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Author :
Publisher :
ISBN 13 :
Total Pages : 738 pages
Book Rating : 4.0/5 (965 download)
Download or read book Advertising & Selling written by and published by . This book was released on 1898 with total page 738 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 846 pages
Book Rating : 4.0/5 ( download)
Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1897 with total page 846 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 766 pages
Book Rating : 4.M/5 ( download)
Download or read book Profitable Advertising written by and published by . This book was released on 1898 with total page 766 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kenneth Roman
Publisher : St. Martin's Press
ISBN 13 : 0230618340
Total Pages : 300 pages
Book Rating : 4.2/5 (36 download)
Download or read book The King of Madison Avenue written by Kenneth Roman and published by St. Martin's Press. This book was released on 2010-06-08 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
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Publisher :
ISBN 13 :
Total Pages : 748 pages
Book Rating : 4.:/5 (31 download)
Download or read book JUDICIOUS ADVERTISING written by and published by . This book was released on 1918 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Chris Hackley
Publisher : SAGE
ISBN 13 : 1529756146
Total Pages : 330 pages
Book Rating : 4.5/5 (297 download)
Download or read book Advertising and Promotion written by Chris Hackley and published by SAGE. This book was released on 2021-01-27 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers
Author : John McDonough
Publisher : Routledge
ISBN 13 : 1135949069
Total Pages : 1754 pages
Book Rating : 4.1/5 (359 download)
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author : Dept. of Special Collections of the Koninklijke Bibliotheek
Publisher : Springer Science & Business Media
ISBN 13 : 9781402002373
Total Pages : 706 pages
Book Rating : 4.0/5 (23 download)
Download or read book Annual Bibliography of the History of the Printed Book and Libraries written by Dept. of Special Collections of the Koninklijke Bibliotheek and published by Springer Science & Business Media. This book was released on 2002-03-31 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Annual Bibliography of the History of the Printed Book and Libraries records articles of scholarly value that relate to the history of the printed book, to the history of arts, crafts, techniques and equipment, and of the economic, social and cultural environment involved in their production, distribution, conservation and description.
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ISBN 13 :
Total Pages : 788 pages
Book Rating : 4.:/5 (334 download)
Download or read book The Advertising Age and Mail Order Journal written by and published by . This book was released on 1918 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brendan Maartens
Publisher : Routledge
ISBN 13 : 1000263851
Total Pages : 236 pages
Book Rating : 4.0/5 (2 download)
Download or read book Propaganda and Public Relations in Military Recruitment written by Brendan Maartens and published by Routledge. This book was released on 2020-11-19 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history, with chapters on the First and Second World Wars, the Cold War, and the present day. The book explores such promotion in countries both large and small, and in times of both war and peace, with readers gaining an insight into the different strategies and tactics used to motivate men, women and occasionally even children to serve and fight in many parts of the world. Readers will also learn about the crucial but little-known role of commercial advertising, public relations and media professionals in the production and distribution of recruitment promotion. This book, the first of its kind to be published, will explore that role, and in the process address two questions that are central to studies of media and conflict: how do militaries encourage civilians to join up, and are they successful in doing so? It is a multi-disciplinary project intended for a diverse academic audience, including postgraduate students exploring aspects of war, propaganda and public opinion, and researchers working across the domains of history, communications studies, conflict studies, psychology, and philosophy.
Author : Primary Research Group
Publisher : Primary Research Group Inc
ISBN 13 : 1574402331
Total Pages : 142 pages
Book Rating : 4.5/5 (744 download)
Download or read book The Survey of College Sports Marketing Practices written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2013 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 140-page report presents data from 100 North American colleges and universities about their sports marketing efforts. The study includes detailed data on the usage plans and spending by survey participants on ticket consultants, direct mail, web ads, website optimization, opt-in email, site sponsorships, student and mainstream newspaper and magazine ads, radio, television, billboards and other marketing vehicles. The study furnishes detailed info and spending data on the use of Facebook, Google, Yahoo and other major internet sites in sports marketing. The study also looks at overall sports marketing budgets and trends for this budget as well as for ticket sales in basketball, football, baseball and other sports. In addition it covers trends in the use of public relations firms, market research firms, advertising agencies and other consultants, social media and blogs, sports yearbooks, podcasts and other promotional venues and tactics. Data is broken out by Divisions 1, 2, and 3, by college enrollment, college type, and for public or private status.
Author : Leonard Mogel
Publisher : Leonard Mogel
ISBN 13 : 9780982959633
Total Pages : 212 pages
Book Rating : 4.9/5 (596 download)
Download or read book Making It in Advertising written by Leonard Mogel and published by Leonard Mogel. This book was released on 2010-08 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 1482 pages
Book Rating : 4.3/5 (243 download)
Download or read book Editor & Publisher written by and published by . This book was released on 1928 with total page 1482 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth estate.
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Publisher :
ISBN 13 :
Total Pages : 1326 pages
Book Rating : 4.U/5 (183 download)
Download or read book Judicious Advertising and Advertising Experience written by and published by . This book was released on 1915 with total page 1326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patrick Jamieson
Publisher : Oxford University Press
ISBN 13 : 0190451106
Total Pages : 480 pages
Book Rating : 4.1/5 (94 download)
Download or read book The Changing Portrayal of Adolescents in the Media Since 1950 written by Patrick Jamieson and published by Oxford University Press. This book was released on 2008-07-22 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adolescents are eager consumers of mass media entertainment and are particularly susceptible to various forms of media influence, such as modeling, desensitization, and contagion. These once controversial phenomena are now widely accepted along with the recognition that th media are a major socializer of youth During the economic boom of the post-World War II era, marketers and advertisers identified adolescents as a major audience, which led to the emergence of a pervasive youth culture. Enormous changes ensued in the media's portrayal of adolescents and the behaviors they emulate. These changes were spurred by increased availability and consumption of television, which joined radio, film, and magazines as major influence on youth. Later, the rapid growth of the video game industry and the internet contributed to the encompassing presence of the media. Today, opportunities for youthful expression about to the point where adolescents can easily create and disseminate content with little control by traditional media gatekeepers. In The Changing Portrayals of Adolescents in the Media since 1950, leading scholars analyze the emergence of youth culture in music and powerful trends in gender and ethnic-racial representation, sexuality, substance use, violence, and suicide portrayed in the media. This book illuminates the evolution of teen portrayal, the potential consequences of these changes, and the ways policy-makers and parents can respond.
Author : Heon Stevenson
Publisher : McFarland
ISBN 13 : 0786452315
Total Pages : 295 pages
Book Rating : 4.7/5 (864 download)
Download or read book American Automobile Advertising, 1930-1980 written by Heon Stevenson and published by McFarland. This book was released on 2008-11-24 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.
Author : Alex J. Taylor
Publisher : Univ of California Press
ISBN 13 : 0520383567
Total Pages : 320 pages
Book Rating : 4.5/5 (23 download)
Download or read book Forms of Persuasion written by Alex J. Taylor and published by Univ of California Press. This book was released on 2022-03-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Forms of Persuasion is the first book-length history of corporate art patronage in the 1960s. After the decline of artist-illustrated advertising but before the rise of museum sponsorship, this decade saw artists and businesses exploring new ways to use art for commercial gain. Where many art historical accounts of the sixties privilege radical artistic practices that seem to oppose the dominant values of capitalism, Alex J. Taylor instead reveals an art world deeply immersed in the imperatives of big business. These projects unfolded in Madison Avenue meeting rooms and MoMA galleries, but as the most creative and competitive corporations sought growth through global expansion, they also reached markets all around the world. From Andy Warhol's commissions for packaged goods manufacturers to Richard Serra's work with the steel industry, Taylor demonstrates how major artists of the period provided brands with "forms of persuasion" that bolstered corporate power, prestige, and profit. Drawing on extensive original research conducted in artist, gallery, and corporate archives, Taylor recovers a flourishing field of promotional initiatives that saw artists, advertising creatives, and executives working around the same tables. As museums continue to grapple with the ethical dilemmas posed by funding from oil companies, military suppliers, and drug manufacturers, Forms of Persuasion returns to these earlier relations between artists and multinational corporations to examine the complex aesthetic and ideological terms of their enduring entanglements"--
