15 Niche Marketing Tips and Tricks

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Publisher :
ISBN 13 : 9781481024785
Total Pages : 34 pages
Book Rating : 4.0/5 (247 download)

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Book Synopsis 15 Niche Marketing Tips and Tricks by : Tim Rodriquez

Download or read book 15 Niche Marketing Tips and Tricks written by Tim Rodriquez and published by . This book was released on 2012-11-16 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: The word 'niche' is defined as: "A special area of demand for a product or service". 'Marketing' is defined as: "The opportunity to buy or sell". If you put the two works together, niche marketing means buying or selling a product or service in a special area of demand. All that really means is that a product or service is being sold to the people who are most interested in that particular product or service and not to the world in general. Oftentimes big businesses use niche marketing. For example, a company that makes computers and computer accessories might advertise all-in-one copy/printer/scanners to the home computer user while at the same time advertising single function machines to large businesses. One of the things that make niche marketing so attractive to sellers is that their advertising budgets go further. It costs less to advertise to a specialized market than it does to advertise to a broader market. Niche marketing must be designed to meet the unique needs of the targeted audience. Niche marketers must tailor their product to meet those unique needs. If, for example, you have designed a product to make poodle grooming easy enough for the untrained professional to do it, those who own poodles will be most interested in your product. Those who own Blood Hounds or cats couldn't care less. If you have written an e-book that will explain how to start and succeed at an online business, those who are looking for that information are your niche market.

Mastering Niche Marketing

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Publisher :
ISBN 13 : 9780977968428
Total Pages : 308 pages
Book Rating : 4.9/5 (684 download)

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Book Synopsis Mastering Niche Marketing by : Eric Van Van Der Hope

Download or read book Mastering Niche Marketing written by Eric Van Van Der Hope and published by . This book was released on 2008 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business world is a competitive market and big businesses make extremely large amounts of money. So how can you as an entrepreneur and small business person compete with this . . . ? . . . with Niche Marketing of course! As an entrepreneur and small business owner, you have the ability to find a perfect niche market that the large businesses have overlooked, don't have time for or wouldn't be profitable enough for them. And whether it's a service or product, you can capitalize on areas where people are eager to buy and willing to spend whatever money is necessary to get what they want. "Mastering Niche Marketing" is the most complete single-volume guide to developing a unique business. It includes step-by-step, easy to follow strategies and techniques that will assist in identifying an idea in demand, creating a product, and how to promote it - making money in the process! Here is a small sample of what you ll discover within the pages of this book: Discover 2 mistakes that inexperienced individuals fail to do when attempting to choose a potentially profitable niche market. Warning: You're doomed to fail if you do not fully grasp the explanation. Having difficulties coming up with a niche idea? Drastically improve your brainstorming sessions with these 9 thought-provoking questions! Determining the profitability of your niche market is crucial to the success of your business, so before you accept any financial risk with your business - learn 15 of the most common fees that new business owners tend to forget about. Difficulties finding a profitable market? Here are 9 tested and effective business models that'll prevent you from having to re-invent the wheel so you can start generating a passive income stream! Discover 11 proven money-making methods that ll result in your customers gladly 'handing over' their money using the 'oldest trick' in the book. Integrate it properly within your sales process and this will be how you make the bulk of your profits. 9 highly proven techniques you can use to persuade your visitors to click through to your site, thus improving your traffic and increasing your potential for sales. Understand this aspect about your customers and it ll result in their loyalty to you for a lifetime as they will continually purchase from you again and again.

Handbook of Niche Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1136419888
Total Pages : 279 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Handbook of Niche Marketing by : Art Weinstein

Download or read book Handbook of Niche Marketing written by Art Weinstein and published by Routledge. This book was released on 2013-04-03 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities’ insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing’s: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.

Handbook of Niche Marketing

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Author :
Publisher : Psychology Press
ISBN 13 : 9780789023308
Total Pages : 288 pages
Book Rating : 4.0/5 (233 download)

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Book Synopsis Handbook of Niche Marketing by : Tevfik Dalgic

Download or read book Handbook of Niche Marketing written by Tevfik Dalgic and published by Psychology Press. This book was released on 2006 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing's: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.

Niche Marketing Ideas & Niche Markets. Finding Niches Made Easy. 177 Free Ways to Find Hot New Profitable Niches

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Author :
Publisher : Imb Publishing
ISBN 13 : 9781909151079
Total Pages : 390 pages
Book Rating : 4.1/5 (51 download)

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Book Synopsis Niche Marketing Ideas & Niche Markets. Finding Niches Made Easy. 177 Free Ways to Find Hot New Profitable Niches by : Christine Clayfield

Download or read book Niche Marketing Ideas & Niche Markets. Finding Niches Made Easy. 177 Free Ways to Find Hot New Profitable Niches written by Christine Clayfield and published by Imb Publishing. This book was released on 2014-04 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Niche Marketing Ideas & Niche Markets. Finding Profitable Niches Made Easy. 177 Free Ways to Find Hot New Profitable Niches. Niches! Finding niches seems to be a problem for many internet marketers. Countless people have asked me "Where do you get your niches from?" I am sure, after reading this book, you will agree that finding niches is easy, fast, educational and fun! Easy to understand and read, this is a must have book for anyone involved with finding new niches or business ideas. Whether you want to earn a full time living from internet marketing or just want some extra cash, you will learn a lot from the information in this book. Before you can make any money online, you need to find your profitable niche. Like a driver needs a destination, an internet marketer or business person needs a niche, a niche that pays, not just any niche. Choosing the right niche will make the difference between making money or not. Your success in business will totally depend on the choice of your niche. Whether you are looking to write a book, build a website or blog, build an online shop, make an audio or video or create your own products; you can use all 177 ways to find a new niche. Some sources mentioned in this book you've probably never heard of and others you probably think: "Duh, why didn't I think of that!" - Keywords - Long Tail Keywords - Niches - When is a niche a good niche? - When is a niche NOT a good niche? - 6 important steps to find a profitable niche - What niches NOT to pick. - Niches are everywhere - Niches for repeat sales - What skills do you need? - What hats do you need? - What shoes do you need? - You don't have to be an expert in your niche. - Think like there is no box! - Examples of good niches - Become a master in searching - Keyboard shortcuts - Where to search for niches - 177 places to find new niches Christine Clayfield is a full time internet marketer and has been for many years. She is the author of the best selling book "From Newbie To Millionaire" and "Drop Shipping and eCommerce. What You Need And Where To Get it." Armed with just passion and drive, she made it her mission to understand all aspects of internet marketing. She has helped countless people to get to grips with making money online. She has lots of niche websites, runs a few drop shipping and ecommerce web sites and she has also self published over 90 books, all in different niches.

Digital Marketing For Business 2 Books in 1

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Author :
Publisher : Jonathan Page
ISBN 13 :
Total Pages : 145 pages
Book Rating : 4./5 ( download)

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Book Synopsis Digital Marketing For Business 2 Books in 1 by : Jonathan Page

Download or read book Digital Marketing For Business 2 Books in 1 written by Jonathan Page and published by Jonathan Page. This book was released on 2020-12-11 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has traversed far greater heights than simply being a medium for user-generated content. Today, it’s a tool for consumer empowerment (we all witness big conglomerates being brought to their knees by that one dissatisfied tweet or widely shared post) and a gratifying brand-consumer partnership. Even companies that have long been dismissing social media as frivolous and flippant have started taking note of its benefits. They’ve realized that social media is not limited to games and light-hearted opinion polls (which are also hugely successful in creating affable brands), but can involve more serious discussions and insights that are invaluable when it comes to building strong brands. Unlike traditional marketing mediums, social media doesn’t swallow a huge chunk of your advertising and promotion budget. You don’t need to create cost-intensive and ineffectual marketing plans that leave you broke. All you need is some creativity, perceptiveness, and an intuitive understanding about your audience’s needs. More than sharp business acumen, you need a human touch. Social media gives your brand a human angle without breaking the bank. Currently, social media marketing is the most powerful tool that can help businesses to reach customers and prospects (whether small or not). But with over 88 percent of all companies selling on at least one social media platform, you can see how tempting it can be for the company to get lost in all that noise. To achieve more organic visibility, meet committed brand fans, and even generate more sales and leads on your company social media pages, you'll need a succinct marketing strategy to rise to the top. Thankfully, this book offers just that for you. The book will show you how to promote your brand on social media, peeling through the layers of the most popular social media sites to get to the heart of what makes an online marketing campaign effective. Whether you are either active on social media or have never had a Facebook account, this book will lead your social media marketing campaign every step of the way–through building your account and improving your profile, to posting content that your audience will want to connect with, and the different ways to advertising and promoting your brand for more views and followers. We will look at Facebook, YouTube, Instagram, LinkedIn and Twitter, in this book and show you that given the fierce competition, social media marketing can be effective in your business. A strong presence on social media is something that the company can't afford to miss. Continue reading to see how to create a plan that will bring thousands of followers to your profile instantly. Instagram Marketing Algorithms The way brands communicate with their existing and target audience has undoubtedly transformed. One of the main reasons for this transformation is the increase in the popularity of social networking platforms. These days, an increasing number of brands are using visual media for communicating their brand’s message. Social media has certainly revolutionized our lives. Instagram has stood the test of time and is now one of the most popular social networking platforms today. So, if your brand isn’t already on Instagram, then there is no time like the present to get started. Instagram has been around for a while, but not a lot of people know how to make the most of its features. The creators of this platform keep introducing new features along with changes to the algorithm. So, it is quintessential that you stay on top of all the updates. In this book, you will learn about the things you need to increase your following on Instagram so you can maximize your profits. You will be given information about the different benefits you can reap by using Instagram. You will learn about various tips for choosing the perfect Instagram name and tricks to optimize your brand’s Instagram profile. Apart from this, you will also learn about specific strategies for building your niche on Instagram and thoroughly engage your audience. Marketing on Instagram and how you can increase your following are also discussed in detail in this book. A combination of all these factors will ensure that your brand makes the most of all that Instagram has to offer. You will want to make sure that whatever strategy you start to use on Instagram is going to keep the focus on the brand that you have built and how that brand sees the world. Instagram is great for sharing videos and photos so make sure that when you connect the business with your followers, make sure that it stays consistent with your brand rather than straying away or showing things that just don’t go together. Use your brand or company name in hashtags: the hashtags that you pick don’t have to be complicated. If you already have a pretty good following on Instagram, or your brand name is well known, go ahead and use this as one of your hashtags. This will make it easier for your followers to find you because they can just search the name and find some of your posts. Make a follower famous: it is not just about your followers checking out your posts, it is about how you interact with your followers. Take the time to look over the pages of your followers and then like and share some of their posts. This helps to show the customers that you really appreciate them because you are acknowledging their cool posts and sharing them with others on your page. Be careful with this one though because some may be personal and you should always ask for permission beforehand if you are unsure whether they would like it shared or not. So, if you are ready to learn more, then let us get started immediately!

Women Rainmakers' Best Marketing Tips

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Author :
Publisher : American Bar Association
ISBN 13 : 9781616320249
Total Pages : 176 pages
Book Rating : 4.3/5 (22 download)

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Book Synopsis Women Rainmakers' Best Marketing Tips by : Theda C. Snyder

Download or read book Women Rainmakers' Best Marketing Tips written by Theda C. Snyder and published by American Bar Association. This book was released on 2010 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Success depends on innovative planning, but brainstorming for new ideas takes valuable time. In one quick read you can get dynamic, creative, and practical ideas that can work for you and your practice. Women Rainmakers Best Marketing Tips, Third Edition, is the updated collection of easy-to-read helpful hints and strategies from Theda Snyder, one of the recognized leaders of women rainmakers nationwide, and the ABA Women Rainmakers of the ABA Law Practice Management Section.

Segmentation Strategies for Hospitality Managers

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Author :
Publisher : Routledge
ISBN 13 : 1136416315
Total Pages : 250 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Segmentation Strategies for Hospitality Managers by : Ron Morritt

Download or read book Segmentation Strategies for Hospitality Managers written by Ron Morritt and published by Routledge. This book was released on 2012-11-12 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the competitive edge in a fierce market! Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches that can make a difference where it really counts—the bottom line. Introductory to intermediate level hospitality managers and students are provided with easy-to-follow explanations and effective learning exercises that will help them grasp segmentation concepts and strategies quickly. Unlike other hospitality marketing textbooks out there, this book persistently focuses specifically on segmentation and positioning strategies. Segmentation Strategies for Hospitality Managers effectively tells how to best use the integrated resources of a hospitality firm to gain and maintain the competitive edge. Examples are taken from the hotel, restaurant, and airline industries to give a well-rounded view of the industry’s practical and productive use of segmentation strategies. The text explains advantages and limitations of various segmentation strategies such as relationship or niche marketing to help assist managers in their own future decision-making process. Detailed chapter summaries and challenging end-of-chapter exercises further reinforce each chapter’s concepts and approaches. Extensive references, several illustrative figures and tables, and specific case examples from various hospitality sectors are included. Topics in Segmentation Strategies for Hospitality Managers include: positioning strategy niche marketing relationship marketing marketing trends technology’s impact on the hospitality industry special issues in segmentation strategy (including integration of segmentation strategy with branding, yield management, and IT strategy) and more! Segmentation Strategies for Hospitality Managers is a resource certain to be used again and again and is perfect for hospitality managers, marketing and hospitality educators, hospitality and travel and tourism students, and business school students world wide.

Strategic Management of Market Niches

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Author :
Publisher : Springer
ISBN 13 : 3658203641
Total Pages : 231 pages
Book Rating : 4.6/5 (582 download)

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Book Synopsis Strategic Management of Market Niches by : Gorazd Ocvirk

Download or read book Strategic Management of Market Niches written by Gorazd Ocvirk and published by Springer. This book was released on 2017-11-22 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field.

International growth strategies for software companies

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Author :
Publisher : Vulkan
ISBN 13 : 9163752921
Total Pages : 94 pages
Book Rating : 4.1/5 (637 download)

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Book Synopsis International growth strategies for software companies by : Martin Johansson

Download or read book International growth strategies for software companies written by Martin Johansson and published by Vulkan. This book was released on 2014-09-16 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to be an easy-to-understand guide and companion to structure the thoughts for those who consider walking on the sometimes challenging but exciting path to internationalisation. The book summarises strategies, decisions and factors that impact those decisions, as well as critical success factors for taking a software company international. It is based on a combination of investigation, interviews, review of academic research literature and the personal experience of the authors and those interviewed. Specifically the research has focused on software companies, as they are inherently different to other sets of companies in their ability to distribute products in various channels with limited extra cost for each additional unit sold. This difference makes the process of internationalisation more variable and more flexible, but also equally fuzzy and potentially time- and resource consuming. The book raises important questions to help the reader challenge his or her own preconceived ideas of internationalisation. It covers critical success factors, best practices and lessons learned from company leaders interviewed for this book. Easy-to-use models and checklists that can be applied when evaluating new markets and approaches to internationalisation are also included.

Online Income Unleashed: Key Strategies for Building a Sustainable Business

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Author :
Publisher : KOKOSHUNGSAN®
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4./5 ( download)

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Book Synopsis Online Income Unleashed: Key Strategies for Building a Sustainable Business by : Shu Chen Hou

Download or read book Online Income Unleashed: Key Strategies for Building a Sustainable Business written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of working long hours for little reward? Do you dream of starting your own business and achieving financial freedom? If so, you're in luck – Online Income Unleashed is here to help! Our comprehensive guide to building a sustainable online business is packed with key strategies and expert advice to help you achieve your financial goals. Whether you're a seasoned entrepreneur or just starting out, our proven methods and techniques will help you succeed in the competitive world of online business. From building your first mailing list to creating your first product, we'll guide you every step of the way. You'll learn how to harness the power of social networking and niche marketing, as well as how to use performance marketing and multitier programs to generate traffic and increase sales. But our guide isn't just about the nuts and bolts of building an online business. We'll also help you develop the critical skills you need to succeed, such as adaptability and creativity. We'll show you how to stay ahead of the curve by embracing new technologies and trends, and how to create a culture of adaptability within your team. Whether you're looking to build a side hustle or a full-time business, Online Income Unleashed has everything you need to succeed. With our expert guidance and proven strategies, you can build a sustainable online business that will provide you with the financial freedom and lifestyle you've always dreamed of. So what are you waiting for? Order your copy of Online Income Unleashed today and start building the online business of your dreams!

The Emerging High-Tech Consumer

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313008191
Total Pages : 177 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis The Emerging High-Tech Consumer by : Allan Reddy

Download or read book The Emerging High-Tech Consumer written by Allan Reddy and published by Bloomsbury Publishing USA. This book was released on 1997-07-16 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and essential viewpoints to bear on it. A must read for professional marketers and their academic colleagues, and a useful overview for high-tech industry strategists and planners. Reddy divides the book into eleven chapters and three appendices. Essays introduce the major ideas about the high-tech consumer and look at this consumer in business-to-business marketing. Other chapters look at the Telecommunications Act, the Internet, the importance of quality in high-tech goods, the measurement of high-tech innovators, the global consumer, and distribution considerations. The last chapter presents conclusions and implications for marketers, while the appendices look at research techniques, Internet marketing, and just-in-time retailing. The book has substantive references and author and subject indexes.

The Financial Times Essential Guide to Developing a Business Strategy

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Author :
Publisher : Pearson UK
ISBN 13 : 1292002816
Total Pages : 265 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis The Financial Times Essential Guide to Developing a Business Strategy by : Vaughan Evans

Download or read book The Financial Times Essential Guide to Developing a Business Strategy written by Vaughan Evans and published by Pearson UK. This book was released on 2013-10-11 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Creative Mentorship and Career-Building Strategies

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Author :
Publisher : Oxford University Press
ISBN 13 : 0199373450
Total Pages : 192 pages
Book Rating : 4.1/5 (993 download)

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Book Synopsis Creative Mentorship and Career-Building Strategies by : Mary Pender Greene

Download or read book Creative Mentorship and Career-Building Strategies written by Mary Pender Greene and published by Oxford University Press. This book was released on 2015-01-09 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been a paradigm shift as to how professional knowledge is passed on. It no longer happens naturally through traditional corporate grooming and succession rituals. With less time, lower budgets, and more uncertainty, traditional mentorship models don't work in today's economy. The recent dramatic upheaval in the professional landscape has radically altered how 21st century professionals can most effectively cultivate career success. Creative Mentorship brings the most advanced mentoring methods out of the Fortune 500 boardroom and into your classroom, conference room, or even your living room, giving everyone access to groundbreaking and innovative mentoring methods utilized by today's most powerful and influential professionals. Mary Pender Greene draws upon more than 20 years of experience as a therapist, career coach, and successful executive to codify her personal system for career development, the Virtual Personal Board of Directors (VPBOD). Creative Mentorship features engaging exercises and worksheets as well as practical methods and strategies that will transform the way you approach career development. Creative Mentorship guides you, step-by-step, through the process of building your own Virtual Personal Board of Directors. Creative Mentorship will show you how to select specialized mentors who will accompany and assist you on your path to career success. A toolbox of tactics, strategies, and rules of engagement will ensure that you fully assimilate the VPBOD networking strategy, learn how to best leverage its innovative tactics, and ultimately integrate this revolutionary mentoring methodology into every aspect of your professional life. Creative Mentorship will enable you to achieve your most ambitious dreams and make your ultimate professional goals a reality.

Niche Markets Discovery 101

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781722309077
Total Pages : 64 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis Niche Markets Discovery 101 by : Neil Cunnington

Download or read book Niche Markets Discovery 101 written by Neil Cunnington and published by Createspace Independent Publishing Platform. This book was released on 2018-06-20 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you don't know the process for discovering hot niche markets, then you will continue to work hard and never achieve the success you are looking for. If you want to find the right niche market, that is proven to be profitable, you have to learn the process for niche market discovery. Here is a comprehensive guide that will provide you with the process successful niche business owners follow to find the hot niche markets that will make them money. You will learn why finding your niche is so important. You will learn what you need to do to choose the right niche to make the most money. You will learn how to locate your ideal customer. You will learn how to build relationships within your chosen niche. You will learn how to analyze your competition. And much, much more... Finding the hottest niche markets that are profitable can be done with time, a bit of hard work, and some diligent research. Here are just some of the many benefits you'll gain when you decide to follow the process of niche market discovery. Learn how to start your business with affiliate marketing. Learn how to get started with your niche research. Learn the secret to finding hot keywords that have high-profit potential. Learn how to research and survey your target market. Learn how to create your ideal customer profile. Learn how to research and evaluate your competition.

Essentials of Marketing

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Author :
Publisher : Oxford University Press
ISBN 13 : 0199646503
Total Pages : 438 pages
Book Rating : 4.1/5 (996 download)

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Book Synopsis Essentials of Marketing by : Paul Baines

Download or read book Essentials of Marketing written by Paul Baines and published by Oxford University Press. This book was released on 2013 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers.

Marketing Organization Development

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Author :
Publisher : CRC Press
ISBN 13 : 1315311712
Total Pages : 183 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Marketing Organization Development by : William J Rothwell

Download or read book Marketing Organization Development written by William J Rothwell and published by CRC Press. This book was released on 2017-03-16 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational Development (OD) consultants often face dilemmas when they market their services because there is a gap between clients’ expectation and the actual role of OD consultants. This book is about how to overcome that dilemma by finding effective marketing strategies for a different approach to consulting. Marketing Organization Development: A How-To Guide for OD Consultants focuses on the challenges faced by internal and external consultants in marketing and selling their services. By distinguishing between performance consulting and Organization Development (OD) consulting, this book demonstrates why marketing and selling OD consulting services are unique. This book meets not only unique OD consultants’ needs by reflecting the philosophical background of OD and unique marketing challenges but the needs of Human Resource Development (HRD) managers’ need who are interested in promoting or selling their change interventions within their organizations. This comprehensive book: Reviews important terms and popular tools used in the marketing process and outlines the many roles a consultant must fill to obtain and keep the business (i.e., marketer, salesperson, brand manager, account management) .Describes the criteria for self-evaluation as an OD consultant. It examines how to identify your strengths and the competencies you need to develop based on OD competencies. Provides an introduction to actionable steps and resources for organization development, change management, and performance management consultants to evaluate unmet needs and opportunities through a niche market for consulting services. Covers how to communicate value to your target customers and how to brand your service. Describes various channels of OD marketing such as viral, word of mouth, and social media marketing. . Reviews selling tactics for l your consulting service and discusses the importance of having a defined sales process to which you adhere.