The Two-Minute Story for Network Marketing

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Author :
Publisher : Fortune Network Publishing Inc.
ISBN 13 : 1948197529
Total Pages : 88 pages
Book Rating : 4.9/5 (481 download)

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Book Synopsis The Two-Minute Story for Network Marketing by : Keith Schreiter

Download or read book The Two-Minute Story for Network Marketing written by Keith Schreiter and published by Fortune Network Publishing Inc.. This book was released on 2019-11-02 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Worried about presenting your business opportunity to prospects? Here is the solution. The two-minute story is the ultimate presentation to network marketing prospects. When our prospects see the big picture, they make decisions immediately. No more "I need to think it over" objections. In less than two minutes, our prospects will move forward, ready to join. This presentation requires no flipcharts, videos, research reports, testimonials, PowerPoint slides or graphics. All it takes is a simple two-minute story that we customize for our prospects. Forget all those boring presentation information dumps of the past. Instead, let’s talk to our prospects in the way they love. Prospects enjoy a short story. Telling stories reduces our stress since stories are easy to remember. Plus, this story is 100% about our prospects. That means we become instantly interesting to our prospects and they will listen to every word we say. Now our prospects can see and feel what our business means to them. Enjoy connecting with prospects with no rejection and no objections. Prospects will love how we simplify their decision to join and make it stress-free. This is so much fun that now, our entire team can’t wait to talk to prospects. And for us? We will love helping prospects see what we see, so they will ask to join our business. The two-minute story is the best way to help your prospects to join. Scroll up and order your copy now!

What Smart Sponsors Do

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Author :
Publisher : Fortune Network Publishing Inc.
ISBN 13 : 1948197839
Total Pages : 112 pages
Book Rating : 4.9/5 (481 download)

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Book Synopsis What Smart Sponsors Do by : Keith Schreiter

Download or read book What Smart Sponsors Do written by Keith Schreiter and published by Fortune Network Publishing Inc.. This book was released on 2020-11-27 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prospecting? Presentations? Closing? Enrolling? These are the easy steps. Now the hard work begins. Our new team members know ... nothing. They think, “What do I do first? I don’t have a business plan. I only have the skills from my old profession, but not the ones I need for this new network marketing profession. Where do I start?” Here is the problem. New team members don’t know what they don’t know. They don’t know what they should ask us. This is how they start, and yet we expect them to be successful on their own. This book shows us how we can serve our new team members better. We will learn how successful sponsors kickstart their team’s success by building the strongest foundation possible. Here are just a few of our new team members’ questions that we need to answer: - Which direction do I go first? - How long is “long-term?” - What if I feel unmotivated? - How can I handle resistance? - What if others tell me I made a bad decision? - How can you keep me on track? We will use the best teaching skills available - like analogies and stories - to develop successful mindsets in our new team members. Get ready to become an awesome sponsor.

Big Al’s MLM Sponsoring Magic

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Author :
Publisher : Fortune Network Publishing Inc.
ISBN 13 : 1892366142
Total Pages : 87 pages
Book Rating : 4.8/5 (923 download)

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Book Synopsis Big Al’s MLM Sponsoring Magic by : Tom “Big Al” Schreiter

Download or read book Big Al’s MLM Sponsoring Magic written by Tom “Big Al” Schreiter and published by Fortune Network Publishing Inc.. This book was released on 2019-12-06 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: What should a new distributor do first? So much for the new distributor to learn, only part-time hours, but they need to build quickly. MLM is different than a regular job. Every new person in your business should have a copy of this book to guide them in the early days of their network marketing career. This book shows the beginner exactly what to do, exactly what to say, and does it through the eyes of brand-new Distributor Joe. "Big Al" teaches Distributor Joe a very basic system to get to 100 distributors fast. Using just a few contacts and a very simple, rejection-free appointment and presentation system, Distributor Joe learns by observing, and thus builds leadership skills instantly. The magic script to help every new distributor get his first network marketing distributor makes it easy to build deep. In a few words or examples "Big Al" brings to light the real answers to network marketing leadership challenges. You’ll find the same humor and directness that has endeared "Big Al" to his workshop audiences throughout the world. Published as Big Al Tells All (Sponsoring Magic) in 1979, and revised in 1985 and 1999, this latest revision includes updates to match the changes in the network marketing industry. It still retains the classic techniques that are essential to successful network marketing. Every new person deserves instant success in MLM, so why not use this easy system to get them started fast? Motivation, attitude, positive attitude and philosophy are great, but at some point, every new MLM distributor has to learn the skills of what to say and do. This is the book they need. Big Al’s MLM Sponsoring Magic: How To Build A Network Marketing Team Quickly is a fun and fascinating network marketing system that every new distributor enjoys. What a great way to start off a new distributor's career, with this easy-to-read book. Order your copy now!

The Four Color Personalities For MLM

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Author :
Publisher : Fortune Network Publishing Inc.
ISBN 13 : 1892366339
Total Pages : 105 pages
Book Rating : 4.8/5 (923 download)

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Book Synopsis The Four Color Personalities For MLM by : Tom “Big Al” Schreiter

Download or read book The Four Color Personalities For MLM written by Tom “Big Al” Schreiter and published by Fortune Network Publishing Inc.. This book was released on 2019-12-05 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mind reading = fun! When we know how prospects think, selling and sponsoring are easy. Read deep inside our prospects’ minds with this easy skill. Our prospects have a different point-of-view. So how do we talk to prospects in a way they "get it" and enjoy our message? By quickly identifying our prospect’s color personality. Discover the precise magic words to say to each of the four personalities. This isn’t a boring research textbook on the four different personalities. This book shows a fun, easy way to talk to our prospects based on how they see and feel about the world. The results are stunning. Shy distributors become confident when they understand how their prospects think. Experienced distributors have short conversations that get prospects to join immediately. Why be frustrated with prospects? Instead, quickly discover the four personalities in a fun way that we will always remember. We will enjoy observing and analyzing our friends, co-workers and relatives, and we will see the way they see the world. It feels like we have 3D glasses in our network marketing career. Of the 25 skills, this is the first skill that new distributors should learn. Why? 1. It gives new distributors instant confidence. 2. It eliminates rejection. 3. It helps prospects listen with open minds. 4. It gets instant results. What could be better than that? We won’t have to look for great prospects when we know the four color personalities. We will have the ability to turn ordinary people into hot prospects by recognizing their color personalities and by saying the right words. By using humorous, slightly exaggerated examples of the four personality traits, we will remember this skill and can use it immediately. Life is more fun when we are the only one with the 3D glasses. This is the one skill that we will use every day for the rest of our lives! Get ready to smile and achieve immediate rapport and quick results. Order your copy now!

An Offer They Can't Refuse

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Author :
Publisher : Fortune Network Publishing Inc.
ISBN 13 : 1956171169
Total Pages : 130 pages
Book Rating : 4.9/5 (561 download)

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Book Synopsis An Offer They Can't Refuse by : Keith Schreiter

Download or read book An Offer They Can't Refuse written by Keith Schreiter and published by Fortune Network Publishing Inc.. This book was released on 2023-08-01 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two offers One offer is okay. The other offer? Wow! Which offer will we choose? It won't take a rocket scientist to figure this out. Better offers rock! We make offers every day in our network marketing businesses. What would happen if our offers were better? Our prospects would say "yes" immediately. Isn't that what we want? So how good are our offers now? Symptoms of a bad offer: · Prospects say they are not interested · No one gives us an appointment · Friends walk on the other side of the street · Prospects roll their eyes before falling asleep Signs of a great offer: · Prospects want to know more · Smiles · Drooling · Eyes dilate with excitement Let our competition work hard trying to sell their mediocre offers. Let them plead, beg and suffer frustration. We don't have to join them. Instead, let’s take our present offers and use the 14 tools in this book to make them ... awesome! There is magic in offers. We could be just one awesome offer away from changing our careers forever. Let's discover how to create that "life-changing" offer now.

10 Shortcuts Into Our Prospects’ Minds

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Author :
Publisher : Fortune Network Publishing Inc.
ISBN 13 : 1948197472
Total Pages : 118 pages
Book Rating : 4.9/5 (481 download)

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Book Synopsis 10 Shortcuts Into Our Prospects’ Minds by : Keith Schreiter

Download or read book 10 Shortcuts Into Our Prospects’ Minds written by Keith Schreiter and published by Fortune Network Publishing Inc.. This book was released on 2019-12-05 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Caution: Our prospects make up their minds before we are ready. We have awesome facts, benefits, features, testimonials, videos, brochures, PowerPoint presentations, proof, and inspirational stories. But what happens? Our prospects decide if they want to do business with us or not, before we get to our good stuff. Why can't they wait? We can complain, or we can help them make up their minds quickly in our favor. We only have a few seconds before our prospects make their decisions. Use these seconds wisely. When we understand how our prospects make their decisions, we can address those processes early in the conversation, before they create a "no" decision. Of course, short is better than long. But how do we trigger our prospects' decisions in just a few seconds? Questions, indirect statements, micro-stories, analogies, and emotional programs help us navigate quickly through our prospects' brains. Why not effortlessly take the direct path to getting positive decisions? When we give up the old paradigm of prospects accumulating information, weighing the pros and cons, and processing the facts and figures to make a decision, then moving prospects forward to a positive sales decision is easy. Leave the door-to-door sales tactics of the 1980s behind. Instead, let's work with our prospects' minds to help them make great decisions. Enjoy a faster and easier way to get our prospects to make great decisions. Order your copy now!

The JOKE

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Author :
Publisher : Harper Collins
ISBN 13 : 006099505X
Total Pages : 340 pages
Book Rating : 4.0/5 (69 download)

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Book Synopsis The JOKE by : Milan Kundera

Download or read book The JOKE written by Milan Kundera and published by Harper Collins. This book was released on 1993-02-26 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: All too often, this brilliant novel of thwarted love and revenge miscarried has been read for its political implications. Now, a quarter century after The Joke was first published and several years after the collapse of the Soviet-imposed Czechoslovak regime, it becomes easier to put such implications into perspective in favor of valuing the book (and all Kundera 's work) as what it truly is: great, stirring literature that sheds new light on the eternal themes of human existence. The present edition provides English-language readers an important further means toward revaluation of The Joke. For reasons he describes in his Author's Note, Milan Kundera devoted much time to creating (with the assistance of his American publisher-editor) a completely revised translation that reflects his original as closely as any translation possibly can: reflects it in its fidelity not only to the words and syntax but also to the characteristic dictions and tonalities of the novel's narrators. The result is nothing less than the restoration of a classic.

Love Is for Losers

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Author :
Publisher : Farrar, Straus and Giroux (BYR)
ISBN 13 : 0374313989
Total Pages : 384 pages
Book Rating : 4.3/5 (743 download)

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Book Synopsis Love Is for Losers by : Wibke Brueggemann

Download or read book Love Is for Losers written by Wibke Brueggemann and published by Farrar, Straus and Giroux (BYR). This book was released on 2021-02-23 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a laugh-out-loud exploration of sexuality, family, female friendship, grief, and community. With the heart and hilarity of Netflix's critically-acclaimed Sex Education, Wibke Brueggemann's sex positive debut Love Is for Losers is required reading for Generation Z teens. Did you know you can marry yourself? How strange / brilliant is that? Fifteen-year-old Phoebe thinks falling in love is vile and degrading, and vows never to do it. Then, due to circumstances not entirely in her control, she finds herself volunteering at a local thrift shop. There she meets Emma . . . who might unwittingly upend her whole theory on life.

Hooks! The Invisible Sales Superpower

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Author :
Publisher : Fortune Network Publishing Inc.
ISBN 13 : 1956171053
Total Pages : 81 pages
Book Rating : 4.9/5 (561 download)

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Book Synopsis Hooks! The Invisible Sales Superpower by : Keith Schreiter

Download or read book Hooks! The Invisible Sales Superpower written by Keith Schreiter and published by Fortune Network Publishing Inc.. This book was released on 2021-11-16 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: We talk. Our prospects have a choice. #1. Continue thinking about their interesting lives, or #2. Stop what they are thinking, and listen to someone they don’t care about. Ouch. We can’t succeed if no one listens to our message. But how do we get prospects to pay attention to us? With hooks—strong openings that capture their curiosity. What kinds of hooks can we learn? • Curiosity hooks. • Magic phrases. • Humor hooks. • Shocking facts. • Quiz openings. • Challenges. • Story hooks and more. We want our prospects to think, “This is interesting. Please continue.” We don’t have to be creative. Let the simple lessons, examples, and templates in this book help us create professional hooks that work. No more presentations to people who fake their attention. No more nerve-racking encounters with uninterested prospects. Let’s feel confident that we can deliver our message to attentive prospects every time.

Overcoming Objections

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Author :
Publisher : Fortune Network Publishing Inc.
ISBN 13 : 195617107X
Total Pages : 107 pages
Book Rating : 4.9/5 (561 download)

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Book Synopsis Overcoming Objections by : Keith Schreiter

Download or read book Overcoming Objections written by Keith Schreiter and published by Fortune Network Publishing Inc.. This book was released on 2022-05-01 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Objections happen. Ouch! We don’t like them. We feel rejected. We begin our defensive mode. It doesn’t have to be this way. Instead, what if: - We knew how to prevent objections? - We could eliminate fear and rejection? - We could easily handle the few remaining objections, and turn them into “yes” decisions? Objections are not a live/die, win/lose, fight-to-the-death verbal combat. Most objections are simply unanswered questions in our prospects’ minds. They want what we have to offer, but uncertainty holds them back. How do we change this scenario? Two ways. #1. Learn how to prevent objections. #2. Exactly how to answer raised objections. The good news? We can master these two ways and totally remove our fear of objections. Now our network marketing business becomes more fun. We will look forward to our conversations with our prospects. More good news? We can agree with our prospects. We can honor their point of view. Our relationship remains strong. And want to turn our skills into superskills? Part two introduces us to the magic of word pictures. Yes, we can transcend many objections by instilling bigger visions. When our prospects' vision is big enough, nothing will stand in their way. Learn the basic objection templates here. See the word-for-word answers that put our prospects back into their buying and joining modes.

51 Ways and Places to Sponsor New Distributors

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Author :
Publisher : Fortune Network Publishing Inc.
ISBN 13 : 1892366460
Total Pages : 159 pages
Book Rating : 4.8/5 (923 download)

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Book Synopsis 51 Ways and Places to Sponsor New Distributors by : Keith Schreiter

Download or read book 51 Ways and Places to Sponsor New Distributors written by Keith Schreiter and published by Fortune Network Publishing Inc.. This book was released on 2019-12-06 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where can you find great prospects for your network marketing business? Who are the best prospects? Where can you find groups of these prospects? And how can you attract these prospects to you and your multilevel marketing business? In this book, 51 Ways and Places To Sponsor New Distributors, you will learn the best places to find motivated people to build your team and your customer base. So instead of searching and wasting time, you can get right to the very people who want your business and products. Why 51 different ways and places? Because not everyone wants to build a business the same way. Some people are comfortable on social media. Other networkers like building in person. Or maybe you just like using the telephone from the comfort of your home. And no matter which method you prefer, other people in your group may choose another method to build their businesses. There's something for everyone. Talking to people at random is fine. But if you want to build your organization fast, you want to target your efforts directly to prospects who want your opportunity and products. Save time. Save energy. Focus on prospects who feel now is the best time for them to make a change in their lives. Whether you choose the Stair-Step Technique, the Bird Dog Technique, or a Promotion Party, you will actively fill up your calendar with great appointments for your presentations. Just pick one that is comfortable for you and start building today. Order your copy now!

First Sentences For Network Marketing

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Author :
Publisher : Fortune Network Publishing Inc.
ISBN 13 : 1892366363
Total Pages : 143 pages
Book Rating : 4.8/5 (923 download)

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Book Synopsis First Sentences For Network Marketing by : Tom “Big Al” Schreiter

Download or read book First Sentences For Network Marketing written by Tom “Big Al” Schreiter and published by Fortune Network Publishing Inc.. This book was released on 2019-12-06 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prospects make shallow, instant judgments. We want prospects to judge in our favor. Is our first sentence good enough? Our first sentence choices will interest and engage our prospects ... or turn off their confidence in us. Do our new distributors have proven first sentences that work? Do we? Are we creating new first sentences with trained formulas? What happens when our distributors don't have effective an first sentence? They stop talking to prospects. Game over. Our prospects guard their time. They give us a chance for about ... a sentence. Then, they decide to proceed with our conversation or not. Let's wow our prospects in our first few seconds. Discover many types of successful, fun first sentences in this book that get positive reactions from our prospects. We can't start with a second sentence, so our first sentence better be good. Order your copy now!

Mind Reading for Network Marketing

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Author :
Publisher : Fortune Network Publishing Inc.
ISBN 13 : 1956171134
Total Pages : 106 pages
Book Rating : 4.9/5 (561 download)

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Book Synopsis Mind Reading for Network Marketing by : Keith Schreiter

Download or read book Mind Reading for Network Marketing written by Keith Schreiter and published by Fortune Network Publishing Inc.. This book was released on 2023-03-01 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tired of guessing what our sales prospects are thinking? Need a superpower to turbocharge our sales message? Serve our prospects better now by mastering the art of mind reading. Now we can know exactly what our prospects are thinking, and exactly what they want! What if we could mentally know what our prospects are going to say so that we are not caught unprepared? What if we knew exactly the objections and feelings that hold our prospects back? What if we could give our prospects a winning custom solution that fits immediately? What if our prospects felt we were a trusted source that helps them, instead of a salesperson trying to sell them? This is our chance to take our sales message to a higher level, where we are talking with the exact conversation that is already in our prospects' minds. They will love it! Instant bonding and rapport! Don't waste time on the wrong conversations. Now we can save time by engaging with the honest thoughts and feelings of our prospects. We know they want what we have to offer. All we have to do is talk to the correct conversation they have in their minds. Mind reading is not about being psychic or manipulative. It's about understanding what our prospects are thinking and helping them achieve what they want. Here are the easy tools and techniques to give us this mind reading superpower now.

26 Instant Marketing Ideas to Build Your Network Marketing Business

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Author :
Publisher : Fortune Network Publishing Inc.
ISBN 13 : 1892366274
Total Pages : 185 pages
Book Rating : 4.8/5 (923 download)

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Book Synopsis 26 Instant Marketing Ideas to Build Your Network Marketing Business by : Tom “Big Al” Schreiter

Download or read book 26 Instant Marketing Ideas to Build Your Network Marketing Business written by Tom “Big Al” Schreiter and published by Fortune Network Publishing Inc.. This book was released on 2019-12-06 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for prospects for your MLM, network marketing, or any business? Would you like a presentation that rises way above the competition? Want to know what really motivates prospects to act? These marketing strategies and fascinating case studies and stories are taken from Tom "Big Al" Schreiter's 40+ years experience in network marketing. Learn: * Easy, free, and inexpensive ways to get prospects immediately. * Powerful sound bites and micro phrases that compel prospects to act now. * Seven magic words that build your business, and how to use them. * Where and how to get the best prospects to come to you. * How to keep the undivided attention of prospects so you can tell your story. * Exactly how to add profits while you are prospecting. Why not make a profit when you advertise? * How to see unique ways to target the best prospects and customers. * How to get the best prospects to raise their hand and beg to do business with you. Instead of looking for prospects, spending money, and ending up with frustration and timid results, why not use these rejection-free methods to get easy presentations quickly? You will love the word-for-word exact phrases and the step-by-step easy-to-follow descriptions of what to do. Interesting stand-alone chapters that are ready to implement now. Plenty of ideas to get your creative mind thinking about your business. The greatest networkers in the world use great marketing to rise above the masses of frustrated marketers with no one to talk to. Your MLM and network marketing business depends on new prospects and a great presentation. The section on the weird reasons people are motivated will bring a smile to your face, and of course, more money in your bonus check. Network marketing is all about dealing with people. Use these techniques to stand above the competition and bring those prospects to you. Order your copy now!

How To Prospect, Sell and Build Your Network Marketing Business With Stories

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Author :
Publisher : Fortune Network Publishing Inc.
ISBN 13 : 1892366193
Total Pages : 110 pages
Book Rating : 4.8/5 (923 download)

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Book Synopsis How To Prospect, Sell and Build Your Network Marketing Business With Stories by : Tom “Big Al” Schreiter

Download or read book How To Prospect, Sell and Build Your Network Marketing Business With Stories written by Tom “Big Al” Schreiter and published by Fortune Network Publishing Inc.. This book was released on 2019-12-06 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: One tiny story ... changes everything. A ten-second story equals the impact of 1,000 facts. Now we can use micro-stories to communicate our network marketing message in just seconds. Our prospect becomes involved in the story, and instantly sees what we see. And isn't that what we want? Forget the flip chart, the presentation book, the website, the PowerPoint, and the video. Instead, use stories to get that "Yes" decision now. Later we can do our boring, fact-filled presentation. As an added bonus, stories answer objections. No more frustration or push-back from negative prospects. And of course, stories are easy to remember, both for us and our prospect. Here are the actual stories I use, word-for-word. Join the top earners now and become a professional storyteller. Order your copy now and start enjoying some great MLM and network marketing stories to move your business forward.

Why Are My Goals Not Working?

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Author :
Publisher : Fortune Network Publishing Inc.
ISBN 13 : 1892366983
Total Pages : 126 pages
Book Rating : 4.8/5 (923 download)

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Book Synopsis Why Are My Goals Not Working? by : Keith Schreiter

Download or read book Why Are My Goals Not Working? written by Keith Schreiter and published by Fortune Network Publishing Inc.. This book was released on 2019-11-03 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can goals be easy? What is the secret? Some goals feel difficult. Other goals feel easy to achieve. Why is this? There are many factors that can help us, or sabotage us on our way to achieving our goals. Once we understand these building blocks, we can put them to use to design goals that work for us. Building blocks? Think of them as tools that remove difficulty and enhance achievement. Look at these five common-sense ideas that help. First, humans are short-term thinkers. Our initial goals need short timelines. We also have short-term memories. Second, our initial goals should be small. We need to build our goal-achieving muscles. This will give us confidence. Third, we must understand our personality style. This is what sabotages most goals. If our goals are not in alignment with our personality, it all goes wrong fast. Fourth, do our goals match our internal core values? If not, how can we be motivated when we feel that nagging doubt? Fifth, instead of using willpower, could we put mini-habits to work instead? This would take away our mental stress. Setting goals that work for us is easy when we have guidelines and a checklist. Don’t feel guilty for not achieving your goals. Instead, feel the adrenaline rush of success each time you achieve your new goals. Scroll up and order your copy of this book now.

Breaking the Brain Code

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Author :
Publisher : Fortune Network Publishing Inc.
ISBN 13 : 1948197928
Total Pages : 121 pages
Book Rating : 4.9/5 (481 download)

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Book Synopsis Breaking the Brain Code by : Keith Schreiter

Download or read book Breaking the Brain Code written by Keith Schreiter and published by Fortune Network Publishing Inc.. This book was released on 2021-05-18 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Will pressing the elevator button three times put it into “faster mode?” Did we break the secret elevator code? No. We all look for ways to break the “hidden codes” in our lives. Why? To better understand our world. Or maybe to discover shortcuts. It is the same when we try to understand our brains and the brains of our prospects. We wonder: - Why does my brain work against me? - What is my brain doing while I am not paying attention? - How do I break through the irrational defenses of my prospects? - What can I say to get through to prejudiced prospects? - Can I do something to change other people’s minds? - How can I understand my own irrational brain? It is hard to play the game if we don’t know the rules. Our brains operate in strange ways, but many of these quirks are consistent. We can learn some of these special brain rules and work with them. If we don’t, we’ll simply walk away muttering, “I just don’t get it. Nothing makes sense.” So instead of cursing the darkness, enjoy learning new and better ways to understand how we and our prospects think and act. We will smile as we learn how to deal with the 3-pound challenges inside our skulls. And the bonus? We will recognize these irrational brain rules as they play out in real life. With knowledge comes power.