The Social Media Marketing Book

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449383106
Total Pages : 245 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The Social Media Marketing Book by : Dan Zarrella

Download or read book The Social Media Marketing Book written by Dan Zarrella and published by "O'Reilly Media, Inc.". This book was released on 2009-11-13 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0

12 Month Digital Marketing Planner: The Workbook to Help You Organize and Plan Your Social Media, Content and Paid Advertising

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Author :
Publisher : Independently Published
ISBN 13 : 9781793333544
Total Pages : 202 pages
Book Rating : 4.3/5 (335 download)

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Book Synopsis 12 Month Digital Marketing Planner: The Workbook to Help You Organize and Plan Your Social Media, Content and Paid Advertising by : Brandon Breshears

Download or read book 12 Month Digital Marketing Planner: The Workbook to Help You Organize and Plan Your Social Media, Content and Paid Advertising written by Brandon Breshears and published by Independently Published. This book was released on 2019-01-15 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: What should you be posting on social media? What should you be emailing this week? How do you know if your marketing is successful? These are common questions that plague small business owners when it comes to content creation, social media marketing and paid advertising. This planner is designed to help you get around all of these problems and gain clarity in your digital marketing strategy. Brandon Breshears has created a planner that helps you to schedule and track your marketing on a Monthly, weekly and daily basis so that you can design content and ad campaigns that help you reach more of your ideal customers. This workbook is designed to last for 12 months, can be started at any time of the year and allows you to write inside and work directly inside the book. You'll be able to set baselines for your social channels, track ad performance, generate landing page ideas and more. If you're looking to get more clarity around your marketing strategy, then this is the book for you! Brandon draws from his experience as a digital marketer for companies industries ranging from veterinary practices to custom aftermarket auto parts and everything in between. This book is perfect for anyone who wants to create a specific and measurable marketing plan.This is a workbook that you will use to write in. The dates and months are not filled it so it can be used starting any time of year

Social Media Marketing

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Author :
Publisher : SAGE
ISBN 13 : 1529738016
Total Pages : 561 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Social Media Marketing by : Tracy L. Tuten

Download or read book Social Media Marketing written by Tracy L. Tuten and published by SAGE. This book was released on 2020-11-18 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: **Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.

Social Media Marketing Workbook

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Publisher :
ISBN 13 : 9781979424998
Total Pages : 454 pages
Book Rating : 4.4/5 (249 download)

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Book Synopsis Social Media Marketing Workbook by : Jason McDonald Ph D

Download or read book Social Media Marketing Workbook written by Jason McDonald Ph D and published by . This book was released on 2019-07-28 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated Fall, 2019 Edition of the SOCIAL MEDIA MARKETING book! Learn Social Media Marketing for business step by step in this new, 2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the Social Media Marketing Workbook has become a beloved classic among small business owners and marketing managers. Why? The reason is that this is one of the best selling social media marketing books, one that lays it out clearly step-by-step. The book begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagram, and YouTube) and helps you to make a plan for how to market a business on social media. The book is based on an analogy - that social media is like a party and that you are the 'party thrower.' You need content just as you'd need food and entertainment, you need a promotion strategy just as you'd need invitations, and you need a systematic understanding of each social platform, just as you'd need a lot of technical knowledge to throw a great wedding or a great corporate meet-and-greet. Indeed, you'll be throwing a 'party with a purpose, ' using social media marketing to build your brand and ultimately sell more stuff. Compare the Social Media Marketing Workbook to other books out there on the topic. It plays well with Social Media Marketing for Dummies, for example, and is an excellent companion to more conceptual books like Crushing It or Building a StoryBrand. It's the perspiration to their inspiration. It's the zig to their zag, and it's a book that gives you more than 500 social media marketing tips. It provides practical, hands-on knowledge for 2018 and 2019. Got questions? Just Google the author, Jason McDonald, and send him a quick email or message. The book includes massive links, videos, resources, and an amazing companion toolbook with free social media tools. It's a must buy book.

The B2B Social Media Book

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118214307
Total Pages : 216 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The B2B Social Media Book by : Kipp Bodnar

Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

THE UNSTUCK WORKBOOK: 90 Daily Practical Exercises, Weekly Reflections and Monthly Reviews

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Author :
Publisher : D. DHYANI
ISBN 13 :
Total Pages : 87 pages
Book Rating : 4.3/5 (347 download)

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Book Synopsis THE UNSTUCK WORKBOOK: 90 Daily Practical Exercises, Weekly Reflections and Monthly Reviews by : D. Dhyani

Download or read book THE UNSTUCK WORKBOOK: 90 Daily Practical Exercises, Weekly Reflections and Monthly Reviews written by D. Dhyani and published by D. DHYANI. This book was released on 2024-08-01 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Unstuck Workbook: 90-Day Companion to The Unstuck Playbook Ready to take your personal growth journey to the next level? "The Unstuck Workbook" is your 90-day companion designed to help you cultivate confidence, embrace freedom, and realize your full potential. Filled with daily practical exercises, weekly reflections, and monthly reviews, this workbook offers a structured path to self-discovery, habit-building, and personal transformation. Whether you're just starting your journey or looking to deepen your progress, "The Unstuck Workbook" provides the guidance, inspiration, and tools needed to break free from limiting beliefs and step into a more confident, empowered version of yourself. It’s not just a workbook—it’s a hands-on guide to help you unlock the best version of you. Get unstuck and start designing the life you love with "The Unstuck Workbook" today!

Maximize Your Social

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118756681
Total Pages : 226 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Maximize Your Social by : Neal Schaffer

Download or read book Maximize Your Social written by Neal Schaffer and published by John Wiley & Sons. This book was released on 2013-09-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days

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Author :
Publisher :
ISBN 13 : 9780692867129
Total Pages : 290 pages
Book Rating : 4.8/5 (671 download)

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Book Synopsis How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days by : Julia Campbell

Download or read book How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days written by Julia Campbell and published by . This book was released on 2020-02-05 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stressed about social media? Trying to figure out how to effectively use these platforms to activate your supporters and engage more people in your mission? Feeling overwhelmed and whipsawed by all the information out there? I wrote this book to give you, and nonprofit social media managers like you, a simple, actionable, and practical framework to transform your current social media efforts in just 90 days. I know from first-hand experience that nonprofit marketers are both intimidated and excited by the sheer number of social media resources available to them.

The Big Book of Social Media

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Author :
Publisher : Yorkshire Publishing
ISBN 13 : 9780881441598
Total Pages : 280 pages
Book Rating : 4.4/5 (415 download)

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Book Synopsis The Big Book of Social Media by : Robert Fine

Download or read book The Big Book of Social Media written by Robert Fine and published by Yorkshire Publishing. This book was released on 2010 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Foreword by Sam Feist, CNN Political Director"--Cover.

The Social Organism

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Publisher : Hachette Books
ISBN 13 : 0316359548
Total Pages : 265 pages
Book Rating : 4.3/5 (163 download)

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Book Synopsis The Social Organism by : Oliver Luckett

Download or read book The Social Organism written by Oliver Luckett and published by Hachette Books. This book was released on 2016-11-15 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A must-read for business leaders and anyone who wants to understand all the implications of a social world." -- Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media -- how it works, how it's changing human life, and how we can master it for good and for profit. In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did. In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks -- to an astonishing degree--mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media -- and to make online content that impacts the world -- you must start with the Social Organism. With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world -- a guide not just to social media, but to human life today and where it is headed next.

The 40-Day Social Media Fast

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Author :
Publisher : Baker Books
ISBN 13 : 1493427679
Total Pages : 224 pages
Book Rating : 4.4/5 (934 download)

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Book Synopsis The 40-Day Social Media Fast by : Wendy Speake

Download or read book The 40-Day Social Media Fast written by Wendy Speake and published by Baker Books. This book was released on 2020-11-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you addicted to your phone? Do you find yourself engaging online but unengaged at home with the people right in front of you? Do you spend hours scrolling through Facebook, Instagram, newsfeeds, and YouTube videos? Have your devices become divisive--dividing you from family and friends and, most importantly, God? What would happen if you took some time to fast from social media in order to get social with God and others once more? In the pattern of her popular 40-Day Sugar Fast, Wendy Speake offers you The 40-Day Social Media Fast. This "screen sabbatical" is designed to help you become fully conscious of your dependence on social media so you can purposefully unplug from screens and plug into real life with the help of a very real God. Take a break from everyone and everything you follow online. Disconnect in order to reconnect with the only One who said "follow me."

Book Yourself Solid

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Publisher : John Wiley & Sons
ISBN 13 : 0470925469
Total Pages : 207 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Book Yourself Solid by : Michael Port

Download or read book Book Yourself Solid written by Michael Port and published by John Wiley & Sons. This book was released on 2010-11-23 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of the bestselling business development guide Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile. Book Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, you'll discover the keys to developing a strong marketing plan and brand image. Features unique, personalized, updated social media marketing strategies for service professionals Provides new pricing models and sales strategies for simpler selling Delivers fresh networking and outreach strategies guaranteed to take only minutes a day Offers new solid product launch strategies and tactics for creating instant awareness Author a New York Times bestseller, TV personality, and highly recognized professional speaker Get the proven tools you can put into effect today with Book Yourself Solid, Second Edition, and watch your business grow exponentially!

The Bounce Back Workbook

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Publisher : John Wiley & Sons
ISBN 13 : 1394205198
Total Pages : 263 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis The Bounce Back Workbook by : Lynnette Khalfani-Cox

Download or read book The Bounce Back Workbook written by Lynnette Khalfani-Cox and published by John Wiley & Sons. This book was released on 2024-01-04 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put the practical insights from Bounce Back to use with this companion workbook to financial resilience Dive deeper into the lessons from Lynnette Khalfani-Cox’s popular book, Bounce Back: The Ultimate Guide to Financial Resilience, and rebound financially with this workbook. A noted personal finance coach and New York Times bestselling author, Lynnette maps out a course for navigating some of life’s toughest obstacles and walks you through hands-on activities you can take to recover from the “Dreaded Ds,” including debt, downsizing from a job, divorce, the death of a loved one, disability, discrimination, and more. With The Bounce Back Workbook, you’ll learn to rise from setbacks with renewed emotional and financial strength. Lynnette offers the practical strategies, encouragement, inspiration, and tools specifically designed to support your progress, making this workbook more than just a valuable guide — it’s a transformative experience. Inside, you’ll discover: Customizable self-assessments, reflection questions, writing prompts, tests and quizzes, goal-trackers, and more that personalize your journey Personal stories and inspirational case studies of people who have been in your position and triumphed over adversity A deeper understanding of yourself and your personal relationship with money Whether as a companion to Bounce Back or a stand-alone resource, The Bounce Back Workbook is a must-read for anyone preparing for, or navigating through, the many challenges life throws our way. Use The Bounce Back Workbook to empower yourself with the tools and insights needed for both emotional and financial growth.

Social Media Marketing Workbook 2019

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Author :
Publisher : Independently Published
ISBN 13 : 9781098814076
Total Pages : 214 pages
Book Rating : 4.8/5 (14 download)

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Book Synopsis Social Media Marketing Workbook 2019 by : Adam Schaffner

Download or read book Social Media Marketing Workbook 2019 written by Adam Schaffner and published by Independently Published. This book was released on 2019-05-15 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to grow your personal brand faster than you ever have before? Do you want to grow your professional network so you open more professional opportunities? In today's job market and entrepreneurial landscape, there is no room for being another face in the crowd. You have to separate yourself from the competition. You have to be more appealing to your target audience and you can achieve it by creating a recognizable personal brand. This is an advanced guideto building your personal brand. In this guide, we're going to explain how you can gain exposure through earned media, advertising and a few other strategies. Following the steps in this chapter will give you formulas for creating content that is appealing to your target audience while establishing you as an authority. Learn to market your business and your brand on Facebook, Instagram, YouTube, Twitter and all major social media marketing platforms Find a better job so you can earn more money and be happy to go to work every day Win more clients for your company to increase sales and increase your earnings Land better clients for your company to make your company more efficient Build online communities to further increase professional opportunities Lay the foundation for future success; however you define it Tools and resources that you can use to magnify your presence in the digital sphere If you were building an online presence from scratch today, what are the things would you consider to provide the biggest ROI on your time and money? Branding on a business-level is common, but today branding is becoming just as important on a personal level. After all, you might work for a business that works with other businesses, but it's people working with people and that's what makes business relationships valuable. The purpose of this guide is to cover as much as possible about the process of building a personal brand. Follow steps exactly or use certain information and create your own steps for finding success. If you are you ready to start building your personal brand today... Click "Add to Cart" to receive your book instantly!

Social Marketing Digital Book Set

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118840054
Total Pages : 646 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Social Marketing Digital Book Set by : Jeff Korhan

Download or read book Social Marketing Digital Book Set written by Jeff Korhan and published by John Wiley & Sons. This book was released on 2014-03-04 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: A set of four e-books on engaging social media, marketing strategies and more This is a four-publication set called Social Marketing. The collection includes: UnMarketing, the Science of Marketing, Built-in Social, and Engagement Marketing. UnMarketing takes a fresh look at topics such as immediacy and relevancy, teleseminars, Twitter and networking events. Built-in Social explores how to transform trust into new business and essential content marketing strategies. The Science of Marketing takes you from e-books to blogging.

The Social Media Job Search Workbook

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Author :
Publisher : CreateSpace
ISBN 13 : 9781508514886
Total Pages : 178 pages
Book Rating : 4.5/5 (148 download)

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Book Synopsis The Social Media Job Search Workbook by : Joshua Waldman

Download or read book The Social Media Job Search Workbook written by Joshua Waldman and published by CreateSpace. This book was released on 2015-02-16 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've probably heard that social media can make or break your search for a job. But exactly how do you conduct an effective social media job search? Where do you turn for the best job search advice? What does it take to find a job today? Joshua Waldman knows. He wrote the popular book Job Searching with Social Media For Dummies. And now he has created this workbook, The Social Media Job Search Workbook. What can this workbook help you accomplish? - Get interviews faster - Attract recruiters - Increase your chances of finding meaningful work in record time Why a workbook? Because landing your dream job takes more than knowledge--it takes action. This workbook's friendly format helps you translate valuable knowledge into invaluable action based on your unique skills, interests, and appeal to employers. Waldman takes the worry out of the process as he guides you through the right steps in the right order, from positioning to polishing to publishing. He shares his proven process for crafting a job-attracting message that works for the online audience you want to reach. Waldman's tips on using today's tools--especially LinkedIn, Facebook, and Twitter--will give you the confidence and clarity you need to fine-tune your own powerful social media job search.

Book Yourself Solid Illustrated

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118611357
Total Pages : 480 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Book Yourself Solid Illustrated by : Michael Port

Download or read book Book Yourself Solid Illustrated written by Michael Port and published by John Wiley & Sons. This book was released on 2013-03-28 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner. You won't find business school graphs or mind maps. Instead, you'll find compelling, visual stories that reinvent old and tired business concepts, making Book Yourself Solid Illustrated a fun and playful book that you will revisit year after year as you get more clients than you can handle. There isn't a business book on the market that can show you how to apply the strategies, techniques, and skills necessary to generate new leads, add more clients, and increase profits through visuals. Previously you could only read or listen to advice, now you can see it and get it faster. This illustrated version is organized into four modules: your foundation, building trust and credibility, simple selling and perfect pricing, and the Book Yourself Solid 6 core self-promotion strategies. Reengineering the book with visual strategist, Jocelyn Wallace, has given author Michael Port new ways of explaining and expanding his gold-standard material. Author Michael Port has been called a "marketing guru" by the Wall Street Journal and "an uncommonly honest author" by The Boston Globe, and wrote Book Yourself Solid (in it's 2nd edition), Beyond Booked Solid,The Contrarian Effect which was selected as a 2008 top ten business book by Amazon.com and the 2008 #1 sales book of the year by 1-800-CEO-READ, and The New York Times Bestseller, The Think Big Manifesto. Author is one of the most popular business coaches in the world and headlines events all over the world. Master the techniques in Book Yourself Solid Illustrated, and take your service business to the next level today. For the first time ever you can have the Book Yourself Solid Mobile app. Install it on any device and the Book Yourself Solid System comes to life. Do all of 49 exercises from the new book on any device, including your desktop computer. This thing rocks.