107 Marketing and Lead Generation Tips to Turbocharge Your Business in 60 Days Or Less

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Publisher :
ISBN 13 : 9781717989048
Total Pages : 70 pages
Book Rating : 4.9/5 (89 download)

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Book Synopsis 107 Marketing and Lead Generation Tips to Turbocharge Your Business in 60 Days Or Less by : George Johnstone Wells

Download or read book 107 Marketing and Lead Generation Tips to Turbocharge Your Business in 60 Days Or Less written by George Johnstone Wells and published by . This book was released on 2018-07-31 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: A simple yet effective guide to marketing and generating leads for your business This book is for anyone who owns a business or is responsible for marketing and generating leads for the business. It is equally applicable to directors as it is to marketing managers. Written in a conversational style this book offers a quick guide to getting your marketing and lead generation up to speed and for you to steal a march on your competitors. George Wells has used his extensive study of direct response marketing tools and techniques in this distilled quick reference guide. Among the tips revealed in this book are: The key secrets to marketing your business effectively How to generate leads that cost nothing or next to nothing The secret to removing any barrier to sale How to calculate how much you should spend on your marketing How your unsatisfied clients can be your biggest marketing resource

The Founder's Mentality

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Publisher : Harvard Business Review Press
ISBN 13 : 1633691179
Total Pages : 223 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis The Founder's Mentality by : Chris Zook

Download or read book The Founder's Mentality written by Chris Zook and published by Harvard Business Review Press. This book was released on 2016-05-17 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Washington Post Bestseller Three Principles for Managing—and Avoiding—the Problems of Growth Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment: find an attractive market, formulate the right strategy, win new customers. But when Bain & Company’s Chris Zook and James Allen, authors of the bestselling Profit from the Core, researched this question, they found that when companies fail to achieve their growth targets, 90 percent of the time the root causes are internal, not external—increasing distance from the front lines, loss of accountability, proliferating processes and bureaucracy, to name only a few. What’s more, companies experience a set of predictable internal crises, at predictable stages, as they grow. Even for healthy companies, these crises, if not managed properly, stifle the ability to grow further—and can actively lead to decline. The key insight from Zook and Allen’s research is that managing these choke points requires a “founder’s mentality”—behaviors typically embodied by a bold, ambitious founder—to restore speed, focus, and connection to customers: • An insurgent’s clear mission and purpose • An unambiguous owner mindset • A relentless obsession with the front line Based on the authors’ decade-long study of companies in more than forty countries, The Founder’s Mentality demonstrates the strong relationship between these three traits in companies of all kinds—not just start-ups—and their ability to sustain performance. Through rich analysis and inspiring examples, this book shows how any leader—not only a founder—can instill and leverage a founder’s mentality throughout their organization and find lasting, profitable growth.

Hypnotic Writing

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Publisher : John Wiley & Sons
ISBN 13 : 0470009799
Total Pages : 295 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Hypnotic Writing by : Joe Vitale

Download or read book Hypnotic Writing written by Joe Vitale and published by John Wiley & Sons. This book was released on 2006-12-22 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion

The Sales Acceleration Formula

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Publisher : John Wiley & Sons
ISBN 13 : 1119047072
Total Pages : 227 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Sales Acceleration Formula by : Mark Roberge

Download or read book The Sales Acceleration Formula written by Mark Roberge and published by John Wiley & Sons. This book was released on 2015-02-24 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world. In this book, he reveals his formulas for success. Readers will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand. As SVP of Worldwide Sales and Services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements: Hire the same successful salesperson every time — The Sales Hiring Formula Train every salesperson in the same manner — The Sales Training Formula Hold salespeople accountable to the same sales process — The Sales Management Formula Provide salespeople with the same quality and quantity of leads every month — The Demand Generation Formula Leverage technology to enable better buying for customers and faster selling for salespeople Business owners, sales executives, and investors are all looking to turn their brilliant ideas into the next $100 million revenue business. Often, the biggest challenge they face is the task of scaling sales. They crave a blueprint for success, but fail to find it because sales has traditionally been referred to as an art form, rather than a science. You can't major in sales in college. Many people question whether sales can even be taught. Executives and entrepreneurs are often left feeling helpless and hopeless. The Sales Acceleration Formula completely alters this paradigm. In today's digital world, in which every action is logged and masses of data sit at our fingertips, building a sales team no longer needs to be an art form. There is a process. Sales can be predictable. A formula does exist.

The Millionaire Fastlane

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Publisher : Viperion Publishing Corp
ISBN 13 : 0984358102
Total Pages : 337 pages
Book Rating : 4.9/5 (843 download)

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Book Synopsis The Millionaire Fastlane by : MJ DeMarco

Download or read book The Millionaire Fastlane written by MJ DeMarco and published by Viperion Publishing Corp. This book was released on 2011-01-04 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: 10TH ANNIVERSARY EDITION Is the financial plan of mediocrity -- a dream-stealing, soul-sucking dogma known as "The Slowlane" your plan for creating wealth? You know how it goes; it sounds a lil something like this: "Go to school, get a good job, save 10% of your paycheck, buy a used car, cancel the movie channels, quit drinking expensive Starbucks mocha lattes, save and penny-pinch your life away, trust your life-savings to the stock market, and one day, when you are oh, say, 65 years old, you can retire rich." The mainstream financial gurus have sold you blindly down the river to a great financial gamble: You've been hoodwinked to believe that wealth can be created by recklessly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. This impotent financial gamble dubiously promises wealth in a wheelchair -- sacrifice your adult life for a financial plan that reaps dividends in the twilight of life. Accept the Slowlane as your blueprint for wealth and your financial future will blow carelessly asunder on a sailboat of HOPE: HOPE you can find a job and keep it, HOPE the stock market doesn't tank, HOPE the economy rebounds, HOPE, HOPE, and HOPE. Do you really want HOPE to be the centerpiece for your family's financial plan? Drive the Slowlane road and you will find your life deteriorate into a miserable exhibition about what you cannot do, versus what you can. For those who don't want a lifetime subscription to "settle-for-less" and a slight chance of elderly riches, there is an alternative; an expressway to extraordinary wealth that can burn a trail to financial independence faster than any road out there. Why jobs, 401(k)s, mutual funds, and 40-years of mindless frugality will never make you rich young. Why most entrepreneurs fail and how to immediately put the odds in your favor. The real law of wealth: Leverage this and wealth has no choice but to be magnetized to you. The leading cause of poorness: Change this and you change everything. How the rich really get rich - and no, it has nothing to do with a paycheck or a 401K match. Why the guru's grand deity - compound interest - is an impotent wealth accelerator. Why the guru myth of "do what you love" will most likely keep you poor, not rich. And 250+ more poverty busting distinctions... Demand the Fastlane, an alternative road-to-wealth; one that actually ignites dreams and creates millionaires young, not old. Change lanes and find your explosive wealth accelerator. Hit the Fastlane, crack the code to wealth, and find out how to live rich for a lifetime.

The New Business Road Test

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Publisher : Financial Times/Prentice Hall
ISBN 13 : 9780273732792
Total Pages : 0 pages
Book Rating : 4.7/5 (327 download)

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Book Synopsis The New Business Road Test by : John Walker Mullins

Download or read book The New Business Road Test written by John Walker Mullins and published by Financial Times/Prentice Hall. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you're pursuing a fundamentally flawed opportunity you're heading for failure. So before spending time and money on a new enterprise it's vital to know if your idea is actually going to work in practice. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes. The new edition of this best-selling book features: * A new version of the 7 domains model. * Updated case studies that reflect the changes that have happened in the last four years. * Chapter 13 has been rewritten to make the Industry Analysis Checklist more understandable. * A new author run companion website for readers to access extra information.

Magnetic Marketing for Dentists

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Publisher : Forbesbooks
ISBN 13 : 9781950863693
Total Pages : 180 pages
Book Rating : 4.8/5 (636 download)

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Book Synopsis Magnetic Marketing for Dentists by : Dan S Kennedy

Download or read book Magnetic Marketing for Dentists written by Dan S Kennedy and published by Forbesbooks. This book was released on 2020-11-24 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Renewable and Efficient Electric Power Systems

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Publisher : John Wiley & Sons
ISBN 13 : 0471668834
Total Pages : 676 pages
Book Rating : 4.4/5 (716 download)

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Book Synopsis Renewable and Efficient Electric Power Systems by : Gilbert M. Masters

Download or read book Renewable and Efficient Electric Power Systems written by Gilbert M. Masters and published by John Wiley & Sons. This book was released on 2005-01-03 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive textbook for the new trend of distributed power generation systems and renewable energy sources in electric power systems. It covers the complete range of topics from fundamental concepts to major technologies as well as advanced topics for power consumers. An Instructor's Manual presenting detailed solutions to all the problems in the book is available from the Wiley editorial department -- to obtain the manual, send an email to [email protected]

Aircraft Accident and Incident Notification, Investigation, and Reporting

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Publisher :
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Aircraft Accident and Incident Notification, Investigation, and Reporting by : United States. Federal Aviation Administration

Download or read book Aircraft Accident and Incident Notification, Investigation, and Reporting written by United States. Federal Aviation Administration and published by . This book was released on 1976 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Power of Understanding People

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Publisher : John Wiley & Sons
ISBN 13 : 1118726839
Total Pages : 215 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The Power of Understanding People by : Dave Mitchell

Download or read book The Power of Understanding People written by Dave Mitchell and published by John Wiley & Sons. This book was released on 2013-12-16 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to build lasting connections through meaningful communication Developing successful relationships is critical to our success in both our personal and professional lives. The Power of Understanding People shows you how to establish and develop extremely effective relationships by providing you with techniques to better identify and understand the intrinsic needs of others. As a result, you will achieve better team dynamics, increased sales and client satisfaction, higher levels of employee engagement and performance, and even more satisfying marriages and friendships. This book provides the tools to understand others' unique communication style as well as your own. Get detailed advice on how to adjust to diverse communication styles, develop a unifying language for the organization, and better match motivational techniques to team members. Through storytelling and experiential exercises, author Dave Mitchell helps you gain insight into your own unique interaction style and teaches you how to communicate, motivate, sell, and service more successfully no matter the personality types involved. Offers insight into the behavior cues and questions to ask to better understand someone's interactive preferences Explains how to enhance your sales efforts by better targeting your brand message to the client's style so that your products/services resonate with them more Examines strategies for creating a high performing work environment and achieve greater customer service excellence Contains conflict resolution strategies, including how to effectively work out differences within a team, between work units, with customers, and even in your personal life Armed with the ability to interpret the behavior of the people around you, you will achieve greater levels of success at work and at home while also learning how to better handle the difficult situations involving people in your life.

Smart Selling on the Phone and Online

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Publisher : AMACOM
ISBN 13 : 0814414664
Total Pages : 273 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Smart Selling on the Phone and Online by : Josiane Feigon

Download or read book Smart Selling on the Phone and Online written by Josiane Feigon and published by AMACOM. This book was released on 2021-10-12 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age of telesales and digital selling, this award-winning business book pinpoints the ten skills essential to high-efficiency, high-success sales performance based on the author’s TeleSmart 10 System for Power Selling. Bestselling author and TeleSmart Communications president Josiane Feigon equips salespeople with the powerful tools they need to open stronger, build trust faster, handle objections better, and close more sales when dealing with customers they can’t see face-to-face. In Smart Selling on the Phone and Online, you’ll learn how to: overcome ten different forms of “paralysis” and reestablish momentum; sell in sound bites, not long-winded speeches; ask the right questions to reveal customer needs; navigate around obstacles to get to the power buyer; and prioritize and manage your time so that more of it is spent actually selling. The world of selling keeps changing, and sales professionals are on the front line of innovation to keep profits flowing. Combining an accessible text with clear graphics and step-by-step processes, Smart Selling on the Phone and Online will help any rep master the world of sales 2.0 and become a true sales warrior.

Newsjacking

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Publisher : John Wiley & Sons
ISBN 13 : 1118252314
Total Pages : 51 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Newsjacking by : David Meerman Scott

Download or read book Newsjacking written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2011-11-07 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative. Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating. It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends. In Newsjacking, marketing and PR expert and bestselling author David Meerman Scott offers a quick and punchy read that prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news. Newsjacking will provide you with: Tools that you can use to monitor the news Case studies and examples that demonstrate how to strike at the right time Information on how to make your content available online for journalists to find The potential risks of newsjacking Keys to developing the real-time mindset required to succeed with the strategies presented in the book Newsjacking is powerful, but only when executed in real-time. It is about taking advantage of opportunities that pop up for a fleeting moment then disappear. In that instant, if you are clever enough to add a new dimension to the story in real-time, the news media will write about you.

The Extended Enterprise

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Publisher : FT Press
ISBN 13 : 0130082740
Total Pages : 280 pages
Book Rating : 4.1/5 (3 download)

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Book Synopsis The Extended Enterprise by : Edward Wilson Davis

Download or read book The Extended Enterprise written by Edward Wilson Davis and published by FT Press. This book was released on 2004 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, constellations of firms ally against each other--and the firm that stands alone, may fail alone. Now there's a start-to-finish guide to the opportunities facing extended enterprises. This book show why extended enterprises demand radically new buyer-supplier relationships, why traditional business structures inhibit alliances, and how to develop the competencies a company needs.

Future Ready

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Publisher : John Wiley & Sons
ISBN 13 : 0470662212
Total Pages : 328 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Future Ready by : Steve Morlidge

Download or read book Future Ready written by Steve Morlidge and published by John Wiley & Sons. This book was released on 2010-02-19 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The recent crisis in the financial markets has exposed serious flaws in management methods. The failure to anticipate and deal with the consequences of the unfolding collapse has starkly illustrated what many leaders and managers in business have known for years; in most organizations, the process of forecasting is badly broken. For that reason, forecasting business performance tops the list of concerns for CFO's across the globe. It is time to rethink the way businesses organize and run forecasting processes and how they use the insights that they provide to navigate through these turbulent times. This book synthesizes and structures findings from a range of disciplines and over 60 years of the authors combined practical experience. This is presented in the form of a set of simple strategies that any organization can use to master the process of forecasting. The key message of this book is that while no mortal can predict the future, you can take the steps to be ready for it. ’Good enough’ forecasts, wise preparation and the capability to take timely action, will help your organization to create its own future. Written in an engaging and thought provoking style, Future Ready leads the reader to answers to questions such as: What makes a good forecast? What period should a forecast cover? How frequently should it be updated? What information should it contain? What is the best way to produce a forecast? How can you avoid gaming and other forms of data manipulation? How should a forecast be used? How do you ensure that your forecast is reliable? How accurate does it need to be? How should you deal with risk and uncertainty What is the best way to organize a forecast process? Do you need multiple forecasts? What changes should be made to other performance management processes to facilitate good forecasting? Future Ready is an invaluable guide for practicing managers and a source of insight and inspiration to leaders looking for better ways of doing things and to students of the science and craft of management. Praise for Future Ready "Will make a difference to the way you think about forecasting going forward" —Howard Green, Group Controller Unilever PLC "Great analogies and stories are combined with rock solid theory in a language that even the most reading-averse manager will love from page one" —Bjarte Bogsnes, Vice President Performance Management Development at StatoilHydro "A timely addition to the growing research on management planning and performance measurement." —Dr. Charles T. Horngren, Edmund G. Littlefield Professor of Accounting Emeritus Stanford University and author of many standard texts including Cost Accounting: A Managerial Emphasis, Introduction to Management Accounting, and Financial Accounting "In the area of Forecasting, it is the best book in the market." —Fritz Roemer. Leader of Enterprise Performance Executive Advisory Program, the Hackett Group

Find the Motherlode of Wealth in Your Business

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Author :
Publisher : Executive Learning Systems, Incorporated
ISBN 13 : 9780989597609
Total Pages : 104 pages
Book Rating : 4.5/5 (976 download)

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Book Synopsis Find the Motherlode of Wealth in Your Business by : Jay Abraham

Download or read book Find the Motherlode of Wealth in Your Business written by Jay Abraham and published by Executive Learning Systems, Incorporated. This book was released on 2013-09 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Operations Management in Automotive Industries

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Publisher : Springer Science & Business Media
ISBN 13 : 9400775938
Total Pages : 258 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Operations Management in Automotive Industries by : Marco Gobetto

Download or read book Operations Management in Automotive Industries written by Marco Gobetto and published by Springer Science & Business Media. This book was released on 2013-10-23 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has proved its worth over the years as a text for courses in Production Management at the Faculty of Automotive Engineering in Turin, Italy, but deserves a wider audience as it presents a compendium of basics on Industrial Management, since it covers all major topics required. It treats all subjects from product development and “make or buy”-decision strategies to the manufacturing systems setting and management through analysis of the main resources needed in production and finally exploring the supply chain management and the procurement techniques. The very last chapter recapitulates the previous ones by analysing key management indicators to pursue the value creation that is the real purpose of every industrial enterprise. As an appendix, a specific chapter is dedicated to the basics of production management where all main relevant definitions, techniques and criteria are treated, including some numerical examples, in order to provide an adequate foundation for understanding the other chapters. This book will be of use not only to Automotive Engineering students but a wide range of readers who wish to gain insight in the world of automotive engineering and the automotive industry in general.

The Millionaire Maker

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Publisher : McGraw Hill Professional
ISBN 13 : 0071762582
Total Pages : 240 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The Millionaire Maker by : Loral Langemeier

Download or read book The Millionaire Maker written by Loral Langemeier and published by McGraw Hill Professional. This book was released on 2006-01-21 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art of wealth building, and make money the way millionaires do! There are only two things millionaires have that you don’t: wealth and the knowledge to build wealth. But that’s all about to change. Thanks to “Millionaire Maker” Loral Langemeier, you can develop the same financial intelligence that millionaires use to create, grow, and sustain their fortunes. Regardless of your income—and in as little as one year—the exclusive wealth-building method in The Millionaire Maker can have you generating enough money to Quit your job and start doing the things you love Control and then eliminate your debt no matter how much you owe Live your life on your schedule—instead of your employer’s Loral Langemeier has already shown thousands of people how to tailor her proven wealth-building program to their individual needs, no matter what their financial condition—and she can do it for you too. As a hardworking single mom, Loral developed a process of transforming her income into assets, and assets into income that in turn created even more assets—something she calls the Wealth Cycle. Using her program, you’ll learn how to build your own continually growing cycle of wealth by Engaging in business ventures that generate passive income Substantially decreasing your tax burden Forming trusts, corporations, and partnerships to protect your assets and create a nonstop revenue stream You’ll also gain free access to many of the resources and investment advisors previously available only to those who sign up for Loral’s world-famous Live Out Loud (www.liveoutloud.com) seminars and workshops. To live the life you’ve always wanted, all you need is a sincere commitment to building wealth and a proven system to make it happen—which you’ll find only in The Millionaire Maker.