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Author : United States. Bureau of Manufactures
Publisher :
ISBN 13 :
Total Pages : 270 pages
Book Rating : 4.A/5 ( download)
Download or read book Winning Foreign Markets written by United States. Bureau of Manufactures and published by . This book was released on 1908 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 1118893816
Total Pages : 288 pages
Book Rating : 4.1/5 (188 download)
Download or read book Winning Global Markets written by Philip Kotler and published by John Wiley & Sons. This book was released on 2014-08-18 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities. Marketing is city-centered activity. 600 global cities will contribute 65 percent of the global GDP of $67 trillion by 2025. The top 100 cities will contribute 25 percent of GDP, and 440 of these top 600 cities will be in the developing world. Top cities have to improve their marketing prowess in compete for the right companies and settling on the best terms. By 2025, the vast majority of consuming and middle-income households will be in developing regions. While New York, Los Angeles, and Chicago will remain major players because of high per-capita GDP and capital and intellectual assets, companies will pay more attention to growing city regions in the developing world. Multinational businesses must change the culture of their headquarters, divisions and branches, as well as their value chain stakeholders to take advantage of these market changes. The book details the strategies for sustainable growth with topics like: Resource allocation in developed versus developing city markets Shifting the focus to city regions instead of central governments The rise of new multinational corporations from developing economies Declining consumer and business growth in developed cities Cities in China, Brazil, India, and throughout the Middle East and Latin America are rising to become major players in the global marketplace. Philip and Milton Kotler argue that an inversion is taking place, and top cities are growing economically faster than their national rate of growth. These emerging city markets are critical to company growth , and City-Centered Marketing: Why Local is the Future of Global Business provides the vital information and guidelines that companies need to plan accordingly.
Author : Dan Steinbock
Publisher : John Wiley & Sons
ISBN 13 : 0470339667
Total Pages : 304 pages
Book Rating : 4.4/5 (73 download)
Download or read book Winning Across Global Markets written by Dan Steinbock and published by John Wiley & Sons. This book was released on 2010-04-12 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia's leadership, Winning Across Global Markets reveals the remarkable story of Nokia's resilience and endurance. Shows how Nokia's flexibility and focus on its people and local markets drive its distinct global approach. Includes exclusive interviews with Nokia's senior executives and key partners Provides a roadmap for developing, capturing, and sustaining global advantage This book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today's ever-changing world.
Author : Tarun Khanna
Publisher : Harvard Business Press
ISBN 13 : 1422157865
Total Pages : 261 pages
Book Rating : 4.4/5 (221 download)
Download or read book Winning in Emerging Markets written by Tarun Khanna and published by Harvard Business Press. This book was released on 2010-04-28 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice. The authors argue that the primary exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectual-property adjudication, data research firms) that facilitate efficient business operations. While such "institutional voids" present challenges, they also provide major opportunities-for multinationals and local contenders. Palepu and Khanna provide a playbook for assessing emerging markets' potential and for crafting strategies for succeeding in those markets. They explain how to: · Spot institutional voids in developing economies, including in product, labor, and capital markets, as well as social and political systems · Identify opportunities to fill those voids; for example, by building or improving market institutions yourself · Exploit those opportunities through a rigorous five-phase process, including studying the market over time and acquiring new capabilities Packed with vivid examples and practical toolkits, Winning in Emerging Markets is a crucial resource for any company seeking to define and execute business strategy in developing economies.
Author : Dan Steinbock
Publisher : Jossey-Bass
ISBN 13 : 0470604026
Total Pages : 256 pages
Book Rating : 4.4/5 (76 download)
Download or read book Winning Across Global Markets written by Dan Steinbock and published by Jossey-Bass. This book was released on 2010-03-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia's leadership, Winning Across Global Markets reveals the remarkable story of Nokia's resilience and endurance. Shows how Nokia's flexibility and focus on its people and local markets drive its distinct global approach. Includes exclusive interviews with Nokia's senior executives and key partners Provides a roadmap for developing, capturing, and sustaining global advantage This book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today's ever-changing world.
Author : United States International Trade Commission
Publisher : DIANE Publishing
ISBN 13 : 9780788104251
Total Pages : 164 pages
Book Rating : 4.1/5 (42 download)
Download or read book Global Competitiveness of U.S. Advanced-technology Industries written by United States International Trade Commission and published by DIANE Publishing. This book was released on 1993 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the global competitiveness of the U.S. cellular communications industry. Covers: cellular service providers, cellular network equipment manufacturers, and cellular phone manufacturers. Focuses principally on cellular communications industries in the U.S., Europe, and Japan. Includes: government policies, regulatory and trade impediments, and R&D financing and expenditures. Glossary. Charts, tables and graphs.
Author :
Publisher :
ISBN 13 :
Total Pages : 688 pages
Book Rating : 4.:/5 (53 download)
Download or read book Miscellaneous Series written by and published by . This book was released on 1911 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Appropriations. Subcommittee on Commerce, Justice, Science, and Related Agencies
Publisher :
ISBN 13 :
Total Pages : 740 pages
Book Rating : 4.3/5 ( download)
Download or read book Commerce, Justice, Science, and Related Agencies Appropriations for 2017: Department of Commerce; Ocean Worlds; National Aeronautics and Space Administration; National Science Foundation written by United States. Congress. House. Committee on Appropriations. Subcommittee on Commerce, Justice, Science, and Related Agencies and published by . This book was released on 2016 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Bureau of Foreign and Domestic Commerce (Dept. of Commerce and Labor)
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.A/5 ( download)
Download or read book Promotion of Commerce written by United States. Bureau of Foreign and Domestic Commerce (Dept. of Commerce and Labor) and published by . This book was released on 1912 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Bureau of Foreign and Domestic Commerce
Publisher :
ISBN 13 :
Total Pages : 1080 pages
Book Rating : 4.:/5 (3 download)
Download or read book Miscellaneous Series written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1907 with total page 1080 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 794 pages
Book Rating : 4.F/5 ( download)
Download or read book The World's Work written by and published by . This book was released on 1901 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of our time.
Author : V. I. Lenin
Publisher : Verso Books
ISBN 13 : 178873260X
Total Pages : 448 pages
Book Rating : 4.7/5 (887 download)
Download or read book Collected Works, Volume 3 written by V. I. Lenin and published by Verso Books. This book was released on 2019-01-22 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Among the most influential political and social forces of the twentieth century, modern communism rests firmly on philosophical, political, and economic underpinnings developed by Vladimir Ilyich Ulyanov, later known as Lenin. For anyone who seeks to understand capitalism, the Russian Revolution, and the role of communism in the tumultuous political and social movements that have shaped the modern world, the works of Lenin offer unparalleled insight and understanding.
Author : James A. Lewis
Publisher : CSIS
ISBN 13 : 9780892064892
Total Pages : 48 pages
Book Rating : 4.0/5 (648 download)
Download or read book Building an Information Technology Industry in China, National Strategy, Global Markets written by James A. Lewis and published by CSIS. This book was released on 2007 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1348 pages
Book Rating : 4.:/5 (321 download)
Download or read book Printers' Ink written by and published by . This book was released on 1911 with total page 1348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1344 pages
Book Rating : 4.0/5 ( download)
Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1911 with total page 1344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Albert Clarke
Publisher :
ISBN 13 :
Total Pages : 760 pages
Book Rating : 4.0/5 (966 download)
Download or read book Home Market Bulletin ... written by Albert Clarke and published by . This book was released on 1902 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 806 pages
Book Rating : 4.:/5 (334 download)
Download or read book Home Market Bulletin written by and published by . This book was released on 1902 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt:
