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Writing Effective News Releases
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Book Synopsis Writing for the Media by : Sandra Pesmen
Download or read book Writing for the Media written by Sandra Pesmen and published by Contemporary Books. This book was released on 1983 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Handy Guide for Aspiring and Practicing Writers! Sandy Pesmen draws on her 20 + years of writing experience to explain how all the basic news vehicles work and how you can put them to work for you and your organization. News releases, feature stories, interviewing, and other informationgathering techniques--"Writing for the Media" explains them all. You'll learn how to: Target messages to specific audiences Use the 5Ws: Who, What, Where, When, and Why Develop key sources Conduct effective interviews Write a news release Organize ideas Write a personality profile Find the "lead" of the story Write other kinds of feature stories Here's What Writing Pros are Saying about "Writing for the Media." . . "If you are communicating in the business world you need this carefully organized and well written reference book. . . . No publicity department should be without it!" -- "Business Opportunities Digest" "A clean, simple, streamlined presentation, both verbally and visually. Excellent for public relations students, company spokespersons, and really any writing aficionado." -- "Writer's Update" ""Writing for the Media" is a useful reminder to the public relations professional of who's going to be reading--or tossing--that deathless prose." -- "Public Relations Journal" ""Writing for the Media" qualifies as a PR handbook on the level of Elements of Style. Lucid and concise, Ms. Pesmen's book is one you should have whether you're a student or professional communicator." -- "Chicago Ad Woman Newsletter" Sandra Pesmen, features editor of "Crain's Chicago Business" and author of a monthly magazine column for women executives, previously worked as a reporter and features writer for the "Chicago DailyNews." Having taught journalism at Northwestern University, Ms. Pesmen frequently lectures at Chicago area colleges and conducts seminars for academic and business groups.
Book Synopsis Writing Your Journal Article in Twelve Weeks by : Wendy Laura Belcher
Download or read book Writing Your Journal Article in Twelve Weeks written by Wendy Laura Belcher and published by SAGE. This book was released on 2009-01-20 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides you with all the tools you need to write an excellent academic article and get it published.
Book Synopsis How to Write Articles for Newspapers and Magazines by : Dawn B. Sova
Download or read book How to Write Articles for Newspapers and Magazines written by Dawn B. Sova and published by Arco. This book was released on 2002 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: A professional journalist shows how to write hard-hitting news stories and attention-getting feature articles.
Book Synopsis Public Relations Writing Worktext by : Joseph M. Zappala
Download or read book Public Relations Writing Worktext written by Joseph M. Zappala and published by Taylor & Francis. This book was released on 2010 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: A writing and planning resource that is suitable for public relations students and practitioners
Book Synopsis Effective Writing for Engineers, Managers, Scientists by : Henrietta J. Tichy
Download or read book Effective Writing for Engineers, Managers, Scientists written by Henrietta J. Tichy and published by John Wiley & Sons. This book was released on 1966 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who done it?: an introduction; Getting started; Two dozen ways to begin: their advantages and disadvantages; Effective organizing; Easy outlining; Fallacies to forget: misconceptions and misinterpretations; Brevity: the soul of it; The standard of grammar for the professions; The standard of diction for the professions; Style: the personality and character of writing; Style and diction; Style and sentences; Style and paragraphs; Writing memorandums, letters, instructions, and other short forms; The editor and supervisor and the future editor and supervisor.
Download or read book Brand Journalism written by Andy Bull and published by Routledge. This book was released on 2013-06-26 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: • Establishing the audience your brand wants to engage with • Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals • Measuring the results of your brand journalism strategy The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.
Book Synopsis Public Relations Writing by : Donald Treadwell
Download or read book Public Relations Writing written by Donald Treadwell and published by SAGE. This book was released on 2005-04-19 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.
Book Synopsis From Dissertation to Book by : William Germano
Download or read book From Dissertation to Book written by William Germano and published by University of Chicago Press. This book was released on 2014-02-27 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to transform a thesis into a publishable work that can engage audiences beyond the academic committee. When a dissertation crosses my desk, I usually want to grab it by its metaphorical lapels and give it a good shake. “You know something!” I would say if it could hear me. “Now tell it to us in language we can understand!” Since its publication in 2005, From Dissertation to Book has helped thousands of young academic authors get their books beyond the thesis committee and into the hands of interested publishers and general readers. Now revised and updated to reflect the evolution of scholarly publishing, this edition includes a new chapter arguing that the future of academic writing is in the hands of young scholars who must create work that meets the broader expectations of readers rather than the narrow requirements of academic committees. At the heart of From Dissertation to Book is the idea that revising the dissertation is fundamentally a process of shifting its focus from the concerns of a narrow audience—a committee or advisors—to those of a broader scholarly audience that wants writing to be both informative and engaging. William Germano offers clear guidance on how to do this, with advice on such topics as rethinking the table of contents, taming runaway footnotes, shaping chapter length, and confronting the limitations of jargon, alongside helpful timetables for light or heavy revision. Germano draws on his years of experience in both academia and publishing to show writers how to turn a dissertation into a book that an audience will actually enjoy, whether reading on a page or a screen. He also acknowledges that not all dissertations can or even should become books and explores other, often overlooked, options, such as turning them into journal articles or chapters in an edited work. With clear directions, engaging examples, and an eye for the idiosyncrasies of academic writing, he reveals to recent PhDs the secrets of careful and thoughtful revision—a skill that will be truly invaluable as they add “author” to their curriculum vitae.
Book Synopsis Writing Effective News Releases- by : Catherine V. McIntyre
Download or read book Writing Effective News Releases- written by Catherine V. McIntyre and published by Piccadilly Books, Ltd.. This book was released on 1992 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott
Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-01-15 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
Book Synopsis Dynamics of Writing by : Vincent F. Filak
Download or read book Dynamics of Writing written by Vincent F. Filak and published by CQ Press. This book was released on 2017-12-14 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dynamics of Writing: An Exercise Guide gives you multiple opportunities to practice your writing skills in-class or as take-home assignments. Each chapter focuses on a different aspect of the newswriting process and offers short-answer, multiple-choice, and writing-prompt activities to help you master the concepts and skills presented in Vincent F. Filak’s comprehensive book. Additional exercises built around the unique demands of online newswriting will prepare you to meet the demands of a changing media landscape. Key Features: “Writing Exercises” enable you to recall & demonstrate your understanding of various elements found in each chapter in Dynamics of News Writing and Reporting. “Practice Writing” exercises empower you to apply their knowledge in a safe, in-class environment. “Live-Action Exercises” encourage you to expand their knowledge and experience through out-of-class reporting and writing opportunities.
Author :Thomas Bivins Publisher :McGraw-Hill Humanities, Social Sciences & World Languages ISBN 13 :9780073017990 Total Pages :0 pages Book Rating :4.0/5 (179 download)
Book Synopsis Public Relations Writing by : Thomas Bivins
Download or read book Public Relations Writing written by Thomas Bivins and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 2004-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.
Download or read book Write It Up written by Paul J. Silvia and published by American Psychological Association. This book was released on 2014-09-15 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your academic writing will be more influential if you approach it reflectively and strategically. Based on his experience as an author, journal editor, and reviewer, Paul J. Silvia offers sage and witty advice on problems like picking journals; cultivating the right tone and style for your article; managing collaborative projects and coauthors; crafting effective Introduction, Method, Results, and Discussion sections; and submitting and resubmitting papers to journals. This book is for anyone writing an empirical article in APA Style®, from beginners facing their first article to old dogs looking for new writing strategies. Features: • Readable and amusing, the book shows, step-by-step, how to plan and organize your academic writing. • Uses real-world examples to illustrate how to improve writing style and write better articles.
Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott
Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2009 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
Book Synopsis The Chicago Guide to Communicating Science by : Scott L. Montgomery
Download or read book The Chicago Guide to Communicating Science written by Scott L. Montgomery and published by University of Chicago Press. This book was released on 2017-02-21 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Enhanced with approximately 100 additional pages, this second edition is a testament to the success of the first one.” —Choice For more than a decade, The Chicago Guide to Communicating Science has been the go-to reference for anyone who needs to write or speak about their research. Whether it’s a student writing a thesis, a faculty member composing a grant proposal, or a public information officer crafting a press release, Scott Montgomery’s advice is perfectly adaptable to any scientific writer’s needs. This new edition has been thoroughly revised to address crucial issues in the changing landscape of scientific communication, with an increased focus on those writers working in corporate settings, government, and nonprofit organizations as well as academia. Half a dozen new chapters tackle the evolving needs and paths of scientific writers. These sections address plagiarism and fraud, writing graduate theses, translating scientific material, communicating science to the public, and the increasing globalization of research. Through solid examples and concrete advice, Montgomery helps scientists develop their own voice and become stronger communicators. He also addresses the roles of media and the public in scientific attitudes, and offers advice for those whose research concerns controversial issues such as climate change or emerging viruses. Today, communicators must move seamlessly among platforms and styles. The Chicago Guide to Communicating Science helps scientists and researchers expertly connect with their audiences, no matter the medium.
Book Synopsis Writing for Public Relations and Strategic Communication by : William Thompson
Download or read book Writing for Public Relations and Strategic Communication written by William Thompson and published by . This book was released on 2021-08-03 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing for Public Relations and Strategic Communication equips students with the knowledge, skills, and tools they need to write persuasively. The book underscores the importance of strategic analysis at the beginning of the writing process. Utilizing an audience-centered perspective, it shows how persuasive writing emerges organically after critically assessing the goals of an organization's message in light of its intended audience. Students learn essential strategic thinking and planning skills to create effective and intentional writing. The book presents the theoretical underpinnings of behavior, which students can then employ to generate prose that prioritizes the audience's reasons for attending to the message. The book is unique in presenting a primer on communication, persuasion, and moral theories that provides students a roadmap for constructing effective, ethical arguments. Throughout, anecdotes, examples, quizzes, and assignments help connect theory to practical, real-world applications. Writing for Public Relations and Strategic Communication helps readers build their persuasive writing skills for professional and effective public relations, employing unique strategies and tactics, such as: --A generative writing system that helps students identify and organize important information to produce quality prose, then adapt it to various media, on deadline --Interactive walkthroughs of writing examples that deconstruct prose, offering students insights not just into what to write, but how and why practitioners make strategic choices--down to the word level --Long-form scenario prompts that allow students to hone their persuasive writing, editing, and communication management skills across an array of platforms --Three two-chapter modules where the first chapter demonstrates how to write effective prose for a particular channel and the second offers practical help in delivering those products through message-delivery channels --Detailed case studies demonstrating how to translate research and planning into storytelling that addresses organizational problems --Unique chapters building important analytical literacies, such as search engine optimization tactics, marketing statistics analysis and data-driven audience targeting methods
Book Synopsis Write No Matter What by : Joli Jensen
Download or read book Write No Matter What written by Joli Jensen and published by University of Chicago Press. This book was released on 2017-04-28 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: With growing academic responsibilities, family commitments, and inboxes, scholars are struggling to fulfill their writing goals. A finished book—or even steady journal articles—may seem like an impossible dream. But, as Joli Jensen proves, it really is possible to write happily and productively in academe. Jensen begins by busting the myth that universities are supportive writing environments. She points out that academia, an arena dedicated to scholarship, offers pressures that actually prevent scholarly writing. She shows how to acknowledge these less-than-ideal conditions, and how to keep these circumstances from draining writing time and energy. Jensen introduces tools and techniques that encourage frequent, low-stress writing. She points out common ways writers stall and offers workarounds that maintain productivity. Her focus is not on content, but on how to overcome whatever stands in the way of academic writing. Write No Matter What draws on popular and scholarly insights into the writing process and stems from Jensen’s experience designing and directing a faculty writing program. With more than three decades as an academic writer, Jensen knows what really helps and hinders the scholarly writing process for scholars in the humanities, social sciences,and sciences. Cut down the academic sword of Damocles, Jensen advises. Learn how to write often and effectively, without pressure or shame. With her encouragement, writers of all levels will find ways to create the writing support they need and deserve.
