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Download or read book What Theaters are Learning about the Role of Marketing in Attracting Audiences written by and published by . This book was released on 1997 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Xinzi Cai
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (135 download)
Download or read book Strategies of Theater to Attract Audiences written by Xinzi Cai and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thesis aims to explore the theater and audiences, including how theaters have attracted and maintained audiences during the COVID-19 pandemic. Interviews were conducted with staff members at three different theaters throughout the United States: Playhouse on the Square, Dayton Live and Shea's Performing Arts Center. Interviews addressed analysis and research of the theaters' target audiences, marketing strategies and participation, and the barriers theaters confront when attracting audiences. Overall, the findings reveal that theaters have developed new marketing strategies to attract audiences during the pandemic. Social media and online performances have functioned as a bridge between theaters and audiences, with theaters continuing to provide performances which the audience can watch at home. This case study could serve as a reference for theaters to attract and maintain audiences during the pandemic or future crises that interrupt in-person performances.
Author : George Capaccio
Publisher : Cavendish Square Publishing, LLC
ISBN 13 : 1502629992
Total Pages : 98 pages
Book Rating : 4.5/5 (26 download)
Download or read book Advertising and Marketing in Theater written by George Capaccio and published by Cavendish Square Publishing, LLC. This book was released on 2017-12-15 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: The show will go on, but it won't matter if no one is there to watch it. Populating the audience falls to people in advertising and marking, who generate publicity that is both free and purchased. This book focuses on some of the methods of these key people on whom the success of the show depends.
Author : Albert C. Aucella
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (328 download)
Download or read book Attracting Theatre Audiences with Limited Resources written by Albert C. Aucella and published by . This book was released on 1980 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joanne Scheff Bernstein
Publisher : John Wiley & Sons
ISBN 13 : 0787978442
Total Pages : 325 pages
Book Rating : 4.7/5 (879 download)
Download or read book Arts Marketing Insights written by Joanne Scheff Bernstein and published by John Wiley & Sons. This book was released on 2006-11-17 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.
Author : Bonita M. Kolb
Publisher : Cengage Learning
ISBN 13 : 9781844802135
Total Pages : 0 pages
Book Rating : 4.8/5 (21 download)
Download or read book Marketing for Cultural Organisations written by Bonita M. Kolb and published by Cengage Learning. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: It focuses on those aspects of marketing most related to the challenges currently facing cultural organisations, including determining their market segment and the positioning of their cultural product in a crowded marketplace."--Book jacket.
Author : Frederic B. Vogel
Publisher : Hal Leonard Corporation
ISBN 13 : 1476849188
Total Pages : 290 pages
Book Rating : 4.4/5 (768 download)
Download or read book The Commercial Theater Institute Guide to Producing Plays and Musicals written by Frederic B. Vogel and published by Hal Leonard Corporation. This book was released on 2007-01-01 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Applause Books). The Commercial Theater Institute sponsors an annual intensive program in New York for individuals interested in producing or investing in the theatre that attracts people from all over the world. The top working theatre professionals offer hard, factual information to those interested in producing for Broadway, Off-Broadway, Off-Off-Broadway, anywhere in North America, as well as in the United Kingdom. The Commercial Theater Institute Guide to Producing Plays and Musicals now collects for the first time the cream of the crop of that advice, from the noted theatre professionals who participate in the program, in their own words. Interviews, contributions, and a resource directory are included from 30 theatre professionals who have won a total of 45 Tony Awards. Agents, directors, production designers, general managers, fundraisers, marketing directors, producers, and theatrical attorneys all offer invaluable advice in a book that will be the definitive resource in its field.
Author : Antje Dietze
Publisher : Taylor & Francis
ISBN 13 : 1000803333
Total Pages : 251 pages
Book Rating : 4.0/5 (8 download)
Download or read book Urban Popular Culture and Entertainment written by Antje Dietze and published by Taylor & Francis. This book was released on 2022-12-09 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is part of an ongoing transnational turn in cultural history. Studies on the history of urban popular culture and the entertainment industries increasingly engage with the European or global circulation of genres, actors, and shows, especially during the period of massive growth and expansion of the sector from the 1870s to the 1930s. Nevertheless, a large part of this research remains focused on exchanges between Western and Central European, and North American metropolises. To provide a fuller picture of the emergence and cross-border transfer of different genres of popular culture, this volume investigates Northern, East Central, and Southern European cities and their relations with each other and the West. The authors analyze the mediating agents, transnational networks, and local responses to new forms of entertainment from Madrid to Vyborg, and from Istanbul to Reykjavík. These examples re-focus the history of urban popular culture in Europe in view of multidirectional transfers and a wider range of regional experiences. Urban Popular Culture and Entertainment will appeal to researchers and students alike interested in the history of popular culture in modern societies, particularly those studying urban centers in Europe, and their transnational and transregional connections.
Author : Sonja Kuftinec
Publisher : SIU Press
ISBN 13 : 9780809388530
Total Pages : 284 pages
Book Rating : 4.3/5 (885 download)
Download or read book Staging America written by Sonja Kuftinec and published by SIU Press. This book was released on 2003 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ralf Remshardt
Publisher : Taylor & Francis
ISBN 13 : 1000913643
Total Pages : 978 pages
Book Rating : 4.0/5 (9 download)
Download or read book The Routledge Companion to Contemporary European Theatre and Performance written by Ralf Remshardt and published by Taylor & Francis. This book was released on 2023-08-24 with total page 978 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive overview of contemporary European theatre and performance as it enters the third decade of the twenty-first century. It combines critical discussions of key concepts, practitioners, and trends within theatre-making, both in particular countries and across borders, that are shaping European stage practice. With the geography, geopolitics, and cultural politics of Europe more unsettled than at any point in recent memory, this book’s combination of national and thematic coverage offers a balanced understanding of the continent’s theatre and performance cultures. Employing a range of methodologies and critical approaches across its three parts and ninety-four chapters, this book’s first part contains a comprehensive listing of European nations, the second part charts responses to thematic complexes that define current European performance, and the third section gathers a series of case studies that explore the contribution of some of Europe’s foremost theatre makers. Rather than rehearsing rote knowledge, this is a collection of carefully curated, interpretive accounts from an international roster of scholars and practitioners. The Routledge Companion to Contemporary European Theatre and Performance gives undergraduate and graduate students as well as researchers and practitioners an indispensable reference resource that can be used broadly across curricula.
Author : Justin Lewis
Publisher : Routledge
ISBN 13 : 1317908066
Total Pages : 177 pages
Book Rating : 4.3/5 (179 download)
Download or read book Art, Culture and Enterprise (Routledge Revivals) written by Justin Lewis and published by Routledge. This book was released on 2013-12-16 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1990, this investigative overview of the politics of arts’ and cultural funding examines the question of public support for the arts. Looking at both popular commercial forms of culture, including radio, pop music and cinema, and the more traditional highbrow arts such as drama and opera, Art, Culture and Enterprise was the first book of its kind to deal systematically with the politics of contemporary culture. Drawing examples from specific British venues, Justin Lewis shows how innovative projects work in practice, and considers arts marketing and the promotion of culture as an economic strategy. A particularly relevant title in the context of the debate surrounding Arts Council funding, this reissue will prove valuable for artists, administrators and students of media and cultural studies, alongside those with a general interest in the future of public art and culture.
Author : B.M. Kolb
Publisher :
ISBN 13 : 9781860762963
Total Pages : pages
Book Rating : 4.7/5 (629 download)
Download or read book Marketing Cultural Organisations written by B.M. Kolb and published by . This book was released on 2004-11-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kjetil Rødje
Publisher : Routledge
ISBN 13 : 1317118782
Total Pages : 213 pages
Book Rating : 4.3/5 (171 download)
Download or read book Images of Blood in American Cinema written by Kjetil Rødje and published by Routledge. This book was released on 2016-03-09 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through studying images of blood in film from the mid-1950s to the end of the 1960s, this path-breaking book explores how blood as an (audio)visual cinematic element went from predominately operating as a signifier, providing audiences with information about a film’s plot and characters, to increasingly operating in terms of affect, potentially evoking visceral and embodied responses in viewers. Using films such as The Return of Dracula, The Tingler, Blood Feast, Two Thousand Maniacs, Color Me Blood Red, Bonnie and Clyde, and The Wild Bunch, Rødje takes a novel approach to film history by following one (audio)visual element through an exploration that traverses established standards for film production and reception. This study does not heed distinctions regarding to genres (horror, western, gangster) or models of film production (exploitation, independent, studio productions) but rather maps the operations of cinematic images across marginal as well as more traditionally esteemed cinematic territories. The result is a book that rethinks and reassembles cinematic practices as well as aesthetics, and as such invites new ways to investigate how cinematic images enter relations with other images as well as with audiences.
Author : Bonita M. Kolb
Publisher : Routledge
ISBN 13 : 1136239529
Total Pages : 197 pages
Book Rating : 4.1/5 (362 download)
Download or read book Marketing for Cultural Organizations written by Bonita M. Kolb and published by Routledge. This book was released on 2013-07-18 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. As arts patronage has declined, and given new technological advances, arts organizations have had to adapt to a new environment and compete for an audience. This edition emphasizes visitor or audience participation, as well as the use of social media in attracting and maintaining an audience. Learning to harness social media and technology in order to encourage a dialogue with its audience is of primary importance for arts organizations. This book covers: - Cost effective methods of researching the audience using technology - Developing a consistent, branded online message - Using social media to increase audience engagement, and involve them in the creative process With an approach that is jargon-free and focused on practical application, this book is designed for both undergraduate and graduate students of arts marketing and cultural management.
Author : Clive Barker
Publisher : Cambridge University Press
ISBN 13 : 9780521589024
Total Pages : 100 pages
Book Rating : 4.5/5 (89 download)
Download or read book New Theatre Quarterly 49: Volume 13, Part 1 written by Clive Barker and published by Cambridge University Press. This book was released on 1997-08-21 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an international forum where theatrical scholarship and practice can meet to question dramatic assumptions.
Author : Tarek Salloukh
Publisher : transcript Verlag
ISBN 13 : 3839403871
Total Pages : 363 pages
Book Rating : 4.8/5 (394 download)
Download or read book Theater in Lebanon written by Tarek Salloukh and published by transcript Verlag. This book was released on 2015-07-31 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a rich history of conflicts, a society full of contrasts, Lebanon presents a theater not less fascinating with its wide spectrum of social peculiarities. Confessionalism, which crystallizes to a key concept in the social balance as well as its misbalance, defines the images of the »self« and of the »other« within the Christian and Moslem social worlds and in the manner they interrelate with each other. It also generates a complex base for the interpretation of theatrical signs and symbols, theater being another stage for interaction between two conflicting social worlds. This book sheds a light on theater in Lebanon, its production and reception, the significance of theatrical performance and its implications, and the many categories ruling this phenomenon.
Author : J. Bernstein
Publisher : Springer
ISBN 13 : 1137375698
Total Pages : 408 pages
Book Rating : 4.1/5 (373 download)
Download or read book Standing Room Only written by J. Bernstein and published by Springer. This book was released on 2017-06-30 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
