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Author : Department Of Commerce And Trade Staff
Publisher :
ISBN 13 : 9780730989752
Total Pages : 20 pages
Book Rating : 4.9/5 (897 download)
Download or read book Western Australian Wine Industry Strategic Plan written by Department Of Commerce And Trade Staff and published by . This book was released on 1997 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Plan for the Western Australian Wine Industry written by and published by . This book was released on 1989* with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : K K Sharma
Publisher : Sarup & Sons
ISBN 13 : 9788176255547
Total Pages : 250 pages
Book Rating : 4.2/5 (555 download)
Download or read book Tourism and Development written by K K Sharma and published by Sarup & Sons. This book was released on 2005 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Australian Wine and Brandy Corporation
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.E/5 ( download)
Download or read book Wine Australia written by Australian Wine and Brandy Corporation and published by . This book was released on 2007 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Directions to 2025 is a comprehensive blueprint for Australian wine to achieve a sustainable return for its 7,000-plus grape growers and 2,000-plus wine producers. It delivers a broad and sustainable strategy based on a clear understanding of such matters as market change, climate change, the environment and vine health.
Author : C. Michael Hall
Publisher : Routledge
ISBN 13 : 1136348727
Total Pages : 367 pages
Book Rating : 4.1/5 (363 download)
Download or read book Wine Tourism Around the World written by C. Michael Hall and published by Routledge. This book was released on 2009-11-03 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine tourism is a rapidly growing field of industry and academic interest with changes in the consumer markets in recent years, showing an enormous interest in 'experiential' travel. Wine Tourism Around the World is therefore an invaluable text for both students and practitioners alike and provides: * The first comprehensive introduction to wine tourism from a business, social science and policy perspective * An international perspective on wine tourism and includes detailed examples from Australia, Canada, France, Greece, Hungary, New Zealand, Portugal, South Africa, Spain, Switzerland, UK and the USA * Detailed information on the growth and development of wine tourism from both supply, demand, marketing and management perspectives Academic researchers and students in tourism and hospitality fields, as well as anyone connected with the wine industry, will find this book an essential guide to understanding the global impacts of wine tourism and the consequent economic, social and environmental impacts and opportunities. C.Michael Hall is based at the University of Otago in New Zealand and is Visiting Professor in the School of Leisure and Food Management, Sheffield Hallam University. He has written widely on wine, food and rural tourism and has a major interest in cool-climate wine tourism. Liz Sharples is a lecturer in the School of Leisure and Food Management, Sheffield Hallam University. She has extensive practical and academic experience in the hospitality industry and has major research interests in the interrelationships between cuisine, tourism and rural production. Brock Cambourne is the owner/operator of multiple tourism award winning National Capital Wine Tours and principal of Benchmark Tourism Consulting. He has researched and published extensively on wine and culinary tourism and is a member of the Australian National Wine Tourism Working Party. Niki Macionis is a lecturer at the University of Canberra's Cooperative Research Centre for Sustainable Tourism. Her graduate studies focussed on the development of wine tourism and she has researched and published extensively on wine and culinary tourism.
Author :
Publisher :
ISBN 13 :
Total Pages : 794 pages
Book Rating : 4.E/5 ( download)
Download or read book The Australian & New Zealand Wine Industry Journal written by and published by . This book was released on 2001 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (222 download)
Download or read book Strategy 2025 written by and published by . This book was released on 1996 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Final Report for the Economic Development Authority on the Australian Wine Industry written by and published by . This book was released on 1994 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Colin Michael Hall
Publisher : Routledge
ISBN 13 : 075064530X
Total Pages : 367 pages
Book Rating : 4.7/5 (56 download)
Download or read book Wine Tourism Around the World written by Colin Michael Hall and published by Routledge. This book was released on 2000 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine tourism is a rapidly growing field of industry and academic interest with changes in the consumer markets in recent years, showing an enormous interest in 'experiential' travel. Wine Tourism Around the World is therefore an invaluable text for both students and practitioners alike and provides: * the first comprehensive introduction to wine tourism from a business, social science and policy perspective * an international perspective on wine tourism and includes detailed examples from Australia, Canada, France, Greece, Hungary, New Zealand, Portugal, South Africa, Spain, Switzerland, UK and the USA * detailed information on the growth and development of wine tourism from both supply, demand, marketing and management perspectives Academic researchers and students in tourism and hospitality fields, as well as anyone connected with the wine industry, will find this book an essential guide to understanding the global impacts of wine tourism and the consequent economic, social and environmental impacts and opportunities. C.Michael Hall is based at the University of Otago in New Zealand and is Visiting Professor in the School of Leisure and Food Management, Sheffield Hallam University. He has written widely on wine, food and rural tourism and has a major interest in cool-climate wine tourism. Liz Sharples is a lecturer in the School of Leisure and Food Management, Sheffield Hallam University. She has extensive practical and academic experience in the hospitality industry and has major research interests in the interrelationships between cuisine, tourism and rural production. Brock Cambourne is the owner/operator of multiple tourism award winning National Capital Wine Tours and principal of Benchmark Tourism Consulting. He has researched and published extensively on wine and culinary tourism and is a member of the Australian National Wine Tourism Working Party. Niki Macionis is a lecturer at the University of Canberra's Cooperative Research Centre for Sustainable Tourism. Her graduate studies focussed on the development of wine tourism and she has researched and published extensively on wine and culinary tourism. the first comprehensive introduction to wine tourism from a business and social science perspective an international perspective on wine tourism including examples from around the world detailed examination of the growth and development of wine tourism from both supply and demand perspectives
Author : Jack Carlsen
Publisher : CABI
ISBN 13 : 1845931718
Total Pages : 300 pages
Book Rating : 4.8/5 (459 download)
Download or read book Global Wine Tourism written by Jack Carlsen and published by CABI. This book was released on 2007 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.
Author : Christof Pforr
Publisher : Routledge
ISBN 13 : 1351742728
Total Pages : 475 pages
Book Rating : 4.3/5 (517 download)
Download or read book Food, Wine and China written by Christof Pforr and published by Routledge. This book was released on 2018-05-15 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China’s outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book specifically focuses on the demand for food and wine tourism experiences by Chinese tourists, which in recent years has become an important constituent of destination competitiveness. Looking at the different ways in which individual destinations have responded to this increasing demand, this book provides a better understanding of the preferences, motivations and perceptions that underlie food and wine consumption by Chinese tourists. It also illustrates how food and wine tourism experiences have been used in a range of international destinations to specifically attract visitors from China. Including a range of case examples from the Asia-Pacific region and Europe, this book ultimately investigates the strategic directions adopted to guide destination development and marketing initiatives. Such a perspective provides a novel contribution to the still limited body of knowledge on China outbound tourism and will be of interest to upper level students, researchers and academics in Tourism and Hospitality.
Author :
Publisher :
ISBN 13 :
Total Pages : 302 pages
Book Rating : 4.E/5 ( download)
Download or read book Wine Tourism written by and published by . This book was released on 1998 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Louis Albrechts
Publisher : Routledge
ISBN 13 : 1317393414
Total Pages : 450 pages
Book Rating : 4.3/5 (173 download)
Download or read book Situated Practices of Strategic Planning written by Louis Albrechts and published by Routledge. This book was released on 2016-07-22 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: All over the world societies are facing a number of major problems. New developments, challenges and opportunities cause these issues and yet cases tell us that traditional spatial planning responses and tools are often insufficient to tackle these problems and challenges. Situated Practices of Strategic Planning draws together examples from across the globe – from France to Australia; from Nigeria to the United States, as it observes international comparisons of the strategic planning process. Many approaches and policies used today fail to capture the dynamics of urban/regional transformation and are more concerned with maintaining an existing social order than challenging and transforming it. Stewarded by a team of highly regarded and experienced researchers, this book gives a synthetic view of the process of change and frames future directions of development. It is unique for its combination of analysis of international case studies and reflection on critical nodes and features in strategic planning. This volume will be of interest to students who study regional planning, academics, professional planners, and policy makers.
Author :
Publisher :
ISBN 13 : 9780730715474
Total Pages : pages
Book Rating : 4.7/5 (154 download)
Download or read book The Way Forward for the Wine Tourism Industry in Western Australia: Wine tourism in Western Australia : overview of Western Australian wine industry training needs written by and published by . This book was released on 1999 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stefan Reindl et al.
Publisher : GRIN Verlag
ISBN 13 : 366804872X
Total Pages : 68 pages
Book Rating : 4.6/5 (68 download)
Download or read book China Market Entry of Australian Wine Brand "Hardys Shiraz". A Marketing Plan written by Stefan Reindl et al. and published by GRIN Verlag. This book was released on 2015-09-17 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1, , language: English, abstract: Hardys is a very successful and well established Australian wine brand with a long history and a wide range of different products including red and white grape wine as well as sparkling and sweet wines. Like many successful wine producers, Hardys plans to enter the Chinese wine market which has shown outstanding growth rates over the last years due to the Chinese perception of 8especially red) wine as elegant, exclusive, healthy and a symbol of high class, education, manners and upper life style. The Chinese market with its gigantic consumer potential is forecasted to quickly develop into one of the world’s largest markets for imported wines from all around the world. Currently French imported wine is the largest competition on this market, followed by already successfully introduced other Australian brands (making Australia the second largest country of origin of imported wine in China). In addition there is a growing and constantly improving competition from domestic wines. Research and analysis based positioning elements for Hardys (Shiraz) in China will be the ‘sweet’ taste, the ‘Australian’ origin and a focus on information to educate the consumers to ‘smart’ buyers of Hardys products. Selected customer segments provide a promising market potential in Beijing, Shanghai and Guangzhou which builds the geographically most relevant market for imported wine in China. Through a themed yearly focus in accordance with Hardys positioning strategy, consumers’ interest will be raised, their knowledge will be improved and with a variety of communication activities they will be turned into potential repeat buyers. Communication channels therefore will be a combination of classical print media (selected magazines) as well as a strong online presence as more and more wine-related product research is done online. In accordance with the selected target segment’s life style and consumption habits, smart phone optimized content and access to information will play another crucial role in Hardys’ brand communication. Pricing follows Chinese consumers’ habits, expectations and perceptions as well as researched recent market trends and a strategic aspect of positioning Hardys as a ‘smart’ choice with higher value for money compared to already established but often overpriced French brands.
Author : Derek Sexton
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (226 download)
Download or read book The Western Australian Wine Industry written by Derek Sexton and published by . This book was released on 1984 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Australian Society of Viticulture and Oenology
Publisher :
ISBN 13 :
Total Pages : 450 pages
Book Rating : 4.:/5 (92 download)
Download or read book Advances in Viticulture and Oenology for Economic Gain written by Australian Society of Viticulture and Oenology and published by . This book was released on 1984 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:
