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15 Ways To Integrate Ai In Marketing
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Book Synopsis 15 Ways to Integrate AI in Marketing by : Tiago Costa
Download or read book 15 Ways to Integrate AI in Marketing written by Tiago Costa and published by stiago. This book was released on 2023-12-24 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving landscape of modern marketing and business operations, the integration of artificial intelligence (AI) has emerged as a transformative force across various domains. From refining customer interactions to optimizing operational efficiency, businesses are harnessing the power of AI to unlock new dimensions of innovation and effectiveness. This multifaceted integration extends into diverse realms, each contributing to a more sophisticated and nuanced approach to contemporary challenges.
Book Synopsis Using Artificial Intelligence in Marketing by : Katie King
Download or read book Using Artificial Intelligence in Marketing written by Katie King and published by Kogan Page Publishers. This book was released on 2019-02-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.
Book Synopsis The AI Marketing Canvas by : Raj Venkatesan
Download or read book The AI Marketing Canvas written by Raj Venkatesan and published by Stanford University Press. This book was released on 2021-05-18 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.
Book Synopsis Artificial Intelligence for Marketing by : Jim Sterne
Download or read book Artificial Intelligence for Marketing written by Jim Sterne and published by John Wiley & Sons. This book was released on 2017-08-14 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
Book Synopsis AI in Digital Marketing Training Guide by : Dwayne Anderson
Download or read book AI in Digital Marketing Training Guide written by Dwayne Anderson and published by Estalontech. This book was released on 2022-08-19 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to optimize Artificial Intelligence in Digital Marketing? Artificial Intelligence in Digital Marketing can be the golden ticket to creator success. Artificial intelligence is a hot topic for businesses. AI proficiencies are mounting the possibilities for how corporations approach real-time engagement with their customers, manage their processes, and make business continuity. As technology advances, corporations are finding new ways to innovate and expand. It is, therefore, no surprise that Artificial Intelligence in Digital Marketing is a growing trend in the online world. It is most definitely the future of digital marketing. It will bring human experiences closer to technology in the future. Creators and Marketers have built businesses and careers on and through optimizing AI in Digital marketing. Using Artificial Intelligence in Digital Marketing will assist brands in delivering a better-quality customer experience, marketing their brand well, and reaching the masses. As per the statistics, • 61% of marketers say artificial intelligence is the most crucial aspect of their data strategy. • 80% of business and tech innovators say AI already enhances efficiency. • Existing AI technology can improve business productivity by up to 40%. • 97% of mobile users are using AI-powered voice assistants • 83% of initial AI adopters have already attained substantial (30%) or moderate (53%) economic benefits AI would make digital advertising and marketing more targeted as well as accurate. It will assist in optimizing campaigns and deliver a better ROI than ever before. There are many reasons to believe that Artificial Intelligence in Digital Marketing is an integral part of today’s world. As a business owner, you must think of new and innovative ways to make people take notice of your products and services. With this awesome and up-to-date AI In Digital Marketing course ,it will enable you to develop a robust Artificial Intelligence Marketing strategy for your organization and create exclusive engagement to stand out, captivate your audience as well as raising profits exponentially. This guide will educate you about how Artificial intelligence is being used towards optimizing digital marketing campaigns by improvising almost all aspects, from understanding the customers well to analyzing the campaign performance. The most common uses of Artificial Intelligence in Digital Marketing are · Automation of the regular tasks and processes · Gain comprehensive customer insights · Understand the latest industry pattern as well as content creation trends · Personalization of marketing communication · Generate, nurture and convert leads Artificial Intelligence in Digital Marketing provides a robust and well-established platform with vast audiences and accessible intellectual machines and tools. It is time that your business should have practical Artificial Intelligence in your Digital Marketing strategy. Just use the tips and information we covered to get started. Using the strategy and information provided in our Mastery Guide, you will master the essentials of creating intelligent machines. So, consider getting our comprehensive and up-to-date guide jam-loaded with the latest and best-in-the-industry knowledge about Artificial Intelligence in Digital Marketing strategy.
Book Synopsis Artificial Intelligence for Business Applications by : Ethem Mining
Download or read book Artificial Intelligence for Business Applications written by Ethem Mining and published by Independently Published. This book was released on 2019-11-13 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered how you could increment your business through the appropriate use of the most efficacious tools? Do you want to learn the best digital marketing strategies that allow you to outstand your competitors? Do you want to acquire new clients effortlessly by predicting their needs and requests? Do you want to take advantage of the main companies such as Facebook, Google, or Amazon to reach your goals? The book Artificial Intelligence for Business Applications explains the origins of the AI industry, giving details of how it came about. It details the value of AI (Artificial Intelligence) in today's world. The book discusses the different types of AI available to businesses today and how they can align themselves to benefit from the software. It tackles the promises and challenges of AI, giving the reader a holistic view of the industry. It details how businesses can take advantage of hopes while discussing how to turn the challenges into strengths. You will find information on how AI can benefit economies and will get information on how it is changing business processes, which include acquiring new customers. You will find information on the new types of services that are arising as AI is getting implemented on a global scale and you can find tips on how you can integrate virtual assistants into their business processes. In this book, you will find information on aligning the strategy of a business with AI, evaluating the impact of its implementation and the steps on how to plan their AI business strategy. You should read this book to learn how to predict consumer behavior using AI as it will affect the future of marketing and you will be able to learn about the different levels of predictions available across platforms. This book shares practical tips on how one can promote their Chatbot. Businesses will learn how to reduce their customer service workload using chatbots and autoresponders. One will get practical steps to use in scaling up their businesses using AI, particularly within the marketing context. The book contains the steps that will allow you to exploit the AI of big companies to build and improve your business; the companies discussed include Google, Amazon, Apple, and Facebook. In this book you will learn How to predict consumer behavior using AI The benefits for your business How to evaluate and build AI strategies for your company How to easily acquire new customers How to set up a good email marketing strategy How to promote your chatbots and autoresponders How to use and exploit big companies AI to promote your business You will not need any specific skills. Even if you are a complete beginner, this book will be your starting point to accomplish all of your business goals. Would You Like To Know More? Scroll Up and Click "Add To Cart" NOW.
Book Synopsis AI Marketing Mastery by : Cameron Blake
Download or read book AI Marketing Mastery written by Cameron Blake and published by eBookIt.com. This book was released on 2024-07-09 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revolutionize Your Marketing Strategy with Cutting-Edge AI Techniques Are you ready to propel your marketing initiatives into the future? AI Marketing Mastery: Techniques for Success is your essential guide to navigating the increasingly complex world of artificial intelligence in marketing. This compelling book delves deep into the transformational power of AI, offering you practical insights and techniques to stay ahead of the competition. Attention: In an era where data reigns supreme, unlock the secrets to leveraging AI for unprecedented marketing success. Discover how to harness data-driven insights, master customer segmentation, and personalize customer experience like never before. Interest: Are you fascinated by the potential of automated marketing campaigns or intrigued by the sophistication of AI-driven content creation? This book takes you through a comprehensive journey, from understanding AI's impact on marketing evolution to exploring advanced personalization techniques and the nuances of predictive analytics. Desire: Gain exclusive access to strategies for optimizing SEO with AI, delve into the realm of AI-powered chatbots, and uncover the secrets behind programmatic advertising. Learn how sentiment analysis can elevate your customer engagement, and explore ethical considerations essential for responsibly implementing AI in your business practices. Action: With a wealth of case studies, practical tools, and innovative strategies, this book equips you to measure ROI effectively and overcome common challenges. Whether you're a small business owner or part of a large corporation, the insights provided will empower you to integrate AI seamlessly with traditional marketing strategies, building a skilled and forward-thinking team. Embrace the future today and transform your marketing efforts with the unparalleled expertise found in AI Marketing Mastery: Techniques for Success. Your journey towards AI-driven marketing excellence starts here.
Book Synopsis Fundamentals of Internet of Things for Non-Engineers by : Rebecca Lee Hammons
Download or read book Fundamentals of Internet of Things for Non-Engineers written by Rebecca Lee Hammons and published by CRC Press. This book was released on 2019-06-07 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: The IoT is the next manifestation of the Internet. The trend started by connecting computers to computers, progressed to connecting people to people, and is now moving to connect everything to everything. The movement started like a race—with a lot of fanfare, excitement, and cheering. We’re now into the work phase, and we have to figure out how to make the dream come true. The IoT will have many faces and involve many fields as it progresses. It will involve technology, design, security, legal policy, business, artificial intelligence, design, Big Data, and forensics; about any field that exists now. This is the reason for this book. There are books in each one of these fields, but the focus was always "an inch wide and a mile deep." There’s a need for a book that will introduce the IoT to non-engineers and allow them to dream of the possibilities and explore the work venues in this area. The book had to be "a mile wide and a few inches deep." The editors met this goal by engaging experts from a number of fields and asking them to come together to create an introductory IoT book. Fundamentals of Internet of Things for Non-Engineers Provides a comprehensive view of the current fundamentals and the anticipated future trends in the realm of Internet of Things from a practitioner’s point of view Brings together a variety of voices with subject matter expertise in these diverse topical areas to provide leaders, students, and lay persons with a fresh worldview of the Internet of Things and the background to succeed in related technology decision-making Enhances the reader’s experience through a review of actual applications of Internet of Things end points and devices to solve business and civic problems along with notes on lessons learned Prepares readers to embrace the Internet of Things era and address complex business, social, operational, educational, and personal systems integration questions and opportunities
Book Synopsis ECIAIR 2021 3rd European Conference on the Impact of Artificial Intelligence and Robotics by : Prof Florinda Matos
Download or read book ECIAIR 2021 3rd European Conference on the Impact of Artificial Intelligence and Robotics written by Prof Florinda Matos and published by Academic Conferences and publishing limited. This book was released on 2021-11-18 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Value x People x Often: AI-Driven Business Strategies by : Gritapat Setachanatip
Download or read book Value x People x Often: AI-Driven Business Strategies written by Gritapat Setachanatip and published by Gritapat Setachanatip . This book was released on with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the transformative power of Artificial Intelligence in reshaping modern business strategies. Drawing from personal experiences and real-world examples, this book delves into the core principles of "Value x People x Often" and how AI can amplify these pillars to skyrocket your revenue. From the challenges faced during the author's entrepreneurial journey in Thailand to the lessons learned from global giants like Netflix, this guide offers a blend of stories, strategic insights, and actionable tactics. Learn how AI can personalize experiences, enhance decision-making, automate processes, and drive innovation. Whether you're a seasoned entrepreneur or just starting out, this book provides a roadmap to harnessing AI's potential, turning challenges into opportunities, and dreams into reality. It's not just about understanding AI; it's about leveraging it to provide more value to more people, more often. Dive into a journey of growth, innovation, and success. Welcome to the future of business, where tradition meets technology, and where every decision is backed by intelligence.
Book Synopsis Artificial Intelligence for Marketing Management by : Park Thaichon
Download or read book Artificial Intelligence for Marketing Management written by Park Thaichon and published by Taylor & Francis. This book was released on 2022-11-10 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing. This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as DeepFakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management. This book will provide practical insights into the role of AI in marketing management. It will be a useful reference for those researching marketing and marketing professionals.
Book Synopsis Handbook of Artificial Intelligence Applications for Industrial Sustainability by : Vikas Garg
Download or read book Handbook of Artificial Intelligence Applications for Industrial Sustainability written by Vikas Garg and published by CRC Press. This book was released on 2024-01-30 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: The subject of Artificial Intelligence (AI) is continuing on its journey of affecting each and every individual and will keep on this path in the times to come. This handbook is a collection of topics on the application of artificial intelligence applications for sustainability in different areas. It provides an insight into the various uses of concepts and practical examples for different domains all in one place, which makes it unique and important for the potential reader. Handbook of Artificial Intelligence Applications for Industrial Sustainability: Concepts and Practical Examples examines the influence of AI and how it can be used in several industries to improve corporate performance, reduce security concerns, improve customer experience, and ultimately generate value for customers and maximize profits. The handbook offers practical examples, concepts, and applications that provide an easy understanding and implementation process. It provides AI applications in many fields, such as sustainable credit decisions, cyber security and fraud prevention, warehouse management, and much more. This handbook will provide insight to customers, managers, professionals, engineers, researchers, and students on the various uses of AI and sustainability in different domains. All of this needed information compiled into one handbook makes it unique and important for the engineering, business, and computer science communities.
Book Synopsis ECIE 2020 16th European Conference on Innovation and Entrepreneurship by : Prof. Alessandro De Nisco
Download or read book ECIE 2020 16th European Conference on Innovation and Entrepreneurship written by Prof. Alessandro De Nisco and published by Academic Conferences limited. This book was released on 2020-09-17 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The European Conference on Innovation and Entrepreneurship has been running now for 16 years. This event has been held in Italy, Northern Ireland, France, Belgium, Portugal, and Finland to mention some of the countries who have hosted it. The conference is generally attended by participants from more than 40 countries and attracts an interesting combination of academic scholars, practitioners and individuals who are engaged in various aspects of innovation and entrepreneurship teaching and research. The 16th European Conference on Innovation and Entrepreneurship will be hosted by Instituto Universitário de Lisboa (ISCTE), Portugal and the Conference Chair will be Florinda Matos
Book Synopsis Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach by : Soumi Dutta
Download or read book Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach written by Soumi Dutta and published by Springer Nature. This book was released on with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Internet of Things and Its Applications by : Sachi Nandan Mohanty
Download or read book Internet of Things and Its Applications written by Sachi Nandan Mohanty and published by Springer Nature. This book was released on 2021-11-25 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a holistic approach to the Internet of Things (IoT) model, covering both the technologies and their applications, focusing on uniquely identifiable objects and their virtual representations in an Internet-like structure. The authors add to the rapid growth in research on IoT communications and networks, confirming the scalability and broad reach of the core concepts. The book is filled with examples of innovative applications and real-world case studies. The authors also address the business, social, and legal aspects of the Internet of Things and explore the critical topics of security and privacy and their challenges for both individuals and organizations. The contributions are from international experts in academia, industry, and research.
Book Synopsis The Routledge Companion to Strategic Marketing by : Bodo B. Schlegelmilch
Download or read book The Routledge Companion to Strategic Marketing written by Bodo B. Schlegelmilch and published by Routledge. This book was released on 2020-11-24 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.
Book Synopsis Integrating AI-Driven Technologies Into Service Marketing by : Nadda, Vipin
Download or read book Integrating AI-Driven Technologies Into Service Marketing written by Nadda, Vipin and published by IGI Global. This book was released on 2024-08-29 with total page 874 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era marked by rapid technological advancements and the increasing integration of artificial intelligence (AI) into various sectors, the intersection of AI technologies with service marketing stands as a pivotal frontier. It is essential to explore the intricate nexus between AI technologies and service marketing strategies. Integrating AI-Driven Technologies Into Service Marketing elucidates the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization. It underscores the imperative for stakeholders in emerging economies to harness the power of AI technologies in crafting innovative and adaptive service marketing strategies. The book navigates the complexities of AI adoption while offering pragmatic recommendations for fostering responsible and inclusive AI-driven service marketing ecosystems. Covering topics such as customer engagement, influencer marketing, and sentiment analysis, this book is an excellent resource for scholars, researchers, educators, business professionals, managers, academicians, postgraduate students, and more.
