Winning The Profit Game Smarter Pricing Smarter Branding

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Winning the Profit Game: Smarter Pricing, Smarter Branding

Author : Robert G. Docters
Publisher : McGraw Hill Professional
ISBN 13 : 0071458433
Total Pages : 337 pages
Book Rating : 4.0/5 (714 download)

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Book Synopsis Winning the Profit Game: Smarter Pricing, Smarter Branding by : Robert G. Docters

Download or read book Winning the Profit Game: Smarter Pricing, Smarter Branding written by Robert G. Docters and published by McGraw Hill Professional. This book was released on 2004-01-21 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use pricing as a strategic tool to increase revenues and win the war for profit One of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game, the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, Winning the Profit Game is a guide to growing profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes. The authors clearly lay out the basic principles involved and also include: Proven strategies for transforming added value into revenues and winning the war for profits Prescriptive frameworks for putting the principles and strategies into action, immediately Numerous success stories based on experiences of A. T. Kearney clients worldwide

Profit Brand

Author : Nick Wreden
Publisher : Kogan Page Publishers
ISBN 13 : 9780749450182
Total Pages : 260 pages
Book Rating : 4.4/5 (51 download)

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Book Synopsis Profit Brand by : Nick Wreden

Download or read book Profit Brand written by Nick Wreden and published by Kogan Page Publishers. This book was released on 2007 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profit Brand presents a results-driven view of branding that any CEO or CFO would applaud. While branding strategies often concern themselves with "awareness," "visibility," "impact," and "image," author Nick Wreden shifts the focus to the bottom line. He offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with profits. Wreden looks at the inefficiencies of traditional branding strategies that stress customer acquisition over customer retention. Customer loyalty, he argues, is the key to delivering profitability. With this in mind, he explores loyalty schemes, the need to own the customer experience, and the means of leveraging allies as brand ambassadors. He covers topics such as segmentation, optimization, pricing, and communication strategies and explores accountability systems such as six sigma, CRM, and scorecards. Citing examples from global brands such as IBM, Disney, Amex and KLM, the book highlights marketing practices both good and bad.

Pricing and Revenue Optimization

Author : Robert Phillips
Publisher : Stanford University Press
ISBN 13 : 0804781648
Total Pages : 470 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Pricing and Revenue Optimization by : Robert Phillips

Download or read book Pricing and Revenue Optimization written by Robert Phillips and published by Stanford University Press. This book was released on 2005-08-05 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable. Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact [email protected].

QFINANCE: The Ultimate Resource, 4th edition

Author : Bloomsbury Publishing
Publisher : A&C Black
ISBN 13 : 184930064X
Total Pages : 6938 pages
Book Rating : 4.8/5 (493 download)

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Book Synopsis QFINANCE: The Ultimate Resource, 4th edition by : Bloomsbury Publishing

Download or read book QFINANCE: The Ultimate Resource, 4th edition written by Bloomsbury Publishing and published by A&C Black. This book was released on 2013-09-26 with total page 6938 pages. Available in PDF, EPUB and Kindle. Book excerpt: QFINANCE: The Ultimate Resource (4th edition) offers both practical and thought-provoking articles for the finance practitioner, written by leading experts from the markets and academia. The coverage is expansive and in-depth, with key themes which include balance sheets and cash flow, regulation, investment, governance, reputation management, and Islamic finance encompassed in over 250 best practice and thought leadership articles. This edition will also comprise key perspectives on environmental, social, and governance (ESG) factors -- essential for understanding the long-term sustainability of a company, whether you are an investor or a corporate strategist. Also included: Checklists: more than 250 practical guides and solutions to daily financial challenges; Finance Information Sources: 200+ pages spanning 65 finance areas; International Financial Information: up-to-date country and industry data; Management Library: over 130 summaries of the most popular finance titles; Finance Thinkers: 50 biographies covering their work and life; Quotations and Dictionary.

Implementing Value Pricing

Author : Ronald J. Baker
Publisher : John Wiley & Sons
ISBN 13 : 047092957X
Total Pages : 78 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Implementing Value Pricing by : Ronald J. Baker

Download or read book Implementing Value Pricing written by Ronald J. Baker and published by John Wiley & Sons. This book was released on 2010-11-29 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for IMPLEMENTING VALUE PRICING A Radical Business Model for Professional Firms "Ron Baker is the most prolific and best writer when it comes to pricing services. This is a must-read for executives and partners in small to large firms. Ron provides the basics, the advanced ideas, the workbooks, the case studies everything. This is a must-have and a terrific book." Reed K. Holden founder and CEO, Holden Advisors, Corp., Associate Professor, Columbia University www.holdenadvisors.com "We've known through Ron Baker's earlier books that he's not just an extraordinary thinker and truly brilliant writer he's a mover and a shaker on a mission. This is the End of Time! Brilliant." Paul Dunn Chairman, B1G1® www.b1g1.com "Implementing Value Pricing is a powerful blend of theory, strategy, and tactics. Ron Baker's most recent offering is ambitious in scope, exploring topics that include economic theory, customer orientation, value identification, service positioning, and pricing strategy. He weaves all of them together seamlessly, and includes numerous examples to illustrate his primary points. I have applied the knowledge I've gained from his body of work, and the benefits to me and to my customers have been immediate, significant, and ongoing." Brent Uren Principal, Valuation & Business Modeling Ernst & Young® www.ey.com "Ron Baker is a revolutionary. He is on a radical crusade to align the interests of service providers with those of their customers by having lawyers, accountants, and consultants charge based on the value they provide, rather than the effort it takes. Implementing Value Pricing is a manifesto that establishes a clear case for the revolution. It provides detailed guidance that includes not only strategies and tactics, but key predictive indicators for success. It is richly illustrated by the successes of firms that have embraced value-based pricing to make their services not only more cost-effective for their customers, but more profitable as well. The hallmark of a manifesto is an unyielding sense of purpose and a call to action. Let the revolution begin." Robert G. Cross, Chairman and CEO, Revenue Analytics, Inc. Author, Revenue Management: Hard-Core Tactics for Market Domination

Creating and Managing Superior Customer Value

Author : Arch G. Woodside
Publisher : Emerald Group Publishing
ISBN 13 : 184855172X
Total Pages : 488 pages
Book Rating : 4.8/5 (485 download)

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Book Synopsis Creating and Managing Superior Customer Value by : Arch G. Woodside

Download or read book Creating and Managing Superior Customer Value written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2008-11-01 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.

QFINANCE

Author : Bloomsbury Publishing
Publisher : Bloomsbury Publishing
ISBN 13 : 1472915895
Total Pages : 7101 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis QFINANCE by : Bloomsbury Publishing

Download or read book QFINANCE written by Bloomsbury Publishing and published by Bloomsbury Publishing. This book was released on 2014-11-20 with total page 7101 pages. Available in PDF, EPUB and Kindle. Book excerpt: QFINANCE: The Ultimate Resource (5th edition) is the first-step reference for the finance professional or student of finance. Its coverage and author quality reflect a fine blend of practitioner and academic expertise, whilst providing the reader with a thorough education in the may facets of finance.

Strategic Issues in Contemporary Managerial Practices

Author : Dr.M. Subramanian
Publisher : Archers & Elevators Publishing House
ISBN 13 : 8119653998
Total Pages : 352 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Strategic Issues in Contemporary Managerial Practices by : Dr.M. Subramanian

Download or read book Strategic Issues in Contemporary Managerial Practices written by Dr.M. Subramanian and published by Archers & Elevators Publishing House. This book was released on with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managing the Modern Law Firm

Author : Laura Empson
Publisher : OUP Oxford
ISBN 13 : 0191615404
Total Pages : 263 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis Managing the Modern Law Firm by : Laura Empson

Download or read book Managing the Modern Law Firm written by Laura Empson and published by OUP Oxford. This book was released on 2010-06-10 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last ten years have been a period of extraordinary change for law firms. The rapid growth of corporate law firms and the emergence of global mega-firms have strained the traditional partnership model of management. Some managers of law firms are appalled at the creeping 'corporatism' that they fear may result. However a growing number believe that it is time to move on and adopt more contemporary forms of structure and management. In Managing the Modern Law Firm scholars and legal practitioners examine the latest insights from management research, to enable law firms successfully to meet the challenges of this new business environment.

Perspectives on Business management - Volume II

Author : SRUTHI. S, Dr Ravi Kumar Gupta
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9390996031
Total Pages : pages
Book Rating : 4.3/5 (99 download)

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Book Synopsis Perspectives on Business management - Volume II by : SRUTHI. S, Dr Ravi Kumar Gupta

Download or read book Perspectives on Business management - Volume II written by SRUTHI. S, Dr Ravi Kumar Gupta and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Latin American Telecommunications

Author : Martinez
Publisher : Lexington Books
ISBN 13 : 0739130218
Total Pages : 165 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Latin American Telecommunications by : Martinez

Download or read book Latin American Telecommunications written by Martinez and published by Lexington Books. This book was released on 1955-01-01 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latin American Telecommunications: Telefónica's Conquest offers an excellent overview of the political, economic, and social factors in Spain and Latin America that have aided the miraculous transformation of the semi-public Spanish telecommunications company Telefónica. What was once a national telephone company lagging behind its Western European counterparts has evolved into a global telecommunications giant conquering most of the Latin American telecom market. By examining the beginnings of Telefónica as an ITT subsidiary as well as its nationalization under Franco's regime and its later privatization in recent years, this book provides insight into the institutional growth as well as geographical expansion of this company, especially in Latin America where all state-run telecommunications enterprises became privatized throughout the 1990s and many were bought by Telefónica. This book is unique because it brings Telefónica's media integration to the fore, tracing and analyzing its many assets and partnerships, which range from television and film studios to multiplatform media content production and distribution companies. Telefónica's close ties with Endemol, Disney, and Bertelsmann among others are examined in detail.

QFinance

Author :
Publisher : A&C Black
ISBN 13 :
Total Pages : 2218 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis QFinance by :

Download or read book QFinance written by and published by A&C Black. This book was released on 2009-10-13 with total page 2218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compiled by more than 300 of the world's leading professionals, visionaries, writers and educators, this is THE first-stop reference resource and knowledge base for finance. QFINANCE covers an extensive range of finance topics with unique insight, authoritative information, practical guidance and thought-provoking widsom. Unmatched for in-depth content, QFINANCE contains more than 2 million words of text, data analysis, critical summaries and bonus online content. Created by Bloomsbury Publishing in association with the Qatar Financial Centre (QFC) Authority, QFINANCE is the expert reference resource for finance professionals, academics, students, journalists and writers. QFINANCE: The Ultimate Resource Special Features: Best Practice and Viewpoint Essays – Finance leaders, experts and educators address how to resolve the most crucial issues and challenges facing business today. Finance Checklists – Step-by-step guides offer problem-solving solutions including hedging interest-rate risk, governance practices, project appraisal, estimating enterprise value and managing credit ratings. Calculations and Ratios – Essential mathematical tools include how to calculate return on investment, return on shareholders’ equity, working capital productivity, EVA, risk-adjusted rate of return, CAPM, etc. Finance Thinkers and Leaders – Illuminating biographies of 50 of the leading figures in modern finance including Joseph De La Vega, Louis Bachelier, Franco Modigliani, Paul Samuelson, and Myron Scholes Finance Library digests –Summaries of more than 130 key works ranging from “Against the Gods” to “Portfolio Theory & Capital Markets” and “The Great Crash”. Country and Sector Profiles – In-depth analysis of 102 countries and 26 sectors providing essential primary research resource for direct or indirect investment. Finance Information Sources – A select list of the best resources for further information on finance and accounting worldwide, both in print and online, including books, journal articles, magazines, internet, and organizations Finance Dictionary – A comprehensive jargon-free, easy-to-use dictionary of more than 9,000 finance and banking terms used globally. Quotations – More than 2,000 business relevant quotations. Free access to QFinance Online Resources (www.qfinance.com): Get daily content updates, podcasts, online events and use our fully searchable database.

Smarter, Faster, Cheaper

Author : David Siteman Garland
Publisher : John Wiley & Sons
ISBN 13 : 047093381X
Total Pages : 182 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Smarter, Faster, Cheaper by : David Siteman Garland

Download or read book Smarter, Faster, Cheaper written by David Siteman Garland and published by John Wiley & Sons. This book was released on 2010-11-18 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Save time and money in building, marketing and promoting your business With huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke. Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques. Draws from author David Siteman Garland's extensive experiences as a successful entrepreneur Based on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and small Strategies and ideas are easy to understand, digest, and immediately put to use From learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Faster, Cheaper will save you time, money, and aggravation whether you're building your tenth business or your first.

The University of Chicago Magazine

Author :
Publisher :
ISBN 13 :
Total Pages : 496 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis The University of Chicago Magazine by :

Download or read book The University of Chicago Magazine written by and published by . This book was released on 2003 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Canadian Books in Print. Author and Title Index

Author :
Publisher : University of Toronto Press
ISBN 13 :
Total Pages : 1610 pages
Book Rating : 4.8/5 (398 download)

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Book Synopsis Canadian Books in Print. Author and Title Index by :

Download or read book Canadian Books in Print. Author and Title Index written by and published by University of Toronto Press. This book was released on 1975 with total page 1610 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Winning the Knowledge Game

Author : Alastair Rylatt
Publisher : Routledge
ISBN 13 : 0750658096
Total Pages : 220 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Winning the Knowledge Game by : Alastair Rylatt

Download or read book Winning the Knowledge Game written by Alastair Rylatt and published by Routledge. This book was released on 2003 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides Australian and New Zealand coverage of knowledge management, explaining how effective knowledge management develops a competitive advantage and ultimately leads to business success.

Your Gut is Still Not Smarter Than Your Head

Author : Kevin Clancy
Publisher : John Wiley & Sons
ISBN 13 : 0470149388
Total Pages : 304 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Your Gut is Still Not Smarter Than Your Head by : Kevin Clancy

Download or read book Your Gut is Still Not Smarter Than Your Head written by Kevin Clancy and published by John Wiley & Sons. This book was released on 2007-03-22 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Your Gut Is Still Not Smarter Than Your Head "Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is Still Not Smarter Than Your Head demonstrates that marketing, properly understood, is your company's engine for spotting opportunities and nurturing them to produce long-term profitable growth." -Philip Kotler, author and S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management "Clancy and Krieg debunk the popular myth that marketing is all instinct and hocus pocus. Here's a practical approach to marketing strategy and tactics that can drive profitability and growth. There are no 'blink' shortcuts here-this is the real work of transformational marketing, laid out in a practical, concise guide that every true marketer should read!" -Susanne Lyons, Chief Marketing Officer, Visa USA "Clancy and Krieg have written a comprehensive and highly compelling how-to book for the marketing community that says: wake up and look at the facts! It's a must-read for every professional marketer who aspires to breakthrough performance." -Joseph V. Tripodi, Chief Marketing Officer, Allstate Insurance Company "Bold moves require more facts in this fast-paced era. This book is a must-read for the risk tolerant!" -Jon Luther, CEO, Dunkin' Brands, Inc. "Fact-based marketing is the best way to reinvent marketing, and Clancy and Krieg provide the blueprint to do it." -Bob Liodice, President and CEO, Association of National Advertisers "The authors demonstrate forcefully and dramatically-with numerous examples-how great, even just good, analysis leads to legendary marketing strategies." -Don Sexton, Professor, Columbia Business School, and author of Trump University Marketing 101