Writing Profit And Power

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Writing, Profit and Power

Author : Jonathan Ma
Publisher :
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.7/5 (16 download)

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Book Synopsis Writing, Profit and Power by : Jonathan Ma

Download or read book Writing, Profit and Power written by Jonathan Ma and published by . This book was released on 2021-03-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A proven seven-step framework of written persuasion that will dramatically grow your business and your influence. Writing, Profit and Power is a widely-endorsed book on persuasion, effective writing, and search engine optimization. It is about writing that makes an impact, sells, and contributes to developing a career. This book simplifies the complex, multidisciplinary subject and breaks persuasive writing into seven core principles. With these principles systematically translated into a seven-step framework, known as Persuasion Leap Approach (PLA), you will delve into neuroscience, consumer psychology, digital marketing, politics, and linguistics to understand how people are most vulnerable to your strategic moves - and suggestions. The PLA framework touches on every skill a persuasive writer must hone. These skills contribute to the success of a list of CEOs (Steve Jobs, Jeff Bezos), top-notch entrepreneurs (Richard Branson, Bill Gates), presidents (Thomas Jefferson, Barack Obama), political leaders (Martin Luther King, Winston Churchill), and bestselling authors (Robert Kiyosaki, Jordan Peterson). In essence, Jonathan Ma systematizes the steps for you to attain this power. Writing, Profit and Power will define practical persuasion principles, followed by a wide selection of tools to help you push through to each of these benchmarks. You can use the book in several ways. By putting the book's lessons into practice, you can: *Write with clarity to better articulate a message *Pierce into your audience's psychology to maneuver its needs and desires *Leverage other people's writing to exploit the untapped treasure of creativity *Learn how to mount emotional appeals to steer opinions in your favor *Tell stronger stories for your brand to build loyalty *Befriend your readers and search engines *Maintain seamless user experience for an omnichannel presence *Optimize your writing through A/B testing, keywords, and marketing attribution *Influence and sell anything to anyone regardless of context If you're an entrepreneur, business owner, marketer, copywriter, or author who wants to communicate stronger, this book is for you!

Power, Pleasure, and Profit

Author : David Wootton
Publisher : Harvard University Press
ISBN 13 : 0674989902
Total Pages : 401 pages
Book Rating : 4.6/5 (749 download)

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Book Synopsis Power, Pleasure, and Profit by : David Wootton

Download or read book Power, Pleasure, and Profit written by David Wootton and published by Harvard University Press. This book was released on 2018-10-08 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative history of the changing values that have given rise to our present discontents. We pursue power, pleasure, and profit. We want as much as we can get, and we deploy instrumental reasoning—cost-benefit analysis—to get it. We judge ourselves and others by how well we succeed. It is a way of life and thought that seems natural, inevitable, and inescapable. As David Wootton shows, it is anything but. In Power, Pleasure, and Profit, he traces an intellectual and cultural revolution that replaced the older systems of Aristotelian ethics and Christian morality with the iron cage of instrumental reasoning that now gives shape and purpose to our lives. Wootton guides us through four centuries of Western thought—from Machiavelli to Madison—to show how new ideas about politics, ethics, and economics stepped into a gap opened up by religious conflict and the Scientific Revolution. As ideas about godliness and Aristotelian virtue faded, theories about the rational pursuit of power, pleasure, and profit moved to the fore in the work of writers both obscure and as famous as Hobbes, Locke, and Adam Smith. The new instrumental reasoning cut through old codes of status and rank, enabling the emergence of movements for liberty and equality. But it also helped to create a world in which virtue, honor, shame, and guilt count for almost nothing, and what matters is success. Is our world better for the rise of instrumental reasoning? To answer that question, Wootton writes, we must first recognize that we live in its grip.

Passion Profit Power

Author : Marshall Sylver
Publisher : Simon and Schuster
ISBN 13 : 068482521X
Total Pages : 310 pages
Book Rating : 4.6/5 (848 download)

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Book Synopsis Passion Profit Power by : Marshall Sylver

Download or read book Passion Profit Power written by Marshall Sylver and published by Simon and Schuster. This book was released on 1997-01-21 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: By using Sylver's techniques for attaining their highest goals, readers can discover for themselves how to have better sex and relationships, create more wealth, and attain more personal power. Focused on three categories--passion, profit and power, each section contains 50 short lessons and exercises to give readers the tools to use every day to achieve their goals.

Bodies for Profit and Power

Author : Lisa Wenger Bro
Publisher : McFarland
ISBN 13 : 1476650357
Total Pages : 270 pages
Book Rating : 4.4/5 (766 download)

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Book Synopsis Bodies for Profit and Power by : Lisa Wenger Bro

Download or read book Bodies for Profit and Power written by Lisa Wenger Bro and published by McFarland. This book was released on 2023-09-29 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Early dystopian science fiction like George Orwell's 1984 or Thea von Harbou's Metropolis show us bleak worlds where capitalism has no boundaries and has corrupted sovereign powers, exploiting the lower classes and benefiting only a few at the top. Political laws and policies related to human life--or the biopolitical--devalue that life, making humanity little more than expendable "machines" producing for capitalism, and capitalism's focus on progress has made it a central concern in much of science fiction. Covering science fiction from the early 1900s to present, this book examines the portrayal of dystopian capitalism and the biopolitical in works like Brave New World and R.U.R., among many others.

Profit Power Economics

Author : Mia De Kuijper
Publisher :
ISBN 13 : 0195171632
Total Pages : 321 pages
Book Rating : 4.1/5 (951 download)

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Book Synopsis Profit Power Economics by : Mia De Kuijper

Download or read book Profit Power Economics written by Mia De Kuijper and published by . This book was released on 2009 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new economy is emerging from the global financial crisis. In this groundbreaking book, seasoned executive and Harvard-trained economist Mia de Kuijper guides readers through the fundamentals of this economy and explains how companies and individuals can create sustainable wealth now. The key is wielding one of twelve contemporary sources of profit power. Control just one and you are on the road to high returns. Turning profit power into sustainable wealth requires new strategies, enumerated here, for choosing and valuing investments, structuring and managing global enterprises, confronting competitive threats, and navigating markets which may increasingly display power law dynamics and where distributions may have "fat tails." To derive this book's unique framework for achieving high returns, de Kuijper rethought parts of economic theory itself in light of the most transformative force in the new economy (dubbed the Transparent Economy by de Kuijper), namely the vanishing cost of information and connectivity. Based on original research and illustrated with lively lessons from the experiences of the author and other successful investors and leaders, Profit Power Economics draws a detailed picture of the new competitive arena and gives readers a step-by-step approach to build (or find) exceptionally high-return enterprises and to utilize today's shifting market dynamics to influence choice and build wealth.

Publish. Promote. Profit.

Author : Kosberg
Publisher :
ISBN 13 : 9781946978868
Total Pages : 176 pages
Book Rating : 4.9/5 (788 download)

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Book Synopsis Publish. Promote. Profit. by : Kosberg

Download or read book Publish. Promote. Profit. written by Kosberg and published by . This book was released on 2018-07-31 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2008, Rob Kosberg faced the biggest business test of his life. Like many others he had to start over after the financial crisis and build a business in the worst economy of our generation. He did this with his own bestselling book and has gone on to help thousands of other authors to replicate his success. In Publish. Promote. Profit. he tells you exactly how they are doing it. How some clients are earning over $100,000 per month with their books, getting booked on massive stages, getting press and media on demand and becoming the hunted in their industries. Publish. Promote. Profit. explains the current self-publishing environment and covers the ins and outs of what it means to be an author, expert and thought leader in your field. Far beyond "how to self publish" or "book marketing" Publish. Promote. Profit. explains how to create compelling content quickly and become a true bestselling author even if you have no list, no following and no platform. It contains many real life examples and case studies of the successful systems his authors are using to attract an endless flow of leads, clients, speaking opportunities and media. Praise for Rob Kosberg and Publish. Promote. Profit. I first met Rob and Best Seller Publishing 3 years ago when I was looking for a publisher and marketing expert for my book anthology series, "Put a Shark in your Tank." Rob became a friend, trusted adviser and later a partner with me on our new book series. The strategies and tactics Rob teaches in this book are truly cutting edge and what's working right now with him and his clients, including me. Rob outlines the strategies necessary to not just have great content but to get your content into the hands of your ideal client and build yourself a platform and legacy with it. In this book Rob shows you how to go from hunting for clients to being The Hunted. I am thrilled to see this content get into the hands of those with a message that the world needs to hear. As I was once told I now tell you. It's time to leave the shadows and make an impact with your message. Here's to building your legacy. - KEVIN HARRINGTON Inventor of the Infomercial and original Shark on ABC's Shark Tank Rob has a system that works, he takes a personal interest in his authors and to me it is a one stop shop that was a savings of time, energy and money and also helped move this project forward in a very efficient way. My thanks go out to Rob and BSP because they did help make my book a BEST SELLER. - DELANO LEWIS Former U.S. Ambassador to South Africa, Best Selling Author of It All Begins With Self Section One: Publish S'mores Anyone? (Laying the Foundation of a great book) Lions, Tigers, and Bears? No-Titles, Subtitles, and Contents: Now That's Scary The Problem with Writing Is the Writing Section Two: Promote Rocket Man (or Woman) Book Launch Success The 800-Pound Gorilla Launch Party - How to Launch Your Book to Success Section Three: Profit Fiesta (Birthday) Time - How To Really Make A Profit With Your Book Options, Options, and More Options - Examples of Clients Successes The Power of Speaking - How To Use Your Book To Get Speaking Engagements Media Fame, Shall We? - How To Use Your Book To Get Media The Lifeblood of Business - Generate Leads With Your Book

The Profit Paradox

Author : Jan Eeckhout
Publisher : Princeton University Press
ISBN 13 : 0691224293
Total Pages : 352 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis The Profit Paradox by : Jan Eeckhout

Download or read book The Profit Paradox written by Jan Eeckhout and published by Princeton University Press. This book was released on 2022-10-25 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A pioneering account of the surging global tide of market power—and how it stifles workers around the world In an era of technological progress and easy communication, it might seem reasonable to assume that the world’s working people have never had it so good. But wages are stagnant and prices are rising, so that everything from a bottle of beer to a prosthetic hip costs more. Economist Jan Eeckhout shows how this is due to a small number of companies exploiting an unbridled rise in market power—the ability to set prices higher than they could in a properly functioning competitive marketplace. Drawing on his own groundbreaking research and telling the stories of common workers throughout, he demonstrates how market power has suffocated the world of work, and how, without better mechanisms to ensure competition, it could lead to disastrous market corrections and political turmoil. The Profit Paradox describes how, over the past forty years, a handful of companies have reaped most of the rewards of technological advancements—acquiring rivals, securing huge profits, and creating brutally unequal outcomes for workers. Instead of passing on the benefits of better technologies to consumers through lower prices, these “superstar” companies leverage new technologies to charge even higher prices. The consequences are already immense, from unnecessarily high prices for virtually everything, to fewer startups that can compete, to rising inequality and stagnating wages for most workers, to severely limited social mobility. A provocative investigation into how market power hurts average working people, The Profit Paradox also offers concrete solutions for fixing the problem and restoring a healthy economy.

People, Power, and Profits: Progressive Capitalism for an Age of Discontent

Author : Joseph E. Stiglitz
Publisher : W. W. Norton & Company
ISBN 13 : 1324004223
Total Pages : 407 pages
Book Rating : 4.3/5 (24 download)

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Book Synopsis People, Power, and Profits: Progressive Capitalism for an Age of Discontent by : Joseph E. Stiglitz

Download or read book People, Power, and Profits: Progressive Capitalism for an Age of Discontent written by Joseph E. Stiglitz and published by W. W. Norton & Company. This book was released on 2019-04-23 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Urgent work, by the foremost champion of ‘progressive capitalism.’ ” —The New Yorker An authoritative account of the dangers of unfettered markets and monied politics, People, Power, and Profits shows us an America in crisis. The American people, however, are far from powerless, and Joseph Stiglitz provides an alternative path forward through his vision of progressive capitalism, with a comprehensive set of political and economic changes.

Profit Or Growth?

Author : Bala Chakravarthy
Publisher : Pearson Prentice Hall
ISBN 13 : 0132339528
Total Pages : 257 pages
Book Rating : 4.1/5 (323 download)

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Book Synopsis Profit Or Growth? by : Bala Chakravarthy

Download or read book Profit Or Growth? written by Bala Chakravarthy and published by Pearson Prentice Hall. This book was released on 2008 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author provides tools and a framework for successfully sustaining profitable growth. Focusing on the execution of renewal strategies, he examines the characteristics of the entrepreneur-manager, explains how to locate a suitable organizational home for the project, and presents ways to create support for its implementation.

Race for Profit

Author : Keeanga-Yamahtta Taylor
Publisher : UNC Press Books
ISBN 13 : 1469653672
Total Pages : 364 pages
Book Rating : 4.4/5 (696 download)

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Book Synopsis Race for Profit by : Keeanga-Yamahtta Taylor

Download or read book Race for Profit written by Keeanga-Yamahtta Taylor and published by UNC Press Books. This book was released on 2019-09-03 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: LONGLISTED FOR THE 2019 NATIONAL BOOK AWARD FINALIST, 2020 PULITZER PRIZE IN HISTORY By the late 1960s and early 1970s, reeling from a wave of urban uprisings, politicians finally worked to end the practice of redlining. Reasoning that the turbulence could be calmed by turning Black city-dwellers into homeowners, they passed the Housing and Urban Development Act of 1968, and set about establishing policies to induce mortgage lenders and the real estate industry to treat Black homebuyers equally. The disaster that ensued revealed that racist exclusion had not been eradicated, but rather transmuted into a new phenomenon of predatory inclusion. Race for Profit uncovers how exploitative real estate practices continued well after housing discrimination was banned. The same racist structures and individuals remained intact after redlining's end, and close relationships between regulators and the industry created incentives to ignore improprieties. Meanwhile, new policies meant to encourage low-income homeownership created new methods to exploit Black homeowners. The federal government guaranteed urban mortgages in an attempt to overcome resistance to lending to Black buyers – as if unprofitability, rather than racism, was the cause of housing segregation. Bankers, investors, and real estate agents took advantage of the perverse incentives, targeting the Black women most likely to fail to keep up their home payments and slip into foreclosure, multiplying their profits. As a result, by the end of the 1970s, the nation's first programs to encourage Black homeownership ended with tens of thousands of foreclosures in Black communities across the country. The push to uplift Black homeownership had descended into a goldmine for realtors and mortgage lenders, and a ready-made cudgel for the champions of deregulation to wield against government intervention of any kind. Narrating the story of a sea-change in housing policy and its dire impact on African Americans, Race for Profit reveals how the urban core was transformed into a new frontier of cynical extraction.

Power Lunching

Author : E. Melvin Pinsel
Publisher :
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4.X/5 ( download)

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Book Synopsis Power Lunching by : E. Melvin Pinsel

Download or read book Power Lunching written by E. Melvin Pinsel and published by . This book was released on 1984 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bottleneckers

Author : William Mellor
Publisher : Encounter Books
ISBN 13 : 1594039089
Total Pages : 289 pages
Book Rating : 4.5/5 (94 download)

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Book Synopsis Bottleneckers by : William Mellor

Download or read book Bottleneckers written by William Mellor and published by Encounter Books. This book was released on 2016-12-13 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bottlenecker (n): a person who advocates for the creation or perpetuation of government regulation, particularly an occupational license, to restrict entry into his or her occupation, thereby accruing an economic advantage without providing a benefit to consumers. The Left, Right, and Center all hate them: powerful special interests that use government power for their own private benefit. In an era when the Left hates “fat cats” and the Right despises “crony capitalists,” now there is an artful and memorable one-word pejorative they can both get behind: bottleneckers. A “bottlenecker” is anyone who uses government power to limit competition and thereby reap monopoly profits and other benefits. Bottleneckers work with politicians to constrict competition, entrepreneurial innovation, and opportunity. They thereby limit consumer choice; drive up consumer prices; and they support politicians who willingly overstep the constitutional limits of their powers to create, maintain, and expand these anticompetitive bottlenecks. The Institute for Justice’s new book Bottleneckers coins a new word in the American lexicon, and provides a rich history and well-researched examples of bottleneckers in one occupation after another—from alcohol distributors to taxicab cartels—pointing the way to positive reforms.

Will Big Business Destroy Our Planet?

Author : Peter Dauvergne
Publisher : John Wiley & Sons
ISBN 13 : 1509524045
Total Pages : 160 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Will Big Business Destroy Our Planet? by : Peter Dauvergne

Download or read book Will Big Business Destroy Our Planet? written by Peter Dauvergne and published by John Wiley & Sons. This book was released on 2018-05-04 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walmart. Coca-Cola. BP. Toyota. The world economy runs on the profits of transnational corporations. Politicians need their backing. Non-profit organizations rely on their philanthropy. People look to their brands for meaning. And their power continues to rise. Can these companies, as so many are now hoping, provide the solutions to end the mounting global environmental crisis? Absolutely, the CEOs of big business are telling us: the commitment to corporate social responsibility will ensure it happens voluntarily. Peter Dauvergne challenges this claim, arguing instead that corporations are still doing far more to destroy than protect our planet. Trusting big business to lead sustainability is, he cautions, unwise — perhaps even catastrophic. Planetary sustainability will require reining in the power of big business, starting now.

Power, Profit and Prestige

Author : Philip S. Golub
Publisher : Pluto Press
ISBN 13 : 9780745328720
Total Pages : 256 pages
Book Rating : 4.3/5 (287 download)

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Book Synopsis Power, Profit and Prestige by : Philip S. Golub

Download or read book Power, Profit and Prestige written by Philip S. Golub and published by Pluto Press. This book was released on 2010-06-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Power, Profit and Prestige applies incisive historical and sociological analysis to make sense of the United States’ post-Cold War imperial behavior. Philip Golub studies imperial identity formation and shows how an embedded culture of force and expansion has shaped American foreign policy. He argues that the US logic of world power and deeply rooted assumptions about American primacy inhibits democratic transformation at domestic and international levels. This resistance to change may lead the US empire into a crisis of its own making. This enlightening book will be particularly useful to students of history and international relations as they explore a world where America is no longer able to set the global agenda.

The Culture Cycle

Author : James L. Heskett
Publisher : FT Press
ISBN 13 : 0132779781
Total Pages : 385 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis The Culture Cycle by : James L. Heskett

Download or read book The Culture Cycle written by James L. Heskett and published by FT Press. This book was released on 2012 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contribution of culture to organizational performance is substantial and quantifiable. In The Culture Cycle, renowned thought leader James Heskett demonstrates how an effective culture can account for 20-30% of the differential in performance compared with "culturally unremarkable" competitors. Drawing on decades of field research and dozens of case studies, Heskett introduces a powerful conceptual framework for managing culture, and shows it at work in a real-world setting. Heskett's "culture cycle" identifies cause-and-effect relationships that are crucial to shaping effective cultures, and demonstrates how to calculate culture's economic value through "Four Rs": referrals, retention, returns to labor, and relationships. This book: Explains how culture evolves, can be shaped and sustained, and serve as the organization's "internal brand." Shows how culture can promote innovation and survival in tough times. Guides leaders in linking culture to strategy and managing forces that challenge it. Shows how to credibly quantify culture's impact on performance, productivity, and profits. Clarifies culture's unique role in mission-driven organizations. A follow-up to the classic Corporate Culture and Performance (authored by Heskett and John Kotter), this is the next indispensable book on organizational culture. "Heskett (emer., Harvard Business School) provides an exhaustive examination of corporate policies, practices, and behaviors in organizations." Summing Up: Recommended. Reprinted with permission from CHOICE, copyright by the American Library Association.

Power and Profit

Author : Peter Spufford
Publisher :
ISBN 13 : 9780500285947
Total Pages : 432 pages
Book Rating : 4.2/5 (859 download)

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Book Synopsis Power and Profit by : Peter Spufford

Download or read book Power and Profit written by Peter Spufford and published by . This book was released on 2006 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Newly available in paperback, this is a wonderfully readable account of the role of merchants and money in the medieval world. Professor Spufford, who has made a lifelong study of the subject, brings together a vast amount of material from archives all over the world to build up this important economic history of the origins of capitalism essential reading for the scholar, but also engaging and entertaining to the layman.

The Storytelling Non-Profit

Author : Vanessa Chase Lockshin
Publisher :
ISBN 13 : 9780995089303
Total Pages : 206 pages
Book Rating : 4.0/5 (893 download)

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Book Synopsis The Storytelling Non-Profit by : Vanessa Chase Lockshin

Download or read book The Storytelling Non-Profit written by Vanessa Chase Lockshin and published by . This book was released on 2016-04-29 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience."--Back cover.