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Author : Barbara Bund
Publisher : Free Press
ISBN 13 : 9780669093414
Total Pages : 224 pages
Book Rating : 4.0/5 (934 download)
Download or read book Winning and Keeping Industrial Customers written by Barbara Bund and published by Free Press. This book was released on 1985 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr. RICHA SHARMA
Publisher : kitab writing publication
ISBN 13 : 9360923591
Total Pages : 387 pages
Book Rating : 4.3/5 (69 download)
Download or read book Remarkable Retail How to Win & Keep Customers in the Age of Digital Disruption written by Dr. RICHA SHARMA and published by kitab writing publication. This book was released on 2024-05-28 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s dynamic retail landscape, managing customer expectations through data analytics to influence in-store experiences is crucial for fostering customer loyalty. This comprehensive book covers new-age topics such as green retailing, multi-channel retailing, religion-based retailing, and data analytics in retail. Additionally, it explores the retailing needs of different generational cohorts. Whether you’re a retail professional or a student, this book provides valuable insights into the evolving world of retail marketing management.
Author : Fred Reichheld
Publisher : Harvard Business Press
ISBN 13 : 1647821797
Total Pages : 159 pages
Book Rating : 4.6/5 (478 download)
Download or read book Winning on Purpose written by Fred Reichheld and published by Harvard Business Press. This book was released on 2021-12-07 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton. Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries. But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS. With keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. Winning on Purpose is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success.
Author : Mary Lou Roberts
Publisher : Prentice Hall International (UK)
ISBN 13 : 9780130804341
Total Pages : 472 pages
Book Rating : 4.8/5 (43 download)
Download or read book Direct Marketing Management written by Mary Lou Roberts and published by Prentice Hall International (UK). This book was released on 1999 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
Author : Frances X. Frei
Publisher : Harvard Business Press
ISBN 13 : 1422133311
Total Pages : 262 pages
Book Rating : 4.4/5 (221 download)
Download or read book Uncommon Service written by Frances X. Frei and published by Harvard Business Press. This book was released on 2012 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers an organizational design model for service organizations, covering such topics as funding mechanisms, employee management systems, and customer management systems.
Author : Arch G. Woodside
Publisher : Emerald Group Publishing
ISBN 13 : 184855172X
Total Pages : 488 pages
Book Rating : 4.8/5 (485 download)
Download or read book Creating and Managing Superior Customer Value written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2008-11-01 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.
Author : David Barnes
Publisher : Psychology Press
ISBN 13 : 9780415238618
Total Pages : 240 pages
Book Rating : 4.2/5 (386 download)
Download or read book Understanding Business written by David Barnes and published by Psychology Press. This book was released on 2001 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a systems perspective, this book enables the student to make sense of business behaviour by demonstrating how interrelated business processes determine the success of an organisation.
Author : George S. Yip
Publisher : Oxford University Press
ISBN 13 : 019922983X
Total Pages : 287 pages
Book Rating : 4.1/5 (992 download)
Download or read book Managing Global Customers written by George S. Yip and published by Oxford University Press. This book was released on 2007-09-06 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlighting the rewards of taking a step beyond global account management to create a Global Customer Management approach integrating all aspects of the relationship between supplier and customer, this book guides international companies in using their relationships with global customers to their full potential.
Author : Thorsten Hennig-Thurau
Publisher : Springer Science & Business Media
ISBN 13 : 3662097451
Total Pages : 454 pages
Book Rating : 4.6/5 (62 download)
Download or read book Relationship Marketing written by Thorsten Hennig-Thurau and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require." PROF. PHILIP KOTLER, NORTHWESTERN UNIVERSITY, ILLINOIS
Author : Gunter Rommel
Publisher : Harvard Business Press
ISBN 13 : 9780875845043
Total Pages : 214 pages
Book Rating : 4.8/5 (45 download)
Download or read book Simplicity Wins written by Gunter Rommel and published by Harvard Business Press. This book was released on 1995 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the success of Germany's mid-sized business firms, which account for half of Germany's GNP, and demonstrates how the simplicity of their product ranges, customer bases, structure, and systems forms the key to their success
Author : Adrian Payne
Publisher : Cambridge University Press
ISBN 13 : 1107014964
Total Pages : 547 pages
Book Rating : 4.1/5 (7 download)
Download or read book Strategic Customer Management written by Adrian Payne and published by Cambridge University Press. This book was released on 2013-03-28 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first textbook to integrate relationship marketing and CRM. Case studies from around the world connect theory with global practice.
Author : Mark Stiving
Publisher : Morgan James Publishing
ISBN 13 : 1631954792
Total Pages : 137 pages
Book Rating : 4.6/5 (319 download)
Download or read book Win, Keep, Grow written by Mark Stiving and published by Morgan James Publishing. This book was released on 2021-07-06 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Win Keep Grow shares the surprising fundamentals entrepreneurs need to build and grow a subscription business. The first section of Win Keep Grow delivers a simple framework to help businesspeople understand the differences of the subscription business. The framework consists of the three revenue buckets subscription companies must manage and the 3 value levers subscription companies must master to put their offering in a position to skyrocket. The second section uses the framework to walk the reader through how managing a subscription product evolves as the product matures in the market. The third and final section prepares companies who don’t currently have a subscription product on what to expect while transitioning to one. Pricing expert Mark Stiving, Ph.D. dug deeply into the subscription business model and he was surprised at how many aha moments he had. Win Keep Grow shares his many insights with businesses who have or want to have subscription products. Readers will walk away with a deeper understanding of this business model, a process to prioritize the investment of resources, and a way to simply communicate the product’s objectives throughout their own organization.
Author : Neil Bendle
Publisher : Springer Nature
ISBN 13 : 303147421X
Total Pages : 158 pages
Book Rating : 4.0/5 (314 download)
Download or read book The Customer Asset written by Neil Bendle and published by Springer Nature. This book was released on 2023-12-16 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions. This methodology offers a practical avenue to enact the strategic concept of customer centricity. It will resonate with marketers, accountants, and all managers eager to demonstrate customers' financial worth to the organization.
Author : David Alan Reid
Publisher : Psychology Press
ISBN 13 : 9780789023124
Total Pages : 314 pages
Book Rating : 4.0/5 (231 download)
Download or read book Fundamentals of Business Marketing Research written by David Alan Reid and published by Psychology Press. This book was released on 2004 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commenta
Author : Malcolm McDonald
Publisher : Butterworth-Heinemann
ISBN 13 : 0750646152
Total Pages : 343 pages
Book Rating : 4.7/5 (56 download)
Download or read book Key Customers written by Malcolm McDonald and published by Butterworth-Heinemann. This book was released on 2000 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing successful business-to-business relationships with more powerful customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book in a practical way that can be implemented in all organizations. In particular 'Key Customers' looks at: * why has key account management become so critical to commercial success? * what are the key challenges and how do successful companies respond? * why is it vital to understand the role of key account management in strategic pla.
Author : Berend Wierenga
Publisher : Springer
ISBN 13 : 3319569414
Total Pages : 598 pages
Book Rating : 4.3/5 (195 download)
Download or read book Handbook of Marketing Decision Models written by Berend Wierenga and published by Springer. This book was released on 2017-07-12 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media. This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments.
Author : Charles H. Fine
Publisher : ReadHowYouWant.com
ISBN 13 : 1458716384
Total Pages : 394 pages
Book Rating : 4.4/5 (587 download)
Download or read book Clockspeed written by Charles H. Fine and published by ReadHowYouWant.com. This book was released on 2010-10-08 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: In business today, all advantage is temporary. In order to survive-let alone thrive-companies must be able to anticipate and adapt to change, or face rapid, brutal extinction. In Clock speed, Charles Fine draws on a decades worth of research at M.I.T.s Sloan School of Management to introduce a new vocabulary for understanding the forces of competition and making strategic decisions that will determine the destiny of your company, as well as your industry. Taking inspiration from the world of biology, Fine argues that each industry has its own evolutionary life cycle (or ''clock speed''), measured by the rate at which it introduces new products, processes, and organizational structures. Just as geneticists study the fruit fly to gain insight into the evolutionary paths of all animals, managers in any industry can learn from the industrial fruit flies-such as Internet services, personal computers, and multimedia entertainment-which evolve through new generations at breakneck speed. Applying the lessons of the fruit flies to industries as diverse as bicycles, pharmaceuticals, and semiconductors, Fine illustrates how competitive advantage is lost or gained by how well a company manages dynamic web of relationships that run throughout its chain of suppliers, distributors, and alliance partners. Packed with revolutionary concepts and tools to help managers make key strategic decisions that affect current and future performance, Clock speed shows, as no other book before it, how the ultimate core competency is mastering the art of supply chain design, carefully choosing which components and capabilities to keep in-house and which to purchase from outside.
