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The Only Sales Guide You'll Ever Need

Author : Anthony Iannarino
Publisher : Penguin
ISBN 13 : 073521168X
Total Pages : 240 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Only Sales Guide You'll Ever Need by : Anthony Iannarino

Download or read book The Only Sales Guide You'll Ever Need written by Anthony Iannarino and published by Penguin. This book was released on 2016-10-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience. Anthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom. Once he realized he'd never become the next Mick Jagger, Iannarino turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest get mediocre results at best? The answer is simple: it’s not about the market, the product, or the competition—it’s all about the seller. And consequently, any salesperson can sell more and better, all the time. Over twenty-five years, Iannarino has boiled down everything he's learned and tested into one convenient book that explains what all successful sellers, regardless of industry or organization, share: a mind-set of powerful beliefs and a skill-set of key actions, including... ·Self-discipline: How to keep your commitments to yourself and others. ·Accountability: How to own the outcomes you sell. ·Competitiveness: How to embrace competition rather than let it intimidate you. ·Resourcefulness: How to blend your imagination, experience, and knowledge into unique solutions. ·Storytelling: How to create deeper relationships by presenting a story in which the client is the hero and you're their guide. ·Diagnosing: How to look below the surface to figure out someone else's real challenges and needs. Once you learn Iannarino's core strategies, picking up the specific tactics for your product and customers will be that much easier. Whether you sell to big companies, small companies, or individual consumers, this is the book you'll turn to again and again for proven wisdom, strategies, and tips that really work.

Fire Your Sales Team Today

Author : Eric Keiles
Publisher : Greenleaf Book Group
ISBN 13 : 1608323633
Total Pages : 273 pages
Book Rating : 4.6/5 (83 download)

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Book Synopsis Fire Your Sales Team Today by : Eric Keiles

Download or read book Fire Your Sales Team Today written by Eric Keiles and published by Greenleaf Book Group. This book was released on 2012-04 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Your Daily Sales Guide

Author : Dave Cooke
Publisher :
ISBN 13 : 9781450507813
Total Pages : 112 pages
Book Rating : 4.5/5 (78 download)

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Book Synopsis Your Daily Sales Guide by : Dave Cooke

Download or read book Your Daily Sales Guide written by Dave Cooke and published by . This book was released on 2010-01-01 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Your Daily Sales Guide - 50 Effective Selling Tips" offers sales professionals insightful thoughts and ideas for their daily sales routine. Based on his experiences coaching high-performing salespeople, Dave Cooke "The Sales Cooke" delivers inspirational and innovative perspectives for those challenges the sales professional faces on a regular basis.

First 100 Days of Selling

Author : Jim Ryerson
Publisher : Academic Learning Company LLC
ISBN 13 : 9780832950049
Total Pages : 300 pages
Book Rating : 4.9/5 (5 download)

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Book Synopsis First 100 Days of Selling by : Jim Ryerson

Download or read book First 100 Days of Selling written by Jim Ryerson and published by Academic Learning Company LLC. This book was released on 2007 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: First 100 Days of Selling is a comprehensive look at how sales professionals build their business day by day. This guide consists of 100 time-honored ideas to achieve sales success and is written in a step-by-step formula that can be implemented and measured. The book is written for both salespeople that are new to the selling profession and experienced sales professionals who sish to achive new levels of sales performance. The book is written for sales mangers who wish to have a measurable approach to helping their salespeople come up to speed faster than the normal routine. The concepts in the book will help the sales professional capitalize on the new reality of potential customers who will not answer the phone, return their calls, and agree to an appointment or listen to their value proposition. Readers will learn the confidence -building techniques tha get returned calls, appointments, sales and ultimately referrals.

The Ultimate LinkedIn Sales Guide

Author : Daniel Disney
Publisher : John Wiley & Sons
ISBN 13 : 1119787882
Total Pages : 381 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis The Ultimate LinkedIn Sales Guide by : Daniel Disney

Download or read book The Ultimate LinkedIn Sales Guide written by Daniel Disney and published by John Wiley & Sons. This book was released on 2021-06-01 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth—the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to: Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles And so much more! The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.

The Pocket Guide for Sales Survival

Author : Jason DeAmato
Publisher :
ISBN 13 : 9780615709437
Total Pages : 285 pages
Book Rating : 4.7/5 (94 download)

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Book Synopsis The Pocket Guide for Sales Survival by : Jason DeAmato

Download or read book The Pocket Guide for Sales Survival written by Jason DeAmato and published by . This book was released on 2012-10-04 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Sales Manager's Guide to Greatness

Author : Kevin F. Davis
Publisher : Greenleaf Book Group
ISBN 13 : 1626343896
Total Pages : 164 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis The Sales Manager's Guide to Greatness by : Kevin F. Davis

Download or read book The Sales Manager's Guide to Greatness written by Kevin F. Davis and published by Greenleaf Book Group. This book was released on 2017-03-28 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2018 Axiom Business Book Award Winner, Silver Medal Straightforward advice for taking your sales team to the next level! If your sales team isn’t producing the results expected, the pressure is on you to fix the situation fast. One option is to replace salespeople. A better option is for you to optimize your performance as a sales leader. In The Sales Manager’s Guide to Greatness, sales management consultant Kevin F. Davis offers 10 proven and distinctly practical strategies, skills, and tools for overcoming the most challenging obstacles sales managers face and moving your team ahead of the pack. This book will help you: Learn the 6 sales rep instincts that can cripple your management effectiveness, and replace these instincts with a more powerful leadership mindset – true sales leadership begins with improving the leader within Stop getting bogged down by distractions, become more proactive, and find more time to coach, lead, and inspire your salespeople Get every salesperson on your team to be more accountable and driven to achieve breakthrough sales results Master the 7 keys to hiring great salespeople Create a more customer-driven sales team by blending the buyer’s journey into your sales process Speed up the improvement of your team by mastering the 7 keys to achieving better coaching outcomes Excel at the most challenging coaching conversation you face – how to solve a sales performance problem that is caused by a rep’s lousy attitude Attain higher win-rates by intervening as a coach at the most critical stages of a buying cycle, quickly identify opportunities at risk, and coach more deals to the close Discover why so many salespeople fail at sales forecasting and how to impress your company’s upper management by submitting more accurate forecasts And much more… You can apply the strategies outlined in this book immediately to take control of your time and priorities as a sales manager, become more strategic, deliver high-performance coaching that grows revenues, and ultimately drive your team to greatness.

Sales Manager Survival Guide

Author : David Brock
Publisher : Partners in Excellence
ISBN 13 : 9780997560206
Total Pages : 358 pages
Book Rating : 4.5/5 (62 download)

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Book Synopsis Sales Manager Survival Guide by : David Brock

Download or read book Sales Manager Survival Guide written by David Brock and published by Partners in Excellence. This book was released on 2016-05-17 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally! The definitive guide to the toughest, most challenging, and most rewarding job in sales. Front Line Sales Managers have to do it all - often without anyone showing them the ropes. In addition to making your numbers your job calls upon you for: Constant coaching, training, and team building Call, pipeline, deal, territory, one-on-ones, and other reviews that drive business performance Recruiting, interviewing, hiring, and onboarding top talent Responding to shifts in the marketplace - and in your company Dealing with, turning around, or terminating problem employees Analyzing and acting upon metrics to correct performance Managing the business and executive expectations Leveraging sales systems, tools, and processes Conducting performance reviews and setting expectations And more All this and making the numbers! Sales Manager Survival Guide addresses each of these issues, and many others, clearly, honestly, and in-depth. Drawing upon decades of experience in sales, sales management, and sales executive positions from small companies to giant corporations, David Brock gives you invaluable insight, wisdom, and above all practical guidance in how to handle the wide array of challenges and responsibilities you'll face as a Front Line Sales Manager. If you're a sales manager, or want to become one, this book shows you how to survive-and thrive. And if you want to be a great sales manager, this book shares the secrets, tools, and best practices to help you climb to the top-and beyond. "This is THE go-to resource for sales management!" Mike Weinberg, author of Sales Management Simplified

The Sales Success Handbook

Author : Anthony J. lozzi
Publisher : iUniverse
ISBN 13 : 1475918011
Total Pages : 286 pages
Book Rating : 4.4/5 (759 download)

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Book Synopsis The Sales Success Handbook by : Anthony J. lozzi

Download or read book The Sales Success Handbook written by Anthony J. lozzi and published by iUniverse. This book was released on 2000-10-14 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sales Success Handbook is a comprehensive and easy-to-use guide for anyone who wants to enjoy the financial and personal rewards of highly effective selling. Best-selling author Tony Iozzi provides a realistic, 'no-nonsense' formula for achieving Sales Excellence. He details the major strategies and systems used by higly successful salespeople, and outlines the critical 12 steps in the successful selling process. reap higher personal and financial rewards master proven techniques of direct selling build a profitable client register approach your prospective clients get the order design and apply an effective client service program turn clients into advocates and keep them loyal to you increase sales and recognition through effective public relations organize to increase productivity design a business plan that really works The Sales Success Handbook includes a very practical and unique 'Directory for performance self-diagnosis' that helps you to meet a wide range of day-to-day sales challenges such as low productivity, making sales but not enough income, inability to find enough customers, or a loss of self-motivation. Whether you want to sell insurance, cars, cosmetics, houses or any other product or service directly to the consumer, this difinitive work on professional selling will help you to develop your own personal, workable sales system that gets the results you really want. At its heart lies a philosophy of self-motivation, integrity, honesty and self-esteem. The Sales Success Handbook will show you how to realize your outstanding sales future. Make it yours.

The Ultimate LinkedIn Sales Guide

Author : Daniel Disney
Publisher : John Wiley & Sons
ISBN 13 : 1119787890
Total Pages : 381 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis The Ultimate LinkedIn Sales Guide by : Daniel Disney

Download or read book The Ultimate LinkedIn Sales Guide written by Daniel Disney and published by John Wiley & Sons. This book was released on 2021-03-04 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth—the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to: Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles And so much more! The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.

The Ultimate Guide to Sales Training

Author : Dan Seidman
Publisher : John Wiley & Sons
ISBN 13 : 1118160568
Total Pages : 415 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis The Ultimate Guide to Sales Training by : Dan Seidman

Download or read book The Ultimate Guide to Sales Training written by Dan Seidman and published by John Wiley & Sons. This book was released on 2012-01-11 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Guide to Sales Training is the go-to reference for sales managers, sales trainers, sales coaches, and sales consultants who want to increase a sales force's productivity by using these proven techniques: Building Mental Flexibility Anchoring Concepts for Easy Recall Encouraging Behavioral Change Covering a wide range of topics, The Ultimate Guide to Sales Training shows how to develop a selling system, prospect effectively, and qualify and disqualify prospects. The book also covers information on using power questioning techniques, handling objections, and includes solution selling guidelines and ideas for creating and delivering potent presentation practices. In addition, the author covers such hot topics as managing reps attitudes and how to close the sale. He also includes suggestions for overcoming buyer resistance and making change occur as well as getting beyond barriers that block decision-makers, and much, much more. Praise for The Ultimate Sales Training Handbook "This book should be on the desk of every sales manager and sales trainer. Dan Seidman created a treasure chest of ideas, concepts, skills-sets and motivation tools that are ready to be converted into cash." —Gerhard Gschwandtner, founder and publisher, Selling Power Magazine "Sales professionals throughout the world will discover performance improvement through this training encyclopedia. Dan Seidman is helping make sales training a major strategic driver for all organizations." —Tony Bingham, president and CEO, ASTD "Each chapter just might be the one piece that plugs the gap in your team's performance. Dan is truly earning the title Trainer to the World's Sales Trainers." —Willis Turner, CAE CSE, president and CEO, of Sales & Marketing Executives International

SPIN® -Selling

Author : Neil Rackham
Publisher : Taylor & Francis
ISBN 13 : 1000111482
Total Pages : 253 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis SPIN® -Selling by : Neil Rackham

Download or read book SPIN® -Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

The Lost Art of Closing

Author : Anthony Iannarino
Publisher : Penguin
ISBN 13 : 0735211701
Total Pages : 241 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Lost Art of Closing by : Anthony Iannarino

Download or read book The Lost Art of Closing written by Anthony Iannarino and published by Penguin. This book was released on 2017-08-08 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Always be closing!” —Glengarry Glen Ross, 1992 “Never Be Closing!” —a sales book title, 2014 “?????” —salespeople everywhere, 2017 For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from the “take delivery” close to the “now or never” close. But these tactics often alienated customers, leading to fads for the “soft” close or even abandoning the idea of closing altogether. It sounded great in theory, but the results were often mixed or poor. That left a generation of salespeople wondering how they should think about closing, and what strategies would lead to the best possible outcomes. Anthony Iannarino has a different approach geared to the new technological and social realities of our time. In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales process—if you’ve set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall. Iannarino addressed this in a chapter of The Only Sales Guide You’ll Ever Need—which he thought would be his only book about selling. But he discovered so much hunger for guidance about closing that he’s back with a new book full of proven tactics and useful examples. The Lost Art of Closing will help you win customer commitment at ten essential points along the purchase journey. For instance, you’ll discover how to: · Compete on value, not price, by securing a Commitment to Invest early in the process. · Ask for a Commitment to Build Consensus within the client’s organization, ensuring that your solution has early buy-in from all stakeholders. · Prevent the possibility of the sale falling through at the last minute by proactively securing a Commitment to Resolve Concerns. The Lost Art of Closing will forever change the way you think about closing, and your clients will appreciate your ability to help them achieve real change and real results.\

The Complete Guide to Accelerating Sales Force Performance

Author : Andris A. Zoltners
Publisher : AMACOM/American Management Association
ISBN 13 : 9780814426166
Total Pages : 504 pages
Book Rating : 4.4/5 (261 download)

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Book Synopsis The Complete Guide to Accelerating Sales Force Performance by : Andris A. Zoltners

Download or read book The Complete Guide to Accelerating Sales Force Performance written by Andris A. Zoltners and published by AMACOM/American Management Association. This book was released on 2001 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: To boost your sales group's performance, give your salespeople very specific assessments and instructions, as per authors Andris A. Zoltners, Prabhakant Sinha and Greggor A. Zoltners. The trouble here is that the instructions are not only detailed, they are highly technical. You have to see sales as a science to make the best use of the graphs, charts, lists, diagrams and formulas. If you can make your way through the academic writing, you'll find some useful hard data, such as statistical evidence that backs the need for precise sales performance assessments. Despite its lengthy retelling of some very basic sales principles, getAbstract.com recommends this manual to the audience its authors suggest, "sales managers, top managers, salespeople who want to advance professionally, divisional presidents and business owners" plus business school students. If you're going to be academic, you might as well learn something.

Game Plan Selling

Author : Marc Wayshak
Publisher : Marc Wayshak Communications LLC
ISBN 13 : 9780985411312
Total Pages : 186 pages
Book Rating : 4.4/5 (113 download)

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Book Synopsis Game Plan Selling by : Marc Wayshak

Download or read book Game Plan Selling written by Marc Wayshak and published by Marc Wayshak Communications LLC. This book was released on 2014-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's technology-saturated world, information is cheap. The Internet has changed everything for prospects--not to mention for the salespeople who hope to win their business. Prospects no longer need that big sales pitch touting all the features and benefits of a product. What's more, they have come to resent old-school selling techniques. As Marc explains in Game Plan Selling, winning the business of well-informed prospects is very similar to winning in sports. Consistent success--both in sales and on the field--requires a distinct strategy, a repeatable process and a clear plan to execute with commitment and passion. In this highly practical book, you will learn how to: *Separate yourself from the competition; *Use a simple system to close sales more quickly and with greater frequency; and *Create a personal selling plan to virtually guarantee success.

Step Your Game Up

Author : Roger Love
Publisher : Xulon Press
ISBN 13 : 9781631298462
Total Pages : 64 pages
Book Rating : 4.2/5 (984 download)

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Book Synopsis Step Your Game Up by : Roger Love

Download or read book Step Your Game Up written by Roger Love and published by Xulon Press. This book was released on 2021-04-06 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying a car is something that can be either a meaningful experience in getting a quality vehicle or a nightmare that will be forever etched in a customer's mind. Many of the unsatisfied buying experiences are due to the lack of training. It's also no wonder car dealerships have an eighty percent turnover rate for salespeople according to a Cox Automotive Study. Roger Love is here to change the way salespeople sell cars. Roger has spent nearly two decades in the Automotive Industry and know how to teach the basics to salespeople. Having clarity and understanding of communication skills is what Roger truly believes gives a customer a great buying experience. In this booklet, Roger Love offers insight and wisdom from his years in the car business throughout each segment Inside this booklet you will find statistical proof of why it so important to build a solid foundation in your sales career through knowledge, presentation skills along with listening skills that will ensure you to fulfill a customer's needs. Having started his career out as a salesman who worked his way up to Sales Manager and to operating a Honda Dealership at one point, has allowed Roger to gain so much knowledge. Knowledge that he wishes to share with potential new and veteran salespeople . Much be encompassed with his five key strategies that will strengthen selling skills. Readers will also enjoy read the real-life stories Roger shares about his time in the car business and how his desire to helped others to achieve success in their automotive selling careers. The desire drove Roger so much that he and his wife Tosha started Roger Love Speaks a training and personal development company. What shines the most in this booklet is the accurate insights that are given on the car business and how new salespeople can use this for leverage and become successful in the business. Roger inspires salespeople to be knowledgeable and confident in what they are doing because the public loves a confident, enthusiastic salesperson. When a salesperson becomes confident in their strategy on how to sell cars, the customer buying experience becomes even greater. Which will develop great CSI and lots of happy customers to add to a dealership's buyer experience. A NADA Academy graduate, former General Manager and School Teacher, Roger Love has been working, speaking and training in the Automotive industry for two decades. During that time Roger has dedicated his life developing Champions in dealerships throughout the country by becoming a " A Student of the Business." "Top 25 Urban Role Model" by Urban Family Magazine, Teacher of The Year and Coach of The Year are just a few accolades that Roger has achieved. The one area that Roger has excelled the most in, is Leadership Management.

The Only Sales Guide You'll Ever Need

Author : Anthony Iannarino
Publisher : Penguin
ISBN 13 : 0735211671
Total Pages : 242 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Only Sales Guide You'll Ever Need by : Anthony Iannarino

Download or read book The Only Sales Guide You'll Ever Need written by Anthony Iannarino and published by Penguin. This book was released on 2016-10-11 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience. Anthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom. Once he realized he'd never become the next Mick Jagger, Iannarino turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest get mediocre results at best? The answer is simple: it’s not about the market, the product, or the competition—it’s all about the seller. And consequently, any salesperson can sell more and better, all the time. Over twenty-five years, Iannarino has boiled down everything he's learned and tested into one convenient book that explains what all successful sellers, regardless of industry or organization, share: a mind-set of powerful beliefs and a skill-set of key actions, including... ·Self-discipline: How to keep your commitments to yourself and others. ·Accountability: How to own the outcomes you sell. ·Competitiveness: How to embrace competition rather than let it intimidate you. ·Resourcefulness: How to blend your imagination, experience, and knowledge into unique solutions. ·Storytelling: How to create deeper relationships by presenting a story in which the client is the hero and you're their guide. ·Diagnosing: How to look below the surface to figure out someone else's real challenges and needs. Once you learn Iannarino's core strategies, picking up the specific tactics for your product and customers will be that much easier. Whether you sell to big companies, small companies, or individual consumers, this is the book you'll turn to again and again for proven wisdom, strategies, and tips that really work.