100 Minds That Made The Market

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100 Minds That Made the Market

Author : Kenneth L. Fisher
Publisher : John Wiley & Sons
ISBN 13 : 0470175443
Total Pages : 450 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis 100 Minds That Made the Market by : Kenneth L. Fisher

Download or read book 100 Minds That Made the Market written by Kenneth L. Fisher and published by John Wiley & Sons. This book was released on 2007-08-27 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing the new Fisher Investment Series, comprised of engaging and informative titles written by renowned money manager and bestselling author Ken Fisher. This series offers essential insights into the worlds of investing and finance. Over the course of nearly two centuries, the innovations, mistakes, and scandals of different market participants have played an important role in shaping today's financial markets. Now, in 100 Minds That Made the Market, Ken Fisher delivers cameo biographies of these pioneers of American financial history. From Joe Kennedy's "sexcapades" to Jesse Livermore's suicide, this book details the drama, the dirt, and the financial principles of an amazingly inventive group of financial minds. Fisher digs deep to uncover the careers, personal lives, and contributions of these individuals, and leads you through the lessons that can be learned from each one. Here you have 100 of the best teachers -- some you already know, some you will feel you know, and some you may not have previously discovered -- whose experiences will undoubtedly enhance your understanding of the markets. With a few pages dedicated to each person, 100 Minds That Made the Market quickly captures the essence of the people and ideas that have influenced the evolution of the financial industry.

100 Minds That Made the Market

Author : Kenneth L. Fisher
Publisher : John Wiley & Sons
ISBN 13 : 047013951X
Total Pages : 450 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis 100 Minds That Made the Market by : Kenneth L. Fisher

Download or read book 100 Minds That Made the Market written by Kenneth L. Fisher and published by John Wiley & Sons. This book was released on 2007-08-24 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing the new Fisher Investment Series, comprised of engaging and informative titles written by renowned money manager and bestselling author Ken Fisher. This series offers essential insights into the worlds of investing and finance. Over the course of nearly two centuries, the innovations, mistakes, and scandals of different market participants have played an important role in shaping today's financial markets. Now, in 100 Minds That Made the Market, Ken Fisher delivers cameo biographies of these pioneers of American financial history. From Joe Kennedy's "sexcapades" to Jesse Livermore's suicide, this book details the drama, the dirt, and the financial principles of an amazingly inventive group of financial minds. Fisher digs deep to uncover the careers, personal lives, and contributions of these individuals, and leads you through the lessons that can be learned from each one. Here you have 100 of the best teachers -- some you already know, some you will feel you know, and some you may not have previously discovered -- whose experiences will undoubtedly enhance your understanding of the markets. With a few pages dedicated to each person, 100 Minds That Made the Market quickly captures the essence of the people and ideas that have influenced the evolution of the financial industry.

The Only Three Questions That Count

Author : Kenneth L. Fisher
Publisher : John Wiley & Sons
ISBN 13 : 0470893303
Total Pages : 411 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis The Only Three Questions That Count by : Kenneth L. Fisher

Download or read book The Only Three Questions That Count written by Kenneth L. Fisher and published by John Wiley & Sons. This book was released on 2010-05-28 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Only Three Questions That Count is the first book to show you how to think about investing for yourself and develop innovative ways to understand and profit from the markets. The only way to consistently beat the markets is by knowing something others don’t know. This book will show you how to do just that by using three simple questions. You’ll see why CNBC’s Mad Money host and money manager James J. Cramer says, "I believe that reading his book may be the single best thing you could do this year to make yourself a better investor. In The Only Three Questions That Count, Ken Fisher challenges the conventional wisdoms of investing, overturns glib theories with hard facts, and blows up complacent beliefs about money and the markets. Ultimately, he says, the key to successful investing is daring to challenge yourself and whatever you believe to be true. Packed with more than 100 visuals, usable tools, and a glossary, The Only Three Questions That Count is an entertaining and educational experience in the markets unlike any other, giving you an opportunity to reap the huge rewards that only the markets can offer.

How to Smell a Rat

Author : Kenneth L. Fisher
Publisher : John Wiley & Sons
ISBN 13 : 9780470631966
Total Pages : 194 pages
Book Rating : 4.6/5 (319 download)

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Book Synopsis How to Smell a Rat by : Kenneth L. Fisher

Download or read book How to Smell a Rat written by Kenneth L. Fisher and published by John Wiley & Sons. This book was released on 2010-10-05 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely guide to uncovering financial fraud 2008 and 2009 will be remembered for bear markets, a global credit crunch, and some of the largest investment scams ever. But these scams are nothing new, they've been repeated throughout history, and there will certainly be more to come. But the good news is fraudsters often follow the same basic playbook. Learn the playbook, and know how to ask the right questions, and financial fraud can be easy to detect and simple to avoid. In How to Smell a Rat, trusted financial expert Ken Fisher provides you with an inside's view on how to spot financial disasters before you become a part of them. Filled with in-depth insights and practical advice, this reliable resource takes an engaging look at recent and historic examples of fraudsters, how they operated, and how they can be easily avoided. Fisher also shows you the quick, identifiable features of financial frauds and arms you with the questions to ask when assessing a money manager. Prepares you to identify and avoid financials cams that could instantly destroy your wealth Contains examples that highlight how financial frauds are committed Provides questions everyone should ask before entering any investment endeavor With How to Smell a Rat as your guide, you'll learn how to protect your interests and assets from unnecessary losses.

The Little Book of Market Myths

Author : Kenneth L. Fisher
Publisher : John Wiley & Sons
ISBN 13 : 1118445015
Total Pages : 227 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis The Little Book of Market Myths by : Kenneth L. Fisher

Download or read book The Little Book of Market Myths written by Kenneth L. Fisher and published by John Wiley & Sons. This book was released on 2013-01-29 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exposes the truth about common investing myths and misconceptions and shows you how the truth shall set you free—to reap greater long-term and short-term gains Everybody knows that a strong dollar equals a strong economy, bonds are safer than stocks, gold is a safe investment and that high PEs signal high risk...right? While such "common-sense" rules of thumb may work for a time as investment strategies, as New York Times and Wall Street Journal bestselling author, Ken Fisher, vividly demonstrates in this wise, informative, wholly entertaining new book, they'll always let you down in the long run. Ken exposes some of the most common—and deadly—myths investors swear by, and he demonstrates why the rules-of-thumb approach to investing may be robbing you of the kinds returns you hope for. Dubbed by Investment Advisor magazine one of the 30 most influential individuals of the last three decades, Fisher is Chairman, and CEO of a global money management firm with over $32 billion under management Fisher's Forbes column, "Portfolio Strategy," has been an extremely popular fixture in Forbes for more than a quarter century thanks to his many high-profile calls Brings together the best "bunks" by Wall Street's Master Debunker in a fun, easy-to-digest, bite-size format More than just a list of myths, Fisher meticulously explains of why each commonly held belief or strategy is dead wrong and how damaging it can be to your financial health Armed with this book, investors can immediately identify major errors they may be committing and adjust their strategies for greater investing success

The Little Book That Builds Wealth

Author : Pat Dorsey
Publisher : John Wiley & Sons
ISBN 13 : 1118045394
Total Pages : 234 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The Little Book That Builds Wealth by : Pat Dorsey

Download or read book The Little Book That Builds Wealth written by Pat Dorsey and published by John Wiley & Sons. This book was released on 2010-12-28 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dieser praktische Leitfaden macht Anleger mit dem Economic Moat Konzept vertraut, der "Zauberformel" des Morningstar, mit der sich erstklassige Investmentchancen aufspüren lassen. Das Konzept ist keineswegs neu: Es wurde zunächst durch Benjamin Graham und Warren Buffett populär, wurde dann aber lange vernachlässigt. "The Little Book that Builds Wealth" erklärt ganz genau, wie man den Economic Moat, d.h. die Wettbewerbsbarriere bzw. den Wettbewerbsvorteil (wie z.B. geringe Produktionskosten, ausgebautes Vertriebsnetz, gutes Markenimage etc.) ermittelt, durch den sich ein Unternehmen deutlich von Konkurrenzunternehmen abgrenzt. Dabei geht es aber weder um reines Value Investing, noch um reines Growth Investing, sondern vielmehr darum, erstklassige Nischen-Wachstumswerte zu einem attraktiven Kurs zu kaufen. Das Buch demonstriert anschaulich Schritt für Schritt, was einen Economic Moat ausmacht, wie man ihn ermittelt, wie man verschiedene Moats gegeneinander abwägt, und wie man auf der Basis dieser Daten am besten eine Investmententscheidung trifft. Mit begleitender Website. Sie wird vom Morningstar betrieben und enthält eine Reihe von Tools und Features, mit deren Hilfe der Leser das Gelernte in der Praxis testen kann. Autor Pat Dorsey ist ein renommierter Finanzexperte. Er ist Chef der Morningstar Equity Research und Kolumnist bei Morningstar.com. Ein neuer Band aus der beliebten 'Little Book'-Reihe.

Markets, Minds, and Money

Author : Miguel Urquiola
Publisher :
ISBN 13 : 0674244230
Total Pages : 361 pages
Book Rating : 4.6/5 (742 download)

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Book Synopsis Markets, Minds, and Money by : Miguel Urquiola

Download or read book Markets, Minds, and Money written by Miguel Urquiola and published by . This book was released on 2020 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Free markets made US universities world leaders in research. Economist Miguel Urquiola argues that in the late nineteenth century, entrepreneurial universities saw they could meet the industrializing country's demand for expertise. They moved away from religiously inspired teaching, and market dynamics allowed them to surpass European competitors.

The Ten Roads to Riches

Author : Kenneth L. Fisher
Publisher : John Wiley & Sons
ISBN 13 : 1118445074
Total Pages : 283 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis The Ten Roads to Riches by : Kenneth L. Fisher

Download or read book The Ten Roads to Riches written by Kenneth L. Fisher and published by John Wiley & Sons. This book was released on 2017-04-24 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profiles of some of America's richest people and how they got that way—and how you can too! While we can't promise that this book will elevate you to the ranks of the super-rich, we can say that within its pages you'll discover everything you need to know about how, exactly, many of America's most famous (and infamous) millionaires and billionaires acquired their fortunes. The big surprise is that all of the super-wealthy it profiles got where they are today by taking one of just ten possible roads—including starting a business, buying real estate, investing wisely, and marrying extremely well. Whether you aspire to shameful wealth or just a demure fortune, bestselling author and self-made billionaire, Ken Fisher, will show you how to walk in the footsteps of tycoons—all the way to the financial success you dream of and deserve. Packed with amusing anecdotes of individuals who have traveled (or tumbled) down each road to wealth Extracts valuable lessons on how you, too, can achieve serious wealth, and, just as importantly, hold onto it Provides powerful tools for determining what you need to do to position yourself for success and "Guideposts" and "Warning Signs" to help keep you safely on your road to success Second Edition features more profiles and instructive examples than were found in the bestselling first edition

Debunkery

Author : Kenneth L. Fisher
Publisher : John Wiley & Sons
ISBN 13 : 1118077016
Total Pages : 6 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Debunkery by : Kenneth L. Fisher

Download or read book Debunkery written by Kenneth L. Fisher and published by John Wiley & Sons. This book was released on 2011-10-11 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt: Legendary money manager Ken Fisher outlines the most common—and costly—mistakes investors make. Small cap stocks are best for all time. Bunk! A trade deficit is bad for markets. Bunk! Stocks can't rise on high unemployment. Bunk! Many investors think they are safest following widely accepted Wall Street wisdom—but much of Wall Street wisdom isn't so wise. In fact, it can be costly bunk. In Debunkery: Learn It, Do It, and Profit From It—Seeing Through Wall Street's Money-Killing Myths, Ken Fisher—named one of the 30 most influential individuals of the last three decades by Investment Advisor magazine—details why so many investors fail to get the long-term results they desire. The short answer is many investors fail to question if what they believe is true—and are therefore blinded by tradition, biases, ideology, or any number of cognitive errors. Your goal as an investor shouldn't be to be error-free—that's impossible. Rather, to be more successful, you should aim to lower your error rate. Debunkery gets you started by debunking 50 common myths—but that's just the beginning. It also gives you the tools you need to continue to do your own debunkery for the rest of your investing career.

Market Mind Games: A Radical Psychology of Investing, Trading and Risk

Author : Denise Shull
Publisher : McGraw Hill Professional
ISBN 13 : 0071761527
Total Pages : 289 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Market Mind Games: A Radical Psychology of Investing, Trading and Risk by : Denise Shull

Download or read book Market Mind Games: A Radical Psychology of Investing, Trading and Risk written by Denise Shull and published by McGraw Hill Professional. This book was released on 2011-12-30 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seize the advantage in every trade using your greatest asset—“psychological capital”! When it comes to investing, we're usually taught to “conquer” our emotions. Denise Shull sees it in reverse: We need to use our emotions. Combining her expertise in neuroscience with her extensive trading experience, Shull seeks to help you improve your decision making by navigating the shifting relationships among reason, analysis, emotion, and intuition. This is your “psychological capital”—and it's the key to making decisions calmly and rationally during the heat of trading. Market Mind Games explains the basics of neuroscience in language you understand, which is the first tool you need to manage the emotional ups and downs of the trading. It then provides you with a rock-solid trading system designed to take full advantage of your emotional assets.

Mind Over Markets

Author : James F. Dalton
Publisher : Wiley
ISBN 13 : 9781118531730
Total Pages : 368 pages
Book Rating : 4.5/5 (317 download)

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Book Synopsis Mind Over Markets by : James F. Dalton

Download or read book Mind Over Markets written by James F. Dalton and published by Wiley. This book was released on 2013-07-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely update to the book on using the Market Profile method to trade Emerging over twenty years ago, Market Profile analysis continues to realize a strong following among active traders. The approach explains the underlying dynamics and structure of markets, identifies value areas, price rejection points, and measures the strength of buyers and sellers. Unlike more conventional forms of technical analysis, Market Profile is an all-encompassing approach, and Mind Over Markets, Updated Edition provides traders with a solid understanding of it. Since the first edition of Mind Over Markets—considered the best book on applying Market Profile analysis to trading—was published over a decade ago, much has changed in the worlds of finance and investing. That's why James Dalton, a pioneer in the popularization of Market Profile, has returned with a new edition of this essential guide. Written to reflect today's dynamic market conditions, Mind Over Markets, Updated Edition clearly puts this unique method of interpreting market behavior and identifying trading/investment opportunities in perspective. Includes new chapters on Market Profile-based trading strategies, using Market Profile in connection with other market indicators, and much more Explains how the Market Profile approach has evolved over the past twenty-five years and how it is used by contemporary traders Written by a leading educator and authority on the Market Profile One of the key elements that has long separated successful traders from the rest is their intuitive understanding that time regulates all financial opportunities. The ability to record price information according to time has unleashed huge amounts of useful market information. Mind Over Markets, Updated Edition will show you how to profitably put this information to work for you.

How to Smell a Rat

Author : Ken Fisher
Publisher : Wiley + ORM
ISBN 13 : 0470552727
Total Pages : 198 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis How to Smell a Rat by : Ken Fisher

Download or read book How to Smell a Rat written by Ken Fisher and published by Wiley + ORM. This book was released on 2009-07-08 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: The money manager and New York Times–bestselling author explainshow to protect yourself from fraud: “Fisher details the red flags that should alert investors.”—Associated Press Whether it’s small-scale or large, a pump-and-dump or a Ponzi scheme, financial fraud is nothing new. Where there’s money, there are scammers—and it’s up to you to understand their playbook and ask the right questions to avoid getting taken. With a decades-long career in the industry, the founder of the multibillion-dollar money management fund Fisher Investments offers a clear guide to detecting the warning signs. Filled with in-depth insights and practical advice, this reliable resource: Prepares you to identify and avoid financial scams that could instantly destroy your wealth Contains both recent and historic examples that highlight how financial frauds are committed Provides questions everyone should ask before entering any investment endeavor “With five straightforward rules that would have saved any investor from Bernie Madoff, investment firm CEO and Forbes columnist Fisher gives readers a secure plan for fraud-proof investing, worthwhile for novices and sophisticated financiers alike…Much more than what to avoid, Fisher’s concise guide should be highly illuminating and confidence-building for anyone with a bank account.” —Publishers Weekly, starred review

Debunkery

Author : Kenneth L. Fisher
Publisher : John Wiley & Sons
ISBN 13 : 0470285354
Total Pages : 256 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Debunkery by : Kenneth L. Fisher

Download or read book Debunkery written by Kenneth L. Fisher and published by John Wiley & Sons. This book was released on 2010-10-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Legendary money manager Ken Fisher outlines the most common—and costly—mistakes investors make. Small cap stocks are best for all time. Bunk! A trade deficit is bad for markets. Bunk! Stocks can't rise on high unemployment. Bunk! Many investors think they are safest following widely accepted Wall Street wisdom—but much of Wall Street wisdom isn't so wise. In fact, it can be costly bunk. In Debunkery: Learn It, Do It, and Profit From It—Seeing Through Wall Street's Money-Killing Myths, Ken Fisher—named one of the 30 most influential individuals of the last three decades by Investment Advisor magazine—details why so many investors fail to get the long-term results they desire. The short answer is many investors fail to question if what they believe is true—and are therefore blinded by tradition, biases, ideology, or any number of cognitive errors. Your goal as an investor shouldn't be to be error-free—that's impossible. Rather, to be more successful, you should aim to lower your error rate. Debunkery gets you started by debunking 50 common myths—but that's just the beginning. It also gives you the tools you need to continue to do your own debunkery for the rest of your investing career.

Markets Never Forget (But People Do)

Author : Kenneth L. Fisher
Publisher : John Wiley & Sons
ISBN 13 : 1118167600
Total Pages : 246 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Markets Never Forget (But People Do) by : Kenneth L. Fisher

Download or read book Markets Never Forget (But People Do) written by Kenneth L. Fisher and published by John Wiley & Sons. This book was released on 2011-10-18 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sir John Templeton, legendary investor, was famous for saying, "The four most dangerous words in investing are, 'This time it's different.'" He knew that though history doesn't repeat, not exactly, history is an excellent guide for investors. In Markets Never Forget But People Do: How Your Memory Is Costing You Money and Why This Time Isn't Different, long-time Forbes columnist, CEO of Fisher Investments, and 4-time New York Times bestselling author Ken Fisher shows how and why investors' memories fail them—and how costly that can be. More important, he shows steps investors can take to begin reducing errors they repeatedly make. The past is never indicative of the future, but history can be one powerful guide in shaping forward looking expectations. Readers can learn how to see the world more clearly—and learn to make fewer errors—by understanding just a bit of investing past.

Jesse Livermore

Author : Richard Smitten
Publisher : John Wiley & Sons
ISBN 13 : 0471023264
Total Pages : 342 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Jesse Livermore by : Richard Smitten

Download or read book Jesse Livermore written by Richard Smitten and published by John Wiley & Sons. This book was released on 2001-10-15 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An excellent read." —Ace Greenberg, Chairman, Bear Stearns Richard Smitten's Jesse Livermore is the first full biography of the legendary trader profiled in the bestselling Reminiscences of a Stock Operator (Wiley: 0-471-05970-6). Although he died more than half a century ago, Livermore is considered by today's top traders as the greatest trader who ever lived. An enigmatic loner, misanthrope, and notorious miser, Livermore revolutionized the profession with his innovative timing techniques, money management strategies, and high-momentum approach to trading stocks. Smitten provides a vivid portrait of Livermore and the times in which he lived and operated. He deftly combines eyewitness accounts of those who knew Livermore with fascinating stories of sensational love affairs, shootings, and suicides, and a detailed exploration of the trading strategies that made Livermore several fortunes in his lifetime. Richard Smitten (Key West, FL) is the author of several books, including The Godmother, the critically acclaimed story of a famous woman criminal.

Mind, Money & Markets

Author : Dave Harder
Publisher : FriesenPress
ISBN 13 : 1460229509
Total Pages : 433 pages
Book Rating : 4.4/5 (62 download)

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Book Synopsis Mind, Money & Markets by : Dave Harder

Download or read book Mind, Money & Markets written by Dave Harder and published by FriesenPress. This book was released on 2014-10 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: After losing much of his money when the South Sea Bubble burst in 1720, English physicist and mathematician Isaac Newton stated, "I can calculate the motion of heavenly bodies, but not the madness of people." Even though Isaac Newton was a brilliant man, he did not realize that markets function in a way that is opposite to almost everything else we do. For example, if people are lining up around the block to purchase an iPad, it is a sign that it is a good product. If people are lining up around the block to buy a condominium, it is a bad sign for real estate. Markets do not always act in a rational or logical manner. Mind, Money & Markets explains why they act the way they do. It is critical for every person to understand this in order to make wise decisions ranging from buying a home to operating a business. Expert advice is much less reliable than we expect it to be because no one can accurately predict the future on a consistent basis. Gigantic losses like the $6.2 billion trading loss at JP Morgan in 2012 show that investors are not giving momentum (following the trend) the respect it deserves. Mind, Money & Markets offers a momentum filter-specifically, a screening tool from which every individual and professional investor should benefit. The book also provides a "circuit breaker" that enables investors to limit losses in case of an unexpected event in financial markets. Using powerful and poignant analogies from their life experiences, including Dave Harder's twelve years as a Search and Rescue volunteer, we provide readers with a simple discipline to preserve precious hard-earned capital during severe downturns and to outperform benchmarks when markets are in an uptrend. It is easier to know what to do than to actually do it. Psychiatrist Dr. Janice Dorn specializes in helping traders and investors deal with emotions and aspects of human nature that hinder them from making astute investment decisions for stocks, bonds, real estate, currencies, or commodities. We have passed on many words of wisdom collected from market sages and great thinkers. We also highlight some major misconceptions about investing, and show the reader how to overcome them and prosper. With a compelling mixture of fascinating stories and more than 100 colored charts and photographs, this is truly a unique work about how human beings react to markets. The book helps individual as well as professional investors to be efficient with their time and energy by teaching them to focus only on a few factors which have the most significant impact on financial markets. The personalized strategies provided in these pages will enable readers to maximize gains, minimize losses, and have more time to spend on things that matter the most in their lives.

The Mind and the Stock Market

Author : Stephen H. Archer
Publisher : iUniverse
ISBN 13 : 1532019815
Total Pages : 130 pages
Book Rating : 4.5/5 (32 download)

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Book Synopsis The Mind and the Stock Market by : Stephen H. Archer

Download or read book The Mind and the Stock Market written by Stephen H. Archer and published by iUniverse. This book was released on 2017-05-05 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stan Anderson, age 35, and his wife Suzie, were shocked by the presidential election results of November 2016. They had already decided that they could not rely strictly on Social Security for their retirement, and after an initial dip, the stock market recovered and raced upward. The couple agreed they needed to buy stocks right awayor else theyd be left behind as prices advanced. Instead of making a rational and objective decision, their minds had taken over their investment decision, which is usually the road to ruin. Stephen H. Archer, one of the worlds prominent economists, explores how the stock market works and how to stay away from making emotional investment decisions in The Mind and the Stock Market. He explains why its wise to diversify investments, and he also argues that its wise to consider allocating some money to corporate bonds, government debt, commodities, real estate, coins, insurance, currencies, the arts, and precious metals. From the stock market, initial public offerings, stock futures, stock options, retirement accounts, inflation, economic indicators and more, this primer for beginning investors is essential reading for anyone who wants to make wiser decisions.