What The Ceo Really Wants From You The 4as For Managerial Success

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What The Ceo Really Wants From You

Author : R. Gopalakrishnan
Publisher : Harper Collins
ISBN 13 : 9350299429
Total Pages : 240 pages
Book Rating : 4.3/5 (52 download)

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Book Synopsis What The Ceo Really Wants From You by : R. Gopalakrishnan

Download or read book What The Ceo Really Wants From You written by R. Gopalakrishnan and published by Harper Collins. This book was released on 2012-09-28 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many books on leadership. What the CEO Really Wants from You is one of the few to address the question that is uppermost in the mind of any manager: What he should be doing to make his or her boss his partner rather than his opponent. We spend most of our lives at work or thinking about it. Starting from a young age, fired by boundless energy and optimism, we launch into our careers sure of our abilities. Yet, things do not always turn out as we expect they would. It is not our abilities alone. The business environment is one of change and ambiguity. It is no easy task for any manager to negotiate the journey to success. As Paul Polman, CEO of Unilever, points out in his foreword, partnerships with others, but above all with your direct boss and organization, are more important than ever before. Not only that, a good boss has an instinct for the right people, and getting them to do better. A good manager, by eliciting his help, helps himself. Few people are better qualified to guide on this journey than R. Gopalakrishnan. He brings forty-five years of experience to this subject in some of the most challenging jobs. In this immensely practical book informed by the wisdom he has gleaned over the years, he offers the reader the benefit of all he has learnt, summarized in the four As - Accomplishment, Affability, Advocacy and Authenticity. This is a book that will be of immense use to any manager, and one that just might bring him the answers it takes years to find - what the CEO really expects from him. You can also buy from Online stores: Buy from a nearby bookstore- Flipkart.com Reliance Timeout Homeshop18.com DC books Infibeam.com Crossword Bookstore Uread.com Landmark Bookstore Indiaplaza.com Om Book Shop Starmark Bookstore Sapna Bookstore Full Circle Bookstore Bahri Sons Bookstore Teksons Bookstore Sankars Bookstore

What the CEO Really Wants From You

Author : R. Gopalakrishnan
Publisher : Collins
ISBN 13 : 9789351365211
Total Pages : 240 pages
Book Rating : 4.3/5 (652 download)

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Book Synopsis What the CEO Really Wants From You by : R. Gopalakrishnan

Download or read book What the CEO Really Wants From You written by R. Gopalakrishnan and published by Collins. This book was released on 2015-04-17 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many books on leadership and how to lead. What the CEO Really Wants from You addresses the one key question that is uppermost in the mind of any manager: What should he or she do to make the boss a partner rather than perceive the boss as an extractor of work or an adversary? As Paul Polman, CEO of Unilever, points out in his foreword, partnerships with others, but above all, with your direct boss and organization, are more important than ever before. Few people are so well qualified as R. Gopalakrishnan to guide us on this journey. This is a book that will be of immense value to all managers, and one that just might evoke pragmatic answers to the question of what the CEO really expects from the team.

The Complete CEO

Author : Mark Thomas
Publisher : John Wiley & Sons
ISBN 13 : 1841127299
Total Pages : 260 pages
Book Rating : 4.8/5 (411 download)

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Book Synopsis The Complete CEO by : Mark Thomas

Download or read book The Complete CEO written by Mark Thomas and published by John Wiley & Sons. This book was released on 2006-07-06 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business success comes neither easily nor quickly. What is needed is a practical guide to achieving peak performance recognising your starting point and telling you what is required to achieve your goals. The Complete CEO does exactly this by providing a comprehensive framework against which any business leader can assess their strengths and weaknesses. The Complete CEO combines invaluable insights from some of the most successful CEOs in North America and Northern Europe along with the authors’ extensive knowledge and experience to create a complete programme for you and your business to achieve peak corporate and individual performance. The Complete CEO distils learning built up over the last ten years from 1000 leaders of the world’s largest quoted companies. By comparing the ways these leaders ran their businesses with their long-term performance, you will be able to see what works in practice and how to make it work for you. The Complete CEO is not a conventional business book and recognises there are no shortcuts to greatness. Even great CEOs have important areas of relative weakness. The tailored model of high performance presented in this book will be of enormous value to anyone who aspires to be a high-performing CEO. “The Complete CEO is an excellent handbook for any manager or leader. I keep it within reach.” —Mervyn Davies. CEO Standard Chartered Bank Plc “This book is helpful to any CEO, or indeed any business manager, who wants to deliver sustained high performance.” —Jim Nicol, CEO Tomkins Plc “As CEO of a newly floated business, I have found The Complete CEO to give extremely helpful focus, as well as practical tools.” —Heikki Sirviö, CEO Kemira Growhow “The Complete CEO is a fascinating book. While it won’t turn the average CEO into Warren Buffett, it does contain a wealth of uncommon, common sense wisdom, which will take him or her a number of steps in his direction.” —James O’Loughlin, Author, The Real Warren Buffett “The ultimate test of a CEO is value creation. Yet few are prepared for the task. This book will be of practical help to anyone who seriously takes up this challenge.” —Sir Brian Pitman, Former CEO And Chairman Of Lloyds TSB “I believe that the High Performance Model described in this book will be of value to any business leader – but especially to one new in post, or one who has good reason to introduce change.” —Sten Scheibye, CEO Coloplast “The High Performance Model at the core of the book, moves from a clear and insightful discussion of what drives the creation and maintenance of a winning business model into a decomposition of the role of the CEO. The authors have worked with a number of highly successful CEOs and former CEOs to understand the essence of their success, and the actions they have taken day-to-day to drive it; and the result is a practical, easy-to-understand guide.” —From The Foreword By Ben Verwaayen, CEO BT Plc

CEO Tools

Author : Kraig Kramers
Publisher : Gandy Dancer PressLlc
ISBN 13 : 9780972572002
Total Pages : 270 pages
Book Rating : 4.5/5 (72 download)

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Book Synopsis CEO Tools by : Kraig Kramers

Download or read book CEO Tools written by Kraig Kramers and published by Gandy Dancer PressLlc. This book was released on 2002-12-01 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last, a managers book for tightening up the nuts and bolts of business. Just a twist of a wrench can literally change your world. Think, for a moment, about securing the bolts on an aircraft engine. The right tools and techniques are paramount. In business, its the same. You need just the right business tools and know-how to be successful. This is a go-do-it book, not just more how to lessons. Its written by Kraig Kramers, an eight-time veteran CEO, who puts easy-to-use management tools directly in your hands to make more money and improve your individual success immediately. This book is about tools for tightening up the nuts and bolts in your business, tools to tune up performance with your customers, people, profits, productivity, and results -- plus tools for tuning up your own success as a manager.

Built to Lead

Author : David Long
Publisher : Next Century Publishing
ISBN 13 : 9781629030463
Total Pages : 0 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Built to Lead by : David Long

Download or read book Built to Lead written by David Long and published by Next Century Publishing. This book was released on 2014-09-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered why you have failed as a manager? For every 100 employees hired, only 6 or 7 will be promoted to their first management position. If youre a manager now, and you probably are if you are reading this, Congratulations! Youre one of the 7% who made it! Thats the good news. Now, heres the bad news. Statistically speaking, you wont be promoted again. The vast majority of these first time managers will eventually fail. Only 1 in 7 will stay in management with their present company. Motivational CEO David Long will give you the tools and R.E.W.A.R.D.S. to succeed!

Conquering the Chaos

Author : Ravi Venkatesan
Publisher : Harvard Business Review Press
ISBN 13 : 1422184307
Total Pages : 242 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Conquering the Chaos by : Ravi Venkatesan

Download or read book Conquering the Chaos written by Ravi Venkatesan and published by Harvard Business Review Press. This book was released on 2013-06-18 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an insider view on how to tackle the very unique challenges of the Indian market, the former India head of two U.S. multinational corporations proves that if you can make it in India, you can make it anywhere by revealing how to break into through successfully. 10,000 first printing.

The Made-in-India Manager

Author : R. Gopalakrishnan
Publisher : Hachette UK
ISBN 13 : 9351952525
Total Pages : 224 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis The Made-in-India Manager by : R. Gopalakrishnan

Download or read book The Made-in-India Manager written by R. Gopalakrishnan and published by Hachette UK. This book was released on 2018-11-02 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who are Made-in-India managers? What do they do differently? Over the last fifty years, several Indians have occupied top positions in multinationals across the globe. Shantanu Narayen at Adobe, Satya Nadella at Microsoft, Padmasree Warrier at NIO and Sundar Pichai at Google- there are, today, innumerable instances of CEOs born and bred in India, helming S&P’s 500 companies. What accounts for such a prominent presence of Indian professionals across the world today? In The Made-in-India Manager, two stalwarts of Indian business and academics examine this little-studied phenomenon and present a compelling argument: that a unique combination of factors has led Indian management thought and practices to become a ‘soft power’ with the potential to decisively impact global managers of tomorrow. Drawing on their long and varied experience among corporates, the authors explore: • the deep cultural influences that engender a sharp competitive instinct and an astute business perspective; • the circumstances that inspire a high degree of resourcefulness in challenging situations; • the ability to ‘think in English and act in Indian’, which enables flexible functioning in multicultural work environments; • and, importantly, how today’s young managers can build on these advantages and bring to the table their own generational learning, attitudes and capabilities to ensure future success. Thought-provoking and provocative, this fascinating treatise takes a long view of the Indian professional’s path to definitive career success, and makes for compulsory reading for every management practitioner.

Marketing

Author : Paul Baines
Publisher :
ISBN 13 : 9780198079446
Total Pages : 0 pages
Book Rating : 4.0/5 (794 download)

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Book Synopsis Marketing by : Paul Baines

Download or read book Marketing written by Paul Baines and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Execution

Author : Kenneth J. Carrig
Publisher : Stanford University Press
ISBN 13 : 1503609790
Total Pages : 310 pages
Book Rating : 4.5/5 (36 download)

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Book Synopsis Strategic Execution by : Kenneth J. Carrig

Download or read book Strategic Execution written by Kenneth J. Carrig and published by Stanford University Press. This book was released on 2019-09-17 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: CEOs regularly identify strategic execution as their biggest challenge, and the top priority facing today's business leaders. Based on their research with senior executives across a variety of industries—and including firms like Marriott, Microsoft, SunTrust, UPS, and Vail Resorts—Kenneth J. Carrig and Scott A. Snell have distilled the elements that are most critical for execution. This book addresses the challenges of execution, why it matters, and why the approach remains elusive. It introduces an integrated framework for understanding four priorities underlying execution excellence. Ultimately, it all comes down to alignment, agility, ability, and architecture. The authors lay out a process for applying the framework, helping business leaders to diagnose their challenges and to determine their path toward breakthrough performance.

Agency Mania

Author : Bruno Gralpois
Publisher :
ISBN 13 : 9780825308963
Total Pages : 0 pages
Book Rating : 4.3/5 (89 download)

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Book Synopsis Agency Mania by : Bruno Gralpois

Download or read book Agency Mania written by Bruno Gralpois and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some client/agency relationships thrive while others fail? At a time of unprecedented change and complexity in marketing and advertising, Agency Mania will transform the way you look at client/agency relationships and invite you to build sustained partnerships that deliver unmatched work and results. The world of marketing is a trillion-dollar industry and is changing at a drastic pace. The advertiser/agency relationship is under incredible pressure. Some may argue it's even broken. The future of the advertising industry is uncertain. The entire marketing ecosystem is being tested. What will the agency of tomorrow look like? What competencies will agencies need to build? How will they deliver greater value to their clients? Similarly, how will advertisers reap the benefits agencies bring to their table? How will they become better clients? How will they set their partnerships up for success? In Agency Mania, partnership guru Bruno Gralpois demonstrates that these partnerships, once managed professionally, have remarkable transformational value and measurable business impact. The author shines a bright light on the insanity of advertisers and agencies failing to work optimally together or hold each other truly accountable. Building a successful long-term advertiser/agency partnership requires a robust set of competencies and operating principles.Agency Mania shows you step-by-step how it is done.

What They Teach You at Harvard Business School

Author : Philip Delves Broughton
Publisher : Penguin UK
ISBN 13 : 0141931329
Total Pages : 304 pages
Book Rating : 4.1/5 (419 download)

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Book Synopsis What They Teach You at Harvard Business School by : Philip Delves Broughton

Download or read book What They Teach You at Harvard Business School written by Philip Delves Broughton and published by Penguin UK. This book was released on 2009-05-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'For anyone thinking of doing an MBA, or indeed anyone who wants to understand how the corporate elite are moulded, this is a must read' Luke Johnson, British entrepreneur The internationally best-selling business classic that reveals what it's really like to study an MBA at one of the most prestigious institutions in the world. Philip Delves Broughton quit his position as New York correspondent for The Daily Telegraph to take his place on one of the most-coveted and exclusive courses in the world - an MBA at Harvard Business School - to acquire the wisdom reserved for the world's global elite. And what he learns is truly jaw-dropping. From his first class to graduation - encompassing the guest lectures, the Apprentice-style tasks, the booze-luge, the burnouts and the high flyers - Delves Broughton divulges the advice, wisdom and folly he found whilst studying at the most prestigious business school in the world. 'Anyone considering enrolling will find this an insightful portrait of Harvard Business School life' Economist 'Very funny. An excellent book' Wall Street Journal

Rethinking Competitive Advantage

Author : Ram Charan
Publisher : Currency
ISBN 13 : 052557560X
Total Pages : 225 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Rethinking Competitive Advantage by : Ram Charan

Download or read book Rethinking Competitive Advantage written by Ram Charan and published by Currency. This book was released on 2021-04-06 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you gain an edge in the digital world order? “Another book for the ages from a master! . . . Particularly insightful is his emphasis on how the end-to-end individual consumer experience will separate winners from losers in our new digital age.”—Fred Hassan, chairman, Caret Group; former CEO, Schering-Plough and Pharmacia The old ways of creating competitive advantage for your business—such as building moats to ward off competitors—have become dangerous. Giants like Amazon and Alibaba are creating vast new market spaces through a deft combination of tools like machine learning and business savvy that reimagines customer experiences while generating immense shareholder value. A handful of traditional companies, including Fidelity Investments, Walmart, and B2W, have adopted these new approaches to reinvigorate their businesses. Most, however, are stalled—and the clock is running out. In this lively, accessible guide, Ram Charan, bestselling author and adviser to some of the world’s top CEOs and boards, redefines competitive advantage for the digital-first era, offering a set of new rules to get ahead: • Create an ecosystem with third-party partners to revolutionize and personalize the customer experience. • Empower teams focused on a single task, building a “social engine” that drives constant innovation, fast execution, and customer satisfaction. • Attract funders who understand the big picture: that beyond a certain scale, major upfront spending will turn into a cash-generation machine. Filled with stories that peek behind the curtain of digital behemoths as well as traditional companies that have transformed their organizations, Rethinking Competitive Advantage offers concrete advice and methods to help you conceive of new market spaces and moneymaking models. Competing against digital giants might seem daunting, if not impossible. The necessary computing power is within any company’s reach. By borrowing from these digital winners’ playbooks, traditional companies and upstarts alike can gain an upper hand. Whether you’re in the C-suite or brainstorming the next big idea from your garage, Rethinking Competitive Advantage is the ultimate guide to creating competitive advantage today.

Winning (Enhanced Edition)

Author : Jack Welch
Publisher : Harper Collins
ISBN 13 : 0062274015
Total Pages : 384 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis Winning (Enhanced Edition) by : Jack Welch

Download or read book Winning (Enhanced Edition) written by Jack Welch and published by Harper Collins. This book was released on 2013-03-26 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A champion manager of people, Jack Welch shares the hard-earned wisdom of a storied career in what will become the ultimate business bible With Winning, Jack Welch delivers a wide-ranging, in-depth, no-holds-barred management guidebook about the tough strategic, organizational, and personal challenges that face people at every stage of their careers. Loaded with candid personal anecdotes, hard-hitting advice, and invaluable dos and don’ts, Jack explains his theory of business, by laying out the four most important principles that form the foundation of his success. Chapters include: How to Get Promoted, How to Think about Strategy, How to Write a Budget that Works, How to Work for a Jerk, How Find Work-Life Balance and How Start Something New. Enlivened by quotes from business leaders that Welch interviewed especially for the book, it’s a tour de force that reflects Welch’s mastery of execution, excellence and leadership.

The 10 Laws of Career Reinvention

Author : Pamela Mitchell
Publisher : Penguin
ISBN 13 : 1101171170
Total Pages : 272 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis The 10 Laws of Career Reinvention by : Pamela Mitchell

Download or read book The 10 Laws of Career Reinvention written by Pamela Mitchell and published by Penguin. This book was released on 2009-12-31 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reinvention is the key to success in these volatile times—and Pamela Mitchell holds the key to reinvention! In The 10 Laws of Career Reinvention, America's Reinvention Coach® Pamela Mitchell offers every tool readers need to navigate the full arc of career change. Part I introduces the Reinvention Mindset, with what you need to know to be prepared mentally to get started. In Part II, you read the real-life stories of ten individuals who successfully made the leap to new and unexpected careers, using the 10 laws: The 1st Law: It Starts With a Vision for Your Life The 2nd Law: Your Body Is Your Best Guide The 3rd Law: Progress Begins When You Stop Making Excuses The 4th Law: What You Seek is on the Road Less Traveled The 5th Law: You’ve Got the Tools in Your Toolbox The 6th Law: Your Reinvention Board is Your Lifeline The 7th Law: Only a Native Can Give You the Inside Scoop The 8th Law: They Won't "Get" You Until You Speak Their Language The 9th Law: It Takes the Time That it Takes The 10th Law: The World Buys Into an Aura of Success Each story is followed by an in-depth lesson that explains how to adapt these laws to your own career goals, and what actions and precautions to take. The lessons answer all your tactical concerns about navigating the roadblocks, getting traction and managing your fears. The final section provides workbook exercises for fine-tuning your reinvention strategies for maximum results. Clear-headed, calming, practical, and thorough, this is the ideal action plan for getting through any career crisis and ending up securely in the lifestyle you've always dreamed of having.

Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives

Download Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives PDF Online Free

Author : Stan Rapp
Publisher : McGraw Hill Professional
ISBN 13 : 0071703381
Total Pages : 256 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives by : Stan Rapp

Download or read book Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives written by Stan Rapp and published by McGraw Hill Professional. This book was released on 2009-11-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract New Customers and Exceed Revenue Goals with iDirect Marketing! “A simple concept ties this incredibly useful book together. Every marketer now is an iDirect marketer. You ignore this concept, and this book, at your own peril.” Al Ries, author of War in the Boardroom “How do you get your brand heard, trusted, and remembered? The answer is in the confluence of digital and direct to form a torrent of minimal cost/maximal result opportunities. Rapp’s vision of an iDirect future and the insights of the book’s contributors put marketing supremacy in your grasp.” Tim Suther, SVP, Acxiom Global Multichannel Marketing Services “The internet brings about the reinvention of everything. Now it is marketing’s turn. Rapp compiles the best thinking on a future with low-cost and no-cost connections between products and consumers. Essential reading for marketers.” Chris Anderson, author of The Long Tail “Direct marketing is interactive, and interactive marketing is direct. With an ‘iDirect’ mindset, digital platforms and innovative analytics impact the data-driven, online, offline, lead-generating, customer-retaining, multichannel direct marketing process. Rapp’s vision for reinventing marketing is a wake-up call for CMOs to think and act differently in a profoundly changed world.” John Greco, President and CEO, Direct Marketing Association “It’s increasingly important to rely on an agency for accountable iDirect solutions. The advertising agency of the future must be adept at reinventing yesterday’s interactive, direct and branding. Rapp’s cohort of experts show the way in this book.” Michael McCathren, Chick-fil-A Conversation Catalyst About the Book Reinventing Interactive and Direct Marketing focuses on how to benefit from a fundamental truth about marketing in the digital era. Interactive Marketing is direct. Direct Marketing is interactive. What has been seen mistakenly as separate disciplines actually are one and the same. Every marketer now is an interactive direct marketer. To help you profit from this new reality, Stan Rapp introduces a new paradigm—iDirect— the 21st-century growth engine at the intersection of digital technologies and direct marketing practices. The gap between what you once took for granted and the iDirect Marketing future is so vast that a team of thought leaders is needed to deal with it. No one person has all the answers. In this book, Rapp brings together marketing luminaries with a variety of perspectives that will open your eyes to astonishing, new opportunities. It contains surprising insights from the top minds in direct marketing, including: John Greco, President of the Direct Marketing Association: How to Market Directly or Be Left Behind Professor Don Shultz, PhD, Northwestern University: Media Allocation for a Mass Networking Landscape Lucas Donat, President, Donat/Wald: ROIpositive Advertising via TV and Print for the iDirect Marketer Mike Caccavale, Founder and CEO, Pluris Marketing: Instant Delivery of Thousands of Individualized Messages Michael Becker, VP Mobile Strategies, iLoop Mobile: Hold the Consumer in the Palm of Your Hand with Mobile Melissa Read, PhD, Vice President of Research and Innovation, Engauge: The Psychology of Motivating Desired Behavior On- and Offline Tim Suther, Acxiom SVP Global Multichannel Marketing Services: Releasing the Full Power of iDirect Fundamentals

No Rules Rules

Author : Reed Hastings
Publisher : Penguin
ISBN 13 : 1984877879
Total Pages : 371 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis No Rules Rules by : Reed Hastings

Download or read book No Rules Rules written by Reed Hastings and published by Penguin. This book was released on 2020-09-08 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestseller Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successful companies There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed. Hastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, there are no vacation or expense policies. At Netflix, adequate performance gets a generous severance, and hard work is irrelevant. At Netflix, you don’t try to please your boss, you give candid feedback instead. At Netflix, employees don’t need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled speed and boldness, as Netflix quickly became one of the most loved brands in the world. Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world’s most influential business thinkers, dive deep into the controversial ideologies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings’s own career, No Rules Rules is the fascinating and untold account of the philosophy behind one of the world’s most innovative, imaginative, and successful companies.

Brand Manners

Author : Hamish Pringle
Publisher : Wiley
ISBN 13 : 9780470856109
Total Pages : 0 pages
Book Rating : 4.8/5 (561 download)

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Book Synopsis Brand Manners by : Hamish Pringle

Download or read book Brand Manners written by Hamish Pringle and published by Wiley. This book was released on 2009-08-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to create an organizational culture that promotes brand image and builds customer loyalty Nothing can undermine a brand's reputation or lose a customer faster than a bad customer/brand rep interaction. That's why, as the authors of this groundbreaking book clearly demonstrate, one of the biggest challenges facing top management at brand-reliant companies is to ensure that their whole organization, especially those staff members who interact directly with customers, "live the brand." With the help of case studies chronicling the success (and failure) stories of several international brand giants, the authors develop a comprehensive framework that managers can use to evaluate customer brand expectations and create a branded service culture that meets or exceeds those expectations, every time. Among other things, readers learn proven techniques for enlisting a sales force, call service, shop floor, and even the entire boardroom into doing their parts to promote brand loyalty. Hamish Pringle (London, UK) is a Principal in Brand Beliefs, Ltd. William Gordon (London, UK) works as Partner in Strategy for Accenture, previously Andersen Consulting, in London.