What Happens to the 'M' in MTV? A Look at the Changes in MTV's Programming

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Author :
Publisher : GRIN Verlag
ISBN 13 : 363875698X
Total Pages : 28 pages
Book Rating : 4.6/5 (387 download)

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Book Synopsis What Happens to the 'M' in MTV? A Look at the Changes in MTV's Programming by : Christoph Koch

Download or read book What Happens to the 'M' in MTV? A Look at the Changes in MTV's Programming written by Christoph Koch and published by GRIN Verlag. This book was released on 2007-09 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 1998 in the subject Communications - Movies and Television, grade: 1- (A-), Ohio University (School of Telecommunication), course: Broadcast & Cable Programming, 37 entries in the bibliography, language: English, abstract: A couple of months ago I had the chance to talk to the pop critic and founder of the Rolling Stone Magazine Greil Marcus doing an interview for a German radio station. When I asked him, what he thought of the recent HipHop videos, he answered, " In the United States MTV doesn't show many music videos anymore. They show date shows, game shows or celebrities playing volleyball on the beach shows. Videos are shown only in the middle of the night, when I can't watch them". I had noticed a similar trend on MTV Europe but wasn't aware that MTV's move towards non-music programming was even more severe in the United States. Greil Marcus is certainly not the only one complaining about the lack of music in "Music Television". Even Bart Simpson during the beginning of one episode of "The Simpsons" writes a grumpy "In don't want my MTV anymore" on the blackboard in his classroom (Stein 1997, p. 103). But what has led to the focus of MTV on non-music programming? Or is the trend even reversing and MTV is going back its roots? What about the new spin-off channels MTV started to offer in the past? This paper takes a look at the changes in MTV's programming within the last couple of years, at the new programs of this season and at the historical development of this interesting network.

I Want My MTV

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Author :
Publisher : Penguin
ISBN 13 : 1101526416
Total Pages : 535 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis I Want My MTV by : Rob Tannenbaum

Download or read book I Want My MTV written by Rob Tannenbaum and published by Penguin. This book was released on 2011-10-27 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: Remember When All You Wanted Was Your MTV? The perfect gift for the music fan or child of the eighties in your life. Named One of the Best Books of 2011 by NPR – Spin - USA Today – CNBC - Pitchfork - The Onion - The Atlantic - The Huffington Post – VEVO - The Boston Globe - The San Francisco Chronicle Remember the first time you saw Michael Jackson dance with zombies in "Thriller"? Diamond Dave karate kick with Van Halen in "Jump"? Tawny Kitaen turning cartwheels on a Jaguar to Whitesnake's "Here I Go Again"? The Beastie Boys spray beer in "(You Gotta) Fight for Your Right (To Party)"? Axl Rose step off the bus in "Welcome to the Jungle"? It was a pretty radical idea-a channel for teenagers, showing nothing but music videos. It was such a radical idea that almost no one thought it would actually succeed, much less become a force in the worlds of music, television, film, fashion, sports, and even politics. But it did work. MTV became more than anyone had ever imagined. I Want My MTV tells the story of the first decade of MTV, the golden era when MTV's programming was all videos, all the time, and kids watched religiously to see their favorite bands, learn about new music, and have something to talk about at parties. From its start in 1981 with a small cache of videos by mostly unknown British new wave acts to the launch of the reality-television craze with The Real World in 1992, MTV grew into a tastemaker, a career maker, and a mammoth business. Featuring interviews with nearly four hundred artists, directors, VJs, and television and music executives, I Want My MTV is a testament to the channel that changed popular culture forever.

Millennials Killed the Video Star

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Author :
Publisher : Duke University Press
ISBN 13 : 1478012870
Total Pages : 164 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Millennials Killed the Video Star by : Amanda Ann Klein

Download or read book Millennials Killed the Video Star written by Amanda Ann Klein and published by Duke University Press. This book was released on 2021-01-04 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between 1995 and 2000, the number of music videos airing on MTV dropped by 36 percent. As an alternative to the twenty-four-hour video jukebox the channel had offered during its early years, MTV created an original cycle of scripted reality shows, including Laguna Beach, The Hills, The City, Catfish, and Jersey Shore, which were aimed at predominantly white youth audiences. In Millennials Killed the Video Star Amanda Ann Klein examines the historical, cultural, and industrial factors leading to MTV's shift away from music videos to reality programming in the early 2000s and 2010s. Drawing on interviews with industry workers from programs such as The Real World and Teen Mom, Klein demonstrates how MTV generated a coherent discourse on youth and identity by intentionally leveraging stereotypes about race, ethnicity, gender, and class. Klein explores how this production cycle, which showcased a variety of ways of being in the world, has played a role in identity construction in contemporary youth culture—ultimately shaping the ways in which Millennial audiences of the 2000s thought about, talked about, and embraced a variety of identities.

Billboard

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Publisher :
ISBN 13 :
Total Pages : 86 pages
Book Rating : 4./5 ( download)

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Book Synopsis Billboard by :

Download or read book Billboard written by and published by . This book was released on 1998-02-28 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

SPIN

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Publisher :
ISBN 13 :
Total Pages : 138 pages
Book Rating : 4./5 ( download)

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Book Synopsis SPIN by :

Download or read book SPIN written by and published by . This book was released on 1997-08 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the concert stage to the dressing room, from the recording studio to the digital realm, SPIN surveys the modern musical landscape and the culture around it with authoritative reporting, provocative interviews, and a discerning critical ear. With dynamic photography, bold graphic design, and informed irreverence, the pages of SPIN pulsate with the energy of today's most innovative sounds. Whether covering what's new or what's next, SPIN is your monthly VIP pass to all that rocks.

Billboard

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Publisher :
ISBN 13 :
Total Pages : 766 pages
Book Rating : 4./5 ( download)

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Book Synopsis Billboard by :

Download or read book Billboard written by and published by . This book was released on 2010-01-09 with total page 766 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

SPIN

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Author :
Publisher :
ISBN 13 :
Total Pages : 138 pages
Book Rating : 4./5 ( download)

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Book Synopsis SPIN by :

Download or read book SPIN written by and published by . This book was released on 1997-08 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the concert stage to the dressing room, from the recording studio to the digital realm, SPIN surveys the modern musical landscape and the culture around it with authoritative reporting, provocative interviews, and a discerning critical ear. With dynamic photography, bold graphic design, and informed irreverence, the pages of SPIN pulsate with the energy of today's most innovative sounds. Whether covering what's new or what's next, SPIN is your monthly VIP pass to all that rocks.

I Want My MTV

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Author :
Publisher : Penguin
ISBN 13 : 0452298563
Total Pages : 594 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis I Want My MTV by : Rob Tannenbaum

Download or read book I Want My MTV written by Rob Tannenbaum and published by Penguin. This book was released on 2012-09-25 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: Remember When All You Wanted Was Your MTV? The perfect gift for the music fan or child of the eighties in your life. Named One of the Best Books of 2011 by NPR – Spin - USA Today – CNBC - Pitchfork - The Onion - The Atlantic - The Huffington Post – VEVO - The Boston Globe - The San Francisco Chronicle Remember the first time you saw Michael Jackson dance with zombies in "Thriller"? Diamond Dave karate kick with Van Halen in "Jump"? Tawny Kitaen turning cartwheels on a Jaguar to Whitesnake's "Here I Go Again"? The Beastie Boys spray beer in "(You Gotta) Fight for Your Right (To Party)"? Axl Rose step off the bus in "Welcome to the Jungle"? It was a pretty radical idea-a channel for teenagers, showing nothing but music videos. It was such a radical idea that almost no one thought it would actually succeed, much less become a force in the worlds of music, television, film, fashion, sports, and even politics. But it did work. MTV became more than anyone had ever imagined. I Want My MTV tells the story of the first decade of MTV, the golden era when MTV's programming was all videos, all the time, and kids watched religiously to see their favorite bands, learn about new music, and have something to talk about at parties. From its start in 1981 with a small cache of videos by mostly unknown British new wave acts to the launch of the reality-television craze with The Real World in 1992, MTV grew into a tastemaker, a career maker, and a mammoth business. Featuring interviews with nearly four hundred artists, directors, VJs, and television and music executives, I Want My MTV is a testament to the channel that changed popular culture forever.

Billboard

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Author :
Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4./5 ( download)

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Book Synopsis Billboard by :

Download or read book Billboard written by and published by . This book was released on 1985-02-09 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Billboard

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Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4./5 ( download)

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Book Synopsis Billboard by :

Download or read book Billboard written by and published by . This book was released on 1984-11-10 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Emmy

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Publisher :
ISBN 13 :
Total Pages : 458 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Emmy by :

Download or read book Emmy written by and published by . This book was released on 1984 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Billboard

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Publisher :
ISBN 13 :
Total Pages : 86 pages
Book Rating : 4./5 ( download)

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Book Synopsis Billboard by :

Download or read book Billboard written by and published by . This book was released on 2000-04-08 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Cultural Strategy

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Publisher : OUP Oxford
ISBN 13 : 019161520X
Total Pages : 408 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis Cultural Strategy by : Douglas Holt

Download or read book Cultural Strategy written by Douglas Holt and published by OUP Oxford. This book was released on 2010-10-28 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jack Daniel's, Marlboro, Starbucks, Corona, Oprah, The Body Shop: all built with innovative ideologies. Further many "better mousetraps" are much more compelling to consumers when bundled with innovative ideologies; consider BMW, Apple, and Whole Foods. Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to build businesses in this simple but effective way. Holt and Cameron analyse a series of classic cases that relied on these bold, innovative strategies: Nike, Marlboro, Starbucks, Jack Daniels, vitaminwater, and Ben & Jerry's. They then demonstrate how the theory works as an actionable strategy model, drawing upon their consulting work. They show how cultural strategy takes start-up brands into the mass market (Fat Tire beer), overcomes "better mousetraps" wars in a technology driven category (ClearBlue pregnancy test), effectively challenges a seemingly insurmountable incumbent (FUSE music channel vs MTV), and develops a social innovation (The Freelancers Union). Holt and Cameron also describe the best organizational model for pursuing this approach, which they term "the cultural studio". The book demonstrates that the top consumer marketing companies are consistently poor at this type of innovation because they rely on an antithetic organization structure, what the authors term "the brand bureaucracy". To succeed at cultural innovation requires not only a very different approach to strategy, but a new way of organizing as well.

SPIN

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Author :
Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4./5 ( download)

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Book Synopsis SPIN by :

Download or read book SPIN written by and published by . This book was released on 1998-03 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the concert stage to the dressing room, from the recording studio to the digital realm, SPIN surveys the modern musical landscape and the culture around it with authoritative reporting, provocative interviews, and a discerning critical ear. With dynamic photography, bold graphic design, and informed irreverence, the pages of SPIN pulsate with the energy of today's most innovative sounds. Whether covering what's new or what's next, SPIN is your monthly VIP pass to all that rocks.

VJ

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Publisher : Atria Books
ISBN 13 : 1451678134
Total Pages : 344 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis VJ by : Nina Blackwood

Download or read book VJ written by Nina Blackwood and published by Atria Books. This book was released on 2019-05-14 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this “highly entertaining snapshot of a wild-frontier moment in pop culture” (Rolling Stone), discover the wild and explosive true story of the early years of MTV directly from the original VJs. Nina Blackwood, Mark Goodman, Alan Hunter, and Martha Quinn (along with the late J. J. Jackson) had front-row seats to a cultural revolution—and the hijinks of pop music icons like Adam Ant, Cyndi Lauper, Madonna, and Duran Duran—as the first VJs on the fledgling network MTV. From partying with David Lee Roth to flying on Bob Dylan’s private jet, they were on a breakneck journey through a music revolution. Boing beyond the compelling behind the scenes tales of this unforgettable era, VJ is also a coming-of-age story about the 1980s, its excesses, controversies, and everything in between. “At last—the real inside story of the MTV explosion that rocked the world, in all its giddy excess, from the video pioneers who saw all the hair, drugs and guitars up close. VJ is the wild, hilarious, addictive tale of how one crazy moment changed pop culture forever” (Rob Sheffield, New York Times bestselling author).

Billboard

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Author :
Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4./5 ( download)

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Book Synopsis Billboard by :

Download or read book Billboard written by and published by . This book was released on 1999-06-19 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Micropolitics of Media Culture

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Author :
Publisher : Amsterdam University Press
ISBN 13 : 9789053564721
Total Pages : 308 pages
Book Rating : 4.5/5 (647 download)

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Book Synopsis Micropolitics of Media Culture by : Patricia Pisters

Download or read book Micropolitics of Media Culture written by Patricia Pisters and published by Amsterdam University Press. This book was released on 2001 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the micro-political implications of the work of Gilles Deleuze (and Félix Guattari). General philosophical articles are coupled to more specific analyses of films (such as Fight Club and Schindler's List) and other expressions of contemporary culture. The choice of giving specific attention to the analyses of images and sounds is not only related to the fact that audiovisual products are increasingly dominant in contemporary life, but also to the fact that film culture in itself is changing ("in transition") in capitalist culture. From a marginal place at the periphery of economy and culture at large, audiovisual products (ranging from art to ads) seem to have moved to the centre of the network society, as Manuel Castells calls contemporary society. Typical Deleuzian concepts such as micro-politics, the Body without Organs, becoming-minoritarian, pragmatics and immanence are explored in their philosophical implications and political force, whether utopian or dystopian. What can we do with Deleuze in contemporary media culture? A recurring issue throughout the book is the relationship between theory and practice, to which several solutions and problems are given.