Brand Relevance

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470613580
Total Pages : 400 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Brand Relevance by : David A. Aaker

Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Insult to Intelligence

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Author :
Publisher : Heinemann Educational Books
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Insult to Intelligence by : Frank Smith

Download or read book Insult to Intelligence written by Frank Smith and published by Heinemann Educational Books. This book was released on 1988 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to warn parents and teachers against a traditional--and destructive--teaching method, this will be important to all who are involved with children's literacy and education in general.

The Educated Mind

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Author :
Publisher : University of Chicago Press
ISBN 13 : 0226190404
Total Pages : 310 pages
Book Rating : 4.2/5 (261 download)

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Book Synopsis The Educated Mind by : Kieran Egan

Download or read book The Educated Mind written by Kieran Egan and published by University of Chicago Press. This book was released on 2007-12-01 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Educated Mind offers a bold and revitalizing new vision for today's uncertain educational system. Kieran Egan reconceives education, taking into account how we learn. He proposes the use of particular "intellectual tools"—such as language or literacy—that shape how we make sense of the world. These mediating tools generate successive kinds of understanding: somatic, mythic, romantic, philosophical, and ironic. Egan's account concludes with practical proposals for how teaching and curriculum can be changed to reflect the way children learn. "A carefully argued and readable book. . . . Egan proposes a radical change of approach for the whole process of education. . . . There is much in this book to interest and excite those who discuss, research or deliver education."—Ann Fullick, New Scientist "A compelling vision for today's uncertain educational system."—Library Journal "Almost anyone involved at any level or in any part of the education system will find this a fascinating book to read."—Dr. Richard Fox, British Journal of Educational Psychology "A fascinating and provocative study of cultural and linguistic history, and of how various kinds of understanding that can be distinguished in that history are recapitulated in the developing minds of children."—Jonty Driver, New York Times Book Review

The Onion Book of Known Knowledge

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Author :
Publisher : Little, Brown
ISBN 13 : 031613323X
Total Pages : 259 pages
Book Rating : 4.3/5 (161 download)

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Book Synopsis The Onion Book of Known Knowledge by : The Onion

Download or read book The Onion Book of Known Knowledge written by The Onion and published by Little, Brown. This book was released on 2012-10-23 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a witless cretin with no reason to live? Would you like to know more about every piece of knowledge ever? Do you have cash? Then congratulations, because just in time for the death of the print industry as we know it comes the final book ever published, and the only one you will ever need: The Onion's compendium of all things known. Replete with an astonishing assemblage of facts, illustrations, maps, charts, threats, blood, and additional fees to edify even the most simple-minded book-buyer, The Onion Book of Known Knowledge is packed with valuable information -- such as the life stages of an Aunt; places to kill one's self in Utica, New York; and the dimensions of a female bucket, or "pail." With hundreds of entries for all 27 letters of the alphabet, The Onion Book of Known Knowledge must be purchased immediately to avoid the sting of eternal ignorance.

Open Skies

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Author :
Publisher : Springer Nature
ISBN 13 : 3030323455
Total Pages : 652 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Open Skies by : Kenneth I. Kellermann

Download or read book Open Skies written by Kenneth I. Kellermann and published by Springer Nature. This book was released on 2020-01-01 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book on the history of the National Radio Astronomy Observatory covers the scientific discoveries and technical innovations of late 20th century radio astronomy with particular attention to the people and institutions involved. The authors have made extensive use of the NRAO Archives, which contain an unparalleled collection of documents pertaining to the history of radio astronomy, including the institutional records of NRAO as well as the personal papers of many of the pioneers of U.S. radio astronomy. Technical details and extensive citations to original sources are given in notes for the more technical readers, but are not required for an understanding of the body of the book. This book is intended for an audience ranging from interested lay readers to professional researchers studying the scientific, technical, political, and cultural development of a new science, and how it changed the course of 20th century astronomy.

Before Lift-off

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Author :
Publisher : JHU Press
ISBN 13 : 9780801835247
Total Pages : 296 pages
Book Rating : 4.8/5 (352 download)

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Book Synopsis Before Lift-off by : Henry S. F. Cooper

Download or read book Before Lift-off written by Henry S. F. Cooper and published by JHU Press. This book was released on 1987-09 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: First volume in the series (see above). An intimate account of the training of astronauts & their psychological interaction. For all popular & aerospace collections. Chronicles the day-to-day training of Space Shuttle crew 41-G from the selection of the crew members through the completion of their mission.

Hands-on Herpetology

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Author :
Publisher : NSTA Press
ISBN 13 : 0873551974
Total Pages : 163 pages
Book Rating : 4.8/5 (735 download)

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Book Synopsis Hands-on Herpetology by : Rebecca L. Schneider

Download or read book Hands-on Herpetology written by Rebecca L. Schneider and published by NSTA Press. This book was released on 2001 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is ideal for middle and high school teachers and nature center staff who want to mix serious issues with amazing science. Plentiful, diverse, and readily available, these animals - known in science as 'herps' - are also perfect for teaching students about biology, ecology, and conservation. This highly readable resource melds rigorous science content with science research.

There Was an Old Lady Who Swallowed a Truck

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Author :
Publisher : Scholastic Inc.
ISBN 13 : 1338851977
Total Pages : 36 pages
Book Rating : 4.3/5 (388 download)

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Book Synopsis There Was an Old Lady Who Swallowed a Truck by : Lucille Colandro

Download or read book There Was an Old Lady Who Swallowed a Truck written by Lucille Colandro and published by Scholastic Inc.. This book was released on 2022-09-06 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hysterical installment of the beloved Old Lady series! There was an old lady who swallowed a truck. I don't know why she swallowed a truck but it didn't get stuck. You won't believe why the Old Lady swallowed a truck, a tire, a chain, some wood, some metal, some tools, and some screws! Filled with hilarious illustrations and fun rhyming text, this volume is sure to be a hit with young readers!

List of Available Publications

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Author :
Publisher :
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4.:/5 (2 download)

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Book Synopsis List of Available Publications by : United States. Farm Security Administration

Download or read book List of Available Publications written by United States. Farm Security Administration and published by . This book was released on 1941 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Glencoe Language Arts Grammar and Language Book

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Author :
Publisher : McGraw-Hill/Glencoe
ISBN 13 : 9780078205415
Total Pages : 356 pages
Book Rating : 4.2/5 (54 download)

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Book Synopsis Glencoe Language Arts Grammar and Language Book by : Glencoe/McGraw-Hill

Download or read book Glencoe Language Arts Grammar and Language Book written by Glencoe/McGraw-Hill and published by McGraw-Hill/Glencoe. This book was released on 1999-08 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive English language arts program.

Early Childhood Education

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Author :
Publisher : SAGE Publications
ISBN 13 : 1483320685
Total Pages : 577 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Early Childhood Education by : Kimberly A. Gordon Biddle

Download or read book Early Childhood Education written by Kimberly A. Gordon Biddle and published by SAGE Publications. This book was released on 2013-01-02 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turning passion into practice as a professional early childhood educator Early Childhood Education: Becoming a Professional is an inspiring introduction to the world of early childhood education, preparing the teachers of tomorrow to reach their full potential in their schools and communities. Written by a diverse and experienced author team, this text engages readers to connect contemporary educational and developmental theory and research to developmentally appropriate practices and applications that are easily implemented in the classroom. In response to today′s ever-changing educational environment, the text focuses on both the importance of taking personal and professional responsibility, as well as today′s issues in diversity—from supporting children with exceptionalities to supporting children and families in broader cultural contexts.

National Educational Technology Standards for Students

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Author :
Publisher : ISTE (Interntl Soc Tech Educ
ISBN 13 : 9781564842374
Total Pages : 28 pages
Book Rating : 4.8/5 (423 download)

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Book Synopsis National Educational Technology Standards for Students by : International Society for Technology in Education

Download or read book National Educational Technology Standards for Students written by International Society for Technology in Education and published by ISTE (Interntl Soc Tech Educ. This book was released on 2007 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: This booklet includes the full text of the ISTE Standards for Students, along with the Essential Conditions, profiles and scenarios.

The Storyteller's Thesaurus

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Author :
Publisher : Troll Lord Games
ISBN 13 : 9781936822355
Total Pages : 551 pages
Book Rating : 4.8/5 (223 download)

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Book Synopsis The Storyteller's Thesaurus by : Troll Lord Games

Download or read book The Storyteller's Thesaurus written by Troll Lord Games and published by Troll Lord Games. This book was released on 2015-04-30 with total page 551 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writers, game designers, teachers, and students ~this is the book youve been waiting for! Written by storytellers for storytellers, this volume offers an entirely new approach to word finding. Browse the pages within to see what makes this book different:

Innovation and Entrepreneurship

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Author :
Publisher : Routledge
ISBN 13 : 1317802098
Total Pages : 406 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Innovation and Entrepreneurship by : Charles H. Matthews

Download or read book Innovation and Entrepreneurship written by Charles H. Matthews and published by Routledge. This book was released on 2015-03-12 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a new model, the competency framework, for students, innovators, entrepreneurs, managers, and anyone who wants to better understand the dynamic world of innovation and entrepreneurship. Focused on both the individual and strategic organizational level, this book is about people and the competencies each person needs to learn to be successful in creating a more dynamic future. Matthews and Brueggemann’s framework for innovation and entrepreneurship competencies empowers individuals to excel at innovation and new venture creation. It provides a practical guide and clear and concise understanding of the knowledge, skills, attitudes, and experiences that are needed to increase imagination, creativity, innovation and new venture creation capability. Innovation and Entrepreneurship will be attractive for students of entrepreneurship, innovation, management and cross-disciplinary classes, such as design thinking. Presented in a modular format, Innovation & Entrepreneurship informs the future direction of people and technology, as well as the educational systems producing the next generation of innovators and entrepreneurs. Based on extensive academic research, this book is organized into two sections: Twelve innovation elements and twelve competency categories. The elements are the foundation and the competency categories are the building blocks that inform our path toward a more precise understanding of how innovation and entrepreneurship plays an important role in economic development and our daily lives.

Ways of Reading

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Author :
Publisher : Routledge
ISBN 13 : 1134280254
Total Pages : 391 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis Ways of Reading by : Martin Montgomery

Download or read book Ways of Reading written by Martin Montgomery and published by Routledge. This book was released on 2007-01-24 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ways of Readingis a well-established core textbook that provides the reader with the tools to analyze and interpret the meanings of literary and non-literary texts. Six sections, split into self-contained units with their own activities and notes for further reading, cover: techniques and problem-solving language variation attributing meaning poetic uses of language narrative media texts. This third edition has been redesigned and updated throughout with many fresh examples and exercises, updated further reading suggestions and new material on electronic sources and the Internet, language and power, and drama. nternet, language and power, and drama.

Itty-Bitty Kitty-Corn

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Author :
Publisher : Abrams
ISBN 13 : 1647001285
Total Pages : 48 pages
Book Rating : 4.6/5 (47 download)

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Book Synopsis Itty-Bitty Kitty-Corn by : Shannon Hale

Download or read book Itty-Bitty Kitty-Corn written by Shannon Hale and published by Abrams. This book was released on 2021-03-23 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: From bestselling superstar duo Shannon Hale and LeUyen Pham comes a delightful kitty and unicorn story that celebrates the magic of friendship—and being exactly who you want to be! Kitty thinks she might be a unicorn. She feels so perfectly unicorn-y! “Neigh!” says Kitty. But when Unicorn clop clop clops over, sweeping his magnificent tail and neighing a mighty neigh, Kitty feels no bigger than a ball of lint. Can this unlikely pair embrace who they are, and truly see one another? In their first picture book together, the magical, bestselling team of Shannon Hale and LeUyen Pham put their horns together for the most heart-bursting, tail-twitching, fuzzy-feeling, perfectly unicorn-y story imaginable.

Space Economics

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Author :
Publisher : AIAA
ISBN 13 : 9781600863974
Total Pages : 472 pages
Book Rating : 4.8/5 (639 download)

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Book Synopsis Space Economics by : Joel S. Greenberg

Download or read book Space Economics written by Joel S. Greenberg and published by AIAA. This book was released on 1992 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: