Winning Pr In The Wired World

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Winning PR in the Wired World

Author : Don Middleberg
Publisher : Grupo Planeta (GBS)
ISBN 13 : 9788423418145
Total Pages : 244 pages
Book Rating : 4.4/5 (181 download)

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Book Synopsis Winning PR in the Wired World by : Don Middleberg

Download or read book Winning PR in the Wired World written by Don Middleberg and published by Grupo Planeta (GBS). This book was released on 2001 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In Winning PR in the Wired World, Internet PR guru Don Middleberg charts the course for getting the most from this ultimate communications tool. By detailing the evolution of the digital communications era, analyzing his original research, and examining some high-profile PR successes and failures, Middleberg offers a hard-hitting and informative guide to what's new, what works, and what doesn't in communications today." "Readers will gain insight into the benefits of combining online and offline tactics and get a tutorial in Middleberg's four fast "rules" or successful PR."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Winning Clients in a Wired World

Author : Kip Gregory
Publisher : John Wiley & Sons
ISBN 13 : 0471656445
Total Pages : 305 pages
Book Rating : 4.4/5 (716 download)

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Book Synopsis Winning Clients in a Wired World by : Kip Gregory

Download or read book Winning Clients in a Wired World written by Kip Gregory and published by John Wiley & Sons. This book was released on 2005-02-18 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A valuable guide to making technology work for your business Now that the Internet bubble has burst, financial service professionals are looking for more realistic ways to use technology to their advantage. J. K. Lasser Pro Taming Technology offers easy and effective methods to do just that. This comprehensive guide puts what's available today in technology into a cohesive framework-one that offers a systematic way to think about and implement technology-to build and strengthen relationships with clients and prospects. J. K. Lasser Pro Taming Technology is a valuable resource for financial service professionals seeking clear, practical advice on using technology and the Internet to acquire and retain profitable business. This book provides readers with easy-to-use ideas and techniques to successfully incorporate technology into their business promotion.

The SAGE Handbook of Public Relations

Author : Robert L. Heath
Publisher : SAGE
ISBN 13 : 1412977800
Total Pages : 793 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis The SAGE Handbook of Public Relations by : Robert L. Heath

Download or read book The SAGE Handbook of Public Relations written by Robert L. Heath and published by SAGE. This book was released on 2010-07-29 with total page 793 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text gives academics, practitioners and students a solid review of the status of academic literature in public relations, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and publics.

Public Relations Online

Author : Tom Kelleher
Publisher : SAGE
ISBN 13 : 1452238219
Total Pages : 185 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Public Relations Online by : Tom Kelleher

Download or read book Public Relations Online written by Tom Kelleher and published by SAGE. This book was released on 2006-12-20 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations. Key Features: Provides "Hands-Online" activities: Internet resource exercises challenge readers to apply concepts to their world in "real-time" on the day that they read the chapter. Offers "Questionable Claims" boxes: Discussions present alternative perspectives on sometimes-over-hyped claims and serve to help sharpen critical-thinking skills. Discusses computer systems and networks: Server-side and peer-to-peer technologies are introduced as models for understanding online public relations. Focuses on how real people are using online media to communicate: Online public relations is more a matter of what people are doing with online media technologies than what these technologies are doing to people. Intended Audience: This text is designed for advanced undergraduate and graduate courses in Public Relations strategies and practices such as Public Relations Cases, Public Relations Management, Public Relations Strategy, and Public Relations Campaigns.

Public Relations Writing Worktext

Author : Joseph M. Zappala
Publisher : Taylor & Francis
ISBN 13 : 0415997534
Total Pages : 312 pages
Book Rating : 4.4/5 (159 download)

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Book Synopsis Public Relations Writing Worktext by : Joseph M. Zappala

Download or read book Public Relations Writing Worktext written by Joseph M. Zappala and published by Taylor & Francis. This book was released on 2010 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: A writing and planning resource that is suitable for public relations students and practitioners

Public Relations on the Net

Author : Shel Holtz
Publisher : Amacom Books
ISBN 13 : 9780814471524
Total Pages : 468 pages
Book Rating : 4.4/5 (715 download)

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Book Synopsis Public Relations on the Net by : Shel Holtz

Download or read book Public Relations on the Net written by Shel Holtz and published by Amacom Books. This book was released on 2002 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: California-based consultant on Internet communications Holtz has updated his 1998 guide by removing the basics of computer use that he can now assume readers to know, and by replacing case studies from the period with ones that make sense four years later. The Internet is one of the most significant tools for public relations, he says, but using it to best advantage requires strategic thinking about how to apply it to communication efforts. Annotation copyrighted by Book News, Inc., Portland, OR

Complete Guide to Internet Publicity

Author : Steve O'Keefe
Publisher : John Wiley & Sons
ISBN 13 : 0471275026
Total Pages : 450 pages
Book Rating : 4.4/5 (712 download)

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Book Synopsis Complete Guide to Internet Publicity by : Steve O'Keefe

Download or read book Complete Guide to Internet Publicity written by Steve O'Keefe and published by John Wiley & Sons. This book was released on 2002-10-15 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations. Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.

Principles and Practice of Sport Management

Author : Lisa Masteralexis
Publisher : Jones & Bartlett Publishers
ISBN 13 : 0763796077
Total Pages : 617 pages
Book Rating : 4.7/5 (637 download)

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Book Synopsis Principles and Practice of Sport Management by : Lisa Masteralexis

Download or read book Principles and Practice of Sport Management written by Lisa Masteralexis and published by Jones & Bartlett Publishers. This book was released on 2011-03-31 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the basic knowledge and skill sets of a sport manager to the current trends and issues in the sport management industry, this best-selling text provides the foundation for students as they study and prepare for a variety of sport management careers. The authors, all well-known sport industry professionals, show students how to apply their new knowledge and skills to any segment in the sport industry from high school to the international arena. The Fourth Edition continues to offer historical perspectives as well as thoughts about current and future industry issues and trends. It has, however, undergone substantial content updates in every chapter, including the inclusion of new developments or managerial approaches happening in the sport world, as well as the addition of new chapters on new media in sport and club management.

Convergent Journalism an Introduction

Author : Stephen Quinn
Publisher : Taylor & Francis
ISBN 13 : 1136034811
Total Pages : 228 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Convergent Journalism an Introduction by : Stephen Quinn

Download or read book Convergent Journalism an Introduction written by Stephen Quinn and published by Taylor & Francis. This book was released on 2005-08-26 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to deliver news in any and all media. This one volume teaches you how to master all of the skills needed to be a converged journalist. Don't think only broadcast or print. Think online, air waves, magazines, PDAs, cell phones and electronic paper. Convergent Journalism an Introduction explains what makes a news story effective today and how to recognize the best medium for a particular story. That medium may be the web, broadcast, radio, or a newspaper or magazine - or, more likely, all of the above. This text will explain how a single story can fulfil its potential through any media channel. Convergent Journalism an Introduction shows you, the news writer, editor, reporter, and producer how to tailor a story to meet the needs of various media, so your local news story can be written in a form appropriate for the web, print, PDA screen and broadcast.

Hot Text

Author : Jonathan Price
Publisher : New Riders
ISBN 13 : 9780735711518
Total Pages : 526 pages
Book Rating : 4.7/5 (115 download)

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Book Synopsis Hot Text by : Jonathan Price

Download or read book Hot Text written by Jonathan Price and published by New Riders. This book was released on 2002 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.

Public Relations Worktext

Author : Joseph M. Zappala
Publisher : Routledge
ISBN 13 : 1135633231
Total Pages : 442 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Public Relations Worktext by : Joseph M. Zappala

Download or read book Public Relations Worktext written by Joseph M. Zappala and published by Routledge. This book was released on 2004-04-06 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Worktext is a writing and planning resource for public relations students and practitioners.

Crises in a Wired-world: How Does PR Handle the Instant Transmission of Problems Globally?

Author : International Symposium "Crises in a Wired World"
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (442 download)

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Book Synopsis Crises in a Wired-world: How Does PR Handle the Instant Transmission of Problems Globally? by : International Symposium "Crises in a Wired World"

Download or read book Crises in a Wired-world: How Does PR Handle the Instant Transmission of Problems Globally? written by International Symposium "Crises in a Wired World" and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

New Media and Public Relations

Author : Sandra C. Duhé
Publisher : Peter Lang
ISBN 13 : 9780820488011
Total Pages : 492 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis New Media and Public Relations by : Sandra C. Duhé

Download or read book New Media and Public Relations written by Sandra C. Duhé and published by Peter Lang. This book was released on 2007 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with real-life case studies that explore some of the ways new media practices challenge and expand conventional thinking in public relations. This comprehensive new volume charts the leading edge of public relations research, drawing on insights from both scholars and practitioners to question outdated models, discuss emerging trends, and provide numerous examples of how organizations navigate the uncertainties of building mediated relationships. Global in scope and exploratory in nature, New Media and Public Relations is an indispensable reference for contemporary research and practice in the field, and essential reading for undergraduate and graduate students in public relations and mediated communication.

Handbook of Risk and Crisis Communication

Author : Robert L. Heath
Publisher : Routledge
ISBN 13 : 1000153088
Total Pages : 653 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Handbook of Risk and Crisis Communication by : Robert L. Heath

Download or read book Handbook of Risk and Crisis Communication written by Robert L. Heath and published by Routledge. This book was released on 2020-10-28 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, organizations, governments, the environment, and a wide variety of interactions, contributors to this volume explore such questions as "What is likely to happen, to whom, and with what consequences?" "To what extent can science and vigilance prevent or mitigate negative outcomes?" and "What obligation do some segments of local, national, and global populations have to help other segments manage risks?", shedding light on the issues in the quest for definitive answers. The Handbook offers a broad approach to the study of risk and crisis as joint concerns. Chapters explore the reach of crisis and risk communication, define and examine key constructs, and parse the contexts of these vital areas. As a whole, the volume presents a comprehensive array of studies that highlight the standard principles and theories on both topics, serving as the largest effort to date focused on engaging risk communication discussions in a comprehensive manner. Now available in paperback, the Handbook of Risk and Crisis Communication can be readily used in graduate coursework and individual research programs. With perspectives from psychology, sociology, anthropology, political science, economics, and communication, the Handbook provides vital insights for all disciplines studying risk, and is required reading for scholars and researchers investigating risk and crisis in various contexts.

Internet

Author :
Publisher : Routledge
ISBN 13 : 1134263031
Total Pages : 241 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis Internet by :

Download or read book Internet written by and published by Routledge. This book was released on with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Guerrilla PR Wired

Author : Michael Levine
Publisher : McGraw Hill Professional
ISBN 13 : 9780071382328
Total Pages : 312 pages
Book Rating : 4.3/5 (823 download)

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Book Synopsis Guerrilla PR Wired by : Michael Levine

Download or read book Guerrilla PR Wired written by Michael Levine and published by McGraw Hill Professional. This book was released on 2003-02-11 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fast-moving, entertaining, and valuable to everyone, this book helps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible. Michael Levine's legendary street-fighting P.R. tactics are taken to the wide-open domain of the Internet.

Agile PR

Author : Marian Salzman
Publisher : AMACOM
ISBN 13 : 0814437885
Total Pages : 275 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Agile PR by : Marian Salzman

Download or read book Agile PR written by Marian Salzman and published by AMACOM. This book was released on 2017-01-16 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations maverick Marian Salzman goes behind the scenes of creative powerhouse Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Today’s news landscape is more crowded and varied than ever before and is only growing more diverse. From bloggers to influencers to citizen journalist to all that is coming up over the horizon, learning how to effectively build brands has become a 24/7 mission for even the most experienced PR firms, let alone the lone enterprise. So where does one even begin to take on such an endeavor? Look no further! In Agile PR, individuals and businesses seeking to build either their brand or that of a client can learn how to: Use newscrafting to help you or your client be the news Personalize pitches to reporters and bloggers Master the art of storytelling Create branded hashtags that get shared Gain exposure at SXSW, TED, and other key conferences Get bumped to the top of online searches Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR unlocks industry secrets to help anyone broaden their reach and increase their impact.