Games

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Publisher :
ISBN 13 : 0190052082
Total Pages : 253 pages
Book Rating : 4.1/5 (9 download)

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Book Synopsis Games by : C. Thi Nguyen

Download or read book Games written by C. Thi Nguyen and published by . This book was released on 2020 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Games are a unique art form. They do not just tell stories, nor are they simply conceptual art. They are the art form that works in the medium of agency. Game designers tell us who to be in games and what to care about; they designate the player's in-game abilities and motivations. In other words, designers create alternate agencies, and players submerge themselves in those agencies. Games let us explore alternate forms of agency. The fact that we play games demonstrates something remarkable about the nature of our own agency: we are capable of incredible fluidity with our own motivations and rationality. This volume presents a new theory of games which insists on games' unique value in human life. C. Thi Nguyen argues that games are an integral part of how we become mature, free people. Bridging aesthetics and practical reasoning, he gives an account of the special motivational structure involved in playing games. We can pursue goals, not for their own value, but for the sake of the struggle. Playing games involves a motivational inversion from normal life, and the fact that we can engage in this motivational inversion lets us use games to experience forms of agency we might never have developed on our own. Games, then, are a special medium for communication. They are the technology that allows us to write down and transmit forms of agency. Thus, the body of games forms a "library of agency" which we can use to help develop our freedom and autonomy. Nguyen also presents a new theory of the aesthetics of games. Games sculpt our practical activities, allowing us to experience the beauty of our own actions and reasoning. They are unlike traditional artworks in that they are designed to sculpt activities - and to promote their players' aesthetic appreciation of their own activity.

The Art of Social Media

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Publisher : Penguin
ISBN 13 : 0698197674
Total Pages : 210 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis The Art of Social Media by : Guy Kawasaki

Download or read book The Art of Social Media written by Guy Kawasaki and published by Penguin. This book was released on 2014-12-04 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money. With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”

Digit

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Publisher :
ISBN 13 :
Total Pages : 702 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Digit by :

Download or read book Digit written by and published by . This book was released on 2006 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Brand Journalism

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Publisher : Routledge
ISBN 13 : 1136185992
Total Pages : 289 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis Brand Journalism by : Andy Bull

Download or read book Brand Journalism written by Andy Bull and published by Routledge. This book was released on 2013-06-26 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: • Establishing the audience your brand wants to engage with • Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals • Measuring the results of your brand journalism strategy The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.

Ask a Manager

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Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

2015 Guide to Literary Agents

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Publisher : Penguin
ISBN 13 : 1599638630
Total Pages : 669 pages
Book Rating : 4.5/5 (996 download)

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Book Synopsis 2015 Guide to Literary Agents by : Chuck Sambuchino

Download or read book 2015 Guide to Literary Agents written by Chuck Sambuchino and published by Penguin. This book was released on 2014-08-11 with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best resource available for finding a literary agent! No matter what you're writing--fiction or nonfiction, books for adults or children--you need a literary agent if you want to get the best traditional publishing book deal possible. The 2015 Guide to Literary Agents is your essential resource for finding that literary agent and getting your book bought by a top publisher. Along with listing information for more than 1,000 literary agents who represent writers and their books, this new, updated edition of GLA includes: • "10 Reasons Agents Reject Your Manuscript"--helping you learn what not to do during the submission process • "New Agent Spotlights"--profiles of literary reps actively building their client lists right now • 13 debut author success stories: Writers explain their paths to publication, so you can learn from their successes and see what they did right • Informative how-to articles on query letters, synopsis writing, voice and craft, platform and blogging, nonfiction book proposals, and more *Includes access to the webinar "Everything You Need to Know About Getting an Agent" from Chuck Sambuchino, editor of Guide to Literary Agents* In this 90-minute webinar, you'll learn how to compose a query letter, what makes up a compelling pitch, synopsis writing tips, how to research/find agents, and much more.

The Rule-Breaker's Guide to Social Media

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Publisher : DK Publishing (Dorling Kindersley)
ISBN 13 : 9781999615307
Total Pages : 158 pages
Book Rating : 4.6/5 (153 download)

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Book Synopsis The Rule-Breaker's Guide to Social Media by : Damian Keyes

Download or read book The Rule-Breaker's Guide to Social Media written by Damian Keyes and published by DK Publishing (Dorling Kindersley). This book was released on 2018-06-12 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: WANT TO BUILD AN ONLINE FOLLOWING FOR YOUR BUSINESS, SERVICE OR PRODUCTS BUT NOT SURE WHERE TO BEGIN? In The Rule-Breaker's Guide to Social Media Damian Keyes shows you how to get ahead in the 'creative age' of the internet by ripping up the rule-book and starting all over again. Crammed full of expert anecdotes, tips and advice - plus a highly effective 30 Day Challenge - this book will revolutionise the way you view online marketing. It's time to unplug from the old ways of doing things and embrace your unique strengths, skills and passion. It's time to become a rule-breaker! 'Throw out any other guide, because this is all you need to effectively build your brand and business through social media.' John Michael Morgan, author of Brand Against the Machine At the age of 23 Damian Keyes became one of the founders of The British Institute of Modern Music, which is now the largest full-time independent music education provider in the world. Damian also owns several businesses, including DK Music Management and Warble Entertainment. As a bass player he has performed in over 2000 venues around the world, including Wembley Stadium and Hyde Park. In his role as a keynote speaker Damian travels the globe helping brands and businesses grow using social media marketing. For more information please visit: damiankeyes.com

Connect to Lead

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Publisher : International Society for Technology in Education
ISBN 13 : 1564847713
Total Pages : 154 pages
Book Rating : 4.5/5 (648 download)

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Book Synopsis Connect to Lead by : Jacie Maslyk

Download or read book Connect to Lead written by Jacie Maslyk and published by International Society for Technology in Education. This book was released on 2022-08-24 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the benefits of learning networks and the ways positive relationships can enhance learning for all students, teachers and leaders. We’re in the midst of an exciting time in education as schools are adjusting their trajectory to ensure they’re future-ready. Educators are infusing creative programs and innovative teaching practices to move our schools forward. This book encourages school leaders to consider strategies to leverage innovation in their schools, including the development of meaningful professional learning through educational networks. This book includes: • Stories of leaders in the field who are demonstrating the innovative leadership needed to move their school systems forward. • Discussion of the four pathways to connected learning with examples from educators who are improving instruction through a connected network. • Exploration of the ways technology can be leveraged to maximize learning, including connecting learners across boundaries, creating open lines of communication, establishing a platform for idea sharing and incorporating innovation within all professional learning opportunities. • A vision for implementing the ideas discussed in the book along with practical action steps. Through the effective use of learning networks, every part of the school community is empowered to lead change in their schools, maximizing learning for students and magnifying collaboration and innovation for educators.

The Business Plan Workbook

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Publisher : Kogan Page Publishers
ISBN 13 : 0749472847
Total Pages : 352 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Business Plan Workbook by : Colin Barrow

Download or read book The Business Plan Workbook written by Colin Barrow and published by Kogan Page Publishers. This book was released on 2015-01-03 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most important steps in launching a new venture or expanding an existing one is the creation of a business plan. Time after time, studies and real-life examples reveal that the absence of a written business plan leads to a higher incidence of failure for new businesses, and inhibits growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to topic of business planning for new venture creation and development. Equally suitable for a range of academic and professional courses and for those developing small businesses, it takes the reader through 29 assignments to help you create and present your business plan, from learning how to create a competitive business strategy through to forecasting sales volume and value. It will help you to validate your business idea, brand your business, research and segment your market, and raise finance; all through one persuasive plan. With new additional material covering the 7 Ps of Marketing, a section of Planning for Growth and a range of new and updated case studies of real life entrepreneurs, this classic text is an invaluable guide to all aspects of business planning. Online supporting resources for this book include supporting lecture slides, personal development and lifetime learning appendix, test questions and answers and a bonus chapters on business communication, business gurus and mergers and acquisitions.

The Seven Figure Agency Roadmap

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Author :
Publisher : Josh Nelson
ISBN 13 : 1703385454
Total Pages : 252 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis The Seven Figure Agency Roadmap by : Josh Nelson

Download or read book The Seven Figure Agency Roadmap written by Josh Nelson and published by Josh Nelson. This book was released on 2019-10-29 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there's never consistent income or time for you). * For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond.Forget the old concept of a general, digital marketing agency that takes years to establish - there's no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual.This set of turn-by-turn directions to building a digital agency teaches: * How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row * How to build the team that will manage the day-to-day operations * How top agency owners grow to seven figures within a year * How to add $5,000 in monthly recurring revenue to your agency every single month * How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: * Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit * Josh's templates you can copy for setting goals, designing your marketing, and tracking performance * How the Seven Figure Agency principles create a life shaped to your goals

Digitalization and Social Change

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Publisher : CRC Press
ISBN 13 : 1003821278
Total Pages : 245 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Digitalization and Social Change by : Kristine Ask

Download or read book Digitalization and Social Change written by Kristine Ask and published by CRC Press. This book was released on 2023-12-20 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitalization is shaping our everyday lives, yet navigating the changes it entails can feel like trekking into the unknown, where both the possibilities and the consequences are unclear and difficult to grasp. Exploring how digitalization affects all aspects of our lives, from health to culture, this book aims to develop and strengthen the reader’s ability to think critically about such developments. Written in a clear and concise manner with reference to science fiction and pop culture, this book presents potent theoretical perspectives for understanding digitalization processes as societal change. Various exercises are included throughout to encourage readers to critically explore digitalization in their own lives. Replete with illustrations and examples, this book is an accessible guide to digitalization in the modern societal context, appealing to students at the undergraduate level as well as general readership.

The B2B Social Media Book

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Publisher : John Wiley & Sons
ISBN 13 : 1118214307
Total Pages : 216 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The B2B Social Media Book by : Kipp Bodnar

Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

The Art of Voice Acting

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Publisher : CRC Press
ISBN 13 : 1317816315
Total Pages : 454 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis The Art of Voice Acting by : James Alburger

Download or read book The Art of Voice Acting written by James Alburger and published by CRC Press. This book was released on 2014-08-27 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: From basic acting techniques and exercises for keeping the voice in top condition, to marketing and promotion of the actor, The Art of Voice Acting covers it all. Now in its fifth edition, this essential book is packed with expert advice on job opportunities and career management tips; it is the ideal resource for anyone wanting to maximize their success in the industry. Complete with a companion website and QR codes that link directly to additional material such as audio for every script included in the book, more exercises, and voice relaxation techniques, this is the complete package that gives voiceover actors, and those in related fields, a clear, no-nonsense introduction to the business and art of voice acting. New and updated in this edition: All new scripts and voice exercises More voice and acting techniques Coverage of new trends, including online demos and online auditions Additional coverage of audiobooks and new information on home studio technology All new contributions from some of the top voice talent in the world

Adorno, Foucault and the Critique of the West

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Publisher : Verso Books
ISBN 13 : 178873081X
Total Pages : 193 pages
Book Rating : 4.7/5 (887 download)

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Book Synopsis Adorno, Foucault and the Critique of the West by : Deborah Cook

Download or read book Adorno, Foucault and the Critique of the West written by Deborah Cook and published by Verso Books. This book was released on 2018-11-27 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuable resources for critique and contestation during this turbulent period. To assess these resources, it examines the work of two of the twentieth century's more prominent social theorists: Theodor W. Adorno and Michel Foucault. Although Adorno was situated squarely in the Marxist tradition that Foucault would occasionally challenge, Deborah Cook demonstrates that their critiques of our current predicament are complementary in important respects. Among other things, these critiques converge in their focus on the historical conditions-economic in Adorno and political in Foucault-that gave rise to the racist and authoritarian tendencies that continue to blight the West. Cook also shows that, when Adorno and Foucault plumb the economic and political forces that have shaped our identities, they offer remarkably similar answers to the perennial question: What is to be done?

The NOW Revolution

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Publisher : John Wiley & Sons
ISBN 13 : 047092327X
Total Pages : 224 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis The NOW Revolution by : Jay Baer

Download or read book The NOW Revolution written by Jay Baer and published by John Wiley & Sons. This book was released on 2011-02-08 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The social web has changed the way we do business forever The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies. Having the time and information required to make a considered business decision is a luxury - a luxury that's quickly facing extinction. Yet business hasn't adapted to this evolution. And adapt you must. This book isn't about how to "do" social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more social: Engineer a New Bedrock Find Talent You Can Trust Organize your Armies Answer the New Telephone Emphasize Response-Ability Build a Fire Extinguisher Make a Calculator The Now Revolution is pushing you to adapt the way you do business, from the inside out. It impacts your organization culturally, operationally, and functionally. This book is your guide to making the changes you need, and to harnessing the potential of this new communication era.

Traction

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Publisher : Penguin
ISBN 13 : 0698411870
Total Pages : 242 pages
Book Rating : 4.6/5 (984 download)

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Book Synopsis Traction by : Gabriel Weinberg

Download or read book Traction written by Gabriel Weinberg and published by Penguin. This book was released on 2015-10-06 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

Tide

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Author :
Publisher :
ISBN 13 :
Total Pages : 1858 pages
Book Rating : 4.U/5 (183 download)

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Book Synopsis Tide by :

Download or read book Tide written by and published by . This book was released on 1953 with total page 1858 pages. Available in PDF, EPUB and Kindle. Book excerpt: