategies that really work, updated throughout to include the Internet as a resource, with information on how to set up a Web page and examples of successful Web sites. This nuts-and-bolts how-to helps small business owners develop techniques that are tailored to their individual business and financial needs--from selecting the appropriate media and markets to creating a mailing list database to tracking responses.
Download or read book Response written by Lois K. Geller and published by Oxford University Press. This book was released on 2002-11-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogs, fulfillment and customer service, and more. With scores of up-to-date examples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition of Response will be the authoritative source for Direct Marketing strategies and techniques.
Book Synopsis Direct Marketing for Nonprofits by : Kay Partney Lautman
Download or read book Direct Marketing for Nonprofits written by Kay Partney Lautman and published by Jones & Bartlett Learning. This book was released on 2001 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this easy-to-read guide, a renowned direct-response fundraising consultant maps out everything you need to know to prospect, renew memberships, conduct house appeals, develop monthly donor programs, use telemarketing, create donor clubs, launch capital campaigns, and more! Direct Marketing for Nonprofits shows you exactly how to create that touch by helping you master: The best approaches for your nonprofit Techniques proven to boost response Tips for making the most from your budget Tactics for smooth production, printing and mailing How to analyze results and use testing to strengthen results the right role For The Internet in your fundraising media mix What direct mail and marketing can and can't accomplish
Book Synopsis The Direct Mail Revolution by : Robert W. Bly
Download or read book The Direct Mail Revolution written by Robert W. Bly and published by Entrepreneur Press. This book was released on 2019-03-19 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: BOOST YOUR BUSINESS WITH DIRECT MAIL Think direct-mail marketing is a thing of the past? Think again. In our digital world, it’s easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent. In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. Learn how to: Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more Increase response rates with the six characteristics of irresistible offers Track and test the key ingredients of your direct-mail campaign Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel Gain leads and sales with the “magic words” of direct-response copy Avoid the most common “snail mail” mistakes that will get your marketing ignored Plus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.
Download or read book Fairytale Marketing written by and published by Fairytale Marketing. This book was released on with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Successful, Low-cost Direct Marketing Methods by : Jeffrey Dobkin
Download or read book Successful, Low-cost Direct Marketing Methods written by Jeffrey Dobkin and published by Danielle Adams Pub. This book was released on 2007-04-01 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cuts through theoretical and gives practical, useful direct marketing know-how. A Great Reference Tool - and an unbelievable marketing resource to make the phone ring. No theory, no history, no fluff. Over 400 pages jam-packed with thousands of in-depth tips, tricks and techniques to make your marketing 5x, 10x, 20 times more effective AND LOWER your costs. Learn how to create effective low-cost campaigns easily. Find and test markets at almost no cost. Learn the inside secrets of direct marketing. A step by step reference manual for launching or marketing a product nationwide without phone calls. Features: The One Evening Marketing Plan, and the execution of your PR plan the next day. Learn: the most effective places to advertise. Revealed: Inside secrets of direct mail - exact instructions on how to create successful packages (with samples and examples). Tips on selecting an agency or doing it yourself. Almost 100 pages on getting FREE PR. Incredible, useful and easy reading in Jeff's conversational style of writing.
