Winning With Data In The Business Of Sports

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Winning With Data

Author : Fiona Green
Publisher : Routledge
ISBN 13 : 1351610333
Total Pages : 194 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Winning With Data by : Fiona Green

Download or read book Winning With Data written by Fiona Green and published by Routledge. This book was released on 2018-08-06 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: For many years, sports rights owners have had an ‘if you build it, they will come’ attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in diminishing attendances and participation levels. The use of CRM (Customer Relationship Management), BI (Business Intelligence) and Data Analytics has therefore become integral to doing business in sports, emulating the approach used by brands such as Amazon, Netflix, and Spotify. Technology has made the world a smaller place; clubs and teams can now connect with their fans anywhere in the world, allowing them to grow their marketplace, but they operate in an ‘attention economy’ where there’s too much choice and engagement is key. This book sets out to share the processes and principles the sports industry uses to capitalise on the natural loyalty it creates. Case studies and commentary from around the world are used to demonstrate some of the practices implemented by the world’s leading sports brands including clubs Arsenal and the San Antonio Spurs. the governing bodies of UEFA and Special Olympics International, and the MLS and NHL. With a focus on our unique challenges coupled with the opportunities the use of data creates, this book is essential reading for professionals within the sports industry.

Sports Analytics and Data Science

Author : Thomas W. Miller
Publisher : FT Press
ISBN 13 : 0133887413
Total Pages : 576 pages
Book Rating : 4.1/5 (338 download)

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Book Synopsis Sports Analytics and Data Science by : Thomas W. Miller

Download or read book Sports Analytics and Data Science written by Thomas W. Miller and published by FT Press. This book was released on 2015-11-18 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This up-to-the-minute reference will help you master all three facets of sports analytics — and use it to win! Sports Analytics and Data Science is the most accessible and practical guide to sports analytics for everyone who cares about winning and everyone who is interested in data science. You’ll discover how successful sports analytics blends business and sports savvy, modern information technology, and sophisticated modeling techniques. You’ll master the discipline through realistic sports vignettes and intuitive data visualizations–not complex math. Every chapter focuses on one key sports analytics application. Miller guides you through assessing players and teams, predicting scores and making game-day decisions, crafting brands and marketing messages, increasing revenue and profitability, and much more. Step by step, you’ll learn how analysts transform raw data and analytical models into wins: both on the field and in any sports business.

Sport Business Analytics

Author : C. Keith Harrison
Publisher : CRC Press
ISBN 13 : 1498761275
Total Pages : 260 pages
Book Rating : 4.4/5 (987 download)

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Book Synopsis Sport Business Analytics by : C. Keith Harrison

Download or read book Sport Business Analytics written by C. Keith Harrison and published by CRC Press. This book was released on 2016-11-18 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.

The Business of Sports

Author : Scott Rosner
Publisher : Jones & Bartlett Publishers
ISBN 13 : 0763780782
Total Pages : 792 pages
Book Rating : 4.7/5 (637 download)

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Book Synopsis The Business of Sports by : Scott Rosner

Download or read book The Business of Sports written by Scott Rosner and published by Jones & Bartlett Publishers. This book was released on 2011 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by todays sports business leaders. It contains a dynamic set of readings to provide a complete overview of major sports business issues. The Second Edition covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories. The Second Edition continue to provide insight from a variety of stakeholders in the industry and cover the major business disciplines of management, marketing, finance, information technology, accounting, ethics and law. In addition, it features concise introductions, targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics discussed. This book is designed for current and future sports business leaders as well as those interested in the inner-workings of the industry.

Winning with Data in the Business of Sports

Author : Fiona Green
Publisher : Routledge
ISBN 13 : 1000340198
Total Pages : 204 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Winning with Data in the Business of Sports by : Fiona Green

Download or read book Winning with Data in the Business of Sports written by Fiona Green and published by Routledge. This book was released on 2021-03-17 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: New technologies mean that sports clubs and governing bodies are generating more data than ever to help manage their relationship with fans, their performance, and their income streams. This new edition of Winning with Data in the Business of Sports explains how to acquire, store, maintain, and use data in the most effective ways. The key developments are three-fold: new technology, new understanding of how to apply that technology, and the new laws informing and controlling the data that can be generated from the technology. Important developments that have occurred since the publication of the first edition include the General Data Protection Regulations (GDPR) and the COVID-19 pandemic. With a focus on these unique challenges coupled with the opportunities the use of data creates, this book is essential reading for professionals within the sports industry. This second edition includes: - An introduction to new technologies, the data they generate, and the supporting processes we need to have in place to use them. - Brand new case studies with recent examples of creative applications from clubs, teams, leagues, and governing bodies, including Arsenal, AS Roma, ICC Cricket World Cup, LA Kings, Portland Trail Blazers, and UEFA. - The sports industry’s response to tighter data legislation introduced primarily though the GDPR. - The role of data and direct engagement during the COVID-19 pandemic. The book provides clear guidance and knowledge that sports industry professionals need to understand the role of data for the business side of sports. It is essential reading for sports clubs, governing bodies and those working in sports marketing, media and communications, sponsorship, merchandise, ticketing, events, and participation development. The book will also be of interest to students of sports management.

Sports Data Mining

Author : Robert P. Schumaker
Publisher : Springer Science & Business Media
ISBN 13 : 1441967303
Total Pages : 144 pages
Book Rating : 4.4/5 (419 download)

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Book Synopsis Sports Data Mining by : Robert P. Schumaker

Download or read book Sports Data Mining written by Robert P. Schumaker and published by Springer Science & Business Media. This book was released on 2010-09-10 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data mining is the process of extracting hidden patterns from data, and it’s commonly used in business, bioinformatics, counter-terrorism, and, increasingly, in professional sports. First popularized in Michael Lewis’ best-selling Moneyball: The Art of Winning An Unfair Game, it is has become an intrinsic part of all professional sports the world over, from baseball to cricket to soccer. While an industry has developed based on statistical analysis services for any given sport, or even for betting behavior analysis on these sports, no research-level book has considered the subject in any detail until now. Sports Data Mining brings together in one place the state of the art as it concerns an international array of sports: baseball, football, basketball, soccer, greyhound racing are all covered, and the authors (including Hsinchun Chen, one of the most esteemed and well-known experts in data mining in the world) present the latest research, developments, software available, and applications for each sport. They even examine the hidden patterns in gaming and wagering, along with the most common systems for wager analysis.

Data Analysis in Sport

Author : Peter O'Donoghue
Publisher : Routledge
ISBN 13 : 1317810376
Total Pages : 192 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Data Analysis in Sport by : Peter O'Donoghue

Download or read book Data Analysis in Sport written by Peter O'Donoghue and published by Routledge. This book was released on 2014-10-24 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making sense of sports performance data can be a challenging task but is nevertheless an essential part of performance analysis investigations. Focusing on techniques used in the analysis of sport performance, this book introduces the fundamental principles of data analysis, explores the most important tools used in data analysis, and offers guidance on the presentation of results. The book covers key topics such as: The purpose of data analysis, from statistical analysis to algorithmic processing Commercial packages for performance and data analysis, including Focus, Sportscode, Dartfish, Prozone, Excel, SPSS and Matlab Effective use of statistical procedures in sport performance analysis Analysing data from manual notation systems, player tracking systems and computerized match analysis systems Creating visually appealing ‘dashboard’ interfaces for presenting data Assessing reliability. The book includes worked examples from real sport, offering clear guidance to the reader and bringing the subject to life. This book is invaluable reading for any student, researcher or analyst working in sport performance or undertaking a sport-related research project or methods course

How to Win at the Sport of Business

Author : Mark Cuban
Publisher : Diversion Books
ISBN 13 : 0983988536
Total Pages : 92 pages
Book Rating : 4.9/5 (839 download)

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Book Synopsis How to Win at the Sport of Business by : Mark Cuban

Download or read book How to Win at the Sport of Business written by Mark Cuban and published by Diversion Books. This book was released on 2011-11-20 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mark Cuban shares his wealth of experience and business savvy in his first published book, HOW TO WIN AT THE SPORT OF BUSINESS. "It's New Year's resolution time, and Mark Cuban's new book offers the rationale for a good one." —BUSINESS INSIDER Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends' couches to owning his own company and becoming a multi-billion dollar success story. His unconventional yet highly effective ideas on how to build a successful business offer entrepreneurs at any stage of their careers a huge edge over their competitors. "In short, [HOW TO WIN AT THE SPORT OF BUSINESS] exceeded...expectations. Short chapters...got right to the point and were not filled with 'stuffing'." —HUFFINGTON POST

Business of Sport Management

Author : John Beech
Publisher : Pearson Higher Ed
ISBN 13 : 0273721372
Total Pages : 633 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis Business of Sport Management by : John Beech

Download or read book Business of Sport Management written by John Beech and published by Pearson Higher Ed. This book was released on 2013-02-14 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today’s sports management students, and equip future managers with the tools they need to succeed. Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.

How You Play the Game

Author : Thomas Nelson
Publisher : AMACOM
ISBN 13 : 0814437109
Total Pages : 288 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis How You Play the Game by : Thomas Nelson

Download or read book How You Play the Game written by Thomas Nelson and published by AMACOM. This book was released on 1999-04-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A story of passion and commitment and faith?qualities that drove one working-class kid to not only build a sports empire, but also to change the way the entire sports industry has done business. This book is a tale of determination, faith, and, most assuredly, good timing and good luck. In truth, this isn’t one story?but many. Sports executive and businessman Jerry Colangelo weaves together a lifetime of great moments in sports and tense times in business. In How You Play the Game, sports executive and businessman Jerry Colangelo details a lifetime of stories, including: How he emerged from the tough streets of Chicago Heights as a high school and college sports star How he helped create and build the Chicago Bulls?at a time when the NBA was a second-tier professional league, and two basketball teams had already failed in the Windy City How he moved to Arizona and started the Phoenix Suns, an organization that fought its way to become the ninth richest franchise in all of sports And how he then began baseball’s newest team, the Arizona Diamondbacks. Peppered with stories about players and coaches, including Charles Barkley and Connie Hawkins, Red Holzman, and Buck Showalter, as well as owners, general managers, investors, reporters, and more, How You Play the Game is truly an insider’s look at the sports world.

Sports Business Management

Author : George Foster
Publisher : Routledge
ISBN 13 : 1000065855
Total Pages : 650 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Sports Business Management by : George Foster

Download or read book Sports Business Management written by George Foster and published by Routledge. This book was released on 2020-08-09 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included. Foster, O’Reilly and Dávila present a set of modular chapters supported with international examples. Supplementary materials available to instructors include mini-cases, full case studies, activities, in-class lecture materials and exercises to help students apply the decision-making approach to real-world situations. The book includes content about sport organizations, such as the Olympic Games, FIFA World Cup, the European Premier Leagues and Major North American Professional Sport Leagues. Stanford cases are updated for the second edition and entirely new chapters cover the latest topics, including esports, sports gambling, fantasy sports and crisis management. This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management.

Winning with Data

Author : Tomasz Tunguz
Publisher : John Wiley & Sons
ISBN 13 : 1119257239
Total Pages : 179 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Winning with Data by : Tomasz Tunguz

Download or read book Winning with Data written by Tomasz Tunguz and published by John Wiley & Sons. This book was released on 2016-06-20 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crest the data wave with a deep cultural shift Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture—this book provides sound guidance on building the type of organizational culture that creates and leverages data daily, in every aspect of the business. Real-world examples illustrate these important concepts at work: you'll learn how data helped Warby-Parker disrupt a $13 billion monopolized market, how ThredUp uses data to process more than 20 thousand items of clothing every day, how Venmo leverages data to build better products, how HubSpot empowers their salespeople to be more productive, and more. From decision making and strategy to shipping and sales, this book shows you how data makes better business. Big data has taken on buzzword status, but there is little real guidance for companies seeking everyday business data solutions. This book takes a deeper look at big data in business, and shows you how to shift internal culture ahead of the curve. Understand the changes a data culture brings to companies Instrument your company for maximum benefit Utilize data to optimize every aspect of your business Improve decision making and transform business strategy Big data is becoming the number-one topic in business, yet no one is asking the right questions. Leveraging the full power of data requires more than good IT—organization-wide buy-in is essential for long-term success. Winning with Data is the expert guide to making data work for your business, and your needs.

The Business of Sports

Author : Mark Conrad
Publisher : Taylor & Francis
ISBN 13 : 1317430530
Total Pages : 454 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis The Business of Sports by : Mark Conrad

Download or read book The Business of Sports written by Mark Conrad and published by Taylor & Francis. This book was released on 2017-02-17 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Sports provides a comprehensive foundation of the economic, organizational, legal and political components of the sports industry. Geared for journalism, communication and business students, but also an excellent resource for those working in sports, this text introduces readers to the ever-increasing complexity of an industry that is in constant flux. Now in its third edition, the volume continues to offer a wealth of statistics and case studies, up to date with the newest developments in sports business and focused on cutting-edge issues and topics, including the many changes in international sports and the role of analytics in decision-making and tax rules that have a major effect on athletes and teams.

The Business of Sports: Economic perspectives on sport

Author : Brad R. Humphreys
Publisher :
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Business of Sports: Economic perspectives on sport by : Brad R. Humphreys

Download or read book The Business of Sports: Economic perspectives on sport written by Brad R. Humphreys and published by . This book was released on 2008 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport is big business. This work explores the business and economic dynamics of the sports industry from a diverse array of perspectives that cover the industry's macroeconomic, management and marketing/promotion issues.

Applied Sport Business Analytics

Author : Christopher Atwater
Publisher : Human Kinetics
ISBN 13 : 1492598534
Total Pages : 218 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Applied Sport Business Analytics by : Christopher Atwater

Download or read book Applied Sport Business Analytics written by Christopher Atwater and published by Human Kinetics. This book was released on 2022-03-17 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book addresses the fundamental use of analytical metrics to inform sport managers, framing sport analytics for practical use within organizations. The book is organized to present the background of sport analytics, why it is useful, selected techniques and tools employed, and its applications in sport organizations. The text guides the reader in selecting and communicating information in a useable format, and the translation of metrics in informing managers, guiding decisions, and maximizing efficiency in achieving desired outcomes"--

Don't Be Afraid to Win

Author : Jim Quinn
Publisher : Radius Book Group
ISBN 13 : 1635766850
Total Pages : 444 pages
Book Rating : 4.6/5 (357 download)

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Book Synopsis Don't Be Afraid to Win by : Jim Quinn

Download or read book Don't Be Afraid to Win written by Jim Quinn and published by Radius Book Group. This book was released on 2019-11-05 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Labeled by The New York Times as “instrumental in helping change the face of major professional sports,” attorney Jim Quinn has influenced modern sports business for decades. Beginning back in the 1970’s with the landmark Oscar Robertson basketball free agency case, Quinn battled owners in all four major leagues to make sure the players got their fair share. In the early 1990’s, he faced the goliath National Football League and won the right to free agency for players, Quinn has spent a lifetime dealing in the gritty sports business to make fair agreements for players. Quinn shares significant cases and legal proceedings across major American sports and tells stories of the courtroom battles he fought on behalf of players and labor leaders seeking economic justice in their workplace. He sheds light on known and unknown figures who committed to larger causes than themselves and that modern sports owes a debt to the leaders of the past who risked their careers. Through Quinn’s lengthy career he has helped to empower athletes to speak and act in the best interest of the sports community and overcome some of the toxic figures who sought to drag down league success for their own ego and greed. In Don’t Be Afraid to Win, Quinn provides a unique point of view of someone who was personally involved in making changes happen in the business. His is a masterful examination of how sports has grown dramatically over the decades, how it benefited from the rise of sports unions and free agency, and how there is still fairness to be gained across the leagues.

The Business of Sports Agents

Author : Kenneth L. Shropshire
Publisher : University of Pennsylvania Press
ISBN 13 : 0812209168
Total Pages : 224 pages
Book Rating : 4.8/5 (122 download)

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Book Synopsis The Business of Sports Agents by : Kenneth L. Shropshire

Download or read book The Business of Sports Agents written by Kenneth L. Shropshire and published by University of Pennsylvania Press. This book was released on 2013-04-22 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The legendary Charles C. "Cash and Carry" Pyle, considered by most to be the first sports agent, negotiated a $3,000-per-game contract for Red Grange to play professional football for the Chicago Bears in 1933. Today, salaries in the tens of millions of dollars are commonplace, and instead of theatrical promoters and impresarios, professionally trained businessmen and lawyers dominate the business. But whereas rules and penalties govern the playing field, there are far fewer restrictions on agents. Incidents of agents' manipulating athletes, ranging from investment scams to outright theft of a player's money, are far too frequent, and there is growing consensus for reform In The Business of Sports Agents, Kenneth L. Shropshire and Timothy Davis, experts in the fields of sports business and law, examine the history of the sports agent business and the rules and laws developed to regulate the profession. They also consider recommendations for reform, including uniform laws that would apply to all agents, redefining amateurism in college sports, and stiffening requirements for licensing agents. This revised and expanded second edition brings the volume up-to-date on recent changes in the industry, including: - the closing of one of the largest agencies - high-profile personnel moves - passage of the federal Sports Agent Responsibility and Trust Act - the National Football League's aggressive and high-profile efforts to regulate agents