Would YOU Want to Work for YOU?

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Publisher : Global Insight Communications, LLC
ISBN 13 : 098253535X
Total Pages : 202 pages
Book Rating : 4.9/5 (825 download)

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Book Synopsis Would YOU Want to Work for YOU? by : Brenda Bence

Download or read book Would YOU Want to Work for YOU? written by Brenda Bence and published by Global Insight Communications, LLC. This book was released on 2014-01-02 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Executive coach Brenda Bence shows you simple, practical ways to assess how well you balance key behaviors that can make or break your reputation as a leader of others. By developing your own Executive Leadership Brand -- the Trademarked You -- you can motivate your team to genuinely want to do their best for you and your organization.--Adapted from jacket.

Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work

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Author :
Publisher : Global Insight Communications LLC
ISBN 13 : 0982535384
Total Pages : 150 pages
Book Rating : 4.9/5 (825 download)

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Book Synopsis Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work by : Brenda Bence

Download or read book Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work written by Brenda Bence and published by Global Insight Communications LLC. This book was released on 2014-07-03 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are YOU the brand of choice in your workplace? The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction—and your income potential—if your boss, colleagues, and customers felt the same about YOU? This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods, Master the Brand Called YOU guides you step-by-step through corporate branding techniques never before adapted for personal use. You will learn how to: * Identify the 6 essential positioning elements that define your leadership personal brand * Master the 5 everyday activities that most clearly communicate your brand as a leader * Avoid the top 20 Leadership Personal Brand Busters that could keep you from success * Increase both your earning power and your job satisfaction * Build on-the-job trust and loyalty in YOU

Leading YOU

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Publisher : Global Insight Communications, LLC
ISBN 13 : 1942718012
Total Pages : 216 pages
Book Rating : 4.9/5 (427 download)

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Book Synopsis Leading YOU by : Brenda Bence

Download or read book Leading YOU written by Brenda Bence and published by Global Insight Communications, LLC. This book was released on 2016-11-19 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many executives overlook the single-most critical aspect of leadership. Have you? The most important driver of overall success is your own self-leadership. Without it, your career may stall. Why? Because how you lead yourself directly impacts your ability to lead others, and that, in turn, can prevent you from reaching your full career potential. Self-leadership. It begins and ends with YOU™. In Leading YOU™: The power of self-leadership to build your executive brand and drive career success, Senior Executive Coach Brenda Bence reveals the 15 most damaging self-leadership behaviors she regularly sees in her practice. She then provides you with dozens of tips and techniques you can immediately apply to correct or improve these behaviors. Packed with real-life executive coaching case studies from around the globe, this book will help you: • Strengthen your Executive Presence and build an outstanding leadership brand. • Quit acting like a victim of your calendar, your time, and “the system.” • Utilize powerful mind management techniques to stop limiting behaviors. • Learn how to successfully manage “up” to bosses and “across” to peers. • Promote yourself without bragging, to help you gain visibility and the job you want. • Successfully influence others even if you don’t have an official title or authority. Leading YOU™ not only cuts to the core of what’s needed for effective self-leadership, but it’s also the only book to identify and explain the relationship between self-leadership and a winning leadership brand—the Trademarked YOU™®. Together with the award-winning companion book, Would YOU Want to Work for YOU™?, this book will become your go-to resource for advancing in your career through the power of authentic self-leadership. “Brenda Bence makes it clear: Great leadership is all about self-leadership and learning how to manage YOU as well as you manage others. A great read!” Philip Yuen, CEO, Deloitte Southeast Asia “You may excel at managing others, but unless you look inward to manage yourself first, your career is likely to stagnate rather than ignite. Leading YOU™ is a must read.” Peter Walker, CEO Asia Pacific, ThyssenKrupp Elevator

Coach Me! Your Personal Board of Directors

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Publisher : John Wiley & Sons
ISBN 13 : 1119823781
Total Pages : 228 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Coach Me! Your Personal Board of Directors by : Brian Underhill

Download or read book Coach Me! Your Personal Board of Directors written by Brian Underhill and published by John Wiley & Sons. This book was released on 2022-03-14 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: COACH ME! YOUR PERSONAL BOARD OF DIRECTORS An indispensable wellspring of advice from the world’s foremost leadership experts In Coach Me! Your Personal Board of Directors: Leadership Advice from the World’s Greatest Coaches, a team of world-renowned executive coaches and leadership experts delivers a revolutionary collection of contributions from 52 of the globe’s leading management thinkers. Each curated piece explores a critical issue in leadership, covering topics like self-awareness, communication, interpersonal relationships, emotional intelligence, delegation, coaching, change management, transition management, execution, and career development. Among the 50 stories included within, readers will find inspirational and practical advice based on real-world leaders who were forced to transform their company’s business model, their organization, or themselves to achieve success. Each concise, actionable chapter lets you be a fly on the wall of a successful leader demonstrating a solution to a commonly encountered leadership problem. Coach Me! Your Personal Board of Directors also provides: Thorough introductions to self-examination and self-awareness, including maximizing the impact of feedback and proven techniques to ensure your leadership measures up Comprehensive explorations of communication and interpersonal relationship skills, including treatments of authenticity and cultural fluency Practical discussions of emotional intelligence, including the management of out-of-control feelings and conflict management In-depth examinations of change and transition management, including explorations of the first 100 days as a new leader and how to lead teams through crises Perfect for managers, executives, and business leaders of all kinds, Coach Me! Your Personal Board of Directors: Leadership Advice from the World’s Greatest Coaches will also earn a place in the libraries of the coaches, consultants, and other professionals who work with leaders in government, business, and the nonprofit sectors.

Bookseller and Stationer

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Author :
Publisher :
ISBN 13 :
Total Pages : 604 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Bookseller and Stationer by :

Download or read book Bookseller and Stationer written by and published by . This book was released on 1923 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Leadership Isn't For Cowards

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118176839
Total Pages : 246 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Leadership Isn't For Cowards by : Mike Staver

Download or read book Leadership Isn't For Cowards written by Mike Staver and published by John Wiley & Sons. This book was released on 2012-06-26 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: A no-nonsense guide to driving performance while still maintaining a great place to work Leadership Isn't For Cowards offers straightforward steps to leading courageously and practical tips for driving performance. Courageous leadership means toughening your approach by being rigorous in the application of your values through the company culture. It means confronting and challenging people, and not letting them get away with being less than you know they can be. The path to courageous leadership has six components: Accept Your Current Circumstances, Take Responsibility, Take Action, Acknowledge Progress, Commit to Lifelong Learning, and Kindle Relationships. These manageable steps include: Identify the area in your business or life where a gap exists between your current reality and your desired reality Align yourself with a person or a group of people who can commit to holding you accountable for closing the gap Make a specific commitment to the outcome(s) you want and assign dates to them With courageous leadership, you'll create a culture and a mindset that encourages and demands excellence! Follow these steps to bring out the best in your employees and lead your company to significant success.

The Leader's Edge

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Publisher : iUniverse
ISBN 13 : 1475948182
Total Pages : 141 pages
Book Rating : 4.4/5 (759 download)

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Book Synopsis The Leader's Edge by : Susan Hodgkinson

Download or read book The Leader's Edge written by Susan Hodgkinson and published by iUniverse. This book was released on 2005-09-09 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The Leader’s Edge is a must read for aspiring entrepreneurs and executives. Susan Hodgkinson has done what most management consultants and scholars are unable to do. She has written a book consistent with the best research on impression management, social networks and executive development without the jargon. The Leader’s Edge provides keen insights and actionable prescriptions for creating a personal brand. The 5 P’s framework is the most useful I have found for analyzing and taking action to maximize how others will value your potential to contribute and be willing to invest in it. “Every aspiring professional of color needs to read this book. Susan Hodgkinson writes with sensitivity to the challenges racial minorities often face in large corporations. Her advice is part and parcel of the tools one needs to be liberated from the self-limiting and defensive approaches minorities often take to being undervalued in their places of work. This book is about power and taking control of one’s own destiny.” —David Thomas, Professor of Organization Behavior, Harvard Business School, and Author of Breaking Through, The Making of Minority Executives in Corporate America “Sue Hodgkinson is a brilliant executive coach and a vital partner to me in supporting some of my most important clients at Genzyme. Sue brings her successful approach forward in The Leader’s Edge. She gets to the heart of the matter in a way that few others do, enabling leaders to envision and embark upon new pathways to personal excellence.” —Joan Wood, Senior Vice President, Leadership and Organization Development, Genzyme Corporation “Every leader at every level needs to read this book.” —Deborah Merrill-Sands, Former Dean, Simmons School of Management “Progressing to senior leadership requires a concerted series of adjustments in your leadership approach. This book helps you assess all the dimensions of how you lead, as well as the barriers you should anticipate as you ascend, and strategies for overcoming them. The personal brand framework is practical and following Hodgkinson’s advice will bring quick, high impact results to your work.” —James G. Connolly, Former President, Citizens Financial Group “With the clarity and passion of a true visionary, Sue Hodgkinson delivers a practical and potent approach to the phenomenon of ‘personal branding.’” —Donna D’Cruz, Founder and CEO of Rasa Music

The Only Leadership Book You'll Ever Need

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Author :
Publisher : Red Wheel/Weiser
ISBN 13 : 1601637470
Total Pages : 224 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis The Only Leadership Book You'll Ever Need by : Peter Barron Stark

Download or read book The Only Leadership Book You'll Ever Need written by Peter Barron Stark and published by Red Wheel/Weiser. This book was released on 2010-03-20 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every organization faces challenges and hardships. The Only Leadership Book You’ll Ever Need teaches leaders how to overcome their most difficult obstacle: employee engagement. By pinpointing specific areas leaders can focus on and change, this book shows how one leader can effectively change the entire workplace environment-- for the better. Topics addressed include: The 10 Keys to Workplace Excellence. The 11 Stupid Things Managers Do to Mess Up Workplace Excellence. 76 Strategies to Effectively Lead and Engage Employees. Timely and accessible, The Only Leadership Book You’ll Ever Need is an essential book for every executive and manager.

The Business Owner's Guide to Empowered Leadership

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Publisher :
ISBN 13 : 9781719542517
Total Pages : 200 pages
Book Rating : 4.5/5 (425 download)

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Book Synopsis The Business Owner's Guide to Empowered Leadership by : Kathryn Dager

Download or read book The Business Owner's Guide to Empowered Leadership written by Kathryn Dager and published by . This book was released on 2018-05-22 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the beginning of the journey... the transformation of your company from lackluster to dazzling. By the end of this book, you will have a Proven System to take your company anywhere. Whatever legacy you want to create - it's yours. Do you want to grow your business to pass it to the next generation? Do you want it to reach billion-dollar status or expand exponentially? Do you finally want a work/life balance to really enjoy your life to the fullest? Do you want to increase your company's value so you can sell it for top dollar? You have the answers. It's your legacy. Think about it... If you are going to spend a year or more in this business, you might as well make it into a business that energizes and inspires you. You just need to decide what you want and we'll show you how to build it. In fact, we will make sure your business is "dazzling" to you, your team and as well your customers. By dazzling, we mean alluring, astounding, amazing and impressive. Just like a diamond, when you look at your business from every angle it will be brilliant and shine! "Dazzle" includes financial success, employee engagement, customer loyalty, expansion and a healthy balance in everyone's life. You can do what you have always done and hope that by some miracle, things would change in your favor or you can take the bull by the horns and steer it where you want it to go and be exhilarated with your results. Just so you know, we're also passionate about employee engagement. Not only are you going to have the whole process step-by-step for taking your company from lackluster to dazzling, you're going to receive the three keys to engagement, so that your team has your back and you're not dragging the whole boat by yourself over your shoulder.

Loyal: Listen Or You Always Lose

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Publisher :
ISBN 13 : 9781619617513
Total Pages : 288 pages
Book Rating : 4.6/5 (175 download)

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Book Synopsis Loyal: Listen Or You Always Lose by : Aaron Painter

Download or read book Loyal: Listen Or You Always Lose written by Aaron Painter and published by . This book was released on 2017-09-07 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loyal employees attract loyal customers. Companies must adapt to evolving expectations and engage their employees in the same way that they engage their customers. Successful business leaders create a culture of listening across their organizations to inspire loyalty and build a competitive advantage. In LOYAL, Microsoft executive Aaron Painter explains how accomplished leaders use the time-tested secret of listening to turn the concept of loyalty into a powerful reality. While working in China, Painter experienced firsthand how customer and employee retention is key to building a successful company. LOYAL teaches you how to develop opportunities in a global, ever-changing business environment. The book provides insightful suggestions about how companies can create a culture of active listening to engage their most valuable resource: people, whether they are customers or employees. By building respectful relationships and strengthening those connections through the techniques Painter describes, any organization can position itself for sustained growth.

Leadership and Drive: Best Practices for Cultivating High-Performance Teams

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Author :
Publisher : Lulu.com
ISBN 13 : 1365138313
Total Pages : 82 pages
Book Rating : 4.3/5 (651 download)

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Book Synopsis Leadership and Drive: Best Practices for Cultivating High-Performance Teams by : David B. Miller

Download or read book Leadership and Drive: Best Practices for Cultivating High-Performance Teams written by David B. Miller and published by Lulu.com. This book was released on 2016-05-05 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Executives are always looking for competent, capable professionals who can lead and drive effectively in their organizations. Remember, your best opportunities come from people you know, so make your executive your next fan and supporter. This book will guide you through: - The best practices for leading and driving within your organization, if even as an individual contributor - How email can be a problematic way to communicate, and the best ways to communicate & influence others depending on situation complexity & sensitivity - How to clone yourself and impart these best practices to your teams - Why the typical management pyramid should actually be inverted - Why ideal management of directs is a two-way street, and why the best managers cultivate their teams like an attentive gardener

The Heart of Business

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Publisher : Harvard Business Press
ISBN 13 : 1647820391
Total Pages : 154 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis The Heart of Business by : Hubert Joly

Download or read book The Heart of Business written by Hubert Joly and published by Harvard Business Press. This book was released on 2021-05-04 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal Bestseller Named a Financial Times top title How to unleash "human magic" and achieve improbable results. Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business. Back in 2012, "Everyone thought we were going to die," says Joly. Eight years later, Best Buy was transformed as Joly and his team rebuilt the company into one of the nation's favorite employers, vastly increased customer satisfaction, and dramatically grew Best Buy's stock price. Joly and his team also succeeded in making Best Buy a leader in sustainability and innovation. In The Heart of Business, Joly shares the philosophy behind the resurgence of Best Buy: pursue a noble purpose, put people at the center of the business, create an environment where every employee can blossom, and treat profit as an outcome, not the goal. This approach is easy to understand, but putting it into practice is not so easy. It requires radically rethinking how we view work, how we define companies, how we motivate, and how we lead. In this book Joly shares memorable stories, lessons, and practical advice, all drawn from his own personal transformation from a hard-charging McKinsey consultant to a leader who believes in human magic. The Heart of Business is a timely guide for leaders ready to abandon old paradigms and lead with purpose and humanity. It shows how we can reinvent capitalism so that it contributes to a sustainable future.

How to be a Good Boss and a Leader

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Publisher :
ISBN 13 : 9781079889123
Total Pages : 128 pages
Book Rating : 4.8/5 (891 download)

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Book Synopsis How to be a Good Boss and a Leader by : Thomas Pearson

Download or read book How to be a Good Boss and a Leader written by Thomas Pearson and published by . This book was released on 2019-07-11 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you wish you were a better leader? Do you have trouble keeping your employees focused, and committed to your corporate vision? The truth is...the majority of new bosses struggle to keep their team responsive and motivated. Often, new managers might have trouble embracing their leadership role. Perhaps you've worked for a bully once yourself, and you don't want to be the "bad guy." You'd like to be regarded with admiration by your employees--not with annoyance. So, how can you distinguish yourself as a true leader? How can you be the person that employees look up to? The solution lies in understanding that most employees seek more than just a paycheck. They aspire to work with great people. To work with leaders who possess exceptional skill and gritty determination. Leaders who inspire superior work, commitment, and respect. Many new bosses assume that attaching monetary compensation to "job performance" will increase employee output, deference, and devotion. But, great leaders don't even need to pay for such sentiments--they know how to arouse them naturally. Great leaders understand how to develop and nurture productive relationships with their workforce. Great leaders know how to set challenging goals, and incite their people to action. Great leaders don't pay for respect, they earn it. THIS BOOK WILL TEACH YOU HOW TO BE A GREAT LEADER. We will bypass the typical dreary management mumbo-jumbo, and show you how to apply timeless leadership principles--to unlock your team's hidden potential. Often, all of the ingredients you need, to turn a good company into a great company, are already located within your office walls! But it takes a visionary--to act as the catalyst that brings all the company's moving parts to life. Someone who knows how to focus this energy into a unified creative effort. We'll cover all the essential business topics like: hiring, team-building, employee motivation, and time-management. And then, we'll dive even deeper... You will learn: The one annoying attribute of traditional management schemas--that causes so many bosses to fail. Learn why bosses, like Steve Jobs and Elon Musk, are so good at inspiring people to achieve their fullest potential. How to challenge your team to be more productive and autonomous. Learn to give instructions in an authentic and genuine way--so that your employees come to respect the real you. The 5 management principles that all great bosses follow. The essential psychological attributes that separate the good leaders from the great leaders. How to deal with employees that aren't meeting your expectations. How to nurture your mind via sleep and meditation--so you can stay calm and collected, in any stressful situation. How to setup a system to increase employee accountability and motivation. How to implement the SMART and OKR goal-setting & goal-tracking frameworks--designed to keep your team on track, and working (harmoniously) toward your corporate vision. Even if you only manage a small business (with one or two employees), this book is still an invaluable resource for any boss. It provides a practical approach to business, in a straightforward manner--that will help you get the most from your employees, and create an immediate, positive impact on your corporate life. Indeed, as you become more familiar with these leadership principles, you'll wonder how you ever ran your business without them. Are you ready to learn more? If you want to become the leader that your employees admire, then scroll up and click the Buy Button now!

Great Leadership Creates Great Workplaces

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Publisher : John Wiley & Sons
ISBN 13 : 1118773306
Total Pages : 64 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Great Leadership Creates Great Workplaces by : James M. Kouzes

Download or read book Great Leadership Creates Great Workplaces written by James M. Kouzes and published by John Wiley & Sons. This book was released on 2013-07-15 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you inspire your employees to the high levels of engagement that drive strong results across the board? Drawing on over 30 years of research and data from more than two million constituents around the world, Jim Kouzes and Barry Posner, the bestselling authors of The Leadership Challenge, expand on their work with The Five Practices of Exemplary Leadership to create a new metric—Positive Workplace Attitudes—addressing how leaders affect employee engagement. Their research shows how positive feelings about being part of the workplace strongly influence people's willingness to apply discretionary effort to their work. People put forth much more effort for their best leaders and very little for their worst leaders. Leaders who more frequently exhibit exemplary practices foster engagement and inspire people to go from acceptable to good and even to great. Filled with new findings from Kouzes and Posner's original research, Great Leadership Creates Great Workplaces expands the reach of The Leadership Challenge to address pressing, critical issues around employee engagement, and how leaders can improve it to outperform the competition.

Ask a Manager

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Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Leadership Brand: Deliver on Your Promise

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Author :
Publisher : Center for Creative Leadership
ISBN 13 : 1604917040
Total Pages : 38 pages
Book Rating : 4.6/5 (49 download)

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Book Synopsis Leadership Brand: Deliver on Your Promise by : David Magellan Horth

Download or read book Leadership Brand: Deliver on Your Promise written by David Magellan Horth and published by Center for Creative Leadership. This book was released on 2016-12-05 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone has a reputation. Whether good or bad, your reputation precedes you, and can inhibit or enhance your professional goals. However, how do you actively nurture, develop, and manage how others see you? In this book, we’ll discuss how crafting a brand can give you control of how you’re perceived at work.From proven strategies from CCL experts, to practical advice you can implement immediately, Leadership Brand: Deliver on Your Promise can help you figure out the leader you want to be, and how to build the brand that can get you there.

Leadership Brand

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Author :
Publisher : Harvard Business Review Press
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Leadership Brand by : David Ulrich

Download or read book Leadership Brand written by David Ulrich and published by Harvard Business Review Press. This book was released on 2007 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: leadership evaluate progress along the way, as a leadership brand is created and implemented."--BOOK JACKET.