Why America is Such a Hard Sell

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Publisher : Rowman & Littlefield
ISBN 13 : 9780742551497
Total Pages : 310 pages
Book Rating : 4.5/5 (514 download)

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Book Synopsis Why America is Such a Hard Sell by : Juliana Geran Pilon

Download or read book Why America is Such a Hard Sell written by Juliana Geran Pilon and published by Rowman & Littlefield. This book was released on 2007 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why does America consistently receive such low ratings in opinion polls around the world? The answer, as Pilon explains, lies not just in America's overtly forceful actions but in the construction and presentation of its self-image. Scholars and policymakers alike will find Why America Is Such a Hard Sell both a penetrating analysis of America's current efforts in public diplomacy and a prescription for delivering a more appealing self-portrait to the world.

Efforts to Deal with America's Image Abroad

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Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Efforts to Deal with America's Image Abroad by : United States. Congress. House. Committee on Foreign Affairs. Subcommittee on International Organizations, Human Rights, and Oversight

Download or read book Efforts to Deal with America's Image Abroad written by United States. Congress. House. Committee on Foreign Affairs. Subcommittee on International Organizations, Human Rights, and Oversight and published by . This book was released on 2007 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Conceived in Liberty

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Publisher : Transaction Publishers
ISBN 13 : 1412863589
Total Pages : 352 pages
Book Rating : 4.4/5 (128 download)

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Book Synopsis Conceived in Liberty by : John J. Tierney, Jr.

Download or read book Conceived in Liberty written by John J. Tierney, Jr. and published by Transaction Publishers. This book was released on 2016-06-07 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conceived in Liberty is a cultural, sociological and geopolitical review of the uniquely American notion that the country and its people are “exceptional.” While all nations have their own patriotic commitments, no other people have outwardly declared their power as vigorously as have Americans, especially since World War II. John J. Tierney, Jr. advances the idea that liberty is the singular source of the power of the American worldview and all other elements of this society—equality, patience, charity, justice, etc.—are derived from liberty. He argues that this worldview comes from this one source and is responsible for the many movements that may engage the public’s interest, such as women’s rights, civil rights, and voting rights. Such movements are all positive, but they could not exist in a society devoid of liberty. Conceived in Liberty also traces other main components of the American worldview: geographic expanse, immigration, energy of the populace, diversity, public policies, and the elements that contribute to exceptionalism. Tierney is not blind to some of the deficiencies of the United States, but he posits that the liberty it manifests is truly the political globe’s last, best hope.

Global and Multinational Advertising

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Publisher : Psychology Press
ISBN 13 : 131775977X
Total Pages : 278 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Global and Multinational Advertising by : Basil G. Englis

Download or read book Global and Multinational Advertising written by Basil G. Englis and published by Psychology Press. This book was released on 2013-11-19 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.

Analog Days

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Publisher : Harvard University Press
ISBN 13 : 0674042166
Total Pages : 385 pages
Book Rating : 4.6/5 (74 download)

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Book Synopsis Analog Days by : T. J PINCH

Download or read book Analog Days written by T. J PINCH and published by Harvard University Press. This book was released on 2009-06-30 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tracing the development of the Moog synthesizer from its initial conception to its ascension to stardom in 'Switched-on Bach', this text conveys the consequences of a technology that would provide the soundtrack for a chapter in cultural history.

America's Digital Army

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Publisher : U of Nebraska Press
ISBN 13 : 1496200632
Total Pages : 240 pages
Book Rating : 4.4/5 (962 download)

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Book Synopsis America's Digital Army by : Robertson Allen

Download or read book America's Digital Army written by Robertson Allen and published by U of Nebraska Press. This book was released on 2017-07 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: America’s Digital Army is an ethnographic study of the link between interactive entertainment and military power, drawing on Robertson Allen’s fieldwork observing video game developers, military strategists, U.S. Army marketing agencies, and an array of defense contracting companies that worked to produce the official U.S. Army video game, America’s Army. Allen uncovers the methods by which gaming technologies such as America’s Army, with military funding and themes, engage in a militarization of American society that constructs everyone, even nonplayers of games, as virtual soldiers available for deployment. America’s Digital Army examines the army’s desire for “talented” soldiers capable of high-tech work; beliefs about America’s enemies as reflected in the game’s virtual combatants; tensions over best practices in military recruiting; and the sometimes overlapping cultures of gamers, game developers, and soldiers. Allen reveals how binary categorizations such as soldier versus civilian, war versus game, work versus play, and virtual versus real become blurred—if not broken down entirely—through games and interactive media that reflect the U.S. military’s ludic imagination of future wars, enemies, and soldiers.

Congressional Record

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Publisher :
ISBN 13 :
Total Pages : 1436 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Congressional Record by : United States. Congress

Download or read book Congressional Record written by United States. Congress and published by . This book was released on 1971 with total page 1436 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)

Garner's Modern American Usage

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Author :
Publisher : Oxford University
ISBN 13 : 0195161912
Total Pages : 930 pages
Book Rating : 4.1/5 (951 download)

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Book Synopsis Garner's Modern American Usage by : Bryan A. Garner

Download or read book Garner's Modern American Usage written by Bryan A. Garner and published by Oxford University. This book was released on 2003 with total page 930 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to proper American English word usage, grammar, pronunciation, and style features examples of good and bad usage from the media.

Selling War in a Media Age

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Publisher : University Press of Florida
ISBN 13 : 0813040884
Total Pages : 372 pages
Book Rating : 4.8/5 (13 download)

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Book Synopsis Selling War in a Media Age by : Kenneth Osgood

Download or read book Selling War in a Media Age written by Kenneth Osgood and published by University Press of Florida. This book was released on 2010-06-27 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: George W. Bush's "Mission Accomplished" banner in 2003 and the misleading linkages of Saddam Hussein to the 9/11 terrorist attacks awoke many Americans to the techniques used by the White House to put the country on a war footing. Yet Bush was simply following in the footsteps of his predecessors, as the essays in this standout volume reveal in illuminating detail. Written in a lively and accessible style, Selling War in a Media Age is a fascinating, thought-provoking, must-read volume that reveals the often-brutal ways that the goal of influencing public opinion has shaped how American presidents have approached the most momentous duty of their office: waging war.

The Advertising Age Encyclopedia of Advertising

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Publisher : Routledge
ISBN 13 : 1135949069
Total Pages : 2000 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis The Advertising Age Encyclopedia of Advertising by : John McDonough

Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 2000 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Alienation and the Carnivalization of Society

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Publisher : Routledge
ISBN 13 : 1136618333
Total Pages : 215 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Alienation and the Carnivalization of Society by : Jerome Braun

Download or read book Alienation and the Carnivalization of Society written by Jerome Braun and published by Routledge. This book was released on 2012-04-23 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines alienation from both a sociological and psychoanalytic perspective, revisiting classic treatments of the topic (Marx, Simmel, Weber) and exploring its relevance to understanding post-modern consumer society. It examines the escapist potentials for good and for ill in modern society - those fostered by commercial interests, and those maintained by individuals and groups as their form of resisting alienation.

The Social Documentary in Latin America

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Publisher : University of Pittsburgh Pre
ISBN 13 : 0822974444
Total Pages : 474 pages
Book Rating : 4.8/5 (229 download)

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Book Synopsis The Social Documentary in Latin America by : Julianne Burton

Download or read book The Social Documentary in Latin America written by Julianne Burton and published by University of Pittsburgh Pre. This book was released on 1990-09-15 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty essays by major filmmakers and critics provide the first survey of the evolution of documentary film in Latin America. While acknowledging the political and historical weight of the documentary, the contributors are also concerned with the aesthetic dimensions of the medium and how Latin American practitioners have defined the boundaries of the form.

America's (Math) Education Crisis

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Publisher : Larry Zafran
ISBN 13 : 145361995X
Total Pages : 329 pages
Book Rating : 4.4/5 (536 download)

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Book Synopsis America's (Math) Education Crisis by : Larry Zafran

Download or read book America's (Math) Education Crisis written by Larry Zafran and published by Larry Zafran. This book was released on 2010-10-19 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: America's education system is in a state of crisis. A growing number of America's youth cannot read, write, or do math at all close to grade level. In many cases, these students and their families do not realize this or care. The situation is compounded by the fact that American society no longer values education, and does not understand how learning actually works. Frequent reference is made to the illusion of learning in underperforming schools. The book explains the difference between true learning and just being exposed to material. It explains the essential role that parents play, and that even with encouragement, a child cannot be forced to learn. The book is targeted at parents, teachers, administrators, government officials, and concerned citizens. Older students may also benefit from reading it. Despite its frankness about topics which are often disregarded and avoided, there is nothing in the book that students don't intuitively understand. In particular, many students regularly experience the anonymity of being herded like cattle. The goal of the book is to raise awareness, and discuss whether we can fix the problem. We cannot address our nation's education crisis until people understand its underlying causes and scope. The book tells the truth, in contrast to the misinformation provided by the government and the news media. Suggested changes for improvement are made, including those that can be implemented quickly and easily, and those that require a great deal of money and coordination along with a fundamental change in how America handles education. This book is controversial, and covers issues that may anger, upset, or confuse some readers. The book includes curse words to paint a vivid picture of the way many students speak, and bluntly labels key aspects of our education system as bullsh*t where applicable.

International Commerce

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Publisher :
ISBN 13 :
Total Pages : 606 pages
Book Rating : 4.:/5 (1 download)

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Book Synopsis International Commerce by :

Download or read book International Commerce written by and published by . This book was released on 1965 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Extremist Mindsets and Strategies

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Publisher : McFarland
ISBN 13 : 1476679207
Total Pages : 401 pages
Book Rating : 4.4/5 (766 download)

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Book Synopsis Extremist Mindsets and Strategies by : S. Clara Kim

Download or read book Extremist Mindsets and Strategies written by S. Clara Kim and published by McFarland. This book was released on 2021-05-28 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting an analysis of modern-day extremism, this book explores how any group of people or participants in a movement--political, ideological, racial, ethnonational, religious, or issue-driven--can adopt extremist mindsets if they believe their existence or interests are threatened. Looking beyond "fringe" resistance groups already labeled as terrorists or subversives, the author examines conventional organizations--political parties, religious groups, corporations, interest groups, nation-states, police, and the military--that deploy extremist strategies to further their agendas. Dynamics of mutual causation process between dominant and resistant extremist groups are explored, including how resistant extremisms surface in response to oppressive and abusive measures advanced by the dominant groups to further their interests and maintain supremacy through systemic injustices, as happens in slavery, caste systems, patriarchy, colonialism, autocracy, exploitive capitalism, and discrimination against minorities.

Garner's Modern American Usage

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Author :
Publisher : Oxford University Press, USA
ISBN 13 : 019987462X
Total Pages : 1007 pages
Book Rating : 4.1/5 (998 download)

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Book Synopsis Garner's Modern American Usage by : Bryan Garner

Download or read book Garner's Modern American Usage written by Bryan Garner and published by Oxford University Press, USA. This book was released on 2009-07-28 with total page 1007 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since first appearing in 1998, Garner's Modern American Usage has established itself as the preeminent guide to the effective use of the English language. Brimming with witty, erudite essays on troublesome words and phrases, GMAU authoritatively shows how to avoid the countless pitfalls that await unwary writers and speakers whether the issues relate to grammar, punctuation, word choice, or pronunciation. An exciting new feature of this third edition is Garner's Language-Change Index, which registers where each disputed usage in modern English falls on a five-stage continuum from nonacceptability (to the language community as a whole) to acceptability, giving the book a consistent standard throughout. GMAU is the first usage guide ever to incorporate such a language-change index. The judgments are based both on Garner's own original research in linguistic corpora and on his analysis of hundreds of earlier studies. Another first in this edition is the panel of critical readers: 120-plus commentators who have helped Garner reassess and update the text, so that every page has been improved. Bryan A. Garner is a writer, grammarian, lexicographer, teacher, and lawyer. He has written professionally about English usage for more than 28 years, and his work has achieved widespread renown. David Foster Wallace proclaimed that Bryan Garner is a genius and William Safire called the book excellent. In fact, due to the strength of his work on GMAU, Garner was the grammarian asked to write the grammar-and-usage chapter for the venerable Chicago Manual of Style. His advice on language matters is second to none.

Consumption: Disciplinary approaches to consumption

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Publisher : Taylor & Francis
ISBN 13 : 9780415242691
Total Pages : 602 pages
Book Rating : 4.2/5 (426 download)

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Book Synopsis Consumption: Disciplinary approaches to consumption by : Daniel Miller

Download or read book Consumption: Disciplinary approaches to consumption written by Daniel Miller and published by Taylor & Francis. This book was released on 2001 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: