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Yum Business Case Study
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Book Synopsis YUM! Business Case Study by : Nihat Canak
Download or read book YUM! Business Case Study written by Nihat Canak and published by GRIN Verlag. This book was released on 2006-11-28 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.0, Western Carolina University, course: Marketing Management & Mature Consumers, language: English, abstract: The American fast food preparation and presentation model created a strong cultural and collective identity. The model has provided the consumers with uniformity and repeated experience. This phenomenon is called the `McDonaldisation' of the US society that has embraced the all American meal throughout the globe. People want quick and convenient meals; they do not want to spend a lot of time preparing meals, traveling to pick up meals, or waiting for meals in restaurants. As a result, consumers rely on fast food. Knowing this, fast food providers are coming up with new ways to market their products that save time for consumers. For example, McDonald's locates its outlets inside Wal-Mart stores across the United States, and also in Chevron and Amoco service stations. These arrangements are becoming more common in the fast food industry. Consumers can combine meal-time with time engaged in other activities, such as shopping, work, or travel. This idea shapes the growth strategies of most firms in the industry. The most significant driving force is the inexorable movement towards bigness and concentration of power in the hands of fewer and fewer firms at almost every point in the fast food sector. Other driving forces can be seen in the changing structure of American families as more women entered the work force, increasing globalization of the food system, the environmental movement and equity concerns. On the other hand, women are the driving force behind the fast food industry into another direction. Women's attitude towards health and food content has put pressure on the fast food industry to alter their product mix. However, the great success of the traditional fast food outlet is potentially beginning to lose its pull factor. It is believed that the actual fast food sector is in transition from a traditional selling of burgers to the pre-eminent arrival of a fast casual food industry. The driving force for change has been a number of issues that raise questions to scrutinise the fast food companies, such as the link of regular fast food ingestion to obesity, chains showing operating loss for the first time in their history and the forced closure of outlets. This is reflected on McDonald's facing a lawsuit from an overweight teenager who felt it was the company to blame for her condition. The food giant has also closed down outlets worldwide.
Book Synopsis Yum Brands Inc. Case Study: Success Fuelled by Developing Markets by :
Download or read book Yum Brands Inc. Case Study: Success Fuelled by Developing Markets written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Business Student's Guide to Sustainable Management by : Petra Molthan-Hill
Download or read book The Business Student's Guide to Sustainable Management written by Petra Molthan-Hill and published by Routledge. This book was released on 2017-11-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at undergraduates, this is the first textbook to offer a full introduction to sustainable management, covering all subject areas relevant to business students. The book includes chapters and seminars on subjects such as: Corporate Sustainable Strategy; Sustainable Marketing; Sustainability Reporting; Supply Chain Management; Human Resources Management: Supporting Sustainable Business; Environmental Economics; Sustainable Operations Management; Greenhouse Gas Management and System Thinking in Sustainable Management. The book contains nearly 30 ready-made seminars employing various teaching methods. Each chapter follows the same, easy-to-use format. This book provides a true treasure chest of materials to support staff wanting to integrate sustainability into their teaching and provides support to effectively embed sustainability in the curriculum. The chapters also offer a starting point in developing teaching units for Masters and MBA students. The material is not just useful to people in business schools, but to those involved in wider scale curriculum change, and those looking to make links between different disciplines.
Book Synopsis Yum! Brands by : Christopher Poliquin
Download or read book Yum! Brands written by Christopher Poliquin and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Art of Company Valuation and Financial Statement Analysis by : Nicolas Schmidlin
Download or read book The Art of Company Valuation and Financial Statement Analysis written by Nicolas Schmidlin and published by John Wiley & Sons. This book was released on 2014-04-30 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of Company Valuation and Financial Statement Analysis: A value investor’s guide with real-life case studies covers all quantitative and qualitative approaches needed to evaluate the past and forecast the future performance of a company in a practical manner. Is a given stock over or undervalued? How can the future prospects of a company be evaluated? How can complex valuation methods be applied in practice? The Art of Company Valuation and Financial Statement Analysis answers each of these questions and conveys the principles of company valuation in an accessible and applicable way. Valuation theory is linked to the practice of investing through financial statement analysis and interpretation, analysis of business models, company valuation, stock analysis, portfolio management and value Investing. The book’s unique approach is to illustrate each valuation method with a case study of actual company performance. More than 100 real case studies are included, supplementing the sound theoretical framework and offering potential investors a methodology that can easily be applied in practice. Written for asset managers, investment professionals and private investors who require a reliable, current and comprehensive guide to company valuation, the book aims to encourage readers to think like an entrepreneur, rather than a speculator, when it comes to investing in the stock markets. It is an approach that has led many to long term success and consistent returns that regularly outperform more opportunistic approaches to investment.
Book Synopsis Customer Mania! by : Kenneth Blanchard
Download or read book Customer Mania! written by Kenneth Blanchard and published by Simon and Schuster. This book was released on 2004-11-15 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Customer Mania!, Ken Blanchard, one of America's biggest bestselling authors and inspiring business leaders, writes of the key to customer service—creating a people-oriented, performance-driven, customer-first organization. Customer service is the single most pressing problem for business managers and people in any service or sales operation, especially at the retail level. In fact, many experts believe that you build a business from the customer up. With coauthors Jim Ballard and Fred Finch, Blanchard explains why the customer is the right starting place from which to build a successful business. By drawing on examples from the world's largest restaurant company, Yum!—owner of KFC, Taco Bell, Pizza Hut, Long John Silver's, and A&W Restaurants—the authors explain how any company, large or small, can develop a unified, people-first, customer-oriented culture. Packed with practical insights, Customer Mania! emphasizes four critical steps: • Set Your Sights on the Right Target. The bottom line grows from taking care of customers and creating a motivating environment for your people. • Treat Customers the Right Way. Determine the kind of experience you want your customers to have as they interact with every part of the company. • Treat Employees the Right Way. Use strategies ranging from smart hiring to training and development to managing performance and creating a recognition culture. • Build the Right Kind of Leadership. You can't do it all yourself, so let your people put their own brains to work and then support them all the way. By relying on these concepts, businesses everywhere can cultivate passionate and engaged team members who contribute to the company's overall success. From CEO to middle manager to the person facing the consumer, Customer Mania! is a vital tool for enhancing their experience -- and their customer's.
Download or read book Succeed or Sink written by Chris Rowley and published by Elsevier. This book was released on 2011-11-17 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at business strategists, policy makers, researchers and adult learners, this book has an Asian perspective on business sustainability and is about understanding how recent developments and future actions in one part of the world will have a global impact. The book magnifies the concept of so-called ‘globalisation’ and examines the topic of business sustainability from a broad and integrated approach to business: encapsulating people, prosperity and the planet. Furthermore, it acknowledges the contributions, challenges and potential of not only the big corporate houses, but also the smaller ones, in this situation. Chapters discuss the benefits organisations can attain with better governance, and social and environmental practices are also analysed. Broad and integrated approach to business encapsulating people, prosperity and sustainability Details recent developments and future actions in the areas of business sustainability and applicable more globally Written by highly knowledgeable and well-respected academician and practitioners in the field; a perfect blend of the best of both worlds
Book Synopsis The New Buffettology by : Mary Buffett
Download or read book The New Buffettology written by Mary Buffett and published by Simon and Schuster. This book was released on 2012-12-11 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in 1997, the bestselling BUFFETTOLOGY was tailored to the conditions of investors in the midst of a long bull market. Now, four years later, that market has seen once hot tech stocks crash and investors scramble to move their assets, or what remains of them, back to the safety of traditional blue chip companies. As peaks turn to troughs, worried investors wonder if there are any constants in today's volatile market. The answer is yes: Warren Buffett's value investing strategies make money. And, as THE NEW BUFFETTOLOGY demonstrates, there is no time to acquire like today's bear market. THE NEW BUFFETTOLOGY is the first guide to Warren Buffett's strategy for exploiting down stocks - a strategy that has made him the world's second richest person. Designed to teach investors how to decipher and use financial information like Buffett himself, this one-of-a-kind guide walks readers step-by-step through the equations and formulas Buffett uses to determine what to invest in and, just as importantly, when. Authors Mary Buffett and David Clark explore Buffett's recent investments in detail, proving time and time again that his strategy has earned enormous profits at a time when no one expects them - and with almost zero risk to his capital.
Book Synopsis Case Studies in Sustainability Management by : Jordi Vives Gabriel
Download or read book Case Studies in Sustainability Management written by Jordi Vives Gabriel and published by Routledge. This book was released on 2017-11-30 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rapidly growing importance of sustainability and corporate responsibility in a globalised world, management schools are increasingly integrating long-term economic, environmental and social issues into their teaching and research. Climate change, poverty, labour standards and human rights are among the many topics that future decision-makers will need to face in their careers. Business education needs to reflect this new reality and provide a broadened understanding of value creation in order to create economic capital while developing social and preserving natural capital. Case studies can be important tools for creating learning processes on different levels - students are forced to struggle with exactly the kinds of decisions and dilemmas managers confront every day. In this reflection of reality, the values and goals of the student are systematically challenged. This can be especially valuable in the context of sustainability management - organisations are now continually forced to value the different aspects of sustainability and their interrelations: How do social issues impact the economic bottom line? How can an environmentally sound strategy create a positive impact on employee motivation and thus have measurable impact on economic performance? What comes first and why? This third collection of oikos case studies is based on the winning cases from the 2010 to 2013 annual case competition. So what makes an excellent case in sustainability management? These cases have been highly praised because they provide excellent learning opportunities, tell engaging stories, deal with recent situations, include quotations from key actors, are thought-provoking and controversial, require decision-making and provide clear take-aways. These cases are clustered in three different sections: "Large Corporations and Corporate Sustainability Dilemmas" , "Managing Stakeholder Relations" and "Sustainability as a Source of Differentiation Strategies". Case Studies in Sustainability Management will be an essential purchase for educators and is likely to be a widely used as a course textbook at all levels of management education. Online Teaching Notes to accompany each chapter are available on request with the purchase of the book.
Download or read book Yum! China written by David E. Bell and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Doing Good Business In China: Case Studies In International Business Ethics by : Stephan Rothlin
Download or read book Doing Good Business In China: Case Studies In International Business Ethics written by Stephan Rothlin and published by World Scientific. This book was released on 2021-06-08 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 46 original case studies featured in this book demonstrate that in many business sectors, local people and foreigners are responding to the challenges of achieving business success while competing with integrity. Cases are divided into eight sub-topics discussing internet and social media issues, labor issues, corporate social responsibility, product and food safety, Chinese suppliers and production, environmental issues, corporate governance, as well as business and society in China. Each case is followed by a discussion section, with questions to prompt reflection. This book is a valuable resource for students of International Business and Management, as well as entrepreneurs and business managers working and doing business in China.
Book Synopsis Strategic Marketing by : Douglas West
Download or read book Strategic Marketing written by Douglas West and published by Oxford University Press, USA. This book was released on 2010-03-25 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Book Synopsis Employee Engagement in Theory and Practice by : Catherine Truss
Download or read book Employee Engagement in Theory and Practice written by Catherine Truss and published by Routledge. This book was released on 2013-10-30 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years there has been a weight of evidence suggesting that engagement has a significantly positive impact on productivity, performance and organisational advocacy, as well as individual wellbeing, and a significantly negative impact on intent to quit and absenteeism from the work place. This comprehensive new book is unique as it brings together, for the first time, psychological and critical HRM perspectives on engagement as well as their practical application. Employee Engagement in Theory and Practice will familiarise readers with the concepts and core themes that have been explored in research and their application in a business context via a set of carefully chosen and highly relevant original and case studies, some of which are co-authored by invited practitioners. Written in an accessible manner, this book will be essential reading for scholars in the field, students studying at both undergraduate and postgraduate levels, as well as practitioners interested in finding out more about the theoretical underpinnings of engagement alongside its practical application.
Book Synopsis Psychology and Work by : Donald M. Truxillo
Download or read book Psychology and Work written by Donald M. Truxillo and published by Taylor & Francis. This book was released on 2021-08-18 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychology and Work is a new edition of the award-winning textbook written for introductory Industrial and Organizational (I-O) Psychology classes. This book makes the core topics of I-O Psychology clear, relevant, and accessible to students through its dynamic design. The real-world examples from the perspectives of employees and employers highlight how I-O Psychology is applied to today’s workplace. Psychology and Work, Second Edition covers the core areas of I-O Psychology including an overview of the field and its history. The topics covered include up-to-date research methods and statistics; job analysis and criterion measurement; performance appraisal; personnel selection; training and development; work motivation; leadership; job attitudes and emotions, occupational health psychology, safety, and stress; teams; and organizational structure, culture, and change. Throughout the text, an emphasis is placed on essential issues for today’s workplace such as diversity and inclusion, the evolving role of big data and analytics, legal issues, and the changing nature of work. Written by dedicated I-O professors with expertise in I-O Psychology and teaching this course, the book and supporting materials provide a range of high-quality pedagogical materials, including interactive features, quizzes, PowerPoint slides, numerous case studies, recommended videos, and an expanded, high-quality test bank.
Book Synopsis EBOOK: Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases by : Arthur Thompson
Download or read book EBOOK: Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases written by Arthur Thompson and published by McGraw Hill. This book was released on 2013-02-16 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind. Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to. Brand new features have been developed to encourage readers to go beyond learning and to apply their knowledge to from a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organizations.
Book Synopsis Competitive Success by : John A. Davis
Download or read book Competitive Success written by John A. Davis and published by John Wiley & Sons. This book was released on 2010-02-15 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum, including: Brand strategy Implementation Customer/brand insight Resource allocation Performance measurement
Book Synopsis Summary: Customer Mania by : BusinessNews Publishing,
Download or read book Summary: Customer Mania written by BusinessNews Publishing, and published by Primento. This book was released on 2013-02-15 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Ken Blanchard, Jim Ballard and Fred Finch's book: "Customer Mania: It’s Never Too Late to Build a Customer-Focused Company". This complete summary of the ideas from Ken Blanchard, Jim Ballard and Fred Finch's book "Customer Mania" shows that to succeed in business today, you have to provide consistently great customer service. In other words, unless you have a unified, people-first, customer-oriented culture, it will be difficult to build your business going forward. Fortunately, any company large or small can achieve this. Note that you can’t build a customer-focused company by emphasizing the results that you want to achieve. This is the equivalent of putting the cart before the horse. When you focus on results, getting people to do the right thing will be an effort – people will have to be convinced that’s the right way to go. A much more effective idea is to concentrate on building your people first, and then they will just naturally take care of the customer in the ways you prefer. Get your people acting with passion and commitment and everything else will just naturally fall into place. With astute management, you’ll even be able to create a self-perpetuating cycle where the work feeds the energy of the people involved, which in turn means the work gets done better, leading to increased levels of energy in the future and so on. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "Customer Mania" and discover the key to succeeding in business!
