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Author :
Publisher : Soffer Publishing
ISBN 13 : 1821485262
Total Pages : 84 pages
Book Rating : 4.8/5 (214 download)
Download or read book written by and published by Soffer Publishing. This book was released on with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Chris Stokel-Walker
Publisher : Michael O'Mara Books
ISBN 13 : 1789295602
Total Pages : 262 pages
Book Rating : 4.7/5 (892 download)
Download or read book The History of the Internet in Byte-Sized Chunks written by Chris Stokel-Walker and published by Michael O'Mara Books. This book was released on 2023-10-26 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating, accessible and expertly written introduction to the most important invention in human history: the internet.
Author : Karel O. Cool
Publisher :
ISBN 13 : 9781473991439
Total Pages : pages
Book Rating : 4.9/5 (914 download)
Download or read book YouTube, Google, and the Rise of Internet Video written by Karel O. Cool and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Although Google had a stellar performance in Web search, many of its other services, such as Google Video, were less successful. This case describes how YouTube came to dominate the video market for user-generated content (UGC), while Google Video tried various entry strategies and ultimately failed, ending with the acquisition of YouTube. It also reviews the various competitors in the UGC market, chronicles the entry of established and new players in the area of professionally generated content (PGC), and outlines the key challenges related to monetizing the acquisition of YouTube for Google.
Author : R. Srinivasan
Publisher : Springer Nature
ISBN 13 : 9811628386
Total Pages : 352 pages
Book Rating : 4.8/5 (116 download)
Download or read book Platform Business Models written by R. Srinivasan and published by Springer Nature. This book was released on 2021-06-13 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces platform firms as unique business models. Leveraging on the early literature on network economics and strategy frameworks, this book explores how platform business firms evolve in the modern business world. Taking a strategic perspective, this book engages the reader with core concepts, case studies, and frameworks for analyzing platform business firms. This book differentiates platform business firms from traditional pipeline firms; explores engagement with different actors, value creation, and operations of platforms; elucidates resources and capabilities of platform firms that provide them sustained competitive advantage; analyzes performance levers in operating platform business models, including complementarities with other business models; and discusses the sustainability of platform business models, in the face of regulatory and societal challenges, among others. The book is designed as a primer for entrepreneurs setting up and operating platform business firms, senior managers in large corporations repurposing their resources to initiate network dynamics in their businesses, early career managers, and professionals engaging with myriad platform firms for their professional and personal needs. This book intends to provide a decision-maker with a portfolio of decisions to make to create, operate, sustain, and generate value out of a platform business firm. It is also useful for policy professionals to appreciate the economics and policy implications of regulating and governing platforms in a post-digital world.
Author : Henry C. Lucas Jr.
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440802785
Total Pages : 257 pages
Book Rating : 4.4/5 (48 download)
Download or read book The Search for Survival written by Henry C. Lucas Jr. and published by Bloomsbury Publishing USA. This book was released on 2012-06-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideal for business students, business managers, and corporate senior executives, this book distills the lessons learned from the disasters that have befallen companies that were unable to cope with disruptive technologies. In recent decades, technology has changed rapidly to the point that it can very quickly affect a seemingly impregnable company or industry. Unexpected technological developments enable innovators to offer new products and services that threaten incumbents. In order to survive, existing firms must be able to see a disruption on the horizon and figure out how to respond. The Search for Survival: Lessons from Disruptive Technologies examines organizations that failed to develop a strategy for coping with a technological disruption and have suffered greatly or even gone out of business. The first chapter presents a model of how firms can respond to and hopefully survive a disruptive technology. Each following chapter focuses on firms that have failed to survive or whose future is in doubt, accompanied by an extensive, detailed discussion of the lessons learned from each company or field's failings, covering examples from industries such as recorded music, book publishing, video, newspaper, and higher education.
Author : Stuart Cunningham
Publisher : Springer
ISBN 13 : 113732645X
Total Pages : 201 pages
Book Rating : 4.1/5 (373 download)
Download or read book Screen Distribution and the New King Kongs of the Online World written by Stuart Cunningham and published by Springer. This book was released on 2013-07-19 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on comparisons with historical shake-ups in the film industry, Screen Distribution Post-Hollywood offers a timely account of the changes brought about in global online distribution of film and television by major new players such as Google/YouTube, Apple, Amazon, Yahoo!, Facebook, Netflix and Hulu.
Author : Paul Torelli
Publisher : Business Expert Press
ISBN 13 : 1606493531
Total Pages : 215 pages
Book Rating : 4.6/5 (64 download)
Download or read book International Economics written by Paul Torelli and published by Business Expert Press. This book was released on 2013-08-28 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s news media displays an intense fascination with the global economy—and for good reason. The degree of worldwide economic integration is unprecedented, and rising globalization has lifted living standards and reduced poverty. Foreign markets and new technologies continue to present opportunities for entrepreneurs and corporations. Still, economic shocks can spread across the world in minutes, impacting billions of lives. This book will help you learn about economics in everyday language, using little or no math, giving you better tools to interpret current events as well as long-term economic and political developments. Modern economics offers a powerful framework for understanding globalization, international trade, and economic growth. You may possess years of hands-on experience dealing with business cycles and foreign competitive pressures, but lack a solid grounding in economic concepts that shed light on the forces of globalization. This book is here to help.
Author : John M. Jordan
Publisher : Penn State Press
ISBN 13 : 0271098449
Total Pages : 229 pages
Book Rating : 4.2/5 (71 download)
Download or read book The Rise of the Algorithms written by John M. Jordan and published by Penn State Press. This book was released on 2024-03-19 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: The meteoric rise of online video is reshaping the competition for human attention. The Rise of the Algorithms argues that this new technology has changed the way we interact with others, our relationships with public institutions, and our very own behaviors and psyches. In tracing the origins and evolution of online video, John M. Jordan examines the mechanics—and the ethical stakes—of online video platforms, especially YouTube and TikTok but also others, such as Twitch. Tracing the use of algorithms pioneered by Facebook and Google and so successfully exploited by TikTok’s corporate parent, ByteDance, Jordan shows how these platforms now engineer human behavior—with consequences for culture, politics, and identity. Jordan argues that we are at an inflection point. Until now we have proved, as a society, ill-prepared or unwilling to address such problems as the power of digital platforms, the personal cost of viral celebrity, the invasion of privacy, and the proliferation of disinformation. The Rise of the Algorithms combines this urgent assessment with a clear-eyed discussion of present challenges and recommendations for reclaiming our online futures. A valuable resource for understanding the transformations that have been and will be brought by YouTube, TikTok, and similar platforms, Jordan’s timely book is a vital work for anyone who uses the internet and especially for policy makers, technologists, communication and media specialists, and researchers who have a direct hand in determining the future of our online world.
Author : 50minutes,
Publisher : 50Minutes.com
ISBN 13 : 2808002408
Total Pages : 32 pages
Book Rating : 4.8/5 (8 download)
Download or read book YouTube, The Home of Vlogging written by 50minutes, and published by 50Minutes.com. This book was released on 2017-11-03 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out how YouTube made video content accessible to all in just 50 minutes! YouTube is a video sharing platform which was launched in 2005. Although it was originally developed as a simple video sharing platform, it has evolved into one of the most popular websites on the internet, with one billion hours of content being watched on the site per day in 2017. Its influence has become so widespread that many of its users have launched highly successful careers in entertainment and other fields through the site. In this concise and accessible guide, you will find out how YouTube revolutionised the way video content is shared on the internet, how it has evolved over the years and what is in store for the site in the future. In 50 minutes you will: • Learn about YouTube’s origins and evolution • Discover how Google’s acquisition of the site influenced its development • Understand the challenges YouTube faces in today’s online video streaming market ABOUT 50MINUTES.COM | BUSINESS STORIES The Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.
Author : Brett Caraway
Publisher : SAGE Publications Limited
ISBN 13 : 1529799864
Total Pages : 337 pages
Book Rating : 4.5/5 (297 download)
Download or read book Digital Media Economics written by Brett Caraway and published by SAGE Publications Limited. This book was released on 2023-11-15 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for a wide audience, from undergraduate and graduate students to citizens and activists, this book will teach you about how economics has influenced the digital technologies that we use every day. Most media textbooks won′t tell you much about economic terms, concepts or principles; this book will explain to you the economic theory and history underpinning everything from advertising to computers, social networking sites and streaming services. With examples ranging from Elon Musk′s takeover of Twitter to Amazon and the world of online shopping, Caraway offers a personal perspective about today′s media technologies that will enrich your understanding of their technical, cultural, and social significance. Providing a comprehensive introduction to the basics of economics and putting theory into practice, Caraway offers an expansive approach to media economics in action. The book includes: - chapters on early economic thought and political economy - a two-part overview of the foundations of economics - a wide range of examples covering topics such as advertising, user-generated content and smartphones The detail and depth of this book, with its up-to-date case studies and broad approach, makes it the essential introduction to economics for media students.
Author : Frederick Levy
Publisher : Penguin
ISBN 13 : 1436243238
Total Pages : 194 pages
Book Rating : 4.4/5 (362 download)
Download or read book 15 Minutes of Fame written by Frederick Levy and published by Penguin. This book was released on 2008-06-03 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: How ordinary people become famous. Everyone gets a shot at the spotlight. Since its launch in 2005, YouTube has been a hub for users to upload and share their most interesting, intimate, exciting, or embarrassing moments with viewers all over the world. But how does one take advantage of YouTube's far-reaching resources and get a video seen? Here, Hollywood producer Frederick Levy addresses the interests and needs of the casual YouTube user as well as the serious web enthusiasts and video-makers who are looking to explore YouTube and its social and networking aspects in greater depth. Loaded with advice from established Hollywood gurus who've "been there, done that," this is the must-have guide for the wired and connected audiences of YouTube, MySpace, and Metacafe. Readers will learn how to: * Upload videos from a mobile phone * Capture video directly to the site from a Webcam * Embed videos into personal web pages or blogs, and much, much more!
Author : Morris F. Collen
Publisher : Springer
ISBN 13 : 1447167325
Total Pages : 769 pages
Book Rating : 4.4/5 (471 download)
Download or read book The History of Medical Informatics in the United States written by Morris F. Collen and published by Springer. This book was released on 2015-10-08 with total page 769 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a meticulously detailed chronological record of significant events in the history of medical informatics and their impact on direct patient care and clinical research, offering a representative sampling of published contributions to the field. The History of Medical Informatics in the United States has been restructured within this new edition, reflecting the transformation medical informatics has undergone in the years since 1990. The systems that were once exclusively institutionally driven – hospital, multihospital, and outpatient information systems – are today joined by systems that are driven by clinical subspecialties, nursing, pathology, clinical laboratory, pharmacy, imaging, and more. At the core is the person – not the clinician, not the institution – whose health all these systems are designed to serve. A group of world-renowned authors have joined forces with Dr Marion Ball to bring Dr Collen’s incredible work to press. These recognized leaders in medical informatics, many of whom are recipients of the Morris F. Collen Award in Medical Informatics and were friends of or mentored by Dr Collen, carefully reviewed, editing and updating his draft chapters. This has resulted in the most thorough history of the subject imaginable, and also provides readers with a roadmap for the subject well into later in the century.
Author : Jason Whittaker
Publisher : Routledge
ISBN 13 : 1134011377
Total Pages : 378 pages
Book Rating : 4.1/5 (34 download)
Download or read book Producing for Web 2.0 written by Jason Whittaker and published by Routledge. This book was released on 2009-06-03 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the previous edition: 'Gives an excellent insight into the main issues of creating a website and offers a good foundation of knowledge.' – i.net Producing for Web 2.0 is a clear and practical guide to the planning, set up and management of a website in web 2.0. It gives readers an overview of the current technologies available for online communications and shows how to use them for maximum effect when planning a website. Producing for Web 2.0 sets out the practical toolkit needed for web design and content management. It is supported by a regularly updated and comprehensive Companion Website at: www.producingforweb2.com where readers can see examples of programming and demonstrations of concepts discussed in the book, as well as trying things out themselves. Producing for Web 2.0 includes: illustrated examples of good design and content advice on content, maintenance and how to use sites effectively tips on using multimedia, including video, audio, flash, and images a chapter on ethics and internet regulations for journalists and writers tutorials for the main applications used in website design step by step guides to difficult areas with screenshots guides to good practice for all those involved in publishing news online.
Author : Greg Jarboe
Publisher : John Wiley & Sons
ISBN 13 : 111820381X
Total Pages : 533 pages
Book Rating : 4.1/5 (182 download)
Download or read book YouTube and Video Marketing written by Greg Jarboe and published by John Wiley & Sons. This book was released on 2011-10-07 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.
Author : Delia Pamela Fuentes Korban
Publisher : Rowman & Littlefield
ISBN 13 : 1793648352
Total Pages : 167 pages
Book Rating : 4.7/5 (936 download)
Download or read book Memory and History in Argentine Popular Music written by Delia Pamela Fuentes Korban and published by Rowman & Littlefield. This book was released on 2023-01-30 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Memory and History in Argentine Popular Music examines Argentine popular music of the 1990s and early 2000s that denounced, immortalized, and reflected on the processes that led to the socioeconomic crisis that shook Argentine society at the end of 2001. It draws upon the three most popular genres of the time—tango, rock chabón, and cumbia villera, a form of cumbia from the shantytowns. The book analyzes lyrics from these three genres detailing how they capture the feel of daily life and the changes that occurred under the neoliberal economic model that ravaged the country throughout the ‘90s. The contention is that these are canciones con historia, songs that depict historical events and tell personal stories. Therefore, the lyrics from all three genres serve as accounts of historical events and social and economic changes, denouncing the social inequalities caused by neoliberal economic policies. Furthermore, the book explores how the process of remembering and forgetting takes place on the Internet. It examines how users navigate video-sharing portals and use music to create “virtual sites of memory,” a term that extends Winter’s conception of physical sites of memory to digital environments as virtual sites of commemoration.
Author : Crick, Matthew
Publisher : IGI Global
ISBN 13 : 146669856X
Total Pages : 340 pages
Book Rating : 4.4/5 (666 download)
Download or read book Power, Surveillance, and Culture in YouTube™'s Digital Sphere written by Crick, Matthew and published by IGI Global. This book was released on 2016-01-18 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last several years, YouTube™ has become a public forum for creative, informative, and political endeavors around the globe. As the website’s influence and appeal continues to grow, questions regarding the legal usage of material, as well as potential governance issues regarding surveillance and political sway, are becoming more relevant. Power, Surveillance, and Culture in YouTube™’s Digital Sphere examines the imaginative, socioeconomic, and innovative features of the video sharing community of YouTube™ and how these areas traverse the digital world. Highlighting theoretical concepts and empirical research, as well as in-depth discussions on cultural studies, participatory experience, and media theory, this publication will appeal to professionals, practitioners, researchers, and students interested in the use of video sharing as a means of surveillance, communication, or personal promotion.
Author : Taylor Lorenz
Publisher : Simon and Schuster
ISBN 13 : 1982146893
Total Pages : 384 pages
Book Rating : 4.9/5 (821 download)
Download or read book Extremely Online written by Taylor Lorenz and published by Simon and Schuster. This book was released on 2023-10-03 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER Acclaimed Washington Post reporter Taylor Lorenz presents a groundbreaking social history of the internet, revealing how online influence and the creators who amass it have reshaped our world, online and off—“terrific,” as the New York Times calls it, “Lorenz…is a knowledgeable, opinionated guide to the ways internet fame has become fame, full stop.” For over a decade, Taylor Lorenz has been the authority on internet culture, documenting its far-reaching effects on all corners of our lives. Her reporting is serious yet entertaining and illuminates deep truths about ourselves and the lives we create online. In her debut book, Extremely Online, she reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. Lorenz shows this phenomenon to be one of the most disruptive changes in modern capitalism. By tracing how the internet has changed what we want and how we go about getting it, Lorenz unearths how social platforms’ power users radically altered our expectations of content, connection, purchasing, and power. In this “deeply reported, behind-the-scenes chronicle of how everyday people built careers and empires from their sheer talent and algorithmic luck” (Sarah Frier, author of No Filter), Lorenz documents how moms who started blogging were among the first to monetize their personal brands online, how bored teens who began posting selfie videos reinvented fame as we know it, and how young creators on TikTok are leveraging opportunities to opt out of the traditional career pipeline. It’s the real social history of the internet. Emerging seemingly out of nowhere, these shifts in how we use the internet seem easy to dismiss as fads. However, these social and economic transformations have resulted in a digital dynamic so unappreciated and insurgent that it ultimately created new approaches to work, entertainment, fame, and ambition in the 21st century. “Extremely Online aims to tell a sociological story, not a psychological one, and in its breadth it demonstrates a new cultural logic emerging out of 21st-century media chaos” (The New York Times). Lorenz reveals the inside, untold story of what we have done to the internet, and what it has done to us.
