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Download or read book Buying In written by Rob Walker and published by Random House Trade Paperbacks. This book was released on 2010-01-05 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy—and vice versa.
Book Synopsis Buy the Change You Want to See by : Jane Mosbacher Morris
Download or read book Buy the Change You Want to See written by Jane Mosbacher Morris and published by Penguin. This book was released on 2019-01-29 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eager to change the world? Learn how you can have a greater social impact through your everyday purchases. The money we routinely spend on food, clothes, gifts, and even indulgences is an untapped superpower. What would happen if we slowed down to make more thoughtful decisions about what we buy? For "mom and pop" stores across the country, and artisan and agricultural communities around the world, every purchase matters. Consumers--whether individuals, small businesses, or corporations--are paying more attention than ever to how their goods are made; and retailers--large and small--are responding by investing in ethical and eco-friendly production. Yet figuring out which brands to support can feel overwhelming. Jane Mosbacher Morris has devoted her career to creating economic opportunities for vulnerable communities around the world, and in this valuable book, she shares her passion and insights on how we, as consumers, can create positive change too. Covering topics that range from why not all factories are evil, to how our morning coffee can be the easiest way for us to use our purchasing power for good, Buy the Change You Want to See makes us better informed consumers. Morris tells inspiring stories about how victims of human trafficking and natural disasters have been empowered by economic opportunity, and she offers practical ideas about how we can support these communities through our purchases--whether it comes to jewelry made from recycled materials in Haiti, sustainably grown and ethically sourced coffee and chocolate from farmers in some of the poorest regions of the world, or mass-produced jeans and shoes made in factories where workers are guaranteed decent working conditions and a fair wage.
Download or read book Vanished written by Tim Weaver and published by Penguin UK. This book was released on 2012-07-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: FROM THE BESTSELLING AUTHOR OF RICHARD & JUDY THRILLER PICK NO ONE HOME Sam Wren gets on a Tube train . . . And never gets off again. Six months later, he's still missing. There's no trace of him - or so it seems. Because the lies go deeper than anyone imagined. And someone is watching. Someone who knows what happened on the tube that day . . . 'Weaver's books get better each time - tense, complex, written with flair' Guardian
Download or read book People Buy You written by Jeb Blount and published by John Wiley & Sons. This book was released on 2010-06-21 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to relationships, influence and persuasion in 21st century business. What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy? You could hire a fancy consulting firm, make the list longer, add some bullet points, put it into a PowerPoint presentation, and go through the whole dog and pony show. But at the end of the day there will be only one conclusion… None of the above! You see, the most important competitive edge for today's business professionals cannot be found on this list, your resume, or in any of your company's marketing brochures. If you want to know the real secret to what matters most in business, just look in the mirror. That's right, it's YOU. Do these other things matter? Of course they do, but when all things are equal (and in the competitive world we live in today, things almost always are) People Buy You. Your ability to build lasting business relationships that allow you to close more deals, retain clients, increase your income, and advance your career to rise the top of your company or industry, depends on your skills for getting other people to like you, trust you, and BUY YOU. This break-through book pushes past the typical focus on mechanics and stale processes found in so many of today's sales and business books, and goes right to the heart of what matters most in 21st century business. Offering a straight forward, actionable formula for creating instant connections with prospects and customers, People Buy You will enable you to achieve a whole new level of success in your sales and business career. You'll discover: Three relationship myths that are holding you back Five levers that open the door to stronger relationships that quickly increase sales, improve retention, increase profits and advance your career The real secret to making instant emotional connections that eliminate objections and move buyers to reveal their real problems and needs How to anchor your business relationships and create loyal customers who will never leave you for a competitor How to build your personal brand to improve your professional presence and stand-out in the market place People Buy You is the new standard in the art of influence and persuasion. Few books have tackled the subject of interpersonal relationships in the business world in such a practical and down-to-earth manner, breaking what many perceive as a complex and frustrating process into easy, actionable steps that anyone can follow.
Download or read book Nothing Down written by Robert G. Allen and published by . This book was released on 1984 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis HBR Guide to Buying a Small Business by : Richard S. Ruback
Download or read book HBR Guide to Buying a Small Business written by Richard S. Ruback and published by Harvard Business Review Press. This book was released on 2017-01-17 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: An all-in-one guide to helping you buy and own your own business. Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: You can buy a small business and run it as CEO. Purchasing a small company offers significant financial rewards—as well as personal and professional fulfillment. Leading a firm means you can be your own boss, put your executive skills to work, fashion a company environment that meets your own needs, and profit directly from your success. But finding the right business to buy and closing the deal isn't always easy. In the HBR Guide to Buying a Small Business, Harvard Business School professors Richard Ruback and Royce Yudkoff help you: Determine if this path is right for you Raise capital for your acquisition Find and evaluate the right prospects Avoid the pitfalls that could derail your search Understand why a "dull" business might be the best investment Negotiate a potential deal with the seller Avoid deals that fall through at the last minute Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
Book Synopsis Sell the Way You Buy by : David Priemer
Download or read book Sell the Way You Buy written by David Priemer and published by Page Two. This book was released on 2020-04-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: While a Vice President at Salesforce, David Priemer had an epiphany during one of the company's high-pressure selling periods: the very sales tactics they were using were not working on him. Yes, the numbers still showed results, but through brute force rather than elegance and efficiency. Priemer also discovered that his sales colleagues were spending far more time on leads that did not convert to sales than on those that did. His company--and his entire profession--was acting with more than enough gusto, but without enough awareness and empathy. They were not selling the way they buy. Sell the Way You Buy is about much more than putting yourself in the customer's shoes. Customers don't always know what they want or need, or they may be seeking a solution for something that isn't their core problem. They suffer from status quo bias, from recency bias, from confirmation bias. And meanwhile, the state of overwhelming choice has most products and solution providers adrift in the "Sea of Sameness." In today's world, almost everyone is in sales, but as Priemer realized, we don't teach it. Sell the Way You Buy will show you how to ask questions, how to listen, how to tell a compelling brand story, and how to talk to customers (how to talk to people). Priemer reveals scientifically supported methods to understand the customer, identify their needs, and move them toward the right solution--all the while teaching you to avoid all the reasons why the average person doesn't like salespeople. In short, to sell the way you buy.
Book Synopsis The Little Women Letters by : Gabrielle Donnelly
Download or read book The Little Women Letters written by Gabrielle Donnelly and published by Simon and Schuster. This book was released on 2012-06-05 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: With her older sister planning a wedding and her younger sister preparing to launch a career on the stage, Lulu can't help but feel like the failure of the Atwater family. Lulu loves her sisters dearly and wants nothing but the best for them, but she finds herself stuck in a rut. When her mother sends her to look for some old family recipes in the attic, she stumbles across a collection of letters written by her great-great-grandmother Josephine March. Jo writes in detail about every aspect of her life: her older sister Meg's new home and family; her younger sister Amy's many admirers; the family's shared grief over losing Beth; and her own feelings towards a handsome young German. As Lulu delves deeper into the lives of the March sisters, she finds solace and guidance, but can her great-great-grandmother help Lulu find a place in a world so different from the one Jo knew?--From publisher description.
Book Synopsis A Wanted Woman by : Eric Jerome Dickey
Download or read book A Wanted Woman written by Eric Jerome Dickey and published by Dutton. This book was released on 2015-04-07 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Her name is Reaper. She kills. And so does her sister. Wherever the Barbarians send her she goes, then gets out quickly. Within hours she's wearing a new disguise, a new accent, a new wig and is on the way to a new continent, a new assignment. But when a job goes bad in Trinidad and she kills two of the island's ruthless gangsters, the Laventille Killers, the Barbarians aren't pleased. Filled with pulse-pounding suspense, steamy romance and complex characters, A Wanted Woman will have legions of fans panting for more.
Download or read book Hurts So Good written by Leigh Cowart and published by PublicAffairs. This book was released on 2021-09-14 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of why people all over the world love to engage in pain on purpose--from dominatrices, religious ascetics, and ultramarathoners to ballerinas, icy ocean bathers, and sideshow performers Masochism is sexy, human, reviled, worshipped, and can be delightfully bizarre. Deliberate and consensual pain has been with us for millennia, encompassing everyone from Black Plague flagellants to ballerinas dancing on broken bones to competitive eaters choking down hot peppers while they cry. Masochism is a part of us. It lives inside workaholics, tattoo enthusiasts, and all manner of garden variety pain-seekers. At its core, masochism is about feeling bad, then better—a phenomenon that is long overdue for a heartfelt and hilarious investigation. And Leigh Cowart would know: they are not just a researcher and science writer—they’re an inveterate, high-sensation seeking masochist. And they have a few questions: Why do people engage in masochism? What are the benefits and the costs? And what does masochism have to say about the human experience? By participating in many of these activities themselves, and through conversations with psychologists, fellow scientists, and people who seek pain for pleasure, Cowart unveils how our minds and bodies find meaning and relief in pain—a quirk in our programming that drives discipline and innovation even as it threatens to swallow us whole.
Book Synopsis Buy Gold and Silver Safely by : Doug Eberhardt
Download or read book Buy Gold and Silver Safely written by Doug Eberhardt and published by Buy Gold and Silver Safely. This book was released on 2010-09-02 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: We Americans are never taught anything about gold and silver through our education system. That's why many gold dealers are able to easily rip off unsuspecting buyers of gold and silver.Financial advisors and journalists aren't giving you the truth either, as to how gold and silver fit into a properly diversified portfolio. So naturally, people are looking for answers."Buy Gold and Silver Safely" provides those answers by explaining why gold and silver need to be a part of everyone's portfolio, and helping people learn about buying or selling gold and silver... the safe way.
Book Synopsis When The Time Comes To Buy, You Won't Want To by : Walter Deemer
Download or read book When The Time Comes To Buy, You Won't Want To written by Walter Deemer and published by . This book was released on 2019-03-14 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: I've coined phrases like "When the time comes to buy, you won't want to" throughout my 50+ year career; powerful messages conveyed in just a few words. I've also carefully curated them from the very talented people I've been fortunate to have been able to work with. This book is a compilation of the most perceptive, insightful and valuable phrases of all.
Book Synopsis Buy, Rehab, Rent, Refinance, Repeat by : David Greene
Download or read book Buy, Rehab, Rent, Refinance, Repeat written by David Greene and published by Biggerpockets Publishing, LLC. This book was released on 2019-05-16 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Invest in real estate and never run out of money--using the hottest strategy in the real estate world!
Download or read book What Do We Buy? written by Robin Nelson and published by Lerner Digital ™. This book was released on 2017-08-01 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Audisee® eBooks with Audio combine professional narration and text highlighting for an engaging read aloud experience! Have you ever bought a toy at a store? Have you had a haircut or ordered food in a restaurant? Then you’ve used goods and services! Goods and services are everywhere. They’re in stores, homes, schools, restaurants, farms, and factories. So, what is a good? And what’s a service? Read this book to find out.
Book Synopsis There Are No Accidents by : Jessie Singer
Download or read book There Are No Accidents written by Jessie Singer and published by Simon and Schuster. This book was released on 2023-02-28 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A journalist recounts the surprising history of accidents and reveals how they’ve come to define all that’s wrong with America. We hear it all the time: “Sorry, it was just an accident.” And we’ve been deeply conditioned to just accept that explanation and move on. But as Jessie Singer argues convincingly: There are no such things as accidents. The vast majority of mishaps are not random but predictable and preventable. Singer uncovers just how the term “accident” itself protects those in power and leaves the most vulnerable in harm’s way, preventing investigations, pushing off debts, blaming the victims, diluting anger, and even sparking empathy for the perpetrators. As the rate of accidental death skyrockets in America, the poor and people of color end up bearing the brunt of the violence and blame, while the powerful use the excuse of the “accident” to avoid consequences for their actions. Born of the death of her best friend, and the killer who insisted it was an accident, this book is a moving investigation of the sort of tragedies that are all too common, and all too commonly ignored. In this revelatory book, Singer tracks accidental death in America from turn of the century factories and coal mines to today’s urban highways, rural hospitals, and Superfund sites. Drawing connections between traffic accidents, accidental opioid overdoses, and accidental oil spills, Singer proves that what we call accidents are hardly random. Rather, who lives and dies by an accident in America is defined by money and power. She also presents a variety of actions we can take as individuals and as a society to stem the tide of “accidents”—saving lives and holding the guilty to account.
Book Synopsis Seducing Strangers by : Josh Weltman
Download or read book Seducing Strangers written by Josh Weltman and published by Hachette UK. This book was released on 2015-04-07 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it. Here’s how you can do it. And do it better.
Download or read book Why We Buy written by Paco Underhill and published by . This book was released on 1999 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The culmination of 15 years of meticulous research and observation, this riveting audiobook offers hilarious anecdotes and amazing hard facts about one of Americas favorite pastimes. Abridged. 7 CDs.
