Writing For The Design Mind

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Writing for the Design Mind

Author : Natalia Ilyin
Publisher : Bloomsbury Publishing
ISBN 13 : 1350034991
Total Pages : 201 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Writing for the Design Mind by : Natalia Ilyin

Download or read book Writing for the Design Mind written by Natalia Ilyin and published by Bloomsbury Publishing. This book was released on 2019-04-04 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Becoming a designer takes a huge amount of time and education. With so many skills to learn, many people never get the chance to master the one skill that can give them a real advantage in business or academia: They never learn to write well.” In Writing for the Design Mind author, designer and educator Natalia Ilyin offers clear, concise, and humorous writing tips, techniques and strategies to people who have spent their lives mastering design rather than learning to write. Ilyin's book helps designers approach writing in the same ways they approach designing – teaching skills and methods through encouragement, practical exercises and visual advice. Writing well is a skill, like any other, and with this book you can learn to do it with confidence. //Winner in the 50 Books | 50 Covers award 2019 from the AIGA//

Design for the Mind

Author : Victor Yocco
Publisher : Simon and Schuster
ISBN 13 : 1638356823
Total Pages : 329 pages
Book Rating : 4.6/5 (383 download)

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Book Synopsis Design for the Mind by : Victor Yocco

Download or read book Design for the Mind written by Victor Yocco and published by Simon and Schuster. This book was released on 2016-06-13 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary Design for the Mind: Seven Psychological Principles of Persuasive Design teaches web designers and developers how to create sites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used to inform better design. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology Designers and design team members need to think about more than just aesthetics. How do you handle short attention spans. How does your design encourage users to engage, browse, or buy? Fortunately, there are psychological principles that you can use in your design to anticipate and benefit from how humans think, behave, and react. About the Book Design for the Mind: Seven Psychological Principles of Persuasive Design teaches you to recognize how websites and applications can benefit from an awareness of our innate, natural responses as humans, and to apply the same principles to your own designs. This approachable book introduces the psychological principles, deconstructs each into easily digestible concepts, and then shows how you can apply them. The idea is to deepen your understanding of why people react in the ways they do. After reading the book, you'll be ready to make your work more psychologically friendly, engaging, and persuasive. What's Inside Making design persuasive Encouraging visitors to take action Creating enduring messages Meeting the needs of both engaged and disengaged visitors Becoming a strategic influencer Applying theory, with case studies and real-world examples About the Reader This book is for web and UX designers and developers as well as anyone involved in customer-facing digital products. About the Author Victor Yocco, PhD, is a research director at a Philadelphia-based digital design firm. He received his PhD from The Ohio State University, where his research focused on psychology and communication in informal learning settings. Victor regularly writes and speaks on topics related to the application of psychology to design and addressing the culture of alcohol use in design and technology. He can be found at www.victoryocco.com or @victoryocco on Twitter. Table of Contents PART 1 INTRODUCING THE APPLICATION OF PSYCHOLOGY TO DESIGN Meeting users' needs: including psychology in design PART 2 WHY DO FOLKS ACT LIKE THAT? PRINCIPLES OF BEHAVIOR Designing for regular use: addressing planned behavior Risky decisions and mental shortcuts Motivation, ability, and trigger-boom! PART 3 PRINCIPLES OF INFLUENCE AND PERSUASION: NOT AS EVIL AS YOU'D THINK Influence: getting people to like and use your design Using family, friends, and social networks to influence users It's not what you say; it's how you say it! Persuasion: the deadliest art PART 4 USER EXPERIENCE DESIGN: PUTTING IT ALL TOGETHER Case study: KidTech Design Co.'s Good Choice app The next step: getting up and running

Writing for the Design Mind

Author : Natalia Ilyin
Publisher : Bloomsbury Publishing
ISBN 13 : 1350034983
Total Pages : 200 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Writing for the Design Mind by : Natalia Ilyin

Download or read book Writing for the Design Mind written by Natalia Ilyin and published by Bloomsbury Publishing. This book was released on 2019-04-04 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Becoming a designer takes a huge amount of time and education. With so many skills to learn, many people never get the chance to master the one skill that can give them a real advantage in business or academia: They never learn to write well.” In Writing for the Design Mind author, designer and educator Natalia Ilyin offers clear, concise, and humorous writing tips, techniques and strategies to people who have spent their lives mastering design rather than learning to write. Ilyin's book helps designers approach writing in the same ways they approach designing – teaching skills and methods through encouragement, practical exercises and visual advice. Writing well is a skill, like any other, and with this book you can learn to do it with confidence. //Winner in the 50 Books | 50 Covers award 2019 from the AIGA//

Writing Is Designing

Author : Michael J. Metts
Publisher : Rosenfeld Media
ISBN 13 : 1933820608
Total Pages : 202 pages
Book Rating : 4.9/5 (338 download)

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Book Synopsis Writing Is Designing by : Michael J. Metts

Download or read book Writing Is Designing written by Michael J. Metts and published by Rosenfeld Media. This book was released on 2020-01-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human–centered, and require just as much thought as the branding and code. This book will show you how to give your users clarity, test your words, and collaborate with your team. You'll see that writing is designing.

Writing and Research for Graphic Designers

Author : Steven Heller
Publisher : Rockport Publishers
ISBN 13 : 1610586492
Total Pages : 176 pages
Book Rating : 4.6/5 (15 download)

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Book Synopsis Writing and Research for Graphic Designers by : Steven Heller

Download or read book Writing and Research for Graphic Designers written by Steven Heller and published by Rockport Publishers. This book was released on 2013-01-18 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just "trade" writing, but should be accessible to everyone with an interest in design. This book is a complete, introductory guide to various forms of research and writing in designâ€”and how they explain visuals and can be visualized. These pages address communication on various levels and to all audiences: - Designers to Designers - Designers to Clients - Designers to the Design-literate - Designers to the Design-agnostic Being able to express the issues and concerns of the design practice demands facts, data, and research. With Writing and Research for Graphic Designers, youâ€™ll learn how to turn information into a valuable assetâ€” one of the key talents of the design researcher.

I Wonder

Author : Marian Bantjes
Publisher : The Monacelli Press, LLC
ISBN 13 : 1580935192
Total Pages : 117 pages
Book Rating : 4.5/5 (89 download)

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Book Synopsis I Wonder by : Marian Bantjes

Download or read book I Wonder written by Marian Bantjes and published by The Monacelli Press, LLC. This book was released on 2018-09-25 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: From typographic illustrator Marian Bantjes, I Wonder will make you think in new ways about art, design, beauty, and popular culture. This unique presentation features the elaborately crafted word pictures of Marian Bantjes, the most inventive and creative typographic illustrator of our time. Whether intricately hand-drawn or using computer illustration software, Bantjes's work crosses the boundaries of time, style, and technology. There is, however, another side to Bantjes's visual work: her thoughtful treatises on art, design, beauty, and popular culture that add a deeper dimension to the decorative nature of her best-known work. These reflections cover the cult of Santa, road-side advertising, photography and memory, the alphabet's letterforms, heraldry, and stars. Bantjes's writing style ranges from the playful to the confrontational, but it is always imbued with perspicacity, insight, and a sense of fun. Intended to inspire creatives of any persuasion, this is more than a collection of ideas: Bantjes has meticulously illustrated every page of the book in her inimitable style to create an accessible work of art that is far greater than the sum of its parts. Quirky, poignant, astute, funny--this beautiful book presents a compelling collection of observations on visual culture and design. In Stefan Sagmeister's telling words, Bantjes's work is his "favorite example of beauty facilitating the communication of meaning." This paperback edition is expanded with a new essay from the author.

Designing with the Mind in Mind

Author : Jeff Johnson
Publisher : Elsevier
ISBN 13 : 012411556X
Total Pages : 251 pages
Book Rating : 4.1/5 (241 download)

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Book Synopsis Designing with the Mind in Mind by : Jeff Johnson

Download or read book Designing with the Mind in Mind written by Jeff Johnson and published by Elsevier. This book was released on 2013-12-17 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this completely updated and revised edition of Designing with the Mind in Mind, Jeff Johnson provides you with just enough background in perceptual and cognitive psychology that user interface (UI) design guidelines make intuitive sense rather than being just a list or rules to follow. Early UI practitioners were trained in cognitive psychology, and developed UI design rules based on it. But as the field has evolved since the first edition of this book, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In this new edition, you'll find new chapters on human choice and decision making, hand-eye coordination and attention, as well as new examples, figures, and explanations throughout. Provides an essential source for user interface design rules and how, when, and why to apply them Arms designers with the science behind each design rule, allowing them to make informed decisions in projects, and to explain those decisions to others Equips readers with the knowledge to make educated tradeoffs between competing rules, project deadlines, and budget pressures Completely updated and revised, including additional coverage on human choice and decision making, hand-eye coordination and attention, and new mobile and touch-screen examples throughout

Designing Your Life

Author : Bill Burnett
Publisher : Knopf
ISBN 13 : 110187533X
Total Pages : 274 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Designing Your Life by : Bill Burnett

Download or read book Designing Your Life written by Bill Burnett and published by Knopf. This book was released on 2016-09-20 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.

Change by Design

Author : Tim Brown
Publisher : Harper Collins
ISBN 13 : 0061937746
Total Pages : 278 pages
Book Rating : 4.0/5 (619 download)

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Book Synopsis Change by Design by : Tim Brown

Download or read book Change by Design written by Tim Brown and published by Harper Collins. This book was released on 2009-09-29 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

Parallel Narratives

Author : Natalia Ilyin
Publisher :
ISBN 13 : 9781733682800
Total Pages : 272 pages
Book Rating : 4.6/5 (828 download)

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Book Synopsis Parallel Narratives by : Natalia Ilyin

Download or read book Parallel Narratives written by Natalia Ilyin and published by . This book was released on 2019-06-26 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the result of an on-going undergraduate assignment that Natalia Ilyin and Elisabeth Patterson give in their co-taught, Junior-level course, Parallel Narratives, a class exploring the current state of design history and criticism. This class unearths and examines stories of design that did not gain entrance into the current, commonly-taught "canon" of design history.

Building a Second Brain

Author : Tiago Forte
Publisher : Simon and Schuster
ISBN 13 : 1982167386
Total Pages : 272 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Building a Second Brain by : Tiago Forte

Download or read book Building a Second Brain written by Tiago Forte and published by Simon and Schuster. This book was released on 2022-06-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Building a second brain is getting things done for the digital age. It's a ... productivity method for consuming, synthesizing, and remembering the vast amount of information we take in, allowing us to become more effective and creative and harness the unprecedented amount of technology we have at our disposal"--

Mind Design II

Author : John Haugeland
Publisher : MIT Press
ISBN 13 : 9780262581530
Total Pages : 500 pages
Book Rating : 4.5/5 (815 download)

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Book Synopsis Mind Design II by : John Haugeland

Download or read book Mind Design II written by John Haugeland and published by MIT Press. This book was released on 1997-03-06 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mind design is the endeavor to understand mind (thinking, intellect) in terms of its design (how it is built, how it works). Unlike traditional empirical psychology, it is more oriented toward the "how" than the "what." An experiment in mind design is more likely to be an attempt to build something and make it work—as in artificial intelligence—than to observe or analyze what already exists. Mind design is psychology by reverse engineering. When Mind Design was first published in 1981, it became a classic in the then-nascent fields of cognitive science and AI. This second edition retains four landmark essays from the first, adding to them one earlier milestone (Turing's "Computing Machinery and Intelligence") and eleven more recent articles about connectionism, dynamical systems, and symbolic versus nonsymbolic models. The contributors are divided about evenly between philosophers and scientists. Yet all are "philosophical" in that they address fundamental issues and concepts; and all are "scientific" in that they are technically sophisticated and concerned with concrete empirical research. Contributors Rodney A. Brooks, Paul M. Churchland, Andy Clark, Daniel C. Dennett, Hubert L. Dreyfus, Jerry A. Fodor, Joseph Garon, John Haugeland, Marvin Minsky, Allen Newell, Zenon W. Pylyshyn, William Ramsey, Jay F. Rosenberg, David E. Rumelhart, John R. Searle, Herbert A. Simon, Paul Smolensky, Stephen Stich, A.M. Turing, Timothy van Gelder

Design for Good

Author : John Cary
Publisher : Island Press
ISBN 13 : 1610917936
Total Pages : 281 pages
Book Rating : 4.6/5 (19 download)

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Book Synopsis Design for Good by : John Cary

Download or read book Design for Good written by John Cary and published by Island Press. This book was released on 2017-10-03 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book reveals a new understanding of the ways that design shapes our lives and gives professionals and interested citizens the tools to seek out and demand designs that dignify.

The Ultimate Guide to Video Game Writing and Design

Author : Flint Dille
Publisher : Lone Eagle
ISBN 13 : 158065066X
Total Pages : 273 pages
Book Rating : 4.5/5 (86 download)

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Book Synopsis The Ultimate Guide to Video Game Writing and Design by : Flint Dille

Download or read book The Ultimate Guide to Video Game Writing and Design written by Flint Dille and published by Lone Eagle. This book was released on 2008-01-08 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Authors are top game designers • Aspiring game writers and designers must have this complete bible There are other books about creating video games out there. Sure, they cover the basics. But The Ultimate Guide to Video Game Writing and Design goes way beyond the basics. The authors, top game designers, focus on creating games that are an involving, emotional experience for the gamer. Topics include integrating story into the game, writing the game script, putting together the game bible, creating the design document, and working on original intellectual property versus working with licenses. Finally, there’s complete information on how to present a visionary new idea to developers and publishers. Got game? Get The Ultimate Guide to Video Game Writing and Design.

Designing Your Life

Author : William Burnett (Consulting professor of design)
Publisher : Vintage
ISBN 13 : 9781784701178
Total Pages : 0 pages
Book Rating : 4.7/5 (11 download)

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Book Synopsis Designing Your Life by : William Burnett (Consulting professor of design)

Download or read book Designing Your Life written by William Burnett (Consulting professor of design) and published by Vintage. This book was released on 2017-12-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last, a book that shows you how to build - design - a life you can thrive in, at any age or stage. A well-designed life means a life well-lived. Many of us are still looking for an answer to that perennial question, 'What do I want to be when I grow up? Stanford innovators Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who and where we are, our careers and our age. Designing Your Life puts forward the idea that the same design thinking responsible for amazing technology, products and spaces can be used to build towards a better life and career by a design of your own making. - '[Designing Your Life] teaches you how to change whats not working by turning ideas on their head Viv Groskop, author of How To Own The Room - 'An empowering book based on their popular class of the same name at Stanford Universitythis book will easily earn a place among career-finding classics Publishers Weekly / Produktinformation.

Chasing the Perfect

Author : Natalia Ilyin
Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Chasing the Perfect by : Natalia Ilyin

Download or read book Chasing the Perfect written by Natalia Ilyin and published by . This book was released on 2006 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: By Natalia Ilyin. Foreword by Susan S. Szenasy.

Designing the Mind: The Principles of Psychitecture

Author : Designing The Mind
Publisher :
ISBN 13 : 9781737846208
Total Pages : 270 pages
Book Rating : 4.8/5 (462 download)

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Book Synopsis Designing the Mind: The Principles of Psychitecture by : Designing The Mind

Download or read book Designing the Mind: The Principles of Psychitecture written by Designing The Mind and published by . This book was released on 2021-01-10 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Instant Cult Classic on the Art of Reprogramming Your Own Psychological SoftwareA bold and fascinating dive into the nuts and bolts of psychological evolution, Designing the Mind: The Principles of Psychitecture is part philosophical manifesto, part practical self-development guide, all based on the teachings of legendary thinkers like Marcus Aurelius, Lao Tzu, Friedrich Nietzsche, and Abraham Maslow. The ideas and techniques it offers are all integrated into a vital theory for helping individuals scale the heights of self-mastery and lead great lives."A fascinating framework" - Scott Barry Kaufman, PhD, author of Transcend: The New Science of Self-ActualizationThis visionary guide argues that the mind can be compared to software, made up of many interwoven algorithms which were originally programmed by natural selection. Though most never learn to alter their default programming, it is possible to rewire cognitive biases, change ingrained habits, and transform emotional reactions. The process of psychitecture enables you to unplug from your own mind, identify its underlying patterns, and become the architect of your own enlightenment.