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10 Estrategias Vitales De Publicidad Y Marketing Para Emprendedores
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Book Synopsis Economy, Business and Uncertainty: New Ideas for a Euro-Mediterranean Industrial Policy by : Jaime Gil-Lafuente
Download or read book Economy, Business and Uncertainty: New Ideas for a Euro-Mediterranean Industrial Policy written by Jaime Gil-Lafuente and published by Springer. This book was released on 2018-10-13 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents original research articles addressing various aspects of economics, management and optimization. The topics discussed include economics, finance, marketing, resource allocation strategies, fuzzy logic, and network-based techniques for the analysis of economics, management and mathematical optimization. Combining the input of contributing professors and researchers from various Spanish, Italian and Latin American universities, the book will be of interest to students, researchers and practitioners, as well as members of the general public interested in the world of Economics and Management.
Book Synopsis Value Chain Finance by : Lucian Peter Christoph Peppelenbos
Download or read book Value Chain Finance written by Lucian Peter Christoph Peppelenbos and published by Kit Pub. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value Chain Finance is a solution to such dilemmas.
Book Synopsis Innovation and Entrepreneurship by : Peter Drucker
Download or read book Innovation and Entrepreneurship written by Peter Drucker and published by Routledge. This book was released on 2014-09-15 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can management be developed to create the greatest wealth for society as a whole? This is the question Peter Drucker sets out to answer in Innovation and Entrepreneurship. A brilliant, mould-breaking attack on management orthodoxy it is one of Drucker’s most important books, offering an excellent overview of some of his main ideas. He argues that what defines an entrepreneur is their attitude to change: ‘the entrepreneur always searches for change, responds to it and exploits it as an opportunity’. To exploit change, according to Drucker, is to innovate. Stressing the importance of low-tech entrepreneurship, the challenge of balancing technological possibilities with limited resources, and the organisation as a learning organism, he concludes with a vision of an entrepreneurial society where individuals increasingly take responsibility for their own learning and careers. With a new foreword by Joseph Maciariello
Book Synopsis The Prosperity Paradox by : Clayton M. Christensen
Download or read book The Prosperity Paradox written by Clayton M. Christensen and published by HarperCollins. This book was released on 2019-01-15 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times–bestselling Author: “Powerful . . . a compelling case for the game-changing role of innovation in some of the world’s most desperate economies.” —Eric Schmidt, former Executive Chairman, Google and Alphabet Clayton M. Christensen, author of such business classics as The Innovator’s Dilemma and How Will You Measure Your Life, and co-authors Efosa Ojomo and Karen Dillon reveal why so many investments in economic development fail to generate sustainable prosperity, and offer a groundbreaking solution for true and lasting change. Global poverty is one of the world’s most vexing problems. For decades, we’ve assumed smart, well-intentioned people will eventually be able to change the economic trajectory of poor countries. From education to healthcare, building infrastructure to eradicating corruption, too many solutions rely on trial and error. Essentially, the plan is often to identify areas that need help, flood them with resources, and hope to see change over time. But hope is not an effective strategy. At least twenty countries that have received billions of dollars’ worth of aid are poorer now. Applying the rigorous and theory-driven analysis he is known for, Christensen suggests a better way. The right kind of innovation not only builds companies—but also builds countries. The Prosperity Paradox identifies the limits of common economic development models, which tend to be top-down efforts, and offers a new framework for economic growth based on entrepreneurship and market-creating innovation. Christensen, Ojomo, and Dillon use successful examples from America’s own economic development, including Ford, Eastman Kodak, and Singer Sewing Machines, and shows how similar models have worked in other regions such as Japan, South Korea, Nigeria, Rwanda, India, Argentina, and Mexico. The ideas in this book will help companies desperate for real, long-term growth see actual, sustainable progress where they’ve failed before. But The Prosperity Paradox is more than a business book—it is a call to action for anyone who wants a fresh take for making the world a better and more prosperous place.
Author :Richard C. Dorf Publisher :McGraw-Hill Science, Engineering & Mathematics ISBN 13 :9780073365046 Total Pages :0 pages Book Rating :4.3/5 (65 download)
Book Synopsis Technology Ventures by : Richard C. Dorf
Download or read book Technology Ventures written by Richard C. Dorf and published by McGraw-Hill Science, Engineering & Mathematics. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers both students and professionals with the tools necessary for success in starting and growing a technology enterprise. This book addresses technology ventures, covering topics that engineers would be interested in.
Book Synopsis Sustaining Change in Universities by : Burton R. Clark
Download or read book Sustaining Change in Universities written by Burton R. Clark and published by Open University Press. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this work, Burton R. Clark uses case studies from 14 innovative institutions to propose a new conceptual framework offering original insights into ways of initiating and sustaining change in universities.
Book Synopsis Organizational Behavior by : Don Hellriegel
Download or read book Organizational Behavior written by Don Hellriegel and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational Behavior is designed to help students, professionals, and managers develop the competencies and skills that are needed to effectively contribute to an organization. This proven text's strengths lie in its classic research, coverage of contemporary and emerging OB topics, and excellent case selection. Throughout the text, seven core competencies-Managing Self, Managing Diversity, Managing Ethics, Managing Across Cultures, Managing Teams, Managing Communications, and Managing Change-are emphasized and illustrated for the student.
Book Synopsis The Startup Owner's Manual by : Steve Blank
Download or read book The Startup Owner's Manual written by Steve Blank and published by John Wiley & Sons. This book was released on 2020-03-17 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: Avoid the 9 deadly sins that destroy startups' chances for success Use the Customer Development method to bring your business idea to life Incorporate the Business Model Canvas as the organizing principle for startup hypotheses Identify your customers and determine how to "get, keep and grow" customers profitably Compute how you'll drive your startup to repeatable, scalable profits. The Startup Owners Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
Book Synopsis Entrepreneurship and Economic Growth by : David B. Audretsch
Download or read book Entrepreneurship and Economic Growth written by David B. Audretsch and published by Oxford University Press. This book was released on 2006-04-27 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: By serving as a conduit for knowledge spillovers, entrepreneurship is the missing link between investments in new knowledge and economic growth. The knowledge spillover theory of entrepreneurship provides not just an explanation of why entrepreneurship has become more prevalent as the factor of knowledge has emerged as a crucial source for comparative advantage, but also why entrepreneurship plays a vital role in generating economic growth. Entrepreneurship is an important mechanism permeating the knowledge filter to facilitate the spill over of knowledge and ultimately generate economic growth.
Book Synopsis Value Proposition Design by : Alexander Osterwalder
Download or read book Value Proposition Design written by Alexander Osterwalder and published by John Wiley & Sons. This book was released on 2015-01-28 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."
Download or read book Catalyst written by Julio Zelaya and published by Createspace Independent Publishing Platform. This book was released on 2018-06-27 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life can be defined as a constant flow of changing energy. As human beings, our essence is based on movement, meaning that we are born to move forward, evolve and develop ourselves with the objective to discover and fulfill our purpose. Day by day, we face small or large events that trigger transitions, and it is up to us to turn them into catalysts and accelerators of our potential. Catalyst is a valuable tool designed to visualize and manage changes, as opportunities, to become the best version of ourselves.
Book Synopsis Social Media Marketing on Instagram. Exploration of Strategic Perspectives by : Lisa Jessen
Download or read book Social Media Marketing on Instagram. Exploration of Strategic Perspectives written by Lisa Jessen and published by GRIN Verlag. This book was released on 2018-06-20 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Potsdam, language: English, abstract: With 800 million users worldwide Instagram is one of the world’s leading social media platforms. The reason for the increasing relevance of Instagram is its mobile, local, social and visual character, which reflects how individuals are currently using social media and will continue to do so in the future. Instagram's combination of emotional visual content, story-telling and interaction with the community also makes it a platform that allows brands to differentiate themselves from others - to become unique in what are often very saturated markets. While Instagram is a new application and previous research focuses mainly on long established social media platforms such as Facebook, this thesis aims to explore the various strategic perspectives of successful social media marketing on Instagram by developing a theoretical frame work and presenting the practical strategies of three very different organisations in a multiple-case study design. The framework and the case studies prove that the five identified social media dimensions - content marketing, engagement marketing, influencer marketing, hashtags and Instagram advertising - are applied in practice but are adapted very individual on each organisation, its goals and its target group.
Book Synopsis MIT and the Rise of Entrepreneurial Science by : Henry Etzkowitz
Download or read book MIT and the Rise of Entrepreneurial Science written by Henry Etzkowitz and published by Routledge. This book was released on 2002-06-20 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: MIT and the Rise of Entrepreneurial Science is a timely and authoritative book that analyses the transformation of the university's role in society as an expanded one involving economic and social development as well as teaching and research. The Massachusetts Institute of Technology invented the format for university-industry relations that has be
Book Synopsis Governing the Metropolis by : Eduardo Rojas
Download or read book Governing the Metropolis written by Eduardo Rojas and published by David Rockefeller Center for Latin American Studies. This book was released on 2008 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores key metropolitan management issues, presents practical principles of good governance as they apply to the metropolis, and unfolds cases of institutional and programmatic arrangements to tackle such issues.
Book Synopsis SuccessOnomics Volume 3 by : Nick Nanton
Download or read book SuccessOnomics Volume 3 written by Nick Nanton and published by Celebrity Press. This book was released on 2021-08-12 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intriguing part of success is that it means such different things to different people. However, just as success encompasses achievement, SuccessOnomics(TM) implies the achieving of goals through fiscal competence. The concept of Success combined with Economics is a formidable financial combination. The Celebrity Experts(R) in this book have been successful in different areas, but they all exhibit the major components of success: perseverance, passion, planning, risk-taking with a willingness to fail, decision-making, and, maybe the most important of all, they create change by taking action. The authors in this book share their success methodology and mindset. This allows the reader to understand not merely how they think, but, more importantly, how these Celebrity Experts(R) can guide and coach them to a mastery of SuccessOnomics(TM) in their own lives.
Book Synopsis Entrepreneurship and Family Business by : Jerome A. Katz
Download or read book Entrepreneurship and Family Business written by Jerome A. Katz and published by Emerald Group Publishing. This book was released on 2010-06-23 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deals with the issue of entrepreneurship and family business. This title considers the issues, problems, contexts, or processes that make a family firm more entrepreneurial. It covers topics such as the emergence and growth of family businesses, and the use of entrepreneurial policies, practices and strategies by family firms.
Book Synopsis Entrepreneurship by : Jose C. Sanchez
Download or read book Entrepreneurship written by Jose C. Sanchez and published by BoD – Books on Demand. This book was released on 2015-03-25 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship has a tremendous impact on the economic development of a country, so much that entrepreneurship is seen as a solution for the fast changing economic demands worldwide and has been recognized as a path to sustainable economic development. Despite recognition of entrepreneurship on the road to global economic development, a large body of research on the elements of entrepreneurship education remains unresolved. Are these behaviors inherent to human beings, their genetic code, their psychological traits, or can students, young children, and even adults, be taught how to become an entrepreneur? This book presents several chapters following different approaches to answer these questions. Researchers explore education programs in different countries, they show experiences in entrepreneurship education, explain how to teach entrepreneurial skills, cultural issues, and propose some orientations and reflections on entrepreneurship education.
