Writing to Persuade: How to Bring People Over to Your Side

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Publisher : Liveright Publishing
ISBN 13 : 163149306X
Total Pages : 224 pages
Book Rating : 4.6/5 (314 download)

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Book Synopsis Writing to Persuade: How to Bring People Over to Your Side by : Trish Hall

Download or read book Writing to Persuade: How to Bring People Over to Your Side written by Trish Hall and published by Liveright Publishing. This book was released on 2019-06-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the former New York Times Op-Ed page editor, a definitive and entertaining resource for writers of every stripe on the neglected art of persuasion. In the tradition of The Elements of Style comes Trish Hall’s essential new work on writing well—a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. As the person in charge of the Op-Ed page for the New York Times, Hall spent years immersed in argument, passion, and trendsetting ideas—but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers—laid out in illuminating chapters such as “Cultivate Empathy,” “Abandon Jargon,” and “Prune Ruthlessly.” Combining boisterous anecdotes with practical advice (relayed in “tracked changes” bubbles), Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century.

Writing to Persuade

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Author :
Publisher : Heinemann Educational Books
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Writing to Persuade by : Karen Caine

Download or read book Writing to Persuade written by Karen Caine and published by Heinemann Educational Books. This book was released on 2008 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "And with Writing to Persuade you'll introduce students to real-world genres such as letters, editorials, and advertisements. Caine even gives teachers advice and specific lessons on persuasive writing for standardized tests. Better yet, she saves you hours of prep time by including examples of high-quality persuasive writing from students as well as real-life examples culled from national sources that are ready to hand out during your lessons."--BOOK JACKET.

Make It Clear

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Publisher : MIT Press
ISBN 13 : 0262539381
Total Pages : 354 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Make It Clear by : Patrick Henry Winston

Download or read book Make It Clear written by Patrick Henry Winston and published by MIT Press. This book was released on 2020-08-25 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essentials of communication for professionals, educators, students, and entrepreneurs, from organizing your thoughts to inspiring your audience. Do you give presentations at meetings? Do you ever have to explain a complicated subject to audiences unfamiliar with your field? Do you make pitches for ideas or products? Do you want to interest a lecture hall of restless students in subjects that you find fascinating? Then you need this book. Make It Clear explains how to communicate—how to speak and write to get your ideas across. Written by an MIT professor who taught his students these techniques for more than forty years, the book starts with the basics—finding your voice, organizing your ideas, making sure what you say is remembered, and receiving critiques (“do not ask for brutal honesty”)—and goes on to cover such specifics as preparing slides, writing and rewriting, and even choosing a type family. The book explains why you should start with an empowerment promise and conclude by noting you delivered on that promise. It describes how a well-crafted, explicitly identified slogan, symbol, salient idea, surprise, and story combine to make you and your work memorable. The book lays out the VSN-C (Vision, Steps, News–Contributions) framework as an organizing structure and then describes how to create organize your ideas with a “broken–glass” outline, how to write to be understood, how to inspire, how to defeat writer's block—and much more. Learning how to speak and write well will empower you and make you smarter. Effective communication can be life-changing—making use of just one principle in this book can get you the job, make the sale, convince your boss, inspire a student, or even start a revolution.

Brilliant Business Writing

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Publisher : Pearson UK
ISBN 13 : 0273744569
Total Pages : 184 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis Brilliant Business Writing by : Neil Taylor

Download or read book Brilliant Business Writing written by Neil Taylor and published by Pearson UK. This book was released on 2012-12-27 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full of tips, examples and exercises that will transform your writing from the same old same old into something that’ll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that’s brilliant. Brilliant outcomes Produce business writing people actually want to read Persuade and inspire people, sell more, or get that job Get a distinctive, powerful and engaging writing voice

I Wanna Iguana

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Publisher : Penguin
ISBN 13 : 0399237178
Total Pages : 34 pages
Book Rating : 4.3/5 (992 download)

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Book Synopsis I Wanna Iguana by : Karen Kaufman Orloff

Download or read book I Wanna Iguana written by Karen Kaufman Orloff and published by Penguin. This book was released on 2004-09-09 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hilarious notes between a son and his mom show how kid logic can be very persuasive. Alex just has to convince his mom to let him have an iguana, so he puts his arguments in writing. He promises that she won't have to feed it or clean its cage or even see it if she doesn't want to. Of course Mom imagines life with a six-foot-long iguana eating them out of house and home. Alex's reassures her: It takes fifteen years for an iguana to get that big. I'll be married by then and probably living in my own house His mom's reply: How are you going to get a girl to marry you when you own a giant reptile? Kis will be in hysterics as the negotiations go back and forth through notes, and the lively, imaginative illustrations showing their polar opposite dreams of life with an iguana take the humor to even higher heights.

I Wanna New Room

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Author :
Publisher : Penguin
ISBN 13 : 1101550163
Total Pages : 40 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis I Wanna New Room by : Karen Kaufman Orloff

Download or read book I Wanna New Room written by Karen Kaufman Orloff and published by Penguin. This book was released on 2010-12-02 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hilarious companion to I Wanna Iguana. Ever since their baby sister came along, Alex has been forced to share a room with his little brother, Ethan, and it's a nightmare. Ethan always breaks stuff, snores like a walrus, and sticks crayons up his nose. No hardworking, well-behaved, practically grown-up boy like Alex should have to put up with that! Writing letters to his mom convinced her to let him get his pet iguana, so Alex puts pencil to paper again, this time determined to get his own room. Though all of his powers of persuasion can't get his dad to expand the house, he does come through with a fun alternative to give Alex some space of his own.

12 Great Tips on Writing to Persuade

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Publisher : Great Tips on Writing
ISBN 13 : 9781632352798
Total Pages : 0 pages
Book Rating : 4.3/5 (527 download)

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Book Synopsis 12 Great Tips on Writing to Persuade by : Molly Jones

Download or read book 12 Great Tips on Writing to Persuade written by Molly Jones and published by Great Tips on Writing. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides tips and ideas on how to write a persuasive speech or paper.

How to Persuade People Who Don't Want to be Persuaded

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118040104
Total Pages : 258 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis How to Persuade People Who Don't Want to be Persuaded by : Joel Bauer

Download or read book How to Persuade People Who Don't Want to be Persuaded written by Joel Bauer and published by John Wiley & Sons. This book was released on 2011-02-23 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," "The Transformation Mechanism," and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life. Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as "undoubtedly the chairman of the board" of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.

Persuasive Business Proposals

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Publisher : AMACOM/American Management Association
ISBN 13 : 9780814427583
Total Pages : 260 pages
Book Rating : 4.4/5 (275 download)

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Book Synopsis Persuasive Business Proposals by : Tom Sant

Download or read book Persuasive Business Proposals written by Tom Sant and published by AMACOM/American Management Association. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use the latest technology and techniques to craft winning proposals.

Oregon Writes

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (18 download)

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Book Synopsis Oregon Writes by : Jenn Kepka

Download or read book Oregon Writes written by Jenn Kepka and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook guides students through rhetorical and assignment analysis, the writing process, researching, citing, rhetorical modes, and critical reading. Using accessible but rigorous readings by professionals throughout the college composition field, the Oregon Writes Writing Textbook aligns directly to the statewide writing outcomes for English Composition courses in Oregon. Created through a grant from Open Oregon in 2015-16, this book collects previously published articles, essays, and chapters released under Creative Commons licenses into one free textbook available for online access or print-on-demand.

Hypnotic Writing

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Publisher : John Wiley & Sons
ISBN 13 : 0470009799
Total Pages : 295 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Hypnotic Writing by : Joe Vitale

Download or read book Hypnotic Writing written by Joe Vitale and published by John Wiley & Sons. This book was released on 2006-12-22 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion

Persuasive Games

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Publisher : MIT Press
ISBN 13 : 0262261944
Total Pages : 463 pages
Book Rating : 4.2/5 (622 download)

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Book Synopsis Persuasive Games by : Ian Bogost

Download or read book Persuasive Games written by Ian Bogost and published by MIT Press. This book was released on 2010-08-13 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of the way videogames mount arguments and make expressive statements about the world that analyzes their unique persuasive power in terms of their computational properties. Videogames are an expressive medium, and a persuasive medium; they represent how real and imagined systems work, and they invite players to interact with those systems and form judgments about them. In this innovative analysis, Ian Bogost examines the way videogames mount arguments and influence players. Drawing on the 2,500-year history of rhetoric, the study of persuasive expression, Bogost analyzes rhetoric's unique function in software in general and videogames in particular. The field of media studies already analyzes visual rhetoric, the art of using imagery and visual representation persuasively. Bogost argues that videogames, thanks to their basic representational mode of procedurality (rule-based representations and interactions), open a new domain for persuasion; they realize a new form of rhetoric. Bogost calls this new form "procedural rhetoric," a type of rhetoric tied to the core affordances of computers: running processes and executing rule-based symbolic manipulation. He argues further that videogames have a unique persuasive power that goes beyond other forms of computational persuasion. Not only can videogames support existing social and cultural positions, but they can also disrupt and change these positions themselves, leading to potentially significant long-term social change. Bogost looks at three areas in which videogame persuasion has already taken form and shows considerable potential: politics, advertising, and learning.

Yes!

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Publisher : Simon and Schuster
ISBN 13 : 9781416571124
Total Pages : 288 pages
Book Rating : 4.5/5 (711 download)

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Book Synopsis Yes! by : Noah J. Goldstein

Download or read book Yes! written by Noah J. Goldstein and published by Simon and Schuster. This book was released on 2008-09-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

The Day the Crayons Quit

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Publisher : Penguin
ISBN 13 : 0399255370
Total Pages : 41 pages
Book Rating : 4.3/5 (992 download)

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Book Synopsis The Day the Crayons Quit by : Drew Daywalt

Download or read book The Day the Crayons Quit written by Drew Daywalt and published by Penguin. This book was released on 2013-06-27 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hilarious, colorful #1 New York Times bestselling phenomenon that every kid wants! Gift a copy to someone you love today. Poor Duncan just wants to color. But when he opens his box of crayons, he finds only letters, all saying the same thing: His crayons have had enough! They quit! Blue crayon needs a break from coloring all those bodies of water. Black crayon wants to be used for more than just outlining. And Orange and Yellow are no longer speaking—each believes he is the true color of the sun. What can Duncan possibly do to appease all of the crayons and get them back to doing what they do best? With giggle-inducing text from Drew Daywalt and bold and bright illustrations from Oliver Jeffers, The Day the Crayons Quit is the perfect gift for new parents, baby showers, back-to-school, or any time of year! Perfect for fans of Don't Let the Pigeon Drive the Bus by Mo Willems and The True Story of the Three Little Pigs by Jon Sciezka and Lane Smith. Praise for The Day the Crayons Quit: Amazon’s 2013 Best Picture Book of the Year A Barnes & Noble Best Book of 2013 Goodreads’ 2013 Best Picture Book of the Year Winner of the E.B. White Read-Aloud Award * “Hilarious . . . Move over, Click, Clack, Moo; we’ve got a new contender for the most successful picture-book strike.” –BCCB, starred review “Jeffers . . . elevates crayon drawing to remarkable heights.” –Booklist “Fresh and funny.” –The Wall Street Journal "This book will have children asking to have it read again and again.” –Library Media Connection * “This colorful title should make for an uproarious storytime.” –School Library Journal, starred review * “These memorable personalities will leave readers glancing apprehensively at their own crayon boxes.” –Publishers Weekly, starred review “Utterly original.” –San Francisco Chronicle

Catching Fire

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Publisher : Profile Books
ISBN 13 : 1847652107
Total Pages : 309 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis Catching Fire by : Richard Wrangham

Download or read book Catching Fire written by Richard Wrangham and published by Profile Books. This book was released on 2010-08-06 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this stunningly original book, Richard Wrangham argues that it was cooking that caused the extraordinary transformation of our ancestors from apelike beings to Homo erectus. At the heart of Catching Fire lies an explosive new idea: the habit of eating cooked rather than raw food permitted the digestive tract to shrink and the human brain to grow, helped structure human society, and created the male-female division of labour. As our ancestors adapted to using fire, humans emerged as "the cooking apes". Covering everything from food-labelling and overweight pets to raw-food faddists, Catching Fire offers a startlingly original argument about how we came to be the social, intelligent, and sexual species we are today. "This notion is surprising, fresh and, in the hands of Richard Wrangham, utterly persuasive ... Big, new ideas do not come along often in evolution these days, but this is one." -Matt Ridley, author of Genome

Speaking to Persuade

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Publisher :
ISBN 13 : 9781524928087
Total Pages : 326 pages
Book Rating : 4.9/5 (28 download)

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Book Synopsis Speaking to Persuade by : Barbara Breaden

Download or read book Speaking to Persuade written by Barbara Breaden and published by . This book was released on 2021-07-13 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Twisting Arms

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Publisher :
ISBN 13 : 9781877673658
Total Pages : 0 pages
Book Rating : 4.6/5 (736 download)

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Book Synopsis Twisting Arms by : Dawn DiPrince

Download or read book Twisting Arms written by Dawn DiPrince and published by . This book was released on 2005-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Features practical exercises for persuasive writing that teach how to provide evidence to support a thesis statement, distinguish fact from opinion, avoid ambiguous language, and use transition words effectively.