Handbook of Media Branding

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Author :
Publisher : Springer
ISBN 13 : 3319182366
Total Pages : 405 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Handbook of Media Branding by : Gabriele Siegert

Download or read book Handbook of Media Branding written by Gabriele Siegert and published by Springer. This book was released on 2015-08-07 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.

Age-Differentiated Work Systems

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Publisher : Springer Science & Business Media
ISBN 13 : 3642350577
Total Pages : 455 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Age-Differentiated Work Systems by : Christopher Marc Schlick

Download or read book Age-Differentiated Work Systems written by Christopher Marc Schlick and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: The disproportionate aging of the population of working age in many nations around the world is a unique occurrence in the history of humankind. In the light of demographic change, it is becoming increasingly important to develop and use the potential of older employees. This edited volume Age-differentiated Work Systems provides a final report on a six-year priority program funded by the German Research Foundation (DFG) and presents selected research findings of 17 interdisciplinary project teams. The idea is that it will serve both as a reference book and overview of the current state of research in ergonomics, occupational psychology and related disciplines. It provides new models, methods, and procedures for analyzing and designing age-differentiated work systems with the aim of supporting subject matter experts from different areas in their decisions on labor and employment policies. Therefore over 40 laboratory experiments involving 2,000 participants and 50 field studies involving over 25,000 employees were conducted. Further objectives of the edited volume were to provide a pluridisciplinary compilation of the extensive information acquired over the six-year program period, to illustrate the range of the research field, and to convey an integrated understanding of age-differentiated work systems to readers.

Business Information Systems and Technology 4.0

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Publisher : Springer
ISBN 13 : 3319743228
Total Pages : 283 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Business Information Systems and Technology 4.0 by : Rolf Dornberger

Download or read book Business Information Systems and Technology 4.0 written by Rolf Dornberger and published by Springer. This book was released on 2018-03-06 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses digitalization trends and their concrete applications in business and societal contexts. It summarizes new findings from research, teaching and management activities comprising digital transformation, e-business, the representation of knowledge, human–computer interaction and business optimization. The trends discussed include artificial intelligence, virtual reality, robotics, blockchain, and many more. Professors and researchers who conduct research and teach at the interface between academia and business present the latest advances in their field. The book adopts the philosophy of applied sciences and combines both rigorous research and practical applications. As such, it addresses the needs of both professors and researchers, who are constantly seeking inspiration, and of managers seeking to tap the potential of the latest trends to take their business to the next level. Readers will find answers to pressing questions that arise in their daily work.

The Reception of Copernicus’ Heliocentric Theory

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Publisher : Springer Science & Business Media
ISBN 13 : 9789027703118
Total Pages : 378 pages
Book Rating : 4.7/5 (31 download)

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Book Synopsis The Reception of Copernicus’ Heliocentric Theory by : J. Dobrzycki

Download or read book The Reception of Copernicus’ Heliocentric Theory written by J. Dobrzycki and published by Springer Science & Business Media. This book was released on 1972 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces intertribal trade relations of the Iroquois and the impact Europeans had on this in the seventeenth century.

Industrial Production Models

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Publisher : Springer Science & Business Media
ISBN 13 : 3709181402
Total Pages : 226 pages
Book Rating : 4.7/5 (91 download)

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Book Synopsis Industrial Production Models by : Sven Dano

Download or read book Industrial Production Models written by Sven Dano and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a result of many years' interest in the economic theory of pro duction, first aroused by the reading of Professor ERICH SCHNEIDER'S classic Theorie der Produktion. A grant from the Danish-Norwegian Foundation made it possible for me to spend six months at the Institute of Economics, University of Oslo, where I became acquainted with Professor RAGNAR FRISCH'S penetrating pioneer works in this field and where the plan of writing the present book was conceived. Further studies as a Rockefeller fellow at several American univer sities, especially an eight months' stay at the Harvard Economic Research Pro ject, and a visit to the Unione Industriale di Torino have given valuable impulses. For these generous grants, and for the help and advice given by the various institutions I have visited, I am profoundly grateful. My sincere thanks are also due to the University of Copenhagen for the ex ceptionally favourable working conditions which I have enjoyed there, and to the Institute of Economics-especially its director, Professor P. N0RREGAARD RASMUSsEN-for patient and encouraging interest in my work. I also wish to thank the Institute's office staff, Miss G. SUENSON and Mrs. G. STEN0R, for their constant helpfulness, and Mrs. E. HAUGEBO for her efficient work in preparing the manuscript, which was completed in the spring of 1965.

The Enabling State

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Publisher : Oxford University Press
ISBN 13 : 0195363183
Total Pages : 236 pages
Book Rating : 4.1/5 (953 download)

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Book Synopsis The Enabling State by : Neil Gilbert

Download or read book The Enabling State written by Neil Gilbert and published by Oxford University Press. This book was released on 1989-10-19 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last two decades new arrangements have emerged for the finance and delivery of social welfare in the United States and other industrial democracies. Moving beyond the conventional paradigm of the welfare state, these arrangements form an alternative model. This study details a fresh vision of social welfare transfers--how they are delivered, and whom they benefit. The authors explore the use of private enterprise and market-oriented approaches to the delivery of social provisions, and examine how welfare benefits are derived from the full range of modern social transfers including tax expenditures, credit subsidies, and those induced by regulatory activity. Reappraising the modern boundaries of social welfare, this book provides insights into the structure and dynamics of a novel social model that will open new avenues for scientific study and public debate.

Innovative Methods in Logistics and Supply Chain Management

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Author :
Publisher : epubli GmbH
ISBN 13 : 9783844298789
Total Pages : 0 pages
Book Rating : 4.2/5 (987 download)

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Book Synopsis Innovative Methods in Logistics and Supply Chain Management by : Thorsten Blecker

Download or read book Innovative Methods in Logistics and Supply Chain Management written by Thorsten Blecker and published by epubli GmbH. This book was released on 2014-09-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovative Methods in Logistics and Supply Chain Management

Performance Measurement and Incentive Systems in Purchasing

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Publisher : Springer Science & Business Media
ISBN 13 : 3642384390
Total Pages : 192 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Performance Measurement and Incentive Systems in Purchasing by : Erik Hofmann

Download or read book Performance Measurement and Incentive Systems in Purchasing written by Erik Hofmann and published by Springer Science & Business Media. This book was released on 2013-10-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, purchasing performance measurement have steadily gained in importance in theory and practice. Yet, in many cases, the focus still remains on cost items, especially savings. Moreover, reported performance ratios in purchasing are frequently called into question in terms of their amount and efficacy. Most of the time, there is no tie-in at all with staff compensations. To meet these and other challenges, this book presents a holistic approach for purchasing performance measurement and the incentive systems associated with it. The following topics are dealt with in detail: • Purchasing performance measurement on the level of commodity groups and the procurement organization • Supplier evaluation and performance measurement on the level of the buyer-supplier relationship • Comprehensive systems for purchasing performance measurement, such as the procurement value added and the purchasing balanced scorecard • Performance-oriented incentive systems and bonus payments for buyers, procurement organizations and suppliers Readers are thus provided with comprehensive guidelines for the implementation and realization of sustained performance measurement and incentivization in purchasing.

Internet of Things Applications - From Research and Innovation to Market Deployment

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Author :
Publisher :
ISBN 13 : 9788770044950
Total Pages : 0 pages
Book Rating : 4.0/5 (449 download)

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Book Synopsis Internet of Things Applications - From Research and Innovation to Market Deployment by : Ovidiu Vermesan

Download or read book Internet of Things Applications - From Research and Innovation to Market Deployment written by Ovidiu Vermesan and published by . This book was released on 2024-10-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book aims to provide a broad overview of various topics of Internet of Things from the research, innovation and development priorities to enabling technologies, nanoelectronics, cyber physical systems, architecture, interoperability and industrial applications. It is intended to be a standalone book in a series that covers the Internet of Things activities of the IERC - Internet of Things European Research Cluster from technology to international cooperation and the global state of play.The book builds on the ideas put forward by the European research Cluster on the Internet of Things Strategic Research Agenda and presents global views and state of the art results.

Industrial Internet of Things

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Publisher : Springer
ISBN 13 : 3319425595
Total Pages : 714 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Industrial Internet of Things by : Sabina Jeschke

Download or read book Industrial Internet of Things written by Sabina Jeschke and published by Springer. This book was released on 2016-10-12 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book develops the core system science needed to enable the development of a complex industrial internet of things/manufacturing cyber-physical systems (IIoT/M-CPS). Gathering contributions from leading experts in the field with years of experience in advancing manufacturing, it fosters a research community committed to advancing research and education in IIoT/M-CPS and to translating applicable science and technology into engineering practice. Presenting the current state of IIoT and the concept of cybermanufacturing, this book is at the nexus of research advances from the engineering and computer and information science domains. Readers will acquire the core system science needed to transform to cybermanufacturing that spans the full spectrum from ideation to physical realization.

Globalization and the Future of German

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Author :
Publisher : Walter de Gruyter
ISBN 13 : 3110197294
Total Pages : 389 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis Globalization and the Future of German by : Andreas Gardt

Download or read book Globalization and the Future of German written by Andreas Gardt and published by Walter de Gruyter. This book was released on 2008-08-22 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is the world en route to becoming a linguistic colony of the United States? Or is this dramatic view an exaggeration, and there is no danger to linguistic diversity at all? The German language is at the center of an intensive debate on this issue. Its position in the world is under increasing pressure due to the growing importance of (American) English as the language of globalization. The articles in this volume deal with the national and international position of German in relation to English, language policies, the future of German as a language of science, German in the USA, and the intellectual and aesthetic dimensions of encountering a foreign language. They present critical assessments addressing the dangers for the future of languages other than English, as well as positions which perceive the growing importance of English as a challenge and resource rather than as a threat.

Supply Chain Management: Issues in the New Era of Collaboration and Competition

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Author :
Publisher : IGI Global
ISBN 13 : 1599042339
Total Pages : 428 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Supply Chain Management: Issues in the New Era of Collaboration and Competition by : Chung Wang, William Yu

Download or read book Supply Chain Management: Issues in the New Era of Collaboration and Competition written by Chung Wang, William Yu and published by IGI Global. This book was released on 2006-08-31 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the current business landscape, many business firms compete in one project and cooperate in another related project, and they do so at the same time. Even more interesting is that certain members of these firms are involved in both projects. This book examines this new business landscape"--Résumé de l'éd.

Economics Private and Public Choice

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Publisher : Elsevier
ISBN 13 : 1483264300
Total Pages : 679 pages
Book Rating : 4.4/5 (832 download)

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Book Synopsis Economics Private and Public Choice by : James D Gwartney

Download or read book Economics Private and Public Choice written by James D Gwartney and published by Elsevier. This book was released on 2013-09-11 with total page 679 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economics: Private and Public Choice is an aid for students and general readers to develop a sound economic reasoning. The book discusses several ways to economic thinking including six guideposts as follows: (i) scarce goods have costs; (ii) Decision-makers economize in their choices; (iii) Incentives are important; (iv) Decision-makers are dependent on information scarcity; (v) Economic actions can have secondary effects; and (vi) Economic thinking is scientific. The book explains the Keynesian view of money, employment, and inflation, as well as the monetarist view on the proper macropolicy, business cycle, and inflation. The book also discusses consumer decision making, the elasticity of demand, and how income influences demand. The text analyzes costs and producer decisions, the firm under pure competition, and how a competitive model functions. The book explains monopoly, and also considers the high barriers that prevent entry such as legal barriers, economies of scale, and control over important resources. The author also presents comparative economic systems such as capitalism and socialism. This book can prove useful for students and professors in economics, as well as general readers whose works are related to public service and planning in the area of economic development.

From Science to Society

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Publisher : Springer
ISBN 13 : 3319656872
Total Pages : 322 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis From Science to Society by : Benoît Otjacques

Download or read book From Science to Society written by Benoît Otjacques and published by Springer. This book was released on 2017-08-23 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest findings and ongoing research in connection with green information systems and green information & communication technology (ICT). It provides valuable insights into a broad range of cross-cutting concerns in ICT and the environmental sciences, and showcases how ICT can be used to effectively address environmental and energy efficiency issues. Offering a selection of extended contributions to the 31st International Conference EnviroInfo 2017, it is essential reading for anyone looking to expand their expertise in the area.

A Cinema of Loneliness

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Publisher : Oxford University Press, USA
ISBN 13 : 9780195123500
Total Pages : 532 pages
Book Rating : 4.1/5 (235 download)

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Book Synopsis A Cinema of Loneliness by : Robert Phillip Kolker

Download or read book A Cinema of Loneliness written by Robert Phillip Kolker and published by Oxford University Press, USA. This book was released on 2000 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this 20th anniversary edition, Kolker continues and expands his inquiry into the phenomenon of cinematic representation of culture by updating and revising the chapters on Kubrick, Scorsese, Altman and Spielberg.

The Evolution of Knowledge

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Publisher : Princeton University Press
ISBN 13 : 069117198X
Total Pages : 580 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis The Evolution of Knowledge by : Jürgen Renn

Download or read book The Evolution of Knowledge written by Jürgen Renn and published by Princeton University Press. This book was released on 2020-01-14 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a new way of thinking about the history of science and technology, one that offers a grand narrative of human history in which knowledge serves as a critical factor of cultural evolution. Jürgen Renn examines the role of knowledge in global transformations going back to the dawn of civilization while providing vital perspectives on the complex challenges confronting us today in the Anthropocene, the present geological epoch shaped by humankind. Covering topics ranging from evolution of writing to the profound transformations wrought by modern science, The Evolution of Knowledge offers an entirely new framework for understanding structural changes in systems of knowledge and a bold, innovative approach to the history and philosophy of science.

Reconfigurable Manufacturing Systems and Transformable Factories

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Publisher : Springer Science & Business Media
ISBN 13 : 3540293973
Total Pages : 763 pages
Book Rating : 4.5/5 (42 download)

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Book Synopsis Reconfigurable Manufacturing Systems and Transformable Factories by : Anatoli I. Dashchenko

Download or read book Reconfigurable Manufacturing Systems and Transformable Factories written by Anatoli I. Dashchenko and published by Springer Science & Business Media. This book was released on 2007-06-08 with total page 763 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dear reader! In your hand you have the second book from the series “XXI Century Techno- gies. ” The first book under the title “Manufacturing Technologies for Machines of the Future” was published by “Springer” in 2003. This book is aimed at solving one of the basic problems in the development of modern machine-building – working out of technologies and manufacturing equipment which would promote the continuous development and improvement of the final product design, rapidly “adaptable” to the requirements of the market as for the quantity, quality, and variety of products manufactured with the lowest cost and minimum time and labor of the product process. In this book the problems of theory and practice of development in the reconfigurable manufacturing systems and transformable factories for various machine-building branches with a focus on automotive industry are discussed. The problems concerning the development of a new class of production systems which in comparison to the flexible manufact- ing systems are composed of a far less quantity of machine-tools (reduced cost of production) are discussed. In comparison to the conventional automated lines (dedicated systems) they make it possible to rapidly transform the equipment for new products manufacturing. The book has some advantages concerning the art of scientific ideas and the presentation of developments.