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Words In Ads
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Book Synopsis Advertising: Using Words as Tools for Selling Second Edition by : Ruta Kalmane
Download or read book Advertising: Using Words as Tools for Selling Second Edition written by Ruta Kalmane and published by Lulu.com. This book was released on 2012-03-07 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today advertising is merely just a provision of descriptive information about certain goods and services. Advertising has developed over years becoming a manipulative source of information that uses our society's weaknesses in order to benefit financially. This book provides an insight into the world of manipulative advertising language, describing how word interactions influence consumer choices, revealing the most popular ways of advertising claim formation using certain language means. Advertisement examples used in the book are mostly beauty product advertisements that focus on women as a target audience as women are said to be an easy target thanks to their emotionality. The book will be interesting for both, those who trust advertisements (it will make you think twice before buying) and those who already don't.
Download or read book Words in Ads written by Greg Myers and published by Hodder Education. This book was released on 1994 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertisements are an element of popular culture we genuinely hold in common; when we talk about our favourite (or most hated) ads, we expect other people to recognize them, to have opinions about them, and sometimes to see references in them to other ads. This lively and immensely readable text introduces students to ways of analysing ads and helps them to situate ads in their social context. It draws on current work in cultural studies and literary stylistics, and emphasizes the activerole of the audience and the intertextual links among ads and with other types of text. Examples are drawn from print and broadcast ads from around the world.
Book Synopsis How to Write Words that Sell by : Jim McCraigh
Download or read book How to Write Words that Sell written by Jim McCraigh and published by Salt River Press, LLC. This book was released on 2005 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Magical Worlds of the Wizard of Ads by : Roy H. Williams
Download or read book Magical Worlds of the Wizard of Ads written by Roy H. Williams and published by Wizard of Ads. This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wizard shares the secrets of business persuasion that are taught at his renowned Academy.
Book Synopsis Display Advertising by : David Booth
Download or read book Display Advertising written by David Booth and published by John Wiley & Sons. This book was released on 2012-09-11 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns Provides an overview of display advertising concepts, including types, formats, and how they're placed on websites Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.
Book Synopsis Words that Sell, Revised and Expanded Edition by : Richard Bayan
Download or read book Words that Sell, Revised and Expanded Edition written by Richard Bayan and published by McGraw Hill Professional. This book was released on 2006-04-05 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Listing more than 2,500 high powered words, phrases and slogans, this reference is aimed at anyone who needs instant access to key words that make the difference in selling. Arranged by category, it can be used to help sell ideas or widgets.
Book Synopsis Advertising Cyclopedia of Selling Phrases by : William Borsodi
Download or read book Advertising Cyclopedia of Selling Phrases written by William Borsodi and published by . This book was released on 1909 with total page 1380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Connotations and Gender in Ads by : Denise Ellinger
Download or read book Connotations and Gender in Ads written by Denise Ellinger and published by GRIN Verlag. This book was released on 2005-04-16 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2004 in the subject English Language and Literature Studies - Linguistics, grade: 2,7, Technical University of Braunschweig (Englisches Seminar), course: Proseminar, language: English, abstract: In this paper, I want to point out the characteristics of connotation and denotation and their relation to advertising. First, I will concentrate on connotation. I want to work out the structure and the way it is used and then go into its role in advertising. The chapter about denotation is supposed to give an overview of denotation. Just like the part about connotation I want to point out what the term denotation means and the usage of it. After that, I want to compare both aspects in an extra chapter. The last part of this chapter then illustrates the differences of connotation and denotation to make clear in what way they are related. Chapter number three then is related to the topic of Gender in Advertising. First, I will give a general overview about the topic and analytic possibilities. Later I will go on with the topic of women and men in advertising. In chapter number four, I will come up with the hypothesis that women and men have different connotations to specific terms or advertisings. To achieve that I made two different polls, whose results are presented here. The aim of those polls is to clear if there are any differences in the connotations of each sex to simple words. Later I will go on with a poll I carried out with several male test subjects. This poll was done with printed adverts and its objective is to answer the question if men are able to assign ads to the right target group and what they associate with the respective advertisements. Another important and interesting question that I want to answer in chapter 4.2. is if men tend to feel adverts as sexistic or not.
Download or read book Marketing Smart written by John Gumas and published by Lulu.com. This book was released on 2010-05-18 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Smart is a collection of quick, easy-to-read tips on how to improve your marketing, advertising and public relations efforts. Written by marketing guru John Gumas, Marketing Smart collects years of proven techniques, industry insight and practical guidelines that you can put to use for your company right away. Increase your marketing know-how ' and your bottom line ' by Marketing Smart!
Book Synopsis Financial Advertising by : William Borsodi
Download or read book Financial Advertising written by William Borsodi and published by . This book was released on 1909 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising: Using Words as Tools for Selling by : Ms Ruta Kalmane
Download or read book Advertising: Using Words as Tools for Selling written by Ms Ruta Kalmane and published by . This book was released on 2010-03-03 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Visual Words written by Gerard Curtis and published by Routledge. This book was released on 2019-07-16 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2002, Visual Words provides a unique and interdisciplinary evaluation of the relationship between images and words in this period.Victorian England witnessed a remarkable growth in literacy culminating in the new literary nationalism that emerged at the beginning of the twentieth century. Each chapter explores a different aspect of this relationship: the role of Dickens as the heroic author, the book as an iconic object, the growing graphic presence of the text, the role of the graphic trace, the ’Sister Arts/ pen and pencil’ tradition, and the competition between image and word as systems of communication. Examining the impact of such diverse areas as advertising, graphic illustration, narrative painting, frontispiece portraits, bibliomania, and the merchandising of literary culture, Visual Words shows that the influence of the ’Sister Arts’ tradition was more widespread and complex than has previously been considered. Whether discussing portraits of authors, the uses of iconography in Ford Madox Brown’s painting Work, or examining why the British Library was equipped with false bookcases for doors, Gerard Curtis looks at artistic and literary culture from an art historical and ’object’ perspective to gain a better understanding of why some Victorians called their culture ’hieroglyphic’.
Book Synopsis 5555 Result Producing, Advertising, Selling Phrases (Classic Reprint) by : Legrand Dutcher
Download or read book 5555 Result Producing, Advertising, Selling Phrases (Classic Reprint) written by Legrand Dutcher and published by Forgotten Books. This book was released on 2018-08-13 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from 5555 Result Producing, Advertising, Selling Phrases The object of this book is to aid the retailer to coin words and selling phrases to suit his needs, and we feel sure that every reader will appreciate its intrinsic value. The phrases and words have been arranged in alphabetical order rather than sequence of thought or subject. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Book Synopsis Search Engine Advertising by : Catherine Seda
Download or read book Search Engine Advertising written by Catherine Seda and published by New Riders. This book was released on 2004 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most Internet search engines now allow marketers to buy specific keyword positions in addition to, or instead of, programming their way to the top. This book reveals how to effectively buy a top position on the major search engines and directories.
Book Synopsis The Twenty-Six Words That Created the Internet by : Jeff Kosseff
Download or read book The Twenty-Six Words That Created the Internet written by Jeff Kosseff and published by Cornell University Press. This book was released on 2019-04-15 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: As seen on CBS 60 Minutes "No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider." Did you know that these twenty-six words are responsible for much of America's multibillion-dollar online industry? What we can and cannot write, say, and do online is based on just one law—a law that protects online services from lawsuits based on user content. Jeff Kosseff exposes the workings of Section 230 of the Communications Decency Act, which has lived mostly in the shadows since its enshrinement in 1996. Because many segments of American society now exist largely online, Kosseff argues that we need to understand and pay attention to what Section 230 really means and how it affects what we like, share, and comment upon every day. The Twenty-Six Words That Created the Internet tells the story of the institutions that flourished as a result of this powerful statute. It introduces us to those who created the law, those who advocated for it, and those involved in some of the most prominent cases decided under the law. Kosseff assesses the law that has facilitated freedom of online speech, trolling, and much more. His keen eye for the law, combined with his background as an award-winning journalist, demystifies a statute that affects all our lives –for good and for ill. While Section 230 may be imperfect and in need of refinement, Kosseff maintains that it is necessary to foster free speech and innovation. For filings from many of the cases discussed in the book and updates about Section 230, visit jeffkosseff.com
Book Synopsis Ogilvy on Advertising by : David Ogilvy
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Download or read book Men's wear. [semi-monthly] written by and published by . This book was released on 1908 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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