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Author : Erik Qualman
Publisher :
ISBN 13 : 9780991183500
Total Pages : 181 pages
Book Rating : 4.1/5 (835 download)
Download or read book What Happens in Vegas Stays on YouTube written by Erik Qualman and published by . This book was released on 2013-12 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Privacy is dead. The new rules for business, personal, and family reputation."--Cover.
Author : Erik Qualman
Publisher :
ISBN 13 : 9780991183524
Total Pages : 254 pages
Book Rating : 4.1/5 (835 download)
Download or read book What Happens on Campus Stays on YouTube written by Erik Qualman and published by . This book was released on 2015-04-15 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the student version of Qualman's book What Happens in Vegas Stays on YouTube. Learn the new rules for your reputation on campus, online and beyond. Today, your digital reputation is determining your next internship or job offer, your role in student organizations and leadership positions, even athletic scholarships and much more! This book will help you not only protect your reputation, but it will teach you how to leverage digital tools to produce a strong digital presence. The book includes several student case studies, tips, resources and more. You can read it in a day and reference it for a lifetime!
Author : Jason Falls
Publisher : Entrepreneur Press
ISBN 13 : 1613084471
Total Pages : 163 pages
Book Rating : 4.6/5 (13 download)
Download or read book Winfluence written by Jason Falls and published by Entrepreneur Press. This book was released on 2021-02-23 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.
Author : Josie Ahlquist
Publisher : Taylor & Francis
ISBN 13 : 1000978974
Total Pages : 380 pages
Book Rating : 4.0/5 (9 download)
Download or read book Digital Leadership in Higher Education written by Josie Ahlquist and published by Taylor & Francis. This book was released on 2023-07-03 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Effective leadership means we must bring our values and mission - not just soundbites - to our activity in the digital sphere. And it's not as hard as you may think, thanks to the very practical examples and exercises Josie Ahlquist has given us in this book.”Brandon Busteed, President - University Partners, Kaplan, Inc.“Often, higher education leaders see social media as a burden. Digital Leadership in Higher Education should be required reading in any leadership program because it clearly demonstrates how social media can and should extend leadership rather than be a burden for it.”Russell Lowery-Hart, President - Amarillo CollegeIn this groundbreaking book, Josie Ahlquist provides readers with the tools they need to take a strong, values-based approach to leadership in the various digital spaces vital to the world of higher education today. Filled with real-world examples and tools to negotiate this ever changing digital landscape, the book fills an important niche in the literature: A user manual for your digital leadership journey.Each chapter includes tools and tactics, as well as stories that bridge the gap between technology and connection with community. This book doesn’t have a recipe for cooking up the next viral video, it offers lots of ways to stay true to individual and organizational values while engaging online. Whether a college president, dean of students, associate professor, or a program coordinator, there is a need for leaders who aren’t just early adopters and social media enthusiasts, but authentic individuals who back up their technology use with a purposeful philosophy and a values-based approach to their role.
Author : Jamie Turner
Publisher : Pearson Education
ISBN 13 : 0132696436
Total Pages : 854 pages
Book Rating : 4.1/5 (326 download)
Download or read book Supercharge Your Social Media Strategies (Collection) written by Jamie Turner and published by Pearson Education. This book was released on 2011-01-04 with total page 854 pages. Available in PDF, EPUB and Kindle. Book excerpt: 3 expert guides to profiting from the latest social and mobile marketing tools and platforms! Master powerful, real-world techniques for using social media to grow sales, revenues, and profits! Plan and implement a social media roadmap that makes sense for your company… choose the right social and mobile platforms, and carefully nurture your presence… discover brand-new “Web 3.0” channels, drive maximum value from those that work, and avoid those that don’t! From world-renowned leaders and experts, including Jamie Turner, Dr. Reshma Shah, Rawn Shah, and Michael Tasner
Author : Jamie Turner
Publisher : FT Press
ISBN 13 : 0133888436
Total Pages : 239 pages
Book Rating : 4.1/5 (338 download)
Download or read book How to Make Money with Social Media written by Jamie Turner and published by FT Press. This book was released on 2014-07-21 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use – all fully revamped for today's newest platforms and opportunities. Authors Jamie Turner and Reshma Shah have unsurpassed experience using social and mobile media to solve complex and difficult marketing challenges. Their How to Make Money with Social Media, Second Edition reads just like the conversation you'd want to have with them over coffee: it's friendly, upbeat, based on hard-won experience about what does (and doesn't) work, and focused on exactly what you need to know. Step by step, Turner and Shah show you how to: Define the right goals, strategies, and tactics – and then successfully execute on your plan Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them Make the most of your resources, no matter how limited they are Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms Measure brand sentiment, engagement, ROI, and more – and learn the right lessons from your metrics Avoid crucial pitfalls that other companies are currently encountering Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer today's #1 social/mobile marketing question: "What should I do next?" Whether you're a marketer, entrepreneur, sales leader, or student, if you want to profit from social or mobile marketing, start right here.
Author : Rachel Braunscheidel
Publisher : Lulu.com
ISBN 13 : 1483491307
Total Pages : 145 pages
Book Rating : 4.4/5 (834 download)
Download or read book The Heart-Home Builder: Cultivating an Inner Sanctuary with Christ amid Life's Difficulties written by Rachel Braunscheidel and published by Lulu.com. This book was released on 2018-10-25 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all have struggles in life that interrupt our feelings of peace. Burdens weigh heavy on us and we ache for a sense of refuge, hope, and belonging. In the midst of this exploration, a promise reaches out from the gospel: Jesus tells us that when we welcome him into our hearts, he will draw near and make his home with us (John 14:23). But what if this heart-space was something more of a heart-home? In The Heart-Home Builder, author Rachel Braunscheidel ponders what a heart-home is and how we can cultivate one even in the midst of life's difficulties. Rachel shares her own experiences with chronic illness and invites you into the hope she's found despite this pain. It is an invitation and an adventure to find deep hope, grace, and belonging right in the center of our souls.
Author : Erik Qualman
Publisher : John Wiley & Sons
ISBN 13 : 1118282787
Total Pages : 339 pages
Book Rating : 4.1/5 (182 download)
Download or read book Socialnomics written by Erik Qualman and published by John Wiley & Sons. This book was released on 2012-11-09 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses. Lists the top ten easy opportunities that companies and organization miss when it comes to social media Describes where social media should reside in an organization and the necessary building blocks for success Explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success Shares proper training methods for your ENTIRE organization on social media; not just the chosen few Reviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success Social media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.
Author : Mikkel Flyverbom
Publisher : Cambridge University Press
ISBN 13 : 1107130816
Total Pages : 185 pages
Book Rating : 4.1/5 (71 download)
Download or read book The Digital Prism written by Mikkel Flyverbom and published by Cambridge University Press. This book was released on 2019-10-17 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows how digital transformations and new visibilities shape how people live, how organizations work and how societies and politics operate.
Author : Alan B. Albarran
Publisher : Routledge
ISBN 13 : 1136325182
Total Pages : 274 pages
Book Rating : 4.1/5 (363 download)
Download or read book The Social Media Industries written by Alan B. Albarran and published by Routledge. This book was released on 2013-03-05 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.
Author : Kristen Rajczak Nelson
Publisher : The Rosen Publishing Group, Inc
ISBN 13 : 1477779183
Total Pages : 130 pages
Book Rating : 4.4/5 (777 download)
Download or read book Instagram written by Kristen Rajczak Nelson and published by The Rosen Publishing Group, Inc. This book was released on 2014-12-15 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly app-focused world, you would be hard-pressed to find a user who hasn’t encountered the massively popular photo-sharing app Instagram. With over 150 million active monthly users, Instagram’s wild success is well known, but unlike other stories of tech triumph, few know the details behind the achievements of Instagram cofounders Kevin Systrom and Mike Krieger. With their experience from other companies, including Google and Microsoft, this pair gave new life to amateur photography the world over. Read how two young, driven techies became the CEOs of the most popular photography app in the world today.
Author : Bruce May
Publisher : Lulu.com
ISBN 13 : 1365779432
Total Pages : 104 pages
Book Rating : 4.3/5 (657 download)
Download or read book Media Brand Marketing: The New Business Models written by Bruce May and published by Lulu.com. This book was released on with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael F. Lewis
Publisher : Social Strategy1
ISBN 13 : 0983243123
Total Pages : 268 pages
Book Rating : 4.9/5 (832 download)
Download or read book SOCIAL MEDIA LEADERSHIP written by Michael F. Lewis and published by Social Strategy1. This book was released on 2011 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Leadership is a practical guide for executives and managers who are ready to take their own company's social media strategy from idea to action. Innovator and serial entrepreneur Michael F. Lewis provides a concise, jargon-free explanation of the global phenomena that is transforming the way we do business. Lewis shares his own lessons learned as well as the best practices and examples of those who are successfully using social media to build their businesses and their brands. Packed with usable tips and actionable advice on subjects like customer service, reputation management, group buying, online community building, policy and governance, and many more, Social Media Leadership will inform you, inspire you, and leave you eager to get into the game. Read what others are saying about Social Media Leadership: "When a serial entrepreneur with a $100-million-dollar company gives first-hand social media insights, I listen." - Erik Qualman, Author of "Socialnomics" "This book is a comprehensive look at the current trends in social media. Mike has done a good job of demonstrating the correct ways to use social media." - William Porter "Billy" Payne, CEO, Atlanta Olympic Games "Social media now affects every organization and Mike's book illustrates leadership from a leader's perspective." - Tom Coughlin, Head Coach, New York Giants "Mike Lewis' tale is a story for every business owner. He started as a skeptic, moved to learner, then he lived it by applying the principles of social media strategy to his businesses and now is teaching it. This is a must-read book for those individuals that want to get "into the game" but skip to the advanced steps quickly." - Eric Bradlow, The Wharton School, University of Pennsylvania
Author : Kevin Duncan
Publisher : A&C Black
ISBN 13 : 1408175738
Total Pages : 203 pages
Book Rating : 4.4/5 (81 download)
Download or read book Marketing Greatest Hits Volume 2 written by Kevin Duncan and published by A&C Black. This book was released on 2012-04-12 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hard on the heels of the popular Marketing Greatest Hits comes volume II, the definitive compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. 40 books are summarised in six short chapters, one-minute summaries, and one-sentence summaries to give an immediate feel for the subjects. All the wisdom forms an intriguing 40-point manifesto to inspire your approach.
Author : Billy Crone
Publisher : Lulu.com
ISBN 13 : 0998772801
Total Pages : 360 pages
Book Rating : 4.9/5 (987 download)
Download or read book The Final Countdown Vol.1 written by Billy Crone and published by Lulu.com. This book was released on 2017-04-20 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because God loves us, He has given us many warning signs to show us that the 7-year Tribulation is near and that the return of Jesus Christ is rapidly approaching. Therefore, The Final Countdown takes a look at 10 signs given by God to lovingly wake us up so we'd give our lives to Him before it's too late. These signs are the Jewish People, Modern Technology, Worldwide Upheaval, The Rise of Falsehood, The Rise of Wickedness, The Rise of Apostasy, One World Religion, One World Government, One World Economy, and The Mark of the Beast. Like it or not, we are headed for The Final Countdown. Please, if you've haven't already done so, give your life to Jesus today, because tomorrow may be too late!
Author : Graham Flower
Publisher : Troubador Publishing Ltd
ISBN 13 : 1780883110
Total Pages : 273 pages
Book Rating : 4.7/5 (88 download)
Download or read book Banking written by Graham Flower and published by Troubador Publishing Ltd. This book was released on 2012 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past 30 years, banks have increasingly lost their relevance to the customer. Thinking that primarily focused on their internal needs, and not their customers’, led to them to neglect emerging customer trends and created a space for new competitors to challenge their position. Consumers learnt many valuable lessons during the financial crisis at the end of the first decade of the 21st century, which coincided with the phenomenal rise of social media and consumer-orientated technology, such as smartphone and tablet apps. Uncertainty educated them about the need to gain control over their money and social media taught them the value of their personal data. Banks can no longer assume that they can use consumers’ personal data without their approval. If regulators don’t force banks to become more transparent, consumers certainly will. Banks continue to torture customers with push marketing techniques based on models with declining response rates, whilst ignoring the customers trying to buy across disconnected channels. Meanwhile, new lean non-bank competitors stalk banks, offering consumers compelling experiences by leveraging the new technology, a superior understanding of consumers’ needs (as they are not hindered by legacy product or channel-based thinking) and better use of data.However, all is not lost for traditional banks that have lost relevance to their customers. Banking: In search of relevance outlines a new model to help regain relevance in the customer’s eyes and discuss how banks might survive the impact of the consumer and technology shockwave. The book will appeal to any executive running a multi-channel financial services business, either B2C or B2B.
Author : James Patterson
Publisher : Little, Brown
ISBN 13 : 0316211141
Total Pages : 416 pages
Book Rating : 4.3/5 (162 download)
Download or read book Private Vegas written by James Patterson and published by Little, Brown. This book was released on 2015-01-26 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Private investigator Jack Morgan is on the hunt for a murderer in Las Vegas-and the murder ring he uncovers is unlike anything he's ever seen. Las Vegas is a city of contradictions: seedy and glamorous, secretive and wild, Vegas attracts people of all kinds-especially those with a secret to hide, or a life to leave behind. It's the perfect location for Lester Olsen's lucrative business. He gets to treat gorgeous, young women to five-star restaurants, splashy shows, and limo rides-and then he teaches them how to kill. Private Jack Morgan spends most of his time in Los Angeles, where his top investigation firm has its headquarters. But a hunt for two criminals leads him to the city of sin-and to a murder ring that is more seductively threatening than anything he's witnessed before. Chilling and marvelous, Private Vegas brings James Patterson's Private series to a sensational new level.
