Writing Marketing

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Writing Marketing

Author : Stephen Brown
Publisher : SAGE
ISBN 13 : 9781412902663
Total Pages : 276 pages
Book Rating : 4.9/5 (26 download)

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Book Synopsis Writing Marketing by : Stephen Brown

Download or read book Writing Marketing written by Stephen Brown and published by SAGE. This book was released on 2005-09-15 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. It offers a detailed reading of five renowned marketing writers, ranging from Ted Levitt to Morris Holbrook, and draws lessons that can be adopted, with profit, by everyone else. Although it is not a `how to' book – there are no lengthy lists of dos and don'ts – Writing Marketing reveals that the `rules' of good writing are good for nothing. Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic. It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.

Writer's Market 100th Edition

Author : Robert Lee Brewer
Publisher : Penguin
ISBN 13 : 0593332040
Total Pages : 912 pages
Book Rating : 4.5/5 (933 download)

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Book Synopsis Writer's Market 100th Edition by : Robert Lee Brewer

Download or read book Writer's Market 100th Edition written by Robert Lee Brewer and published by Penguin. This book was released on 2021-11-09 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most trusted guide to getting published, fully revised and updated Want to get published and paid for your writing? Let Writer's Market, 100th edition guide you through the process. It's the ultimate reference with thousands of publishing opportunities for writers, listings for book publishers, consumer and trade magazines, contests and awards, and literary agents—as well as new playwriting and screenwriting sections, along with contact and submission information. Beyond the listings, you'll find articles devoted to the business and promotion of writing. Discover 20 literary agents actively seeking writers and their writing, how to develop an author brand, and overlooked funds for writers. This 100th edition also includes the ever-popular pay-rate chart and book publisher subject index. You'll gain access to: • Thousands of updated listings for book publishers, magazines, contests, and literary agents • Articles devoted to the business and promotion of writing • A newly revised "How Much Should I Charge?" pay rate chart • Sample query letters for fiction and nonfiction • Lists of professional writing organizations

Copywriting Second Edition

Author : Mark Shaw
Publisher : Laurence King Publishing
ISBN 13 : 1780674007
Total Pages : 413 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Copywriting Second Edition by : Mark Shaw

Download or read book Copywriting Second Edition written by Mark Shaw and published by Laurence King Publishing. This book was released on 2012-10-18 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

Write to Market

Author : Chris Fox
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781548220396
Total Pages : 0 pages
Book Rating : 4.2/5 (23 download)

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Book Synopsis Write to Market by : Chris Fox

Download or read book Write to Market written by Chris Fox and published by Createspace Independent Publishing Platform. This book was released on 2016-02-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many authors write, then market. Successful authors write TO market Have you written a book that just isn't selling? Would you like to write a book that readers eagerly devour? Many authors write, then market. Successful authors write TO market. They start by figuring out how to give readers what they want, and that process begins before writing word one of your novel. This book will teach you to analyze your favorite genre to discover what readers are buying, to mine reviews for reader expectations, and to nail the tropes your readers subconsciously crave. Don't leave the success of your novel up to chance. Deliver the kind of book that will have your fans hounding you for the next one.

Writing and Marketing Systems

Author : Elana M. Johnson
Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.6/5 (893 download)

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Book Synopsis Writing and Marketing Systems by : Elana M. Johnson

Download or read book Writing and Marketing Systems written by Elana M. Johnson and published by . This book was released on 2020-09-23 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to increase your productivity? Want to learn ways to work smarter, not harder? Need a practical, over-the-shoulder look at how successful authors plan and carry out marketing tactics, set goals, and then knock them out of the park? If you want to write more in less time, and learn the ins and outs of selling the books you have out now, as well as any future publications, you need a system to do both the writing and the marketing. It takes two halves of your brain to run your self-publishing business, and believe it or not, you can use both sides in the same day. Read to learn how to develop your own system for writing more books that will fit with your lifestyle. Then learn how to set up marketing systems to sell those books while you sleep, vacation, or simply while you work on your next great literary masterpiece. Get inspired in your Indie Author career with Elana Johnson, a three-time USA Today bestselling author and a Top 20 Kindle Unlimited All-Star Author!

Writing Marketing

Author : Stephen Brown
Publisher : SAGE
ISBN 13 : 9781412902663
Total Pages : 276 pages
Book Rating : 4.9/5 (26 download)

DOWNLOAD NOW!

Book Synopsis Writing Marketing by : Stephen Brown

Download or read book Writing Marketing written by Stephen Brown and published by SAGE. This book was released on 2005-09-15 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. It offers a detailed reading of five renowned marketing writers, ranging from Ted Levitt to Morris Holbrook, and draws lessons that can be adopted, with profit, by everyone else. Although it is not a `how to' book – there are no lengthy lists of dos and don’ts – Writing Marketing reveals that the `rules' of good writing are good for nothing. Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic. It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.

Writer's Market 100th Edition

Author : Robert Lee Brewer
Publisher : Penguin
ISBN 13 : 0593332032
Total Pages : 913 pages
Book Rating : 4.5/5 (933 download)

DOWNLOAD NOW!

Book Synopsis Writer's Market 100th Edition by : Robert Lee Brewer

Download or read book Writer's Market 100th Edition written by Robert Lee Brewer and published by Penguin. This book was released on 2021-11-09 with total page 913 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most trusted guide to getting published, fully revised and updated Want to get published and paid for your writing? Let Writer's Market, 100th edition guide you through the process. It's the ultimate reference with thousands of publishing opportunities for writers, listings for book publishers, consumer and trade magazines, contests and awards, and literary agents—as well as new playwriting and screenwriting sections, along with contact and submission information. Beyond the listings, you'll find articles devoted to the business and promotion of writing. Discover 20 literary agents actively seeking writers and their writing, how to develop an author brand, and overlooked funds for writers. This 100th edition also includes the ever-popular pay-rate chart and book publisher subject index. You'll gain access to: Thousands of updated listings for book publishers, magazines, contests, and literary agents Articles devoted to the business and promotion of writing A newly revised "How Much Should I Charge?" pay rate chart Sample query letters for fiction and nonfiction Lists of professional writing organizations

Fundamentals of Writing for Marketing and Public Relations

Author : Janet Mizrahi
Publisher : Business Expert Press
ISBN 13 : 1606491741
Total Pages : 107 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Fundamentals of Writing for Marketing and Public Relations by : Janet Mizrahi

Download or read book Fundamentals of Writing for Marketing and Public Relations written by Janet Mizrahi and published by Business Expert Press. This book was released on 2010-11-29 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release, newsletter, brochure, web copy, and blog. Students studying business, marketing, public relations or communication as well as small business owners and entrepreneurs will find this easy-to-use, practical guide vital to their efforts to promote and inform various publics about their organization. Written by two seasoned professionals, A Guide to Writing Marketing and Public Relations Materials provides an overview of marketing writing style as well as step-by-step guides to the most commonly used marketing and PR genres that will make even the most timid writers confident that they have represented their organization's message in a concise, coherent and professional manner.

Content Marketing Power A Winning Do-It-Yourself Content Writing Guide

Author : Don Gaconnet
Publisher : Lulu.com
ISBN 13 : 1257039156
Total Pages : 166 pages
Book Rating : 4.2/5 (57 download)

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Book Synopsis Content Marketing Power A Winning Do-It-Yourself Content Writing Guide by : Don Gaconnet

Download or read book Content Marketing Power A Winning Do-It-Yourself Content Writing Guide written by Don Gaconnet and published by Lulu.com. This book was released on 2011 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Writing

Author : Charles Marsh
Publisher : Routledge
ISBN 13 : 1317343875
Total Pages : 410 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Strategic Writing by : Charles Marsh

Download or read book Strategic Writing written by Charles Marsh and published by Routledge. This book was released on 2015-07-17 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.

Writing and Marketing Systems

Author : Elana M Johnson
Publisher : AEJ Creative Works
ISBN 13 :
Total Pages : 177 pages
Book Rating : 4./5 ( download)

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Book Synopsis Writing and Marketing Systems by : Elana M Johnson

Download or read book Writing and Marketing Systems written by Elana M Johnson and published by AEJ Creative Works. This book was released on 2020-10-15 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sit down first thing in the morning and write, everyone says. The best marketing is writing and releasing the next book, they say. Rapid release is the only way to make money, I've heard. Well...almost. Kind of? Maybe. Not everyone can write 10,000 words each day. Not everyone can release a book every month. Does that mean all is lost for self-publishers who only have a few books out and struggle to get more ready in today's rapid release culture? Nope. Are you ready to increase your productivity? Want to learn ways to work smarter, not harder? Need a practical, over-the-shoulder look at how successful authors plan and carry out marketing tactics, set goals, and then knock them out of the park? If you want to write more in less time, and learn the ins and outs of selling the books you have out now, as well as any future publications, you need a system to do both the writing and the marketing. It takes two halves of your brain to run your self-publishing business, and believe it or not, you can use both sides in the same day. Come find out how to develop your own system for writing more books that will fit with your lifestyle. Then learn how to set up marketing systems to sell those books while you sleep, vacation, or simply while you work on your next great literary masterpiece. Get inspired in your Indie Author career with Elana Johnson, a three-time USA Today bestselling author and a Top 20 Kindle Unlimited All-Star Author!

Marketing Yourself with Technical Writing

Author : William M. Vatavuk
Publisher : CRC Press
ISBN 13 : 9780873714785
Total Pages : 176 pages
Book Rating : 4.7/5 (147 download)

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Book Synopsis Marketing Yourself with Technical Writing by : William M. Vatavuk

Download or read book Marketing Yourself with Technical Writing written by William M. Vatavuk and published by CRC Press. This book was released on 1992-07-21 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Yourself with Technical Writing: A Guide for Today's Professionals provides valuable guidance on how to getting your technical writing published. The author discusses such important topics as book contracts, book indexes, the peer review process, writing query letters, and dealing with editors. Current listings of a representative sample of technical publishers and periodicals are presented, with each listing containing identifying data (e.g., name, address, phone, editor), key statistics, (e.g., circulation, titles published, submissions), submission specifications, contents, and terms offered. The book also discusses the business aspects of technical writing and addresses such issues as taxes, copyright, and libel. The book's final chapter features suggestions and opinions from six successful writers, editors, and publishers. Marketing Yourself with Technical Writing: A Guide for Today's Professionals is the perfect deskside companion for scientists, engineers, and other professionals who plan to publish their technical writing.

The Beginners' Guide to Writing, Self-Publishing and Marketing a Book

Author : Kehinde Adesina
Publisher : Lulu.com
ISBN 13 : 1909787124
Total Pages : 114 pages
Book Rating : 4.9/5 (97 download)

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Book Synopsis The Beginners' Guide to Writing, Self-Publishing and Marketing a Book by : Kehinde Adesina

Download or read book The Beginners' Guide to Writing, Self-Publishing and Marketing a Book written by Kehinde Adesina and published by Lulu.com. This book was released on with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Writing Effective Sales Letters to Supercharge Your Marketing

Author : New Thrive Learning Institute
Publisher : Lulu.com
ISBN 13 : 132996716X
Total Pages : 61 pages
Book Rating : 4.3/5 (299 download)

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Book Synopsis Writing Effective Sales Letters to Supercharge Your Marketing by : New Thrive Learning Institute

Download or read book Writing Effective Sales Letters to Supercharge Your Marketing written by New Thrive Learning Institute and published by Lulu.com. This book was released on 2016-03-12 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let's face it, if you can't write a sales letter, you can't sell your products. It's a fact. That's why we're here to walk you through our proven template piece by piece, step by step so that you can emulate it to your hearts content. Where do you start in a sales letter? How do you create an attractive headline? How do you connect to your viewers in such a way that they can't take their eyes of your site until they're purchased your product? We're about to answer all those questions and more. The great thing about this is you don't need to go on any extensive copywriting courses, you don't need to spend years practicing, and there's absolutely no need for you to be an expert or experienced writer in any way. As long as you can write in English, this template works every time... Get this book today and learn how to write effective sales letters and earn extra income online - starting now!

The Little Black Book of Business Writing

Author : Mark Tredinnick
Publisher : UNSW Press
ISBN 13 : 1742230067
Total Pages : 225 pages
Book Rating : 4.7/5 (422 download)

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Book Synopsis The Little Black Book of Business Writing by : Mark Tredinnick

Download or read book The Little Black Book of Business Writing written by Mark Tredinnick and published by UNSW Press. This book was released on 2010 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on business documents and business-writing needs, making both the business writer's job easier, not to mention the reader of the final version.

Junior

Author : Thomas Kemeny
Publisher : Simon and Schuster
ISBN 13 : 1576879607
Total Pages : 180 pages
Book Rating : 4.5/5 (768 download)

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Book Synopsis Junior by : Thomas Kemeny

Download or read book Junior written by Thomas Kemeny and published by Simon and Schuster. This book was released on 2019-11-26 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.

Marketing Graffiti

Author : Mike Saren
Publisher : Routledge
ISBN 13 : 1317747100
Total Pages : 382 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Marketing Graffiti by : Mike Saren

Download or read book Marketing Graffiti written by Mike Saren and published by Routledge. This book was released on 2017-12-01 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as ‘consumers’ in the marketing process. Most marketing textbooks tackle the subject as a business function – i.e. how to "do" marketing in companies and other organizations. Marketing Graffiti shows how marketing is not just a business function but a part of our culture, and one in which we are all active as part-time marketers. By rejecting managerially-driven structures in this way, Saren's approach makes marketing immediate and instantly recognizable as a process and a phenomenon in which we are already complicit. It helps readers to become aware of what they already know. Critically examining a wide range of products, businesses, technologies, information, services, ads, packaging and branding, Saren utilizes everyday images and phenomena to draw out the conceptual foundations of marketing from a social science and cultural studies perspective as something that we all experience in everyday life. This new edition of the first critical marketing textbook discusses the role new technologies (such as social media) play in marketing culture and how this can potentially place more power in the clicks of the consumer. It includes new, updated or expanded sections on market exclusion, the role of the consumer in innovation, space and place, pricing, consumer communities, collaborative consumption and social media marketing. Leading experts in these fields of research and marketing practice also contribute additional sections on these topics. This essential marketing guide is supported by a range of teaching support materials including the latest journal and online references, guides to further reading, teaching slides and test bank questions