What Sticks

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What Sticks

Author : Rex Briggs
Publisher : Kaplan Publishing
ISBN 13 : 9781419584336
Total Pages : 304 pages
Book Rating : 4.5/5 (843 download)

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Book Synopsis What Sticks by : Rex Briggs

Download or read book What Sticks written by Rex Briggs and published by Kaplan Publishing. This book was released on 2006-09-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Sticks is the one book that explains exactly how marketing and advertising works today! Based on new insights from analysis of over $1 billion worth of advertising. Decades ago it was okay to believe, as retail magnate John Wanamaker did, that “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” However, today the stakes are much higher. Marketing thought leaders Rex Briggs and Greg Stuart estimate that $112 billion in advertising spending in the U.S. alone is wasted, cutting deeply into company profits. What Sticks uncovers bold new insights from the largest-ever global marketing research project among 30 Fortune 200 companies, including: Procter & Gamble, Johnson & Johnson, Kraft, McDonalds, Unilever, Ford and others. This is a comprehensive and solutions-oriented book that outlines how any marketer, at any level, can guarantee their advertising succeeds. Marketers cannot ignore the findings or the solutions revealed in What Sticks, such as: * Why 47% of the advertising campaigns studied didn’t work and what you can do to guarantee yours does * How to spend the same advertising budget, but get better results * How to get your CFO and CEO to eagerly increase your marketing & advertising budget * How to forecast next year’s advertising budget (Hint: It’s not by using last year’s spending!) * How to immediately fix your advertising by applying these principles and real nuggets of wisdom Revitalize your advertising and join the new marketing revolution at www.whatsticks.NET

Sticks

Author :
Publisher :
ISBN 13 : 9781732934610
Total Pages : pages
Book Rating : 4.9/5 (346 download)

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Book Synopsis Sticks by :

Download or read book Sticks written by and published by . This book was released on 2018-10-18 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Stick Chair Book

Author : Christopher Schwarz
Publisher :
ISBN 13 : 9781954697157
Total Pages : 0 pages
Book Rating : 4.6/5 (971 download)

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Book Synopsis The Stick Chair Book by : Christopher Schwarz

Download or read book The Stick Chair Book written by Christopher Schwarz and published by . This book was released on 2023-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "..."The Stick Chair Book" is divided into three sections. The first section, "Thinking About Chairs," introduces you to the world of common stick chairs, plus the tools and wood to build them. The second section - "Chairmaking Techniques" - covers every process involved in making a chair, from cutting stout legs, to making curved arms with straight wood, to carving the seat. Plus, you'll get a taste for the wide variety of shapes you can use. The chapter on seats shows you how to lay out 14 different seat shapes. The chapter on legs has 16 common forms that can be made with only a couple handplanes. Add those to the 11 different arm shapes, six arm-joinery options, 14 shapes for hands, seven stretcher shapes and 11 combs, and you could make stick chairs your entire life without ever making the same one twice. The final section offers detailed plans for five stick chairs, from a basic Irish armchair to a dramatic Scottish comb-back. These five chair designs are a great jumping-off point for making stick chairs of your own design. Additional chapters in the book cover chair comfort, finishing and sharpening the tools. From the author: "When I first wrote 'The Stick Chair Book' in 2021, I was also fighting cancer. So I hammered out the text with urgency and the desire to record every fragment of information I knew about chairmaking. "To be fair, that's usually how I go about writing all my books. But then I typically take a couple months off, put the manuscript aside, then revisit it with fresh eyes and a sharpened pen. My final revisions remove about 10-20 percent of the original material. The stuff I cut is usually chapters that don't match the tone of the rest of the text. Or I snip sections that aren't as relevant as when I first wrote them. I also smooth out the writing and add bits of information I'd forgotten during the first brain-to-fingers dump. "And that's exactly what I've done for this revised edition. As a result, the text is 10.1 percent shorter than the first edition. It's more to the point. And it's where the manuscript would have ended up under normal conditions..."--Publisher's website.

Sticks & Scones

Author : Diane Mott Davidson
Publisher : Bantam
ISBN 13 : 0553578316
Total Pages : 370 pages
Book Rating : 4.5/5 (535 download)

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Book Synopsis Sticks & Scones by : Diane Mott Davidson

Download or read book Sticks & Scones written by Diane Mott Davidson and published by Bantam. This book was released on 2002-05-28 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrated for her unique blend of first-class suspense and five-star fare, Diane Mott Davidson has won scores of fans and earned a place on major bestseller lists across the country. Now she dishes up another dangerously tasty treat of murder and mystery. For Colorado caterer Goldy Schulz, accepting a series of bookings at Hyde Castle is like a dream come true. It’s not every day that she gets to cook authentic Elizabethan fare--especially at a real castle that was brought over from England and reassembled stone by stone in Aspen Meadow. Goldy is determined that everything will go right--which is why, she figures later, everything went terribly wrong. It begins when a shotgun blast shatters her window. Then Goldy discovers a body lying in a nearby creek. And when shots ring out for the second time that day, someone Goldy loves is in the line of fire. Suddenly the last thing Goldy wants to think about is Shakespeare’s Steak Pie, 911 Chocolate Emergency Cookies, or Damson-in-Distress Plum Tart. Could one of her husband Tom’s police investigations have triggered a murder? Or was her violent, recently paroled ex responsible? With death peering around every corner, Goldy needs to cook up some crime-solving solutions--before the only dish that’s left on her menu is murder.

Max Found Two Sticks

Author : J. Brian Pinkney
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (516 download)

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Book Synopsis Max Found Two Sticks by : J. Brian Pinkney

Download or read book Max Found Two Sticks written by J. Brian Pinkney and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although he doesn't feel like talking, a young boy responds to questions by drumming on various objects, including a bucket, hat boxes, and garbage cans, echoing the city sounds around him.

Sticks

Author : Joan Bauer
Publisher : Penguin
ISBN 13 : 1101657928
Total Pages : 193 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Sticks by : Joan Bauer

Download or read book Sticks written by Joan Bauer and published by Penguin. This book was released on 2005-06-02 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the help of his grandmother, his dead father's best friend, and his own best friend—a math whiz—Mickey prepares to compete in the most important pool championship of his life, despite his mother's reservations.

Peg Looms and Weaving Sticks

Author : Noreen Crone-Findlay
Publisher : Rowman & Littlefield
ISBN 13 : 0811764818
Total Pages : 185 pages
Book Rating : 4.8/5 (117 download)

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Book Synopsis Peg Looms and Weaving Sticks by : Noreen Crone-Findlay

Download or read book Peg Looms and Weaving Sticks written by Noreen Crone-Findlay and published by Rowman & Littlefield. This book was released on 2017-09-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Easy to learn, portable, and lots of fun--that's weaving on peg looms and weaving sticks! This book introduces you to the craft and answers all of your questions.

Sticks & Stones

Author : Abby Cooper
Publisher : Macmillan
ISBN 13 : 0374302871
Total Pages : 289 pages
Book Rating : 4.3/5 (743 download)

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Book Synopsis Sticks & Stones by : Abby Cooper

Download or read book Sticks & Stones written by Abby Cooper and published by Macmillan. This book was released on 2016-07-12 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twelve-year-old Elyse has a rare genetic disorder makes the words other people say about her appear on her body.

Girls with Sharp Sticks

Author : Suzanne Young
Publisher : Simon and Schuster
ISBN 13 : 1534426159
Total Pages : 416 pages
Book Rating : 4.5/5 (344 download)

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Book Synopsis Girls with Sharp Sticks by : Suzanne Young

Download or read book Girls with Sharp Sticks written by Suzanne Young and published by Simon and Schuster. This book was released on 2019-03-19 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Enough plot twists to give a reader whiplash.” —Cosmopolitan From New York Times bestselling author Suzanne Young comes the start of a thrilling, subversive new series about a girls-only boarding school with a terrifying secret and the friends who will stop at nothing to protect each other. Some of the prettiest flowers have the sharpest thorns. The Girls of Innovations Academy are beautiful and well-behaved—it says so on their report cards. Under the watchful gaze of their Guardian, they receive a well-rounded education that promises to make them better. Obedient girls, free from arrogance or defiance. Free from troublesome opinions or individual interests. But the girls’ carefully controlled existence may not be quite as it appears. As Mena and her friends uncover the dark secrets of what’s actually happening there—and who they really are—the girls of Innovations Academy will learn to fight back. Bringing the trademark plot twists and high-octane drama that made The Program a bestselling and award-winning series, Suzanne Young launches a new series that confronts some of today’s most pressing ethical questions.

The Stick Book

Author : Fiona Danks
Publisher : Frances Lincoln
ISBN 13 : 1781011141
Total Pages : 182 pages
Book Rating : 4.7/5 (81 download)

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Book Synopsis The Stick Book by : Fiona Danks

Download or read book The Stick Book written by Fiona Danks and published by Frances Lincoln. This book was released on 2013-03-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: The stick is a universal toy. Totally natural, all-purpose, free, it offers limitless opportunities for outdoor play and adventure and it provides a starting point for an active imagination and the raw material for transformation into almost anything! As New York's Strong National Museum of Play pointd out when they selected a stick for inclusion in their National Toy Hall of Fame, 'It can be a Wild West horse, a medieval knight's sword, a boat on a stream, or a slingshot with a rubber band . . .' In this book Fiona Danks and Jo Schofield offer masses of suggestions for things to do with a stick, in the way of adventures and bushcraft, creative and imaginative play, games, woodcraft and conservation, music and more.

Fish! Sticks

Author : Stephen C. Lundin
Publisher :
ISBN 13 : 9780340826454
Total Pages : 122 pages
Book Rating : 4.8/5 (264 download)

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Book Synopsis Fish! Sticks by : Stephen C. Lundin

Download or read book Fish! Sticks written by Stephen C. Lundin and published by . This book was released on 2003 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: The phenomenal international bestseller FISH! told the story of a fictional company that transformed itself by applying lessons learned from Seattle's Pike Place Fish Market. The follow-up FISH! TALES told of real-life companies that boosted morale and improved results by implementing these same principles. Now, following the huge success of these motivational titles, comes the latest inspiring addition to the series: FISH! STICKS. In this new, stimulating volume, the authors teach us how to effect change in our business and make it stick through tough and changing times such as turnover in management and staff. With the appealing, readable style which makes the FISH philosophy so accessible, FISH! STICKS shows us how to keep our work vital, alive and fresh, while maintaining those innovations that really work for your company.

Two Sticks

Author : Orel Protopopescu
Publisher : Farrar, Straus & Giroux (BYR)
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Two Sticks by : Orel Protopopescu

Download or read book Two Sticks written by Orel Protopopescu and published by Farrar, Straus & Giroux (BYR). This book was released on 2007-02-20 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maybelle loves to drum, but after bringing home eleven crocodiles in whose mouth she has played a toothy tune, her parents are only too eager to replace them with any drum of Maybelle's choosing.

House of Sticks

Author : Ly Tran
Publisher : Simon and Schuster
ISBN 13 : 150111882X
Total Pages : 400 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis House of Sticks by : Ly Tran

Download or read book House of Sticks written by Ly Tran and published by Simon and Schuster. This book was released on 2022-05-10 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intimate, beautifully written coming-of-age memoir--a young girl's journey from war-torn Vietnam to Ridgewood, Queens, and her struggle to find her voice amid clashing cultural expectations. Ly Tran is just a toddler in 1993 when she and her family emigrate from a small town along the Mekong River in Vietnam to a two-bedroom railroad apartment in Ridgewood, Queens. Ly's father, a former lieutenant in the South Vietnamese army, spent nearly a decade as a POW, and their resettlement is made possible through a humanitarian program run by the US government. Soon after they arrive, Ly joins her parents and three older brothers in sewing ties and cummerbunds piecemeal on their living room floor to make ends meet. As they navigate this new landscape, Ly finds herself torn between two worlds. She knows she must honor her parents' Buddhist faith and contribute to the family livelihood, working long hours at home and then later as a manicurist alongside her mother at a nail salon in Brownsville, Brooklyn, which her parents eventually take over. But at school, Ly feels the mounting pressure to blend in. A growing inability to see the blackboard presents new challenges, especially when her father forbids her from getting glasses, calling her diagnosis of poor vision a government conspiracy. His frightening temper and paranoia leave an indelible mark on Ly's sense of self. Who is she outside of everything her family expects of her? Told in a spare, evocative voice that, with flashes of humor, weaves together her family's immigration experience with her own fraught and courageous coming-of-age, House of Sticks is a timely and powerful portrait of one girl's struggle to reckon with her heritage and forge her own path. --

Sticks and Stones

Author : Emily Bazelon
Publisher : Random House
ISBN 13 : 0679644008
Total Pages : 417 pages
Book Rating : 4.6/5 (796 download)

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Book Synopsis Sticks and Stones by : Emily Bazelon

Download or read book Sticks and Stones written by Emily Bazelon and published by Random House. This book was released on 2013-02-19 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER Being a teenager has never been easy, but in recent years, with the rise of the Internet and social media, it has become exponentially more challenging. Bullying, once thought of as the province of queen bees and goons, has taken on new, complex, and insidious forms, as parents and educators know all too well. No writer is better poised to explore this territory than Emily Bazelon, who has established herself as a leading voice on the social and legal aspects of teenage drama. In Sticks and Stones, she brings readers on a deeply researched, clear-eyed journey into the ever-shifting landscape of teenage meanness and its sometimes devastating consequences. The result is an indispensable book that takes us from school cafeterias to courtrooms to the offices of Facebook, the website where so much teenage life, good and bad, now unfolds. Along the way, Bazelon defines what bullying is and, just as important, what it is not. She explores when intervention is essential and when kids should be given the freedom to fend for themselves. She also dispels persistent myths: that girls bully more than boys, that online and in-person bullying are entirely distinct, that bullying is a common cause of suicide, and that harsh criminal penalties are an effective deterrent. Above all, she believes that to deal with the problem, we must first understand it. Blending keen journalistic and narrative skills, Bazelon explores different facets of bullying through the stories of three young people who found themselves caught in the thick of it. Thirteen-year-old Monique endured months of harassment and exclusion before her mother finally pulled her out of school. Jacob was threatened and physically attacked over his sexuality in eighth grade—and then sued to protect himself and change the culture of his school. Flannery was one of six teens who faced criminal charges after a fellow student’s suicide was blamed on bullying and made international headlines. With grace and authority, Bazelon chronicles how these kids’ predicaments escalated, to no one’s benefit, into community-wide wars. Cutting through the noise, misinformation, and sensationalism, she takes us into schools that have succeeded in reducing bullying and examines their successful strategies. The result is a groundbreaking book that will help parents, educators, and teens themselves better understand what kids are going through today and what can be done to help them through it. Contains a new discussion guide for classroom use and book groups.

Better Than Carrots Or Sticks

Author : Dominique Smith
Publisher : ASCD
ISBN 13 : 1416620648
Total Pages : 170 pages
Book Rating : 4.4/5 (166 download)

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Book Synopsis Better Than Carrots Or Sticks by : Dominique Smith

Download or read book Better Than Carrots Or Sticks written by Dominique Smith and published by ASCD. This book was released on 2015 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provide a practical blueprint for creating a cooperative and respectful classroom climate in which students and teachers work through behavioral issues together.

We Ride Upon Sticks

Author : Quan Barry
Publisher : Vintage
ISBN 13 : 0525565434
Total Pages : 385 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis We Ride Upon Sticks by : Quan Barry

Download or read book We Ride Upon Sticks written by Quan Barry and published by Vintage. This book was released on 2021-02-16 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the town of Danvers, Massachusetts, home of the original 1692 witch trials, the 1989 Danvers Falcons will do anything to make it to the state finals—even if it means tapping into some devilishly dark powers. Against a background of irresistible 1980s iconography, Quan Barry expertly weaves together the individual and collective progress of this enchanted team as they storm their way through an unforgettable season. Helmed by good-girl captain Abby Putnam (a descendant of the infamous Salem accuser Ann Putnam) and her co-captain Jen Fiorenza (whose bleached blond “Claw” sees and knows all), the Falcons prove to be wily, original, and bold, flaunting society’s stale notions of femininity. Through the crucible of team sport and, more importantly, friendship, this comic tour de female force chronicles Barry’s glorious cast of characters as they charge past every obstacle on the path to finding their glorious true selves.

Make It Stick

Author : Peter C. Brown
Publisher : Harvard University Press
ISBN 13 : 0674729013
Total Pages : 330 pages
Book Rating : 4.6/5 (747 download)

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Book Synopsis Make It Stick by : Peter C. Brown

Download or read book Make It Stick written by Peter C. Brown and published by Harvard University Press. This book was released on 2014-04-14 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: To most of us, learning something "the hard way" implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head. Drawing on recent discoveries in cognitive psychology and other disciplines, the authors offer concrete techniques for becoming more productive learners. Memory plays a central role in our ability to carry out complex cognitive tasks, such as applying knowledge to problems never before encountered and drawing inferences from facts already known. New insights into how memory is encoded, consolidated, and later retrieved have led to a better understanding of how we learn. Grappling with the impediments that make learning challenging leads both to more complex mastery and better retention of what was learned. Many common study habits and practice routines turn out to be counterproductive. Underlining and highlighting, rereading, cramming, and single-minded repetition of new skills create the illusion of mastery, but gains fade quickly. More complex and durable learning come from self-testing, introducing certain difficulties in practice, waiting to re-study new material until a little forgetting has set in, and interleaving the practice of one skill or topic with another. Speaking most urgently to students, teachers, trainers, and athletes, Make It Stick will appeal to all those interested in the challenge of lifelong learning and self-improvement.