Working Environment And Digital Transformation

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The Technology Fallacy

Author : Gerald C. Kane
Publisher : MIT Press
ISBN 13 : 026254511X
Total Pages : 281 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis The Technology Fallacy by : Gerald C. Kane

Download or read book The Technology Fallacy written by Gerald C. Kane and published by MIT Press. This book was released on 2022-08-23 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why an organization's response to digital disruption should focus on people and processes and not necessarily on technology. Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions—but it is not a book about technology. It is about the organizational changes required to harness the power of technology. The authors argue that digital disruption is primarily about people and that effective digital transformation involves changes to organizational dynamics and how work gets done. A focus only on selecting and implementing the right digital technologies is not likely to lead to success. The best way to respond to digital disruption is by changing the company culture to be more agile, risk tolerant, and experimental. The authors draw on four years of research, conducted in partnership with MIT Sloan Management Review and Deloitte, surveying more than 16,000 people and conducting interviews with managers at such companies as Walmart, Google, and Salesforce. They introduce the concept of digital maturity—the ability to take advantage of opportunities offered by the new technology—and address the specifics of digital transformation, including cultivating a digital environment, enabling intentional collaboration, and fostering an experimental mindset. Every organization needs to understand its “digital DNA” in order to stop “doing digital” and start “being digital.” Digital disruption won't end anytime soon; the average worker will probably experience numerous waves of disruption during the course of a career. The insights offered by The Technology Fallacy will hold true through them all. A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review.

Digital Workplace Strategy & Design

Author : Oscar Berg
Publisher : BoD - Books on Demand
ISBN 13 : 9198470043
Total Pages : 230 pages
Book Rating : 4.1/5 (984 download)

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Book Synopsis Digital Workplace Strategy & Design by : Oscar Berg

Download or read book Digital Workplace Strategy & Design written by Oscar Berg and published by BoD - Books on Demand. This book was released on 2018-08-21 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do most digital work environments slow employees down? Many organizations have lost control of the digital workplace to uncoordinated organic growth. If you're looking for tools to get back in the driver's seat and maximize value creation, then Digital Workplace Strategy & Design is just what the doctor ordered. With its ready-to-use templates and real-world examples, you will be primed to master the digital workplace and unlock the enormous potential of a holistic, iterative, and user-centered approach based on design thinking. The time and money your organization will save and the hassle your employees will be spared are just the tip of the iceberg. Imagine how much value your employees will create when they are empowered to work smarter together. Your step-by-step guide to - Identifying key problems and digital opportunities. - Adopting a new and smarter approach to the digital workplace. - Maximizing value creation with the help of service orientation. - Crafting a powerful digital workplace strategy rooted in hands-on experience and proven methodology. - Learning how to design winning digital services with actionable tools. What sets this book apart What distinguishes this book from others on digitalization, digital transformation, and the digital workplace is how extensively it is used in practice. This is because authors Oscar Berg and Henrik Gustafsson draw from a wealth of hands-on experience and apply these same steps in multinational companies from a variety of industries. Join the community Grab this book today and join a growing community of digital workplace and digitalization changemakers.

Working Environment and Digital Transformation

Author : Eleonora Veglianti
Publisher : Springer Nature
ISBN 13 : 3031167384
Total Pages : 124 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Working Environment and Digital Transformation by : Eleonora Veglianti

Download or read book Working Environment and Digital Transformation written by Eleonora Veglianti and published by Springer Nature. This book was released on 2022-10-20 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every organization faces the challenge of competing in the digital economy. An increasingly dynamic environment requires more flexible and resilient organizations. The spread of the COVID-19 pandemic revolutionized dormant concepts and standards, requiring innovative approaches to bring forth new scenarios. Redesigning the work environment is an issue that cuts across both academic and practical levels and involves reorganizing traditional business models. This book explores the potential of different approaches to work organization and proposes solutions to improve collaboration and efficiency in the work environment, while enabling a better balance between personal and professional life. The book includes an analysis of the public sector. By illuminating advantages and disadvantages, the research results contribute to discussion in the public organizations field, with the aim of proposing new strategic paradigms for sustainable and resilient future work environments.

Research Anthology on Digital Transformation, Organizational Change, and the Impact of Remote Work

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 179987298X
Total Pages : 2049 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on Digital Transformation, Organizational Change, and the Impact of Remote Work by : Management Association, Information Resources

Download or read book Research Anthology on Digital Transformation, Organizational Change, and the Impact of Remote Work written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-10-30 with total page 2049 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the use of remote work has recently skyrocketed, digital transformation within the workplace has gone under a microscope, and it has become abundantly clear that the incorporation of new technologies in the workplace is the future of business. These technologies keep businesses up to date with their capabilities to perform remote work and make processes more efficient and effective than ever before. In understanding digital transformation in the workplace there needs to be advanced research on technology, organizational change, and the impacts of remote work on the business, the employees, and day-to-day work practices. This advancement to a digital work culture and remote work is rapidly undergoing major advancements, and research is needed to keep up with both the positives and negatives to this transformation. The Research Anthology on Digital Transformation, Organizational Change, and the Impact of Remote Work contains hand-selected, previously published research that explores the impacts of remote work on business workplaces while also focusing on digital transformation for improving the efficiency of work. While highlighting work technologies, digital practices, business management, organizational change, and the effects of remote work on employees, this book is an all-encompassing research work intended for managers, business owners, IT specialists, executives, practitioners, stakeholders, researchers, academicians, and students interested in how digital transformation and remote work is affecting workplaces.

Strategy and Behaviors in the Digital Economy

Author : Beatrice Orlando
Publisher : BoD – Books on Demand
ISBN 13 : 178984181X
Total Pages : 212 pages
Book Rating : 4.7/5 (898 download)

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Book Synopsis Strategy and Behaviors in the Digital Economy by : Beatrice Orlando

Download or read book Strategy and Behaviors in the Digital Economy written by Beatrice Orlando and published by BoD – Books on Demand. This book was released on 2020-03-04 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy and Behaviors in the Digital Economy is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of Business, Management and Economics. The book comprises single chapters authored by various researchers and edited by an expert active in this research area. All chapters are complete in itself but united under a common research study topic. This publication aims at providing a thorough overview of the latest research efforts by international authors on this field of study, and open new possible research paths for further novel developments.

The Digital Workplace

Author : Paul Miller
Publisher : Dog Ear Publishing
ISBN 13 : 1457510960
Total Pages : 220 pages
Book Rating : 4.4/5 (575 download)

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Book Synopsis The Digital Workplace by : Paul Miller

Download or read book The Digital Workplace written by Paul Miller and published by Dog Ear Publishing. This book was released on 2012 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where do you work? We may answer this question with a physical location... but increasingly that is either only a partial truth, impossible to answer or just irrelevant. In this fascinating, highly personal investigation into work, Paul Miller challenges us rethink how and where we work today. Blending his own working career experiences, with those of organizations, Miller says it is the 'digital' in the workplace that now defines and shapes our working lives. Building on compelling stories from well-known organizations, Miller explains in a powerful narrative how every aspect of work is being transformed. This is an essential exploration of modern and future work that we can all relate to personally. Addiction, disappointment, liberation, slavery, speed - 'The Digital Workplace' is a captivating manifesto for work that lingers in the head and the heart. Paul Miller is a technology and social entrepreneur. He is CEO and Founder of the Digital Workplace Forum and the Intranet Benchmarking Forum and has been at the heart of the work and technology revolution for the last decade. He is the host of IBF Live, a monthly intranet media show, and Executive Producer and host of the annual IBF 24, which features 24 hours of the world's best intranets plus thought-provoking discussion on how work is being redesigned through technology. He has been featured in the Wall Street Journal, and wrote the best-selling book Mobilising the Power of What You Know. After an early career as a business journalist and speech writer, he published the influential WAVE magazine in 1990 and established The Empowerment Group in 1992, pioneering new approaches to communication within major organizations. In 1993, he co-founded the Ideas Cafe, a regular innovation event, shaped along social software lines during the early days of the web. Paul was one of the leaders of the innovative 'Fathers and Daughters Weekends'. He lives in London and has two daughters.

Information Systems Research

Author : Bonnie Kaplan
Publisher : Springer Science & Business Media
ISBN 13 : 1402080948
Total Pages : 745 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Information Systems Research by : Bonnie Kaplan

Download or read book Information Systems Research written by Bonnie Kaplan and published by Springer Science & Business Media. This book was released on 2004-06-30 with total page 745 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information Systems Research: Relevant Theory and Informed Practice comprises the edited proceedings of the WG8.2 conference, "Relevant Theory and Informed Practice: Looking Forward from a 20-Year Perspective on IS Research," which was sponsored by IFIP and held in Manchester, England, in July 2004. The conference attracted a record number of high-quality manuscripts, all of which were subjected to a rigorous reviewing process in which four to eight track chairs, associate editors, and reviewers thoughtfully scrutinized papers by the highly regarded as well as the newcomers. No person or idea was considered sacrosanct and no paper made it through this process unscathed. All authors were asked to revise the accepted papers, some more than once; thus, good papers got better. With only 29 percent of the papers accepted, these proceedings are significantly more selective than is typical of many conference proceedings. This volume is organized in 7 sections, with 33 full research papers providing panoramic views and reflections on the Information Systems (IS) discipline followed by papers featuring critical interpretive studies, action research, theoretical perspectives on IS research, and the methods and politics of IS development. Also included are 6 panel descriptions and a new category of "bright idea" position papers, 11 in all, wherein main points are summarized in a pithy and provocative fashion.

Leading Digital

Author : George Westerman
Publisher : Harvard Business Review Press
ISBN 13 : 1625272480
Total Pages : 303 pages
Book Rating : 4.6/5 (252 download)

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Book Synopsis Leading Digital by : George Westerman

Download or read book Leading Digital written by George Westerman and published by Harvard Business Review Press. This book was released on 2014-09-23 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

Digital Transformation in a Post-Covid World

Author : Adrian T. H. Kuah
Publisher : CRC Press
ISBN 13 : 1000454509
Total Pages : 300 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Digital Transformation in a Post-Covid World by : Adrian T. H. Kuah

Download or read book Digital Transformation in a Post-Covid World written by Adrian T. H. Kuah and published by CRC Press. This book was released on 2021-10-04 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the innovations, disruptions and changes that are required to adapt in a fast-evolving landscape due to the extraordinary circumstances triggered by the COVID-19 pandemic. Recognized experts from around the world share their research and professional experience on how the working environment, as well as the world around them, have changed due to the pandemic. Chapters consider how different fields across technology and business have been affected by this new, dramatic scenario and the drastic consequences that the pandemic had on them. With diverse contributions stemming from public health, technology strategies, urban planning and sociology to sustainable management, this volume is articulated into four distinct but complementary sections of People, Process, Planet, and Prosperity influencing the post-COVID world. This book will be of great interest to those in the fields of computer science and information technology, as well as those studying the impact and effects that COVID-19 is having on society.

Building Digital Culture

Author : Daniel Rowles
Publisher : Kogan Page Publishers
ISBN 13 : 0749479663
Total Pages : 264 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Building Digital Culture by : Daniel Rowles

Download or read book Building Digital Culture written by Daniel Rowles and published by Kogan Page Publishers. This book was released on 2017-01-03 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: CMI Management Book of the Year Awards 2018 - Management Futures Category Building Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up. Building Digital Culture doesn't address whether or not you should advertize on Facebook or invest in virtual reality. It doesn't seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype, and argues that whatever digital might mean for your business, if you don't create a digital culture you'll most likely fail, or at least fall short of what you want to achieve. Combining more than 30 years of experience at the forefront of marketing and digital developments, and based on more than 200 hours of research, candid interviews and contributions from brands including Twitter, Deloitte, HSBC and many more, Building Digital Culture will help you navigate from being a business that tolerates or acts digital, to one that truly is digital.

The Digital Transformation of Labor

Author : Anthony Larsson
Publisher : Routledge
ISBN 13 : 1000731081
Total Pages : 302 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis The Digital Transformation of Labor by : Anthony Larsson

Download or read book The Digital Transformation of Labor written by Anthony Larsson and published by Routledge. This book was released on 2019-11-11 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a series of studies, the overarching aim of this book is to investigate if and how the digitalization/digital transformation process causes (or may cause) the autonomy of various labor functions, and its impact in creating (or stymieing) various job opportunities on the labor market. This book also seeks to illuminate what actors/groups are mostly benefited by the digitalization/digital transformation and which actors/groups that are put at risk by it. This book takes its point of departure from a 2016 OECD report that contends that the impact digitalization has on the future of labor is ambiguous, as on the one hand it is suggested that technological change is labor-saving, but on the other hand, it is suggested that digital technologies have not created new jobs on a scale that it replaces old jobs. Another 2018 OECD report indicated that digitalization and automation as such does not pose a real risk of destroying any significant number of jobs for the foreseeable future, although tasks would by and large change significantly. This would affects welfare, as most of its revenue stems from taxation, and particularly so from the taxation on labor (directly or indirectly). For this reason, this book will set out to explore how the future technological and societal advancements impact labor conditions. The book seeks to provide an innovative, enriching and controversial take on how various aspects of the labor market can be (and are) affected the ongoing digitalization trend in a way that is not covered by extant literature. As such, this book intends to cater to a wider readership, from a general audience and students, to specialized professionals and academics wanting to gain a deeper understanding of the possible future developments of the labor market in light of an accelerating digitalization/digital transformation of society at large.

The Workplace You Need Now

Author : Sanjay Rishi
Publisher : John Wiley & Sons
ISBN 13 : 1119815126
Total Pages : 246 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis The Workplace You Need Now by : Sanjay Rishi

Download or read book The Workplace You Need Now written by Sanjay Rishi and published by John Wiley & Sons. This book was released on 2021-10-29 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accelerated by the COVID-19 pandemic, the world of work has undergone a lasting transformation. Individuals, organizations and institutions are seeking the right balance of workspace opportunities. Workers want to know how remote work can fit into their lives, and how the office can meet their needs. In The Workplace You Need Now: Shaping Spaces for the Future of Work, work environment executives and experts Dr. Sanjay Rishi, Benjamin Breslau and Peter Miscovich deliver a practical framework for how to plan, invest in and create effective digital/physical hybrid workplaces that are beginning to define the world of work. The book explores paths to creating new workplaces that drive the four C's of value: culture, collaboration, creativity, and community. It walks you through the design of custom, flexible, digitally integrated workplaces that manifest new ways of working, and attract tomorrow's top talent. You'll discover the personalized, responsible, and experiential workplace that individuals and organizations alike seek to encourage human interaction, and fuel creativity and growth. You’ll learn the path to the purposeful, resilient workplace that incorporates the emerging imperatives of health, wellness and environmental sustainability. Rich with examples from leading organizations from across the globe, The Workplace You Need Now is an indispensable resource for individuals, as well as businesses of all shapes and sizes trying to find the right solution that works for them right now.

Digital Transformation of the Design, Construction and Management Processes of the Built Environment

Author : Bruno Daniotti
Publisher : Springer Nature
ISBN 13 : 3030335704
Total Pages : 391 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Digital Transformation of the Design, Construction and Management Processes of the Built Environment by : Bruno Daniotti

Download or read book Digital Transformation of the Design, Construction and Management Processes of the Built Environment written by Bruno Daniotti and published by Springer Nature. This book was released on 2019-12-30 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book focuses on the development of methods, interoperable and integrated ICT tools, and survey techniques for optimal management of the building process. The construction sector is facing an increasing demand for major innovations in terms of digital dematerialization and technologies such as the Internet of Things, big data, advanced manufacturing, robotics, 3D printing, blockchain technologies and artificial intelligence. The demand for simplification and transparency in information management and for the rationalization and optimization of very fragmented and splintered processes is a key driver for digitization. The book describes the contribution of the ABC Department of the Polytechnic University of Milan (Politecnico di Milano) to R&D activities regarding methods and ICT tools for the interoperable management of the different phases of the building process, including design, construction, and management. Informative case studies complement the theoretical discussion. The book will be of interest to all stakeholders in the building process – owners, designers, constructors, and faculty managers – as well as the research sector.

Handbook of Research on Social and Organizational Dynamics in the Digital Era

Author : Idemudia, Efosa C.
Publisher : IGI Global
ISBN 13 : 1522589341
Total Pages : 696 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Social and Organizational Dynamics in the Digital Era by : Idemudia, Efosa C.

Download or read book Handbook of Research on Social and Organizational Dynamics in the Digital Era written by Idemudia, Efosa C. and published by IGI Global. This book was released on 2019-08-30 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology in the world today impacts every aspect of society and has infiltrated every industry, affecting communication, management, security, etc. With the emergence of such technologies as IoT, big data, cloud computing, AI, and virtual reality, organizations have had to adjust the way they conduct business to account for changing consumer behaviors and increasing data protection awareness. The Handbook of Research on Social and Organizational Dynamics in the Digital Era provides relevant theoretical frameworks and the latest empirical research findings on all aspects of social issues impacted by information technology in organizations and inter-organizational structures and presents the conceptualization of specific social issues and their associated constructs. Featuring coverage on a broad range of topics such as business management, knowledge management, and consumer behavior, this publication seeks to advance the practice and understanding of technology and the impacts of technology on social behaviors and norms in the workplace and society. It is intended for business professionals, executives, IT practitioners, policymakers, students, and researchers.

Digital Transformation and New Challenges

Author : Evgeny Zaramenskikh
Publisher : Springer Nature
ISBN 13 : 3030439933
Total Pages : 157 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Digital Transformation and New Challenges by : Evgeny Zaramenskikh

Download or read book Digital Transformation and New Challenges written by Evgeny Zaramenskikh and published by Springer Nature. This book was released on 2020-05-23 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers the best papers presented at the first conference held by the Russian chapter of the Association for Information Systems (AIS). It shares the latest insights into various aspects of the digitalization of the economy and the consequences of transformation in public administration, business and public life. Integrating a broad range of analytical perspectives, including economic, social and, technological, this interdisciplinary book is particularly relevant for scientists, digital technology users, companies and public institutions.

Beyond Digital

Author : Paul Leinwand
Publisher : Harvard Business Press
ISBN 13 : 1647822335
Total Pages : 142 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis Beyond Digital by : Paul Leinwand

Download or read book Beyond Digital written by Paul Leinwand and published by Harvard Business Press. This book was released on 2022-01-04 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.

Building the Agile Business through Digital Transformation

Author : Neil Perkin
Publisher : Kogan Page Publishers
ISBN 13 : 0749480408
Total Pages : 289 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Building the Agile Business through Digital Transformation by : Neil Perkin

Download or read book Building the Agile Business through Digital Transformation written by Neil Perkin and published by Kogan Page Publishers. This book was released on 2017-04-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building the Agile Business through Digital Transformation is an in-depth look at transforming businesses so they are fit for purpose in a digitally enabled world. It is a guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile. It addresses how to build organizational velocity and establish iterative working, remove unnecessary process, embed innovation, map strategy to motivation and develop talent to succeed. Building the Agile Business through Digital Transformation provides guidance on how to set the pace and frequency for change and shows how to break old habits and reform the behaviours of a workforce to embed digital transformation, achieve organizational agility and ensure high performance. Full of practical advice, examples and real-life insights from organizational development professionals at the leading edge of digital transformation, this book is an essential guide to building an agile business.