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Book Synopsis Your Clients for Life by : Mitch Anthony
Download or read book Your Clients for Life written by Mitch Anthony and published by Dearborn Trade Publishing. This book was released on 2002 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The financial planing profession is undergoing a transformation from the historical approach of transactions and straight asset accumulation to an integrated financial and life planning strategy for customers. Your Clients for Life: The Definitive Guide to Becoming a Successful Financial Life Planner is a roadmap that financial planners can use to understand how to make the connection between financial planning and life planning. Its premise is that advisors of the future will need to deal more with money as an element of a client's life that cannot be viewed alone.
Book Synopsis What Your Clients Won't Tell You and Your Managers Don't Know by : John Gamble
Download or read book What Your Clients Won't Tell You and Your Managers Don't Know written by John Gamble and published by . This book was released on 2001 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis What Your Customer Wants and Can't Tell You by : Melina Palmer
Download or read book What Your Customer Wants and Can't Tell You written by Melina Palmer and published by Mango Media Inc.. This book was released on 2021-05-13 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do people buy? A behavioral economist explains the science of consumer behavior in “the most important business book to come out in years” (Michael F. Schein, author and columnist for Inc., Forbes, and Psychology Today). What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader. Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits. Discover information and tools you can actually use to influence consumers. Go beyond data science and learn how the consumer brain works. Dramatically improve your effectiveness as a leader and marketer with: · Real-world examples that bring a concept to life and make it stick · Ideas to help you with problem solving for your business · Ways to hack your brain into coming up with innovative programs, products, and initiatives “A stand-out guide for anyone fascinated by customer behavior and the science of decision-making.” —Madeline Quinlan, cofounder of Salient Behavioral Consultants
Book Synopsis Who Do You Want Your Customers to Become? by : Michael Schrage
Download or read book Who Do You Want Your Customers to Become? written by Michael Schrage and published by Harvard Business Press. This book was released on 2012-07-17 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who do you want your customers to become? According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail. In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far enough—serious marketers and innovators must ask them to become something different instead. Even more, you must invest in their capabilities and competencies to help them become better customers. Schrage’s primary insight is that innovation is an investment in your client, not just a transaction with them. To truly innovate today, designing new products or features or services won’t get you there. Only by designing new customers—thinking of their future state, being the conduit to their evolution—will you transform your business. Schrage explains how the above question (what he calls “The Ask”) will incite you and your team to imagine and design ideal customer outcomes as the way to drive your business’s future. The Single is organized around six key insights and includes practical exercises to help you apply the question to your current situation. Schrage also includes examples from well-known companies—Google, Facebook, Disney, Starbucks, Apple, IKEA, Dyson, Ryanair, and others—to illustrate just what is possible when you apply “The Ask.” Marketing executives, brand managers, strategic innovators, and entrepreneurs alike should understand how successful innovation rebrands the client and not the product. A requisite question for its time, Who Do You Want Your Customers To Become will liberate you and your team from ‘innovation myopia’—and turn your innovation efforts on their head. HBR Singles provide brief yet potent business ideas, in digital form, for today's thinking professional.
Book Synopsis Your Client's Story by : Ruth Anne Robbins
Download or read book Your Client's Story written by Ruth Anne Robbins and published by Aspen Publishing. This book was released on 2018-11-06 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Client’s Story: Persuasive Legal Writing centers on the foundations of advocating for a client, with a focus on ways to persuade the reader to grant the relief each client seeks. That sets it apart from other legal writing textbooks, which mainly organize around parts of an appellate brief. Organized to reflect the client-advocacy process that results in written documents, the text begins with meeting the client, moves to investigating the facts, and then provides guidance on analyzing and choosing the appropriate persuasive strategy. The material is rooted in concepts of narrative theory, brain science, and cognitive psychology. The book is written in an easy-to-read, conversational style to guide students through an explanation that classical rhetoric and modern persuasion theory provide the foundation for memorable legal writing. Coverage includes both the trial and appellate levels. By focusing on the process of persuasion, Your Client’s Story: Persuasive Legal Writing creates strong connections between the first-year objectives and the upper-level skills, externship, and clinic courses. Editable versions of the sample briefs appear in the appendices so that professors can tailor them to individual needs. New to the Second Edition: A new chapter on logical fallacies, unique among legal coursebooks, categorizing and describing 16 common logical fallacies, providing examples and guidance on how to spot and avoid them A new chapter on reasoning with facts (inferential reasoning), covering fact synthesis, weight of facts, and drawing negative inferences from the absence of critical facts Expanded coverage of how to write a powerful conclusion to your brief Professors and students will benefit from: This book focuses on the question, “How can the lawyer persuade the audience through legal writing?” rather than “What does a brief look like?” This book puts the facts first. It is the only text on the market to devote several chapters to factual research, fact synthesis, and reasoning with facts. The client-centered focus makes this textbook unique in the legal writing market. By learning how to effectively tell “Your Client’s Story,” this book helps students stay grounded in client-based advocacy. The book includes more extensive coverage of visual design than competing books, including a discussion of visualized legal reasoning. The authors have individually and collective written germinal legal scholarship about legal narrative and legal document design. The authors are all prior presidents of the Legal Writing Institute. One of them is the co-editor-in-chief of the legal journal devoted to publishing persuasive-writing articles for practicing attorneys.
Book Synopsis You've Been Framed by : Ray Sclafani
Download or read book You've Been Framed written by Ray Sclafani and published by John Wiley & Sons. This book was released on 2015-10-14 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reframe "wealth management" to achieve sustainable success in financial services You've Been Framed™ is a step-by-step guide for achieving ultimate profitability and sustainability for your financial advisory firm. Whether you're a savvy entrepreneur ready to dominate your competitors, or a more experienced advisor moving toward selling your practice, this guide will help you proactively reframe your business. You'll learn how to grow your pipeline of prospects, win the next generation of clients, and deepen your business so it can thrive without you—leaving you free to pursue what matters to you. Build your business on a holistic foundation of wealth management and assemble the team that will take you to the top as you develop a whole new perspective from which to offer your services. Transform your role from "directive advisor" to "trusted advocate." Completely shift the paradigm, and make yourself the de facto solution to your clients' wealth management issues. Whether it's the firm with which you're affiliated or the types of products and services you offer, you've been "framed." As a wealth management advisor, your clients have little understanding of what you do or why you do it. Even your team may have the wrong idea. This book helps you clarify and demonstrate the value of your knowledge and skills, so you can frame your work on your own terms. Build and showcase your enterprise value Renew client relationships and attract new demographics Become a leader with proven team-building tools Shift your role from advisor to advocate If you haven't effectively led discussions to co-create what your business stands for—and what differentiates it from competitors—you're losing talent, prospects, and business. You've Been Framed™ gives you the perspective you need to thrive in the new financial environment, and achieve sustainable success.
Book Synopsis Mining Your Client's Metaphors by : Gina Campbell
Download or read book Mining Your Client's Metaphors written by Gina Campbell and published by BalboaPress. This book was released on 2013-03-29 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've completed Campbell's first workbook of this pair, you know without a doubt that personal metaphors matter. Resourceful ones can empower and sustain clients. Problematic ones can prevent clients from making the internal shifts they desire. Is there more you can do to help your clients when they want to change such metaphors? Absolutely! As a helping or healing professional, you will find this second workbook a welcome continuation of what you learned of David Grove's Clean Language and James Lawley and Penny Tompkins' Symbolic Modeling in Basics Part One: Facilitating Clarity. Step-by-step, Basics Part Two: Facilitating Change teaches you how to help your clients transform the mind/body metaphors that color their perceptions and guide their life choices to support healthier and happier living.
Download or read book Clients for Life written by Andrew Sobel and published by Simon and Schuster. This book was released on 2001-02-21 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, the book that all professionals frustrated with fleeting client loyalty and relentless price pressure have waited for—the first in-depth, guide to developing lasting client relationships. Millions of people in this country earn their livings by serving clients, and their numbers are growing every day. Unfortunately, far too few develop the skills and strategies needed to rise to the top in a world where clients have almost unlimited access to information and expertise. Clients for Life sets forth a comprehensive framework for how professionals in all fields can develop breakthrough relationships with their clients and enjoy enduring client loyalty. Supported by more than 100 case studies and wisdom gleaned from interviews with dozens of leading CEOs and prominent business advisors, Clients for Life identifies what clients really want and lays out the core qualities that distinguish the client advisor—an irreplaceable resource—from the expert for hire, a tradable commodity. Readers will learn, for example, to develop selfless independence, which tempers complete emotional, intellectual, and financial independence with a powerful commitment to client needs; to become deep generalists and overcome the narrow perspective caused by specialization; to systematically build lifelong trust; and to cultivate the power of synthesis—big-picture thinking—that is so highly valued by clients. Portraits of history's most famously successful advisors, including Machiavelli, Sir Thomas More, and J. P. Morgan, underscore these timeless qualities that modern professionals need to develop to excel in today's competitive environment.
Book Synopsis Don't Be a Slave to Your Clients by : Brandon Williams
Download or read book Don't Be a Slave to Your Clients written by Brandon Williams and published by . This book was released on 2019-02 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: YOUR CLIENTS CAN LEGALLY KILL YOU... Human beings spend a vast majority of their life doing two things: sleeping and working. These two areas, if messed up in some way, won't allow you to live a good life. This book addresses the latter (and most likely, eventually, covers the first one as well). Bad clients or customers at your business can destroy not just your work life but also your personal life. That horrific client causes you massive stress and you come home and, without you even totally knowing it, you take it out on your family, friends, pets, etc. You can even develop sickness and your health can start to slip. The people around you need to be aggressively filtered and watched because the closer they are, the more they affect you (for better or worse). You have worked very hard to learn your trade or your skill-set. Why do you need to beg for clients? Why do you need to be treated poorly? Do you need them more or do they need you more? Here are the main points I want you to realize about your job or business: 1. All the "marketing" sharks floating around you and your business are looking to get paid, sneak under the radar long enough, and get out. Chances are they have no idea how to market or sell what you do. You've probably been burned before and you will get burned again. This book will prevent that. 2. Marketing and sales are considered two different subjects. THEY ARE NOT. These two subjects are married and there is actually a step that goes in-between them that has to be in. If you don't do all 3 steps, you will continue to beg for your client's money and you will be a slave. You learn about all 3 aspects in this book. 3. All the garbage you have been told about "closing techniques," sales drills, etc have always seemed wrong or strange. THEY ARE. When you are honest and create an attraction system to actually bring in the kind of people you want to work with, there are no head-games, no emotional wrestling, no painful headaches and no looking at your bank account balance in terror. This book will show you exactly how to do this and how to set it up so that your clients respect you and your time and are excited to pay you and get started. 4. Price resistance can only exist in a situation where the prospect is not enlightened. People that have doubts or insecurities complain about price. This book will help you to create trust and stability for your prospects and clients so that you do not need to handle price resistance ever again. You are a skilled technician. There are a million books out there on sales and marketing. It seems like a lot of work and you just "don't have the time" to do it. I will show you how you can actually make more money, dramatically reduce your stress and work LESS after this is all said-and-done. What is in this book applies also to staff and personnel: how to attract them and how to hire the right people. Marketing and sales, boiled down into one word, is simply ATTRACTION. If you attract the right people who are looking for what you have, there should not be much arguing or difficulty in having them around. So quit being a slave to your clients. Break your chains and regain your sanity. Regain your love for your work and allow that love to spread through your family, friends, etc. Make your work into a stronghold of your life where, no matter what else is going on, your work can be your anchor when times are tough. Work can be so wonderful that you actually feel good and refreshed after a 10-hour day. THIS IS THE WAY WORK SHOULD BE. I dumped every ounce of knowledge I have on this subject into this book. I wrote it with the purpose of delivering to you, the reader, the maximum amount of value in the minimum amount of time with the minimum amount of big words or difficult concepts. I really want you to be able to gain this information easily so that you can use it right away. I care about you. Do well.
Book Synopsis It Starts With Clients by : Andrew Sobel
Download or read book It Starts With Clients written by Andrew Sobel and published by John Wiley & Sons. This book was released on 2020-03-31 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-renowned client relationship authority shows you how to dramatically grow your business by mastering fourteen critical client development challenges Andrew Sobel, author of the international bestsellers Clients for Life and Power Questions, offers a proven,100-day plan for conquering 14 tough client development challenges and growing your client base in any market conditions. He’s encapsulated 25 years of unique research, including personal interviews with over 8000 top executives and successful rainmakers, into a practical roadmap for winning more new clients and growing your existing relationships. You’ll learn specific strategies to move confidently and predictably from a first meeting to a signed contract, and discover the agenda-setting techniques that create a steady stream of sole-source business. You’ll master the art of reframing client requests, leading to broader, higher-impact engagements. You’ll dramatically sharpen your ability to ask the powerful questions that can transform your client relationships. And, you’ll learn to develop advisory relationships with influential C-suite executives. Andrew illustrates each weekly challenge with real-life examples drawn from thousands of executive meetings. He shares success strategies from having grown and led three highly successful professional service businesses. Andrew has taught these strategies to over 50,000 professionals around the world, and they’re now available to you in this highly readable, portable masterclass. Whether you are early in your career and need a comprehensive guide to grow your client base from the ground up or are a seasoned practitioner who wants to accelerate your business growth, It Starts With Clients will take you to the next level.
Author :IDEA Health & Fitness Publisher :IDEA Health & Fitness Association ISBN 13 :9781887781268 Total Pages :82 pages Book Rating :4.7/5 (812 download)
Book Synopsis How to Motivate and Retain Your Clients by : IDEA Health & Fitness
Download or read book How to Motivate and Retain Your Clients written by IDEA Health & Fitness and published by IDEA Health & Fitness Association. This book was released on 2002 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Educating Your Clients from A to Z by : Nan Boss
Download or read book Educating Your Clients from A to Z written by Nan Boss and published by American Animal Hosp Assoc. This book was released on 2011 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How to Read Your Client's Mind by : Kerry Johnson
Download or read book How to Read Your Client's Mind written by Kerry Johnson and published by Gildan Media LLC aka G&D Media. This book was released on 2019-08-05 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: If only you could read your client's mind you would be able to sell more effectively and develop lifelong relationships. In this remarkable book by one of America's foremost business psychologists you will learn the non-verbal signals people use to communicate their intention and emotions. You will also gain valuable insights into how your customers and clients make decisions. Discover how to: • Increase your closing rate up to 99% with "The Touch of Persuasion" • Recognize the "Buying Signals" people use to signal they are ready to purchase from you • Listen between the lines using "Subtext Signals" • Use the newest research on how to influence people • Spot when your customers are bored or tuned out and how to bring them back • Adapt to the different types of buyers and how they make decisions • Triple your advertising/marketing response rates using the 12 most persuasive words to your clients Begin now to use these powerful strategies to get inside your customer’s mind and watch your sales grow. Kerry Johnson, MBA, Ph.D. is an internationally known author and speaker who presents at least 12 programs a month to audiences from Hong Kong to Halifax, and from New Zealand to New York, traveling 8,000 miles each week. In addition to speaking, Kerry currently writes monthly for fifteen national trade and management magazines whose editors have dubbed him "The Nation's Business Psychologist."
Book Synopsis Keep Your Clients, Collect Your Receivables by : Nancy L. Sundt
Download or read book Keep Your Clients, Collect Your Receivables written by Nancy L. Sundt and published by Wordclay. This book was released on 2008 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How to Help Your Clients Get the Most Out of CBT by : Windy Dryden
Download or read book How to Help Your Clients Get the Most Out of CBT written by Windy Dryden and published by Routledge. This book was released on 2015-04-10 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Help Your Clients Get the Most Out of CBT: A therapist's guide is a practical guide, which will show therapists, both experienced and novice, how to assist clients and help them decide whether CBT is suitable for them and, if so, to help them get the most out of therapy. Rather than concentrating on skills, the book covers the realities of practice, with chapters on how to make therapeutic agreements with the client, helping clients prepare for sessions, and how to deal with lack of therapeutic progress should that occur. The book can be used in conjunction with a book for clients, How to Get the Most Out of CBT: A client’s guide, which is written for those considering using or already consulting a cognitive behaviour therapist. This concise and highly practical book will be an invaluable resource to Cognitive Behaviour Therapists in practice and training.
Book Synopsis Panning for Your Client's Gold by : Gina Campbell
Download or read book Panning for Your Client's Gold written by Gina Campbell and published by Balboa Press. This book was released on 2015-06-04 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Discover twelve easy-to-learn Clean Language processes that combine the science of emergence and Metaphor Therapy as only creative innovator David Grove could. Clean Language expert Gina Campbell presents twelve Grovian processes for therapists, counselors, coaches, and other helping and healing professionals looking for ways to guide their clients in experiential self-exploration. From among the many process Grove developed, Campbell has selected ones that are easy to master and easy to use. You will learn step by step how to facilitate clients to access their inner knowledge and experiences by projecting them onto a drawing or into the surrounding physical space. Spread out before them, your clients' deeper understandings and perspectives readily reveal themselves"--Back cover.
Book Synopsis Tell Your Clients Where to Go! by : Todd Sebastian
Download or read book Tell Your Clients Where to Go! written by Todd Sebastian and published by . This book was released on 2008-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: TELL YOUR CLIENTS WHERE TO GO! is ideal for client-facing professionals who want to captivate their clients and catapult their careers. The perspective is relevant to any industry, but indispensable for people in marketing and communications agencies. This book also provides valuable perspective for clients. Not only will it help them interact with their agencies, but it will guide them to more passionately and proactively lead their own clients ¿ including their managers, trade customers and consumers. For agency people and clients alike, this book is a perfect training tool for new professionals and a great refresher course for experienced practitioners.
