Web Traffic Optimization

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Website Optimization

Author : Andrew B. King
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449367712
Total Pages : 394 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Website Optimization by : Andrew B. King

Download or read book Website Optimization written by Andrew B. King and published by "O'Reilly Media, Inc.". This book was released on 2008-07-08 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness. In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you: Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.

Ultimate Guide to Optimizing Your Website

Author : Jon Rognerud
Publisher : Entrepreneur Press
ISBN 13 : 1599185202
Total Pages : 338 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis Ultimate Guide to Optimizing Your Website by : Jon Rognerud

Download or read book Ultimate Guide to Optimizing Your Website written by Jon Rognerud and published by Entrepreneur Press. This book was released on 2014-02-18 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised edition of the author's Ultimate guide to search engine optimization.

Web Traffic Optimization

Author : Benjamin Button
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781976150326
Total Pages : 28 pages
Book Rating : 4.1/5 (53 download)

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Book Synopsis Web Traffic Optimization by : Benjamin Button

Download or read book Web Traffic Optimization written by Benjamin Button and published by Createspace Independent Publishing Platform. This book was released on 2017-09-05 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet Marketing Has never been easier, the right Knowledge of how to drive traffic to your website and blog with SEO - search engine optimization to your rescue is the thin line between a highly successful online business and an unsuccessful one. The very aim of online marketing is the conversion of blog and website visitors into customers thereby making the money. This cannot be achieved without adequate webtraffic. The knowledge of internet traffic, website ranking and how to drive traffic to your website cannot be over emphasized. In this highly comprehensive and straight to the point book, I bring to you the expert knowledge of website traffic rankings that will engineer and generate traffic to your website. Learn the science of how to get visitors to your website, how to get traffic to your site and ultimately how to get traffic on your website. Search engine optimization and internet traffic is of phenomenal importance to anyone who has a financial online presence; ranging from wordpress website designers, website developers, e-commerce shop owners to affiliate marketers. Quickly get on the train and lets get that Dollar Rolling! See you on the other side; Where only the well informed pilot the flight of Success - Benjamin Button

Search Engine Optimization

Author : Harold Davis
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596527861
Total Pages : 41 pages
Book Rating : 4.5/5 (965 download)

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Book Synopsis Search Engine Optimization by : Harold Davis

Download or read book Search Engine Optimization written by Harold Davis and published by "O'Reilly Media, Inc.". This book was released on 2006-05-23 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: SEO--short for Search Engine Optimization--is the art, craft, and science of driving web traffic to web sites. Web traffic is food, drink, and oxygen--in short, life itself--to any web-based business. Whether your web site depends on broad, general traffic, or high-quality, targeted traffic, this PDF has the tools and information you need to draw more traffic to your site. You'll learn how to effectively use PageRank (and Google itself); how to get listed, get links, and get syndicated; and much more. The field of SEO is expanding into all the possible ways of promoting web traffic. This breadth requires a range of understanding. In this PDF you'll find topics that cover that range, so you can use SEO to your benefit. Those topics include: Understanding how to best organize your web pages and websites. Understanding technologic and business tools available that you can use to achieve your SEO goals. Understanding how Google works. (Since Google is far and away the most important search engine, effectively using SEO means effectively using Google. This PDF covers how to boost placement in Google search results, how not to offend Google, how best to use paid Google programs, and more.) Understanding best SEO practices (whether your organization is small and entrepreneurial, or whether you have responsibility for a large web presence). When you approach SEO, you must take some time to understand the characteristics of the traffic that you need to drive your business. Then go out and use the techniques explained in this PDF to grab some traffic--and bring life to your business.

Website Optimization

Author : Rich Page
Publisher : John Wiley & Sons
ISBN 13 : 111824060X
Total Pages : 495 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Website Optimization by : Rich Page

Download or read book Website Optimization written by Rich Page and published by John Wiley & Sons. This book was released on 2012-04-23 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the results, and optimize in order to maximize conversion rates and improve profits. Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching visitors and their onsite behavior, and crafting a plan for what to test and optimize Walks you through testing and optimizing specific web pages including the homepage, entry and exit pages, product and pricing pages, as well as the shopping cart and check-out process Guides you through important optimization areas such as optimizing text and images Addresses advanced topics including paid search optimization, Facebook fan page optimization, rich media, and more Includes a companion website that features expanded examples, additional resources, tool reviews, and other related information Full of interesting case studies and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible results from their web page.

E-Commerce Website Optimization

Author : Dan Croxen-John
Publisher : Kogan Page Publishers
ISBN 13 : 1789664438
Total Pages : 273 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis E-Commerce Website Optimization by : Dan Croxen-John

Download or read book E-Commerce Website Optimization written by Dan Croxen-John and published by Kogan Page Publishers. This book was released on 2020-12-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites. In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.

Effective SEO and Content Marketing

Author : Nicholas Papagiannis
Publisher : John Wiley & Sons
ISBN 13 : 1119628857
Total Pages : 336 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Effective SEO and Content Marketing by : Nicholas Papagiannis

Download or read book Effective SEO and Content Marketing written by Nicholas Papagiannis and published by John Wiley & Sons. This book was released on 2020-02-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!

Search Engine Optimization All-in-One For Dummies

Author : Bruce Clay
Publisher : John Wiley & Sons
ISBN 13 : 0470495383
Total Pages : 771 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Search Engine Optimization All-in-One For Dummies by : Bruce Clay

Download or read book Search Engine Optimization All-in-One For Dummies written by Bruce Clay and published by John Wiley & Sons. This book was released on 2009-04-20 with total page 771 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content. Book I explores how search engines work and which ones offer the best exposure Learn to develop a keyword strategy and be competitive with Books II and III Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience Tips in Book VI show how to line up relevant links for a better search showing Book VII shows how to get more from your server and content management system Discover how to measure your site’s success in Book VIII Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America Use SEO and Book X tips to build your brand With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.

Marketing Through Search Optimization

Author : Alex Michael
Publisher : Routledge
ISBN 13 : 0750683473
Total Pages : 240 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Marketing Through Search Optimization by : Alex Michael

Download or read book Marketing Through Search Optimization written by Alex Michael and published by Routledge. This book was released on 2008 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The successful Marketing Manager's tried and tested guide to maximizing and exploiting search engine opportunities.

The Truth About Search Engine Optimization

Author : Rebecca Lieb
Publisher : Que Publishing
ISBN 13 : 0768687969
Total Pages : 226 pages
Book Rating : 4.7/5 (686 download)

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Book Synopsis The Truth About Search Engine Optimization by : Rebecca Lieb

Download or read book The Truth About Search Engine Optimization written by Rebecca Lieb and published by Que Publishing. This book was released on 2009-02-13 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are. You will learn how to set realistic goals for search optimization... attract qualified traffic, not just "any" site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more. This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including The truth about page rankings The truth about best SEO practices and SEO no-no’s The truth about link love, keywords, and tags

How to Maximize Traffic to Your Website

Author : Douglas Hayman
Publisher : Expert Software Systems
ISBN 13 : 0980161304
Total Pages : 111 pages
Book Rating : 4.9/5 (81 download)

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Book Synopsis How to Maximize Traffic to Your Website by : Douglas Hayman

Download or read book How to Maximize Traffic to Your Website written by Douglas Hayman and published by Expert Software Systems. This book was released on 2007 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revolutionary 111-page eBook provides easy, powerful, unique, and proven search engine optimization (SEO) techniques and methods that can substantially increase the search engine ranking of your website. Explicit methods and tangible, clear-cut examples are outlined throughout this eBook to illustrate its powerful principles. Additionally, many useful external link references are provided throughout the eBook, to help augment the subject material. Finally, many non-SEO methods are described in detail to further increase web site traffic. Written by an expert in the Computer Science industry, who possesses a Master's Degree in Computer Science from a leading University, this eBook contains chapters on the following topics: Traffic from Search Engines How to get Ranked in the Search Engines Content's effect on Search Engine Rankings Keyword Analysis and Keyword Density Usefulness of Meta Tags Link Popularity Domain age and Recognizable Domain Names Domains, Subdomains and Subdirectories Use of Keywords in Filenames and Subdirectory Names Web Page Headers Things to Avoid Sitemap Usage Submitting your Website Directly to Search Engines Submitting your Website Directly to Directories Internet Paid Advertising (PPC) Capturing Email Addresses and Using Autoresponders Announcement and Press Release Websites Blog Posting Rss Feeds Podcasts Ezine Articles Free Downloads Website Message Forum Posting Free Classified Advertisements Free Viral eBooks/Reports/Newsletters Using an Email Signature to Advertise Your Website Advertising Your Website to an Email Group UsingNewsletters to Generate Traffic Advertising Your Website with an eBay Signature Offline Website Advertising Monetizing Your Website How Long Will it Take to See Results ? What to do if you get Penalized in the SERPs Measuring Traffic to Your Website Helpful SEO Forum Resources and Tools Additional Helpful Resources How to Become an Affiliate for this eBook Glossary of Terms

Optimize

Author : Lee Odden
Publisher : John Wiley & Sons
ISBN 13 : 1118167775
Total Pages : 259 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Optimize by : Lee Odden

Download or read book Optimize written by Lee Odden and published by John Wiley & Sons. This book was released on 2012-04-17 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

The Complete Idiot's Guide to Search Engine Optimization

Author : Michael Miller
Publisher : Penguin
ISBN 13 : 9781592578351
Total Pages : 356 pages
Book Rating : 4.5/5 (783 download)

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Book Synopsis The Complete Idiot's Guide to Search Engine Optimization by : Michael Miller

Download or read book The Complete Idiot's Guide to Search Engine Optimization written by Michael Miller and published by Penguin. This book was released on 2009 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most businesses depend on their rankings on Google, Yahoo!, and other search engines to drive traffic to their websites. The higher a business's ranking, the more traffic its site gets. Where does a webmaster or online market manager go for advice and instruction on optimizing a business's website for higher search engine rankings? The few search engine optimization (SEO) books currently on the market are dated and do not cover the latest local, mobile, and social marketing techniques. The Complete Idiot's Guide® to Search Engine Optimization is a comprehensive, up-to-date, easy-to-use guide for SEO. It starts with a general overview of how search engines and SEO work and then flows into specific techniques for basic website optimization. It addresses the analysis and ongoing maintenance of a site's optimization and finishes with a look at how search engine marketing fits within a company's overall online marketing plan. In The Complete Idiot's Guide® to Search Engine Optimization, readers learn- How search engines and SEO work. How to optimize your site's keywords, tags, and design. How to optimize the links to your site, local and mobile searches, and social media. How to apply the strategies to a blog and web videos for search engines. How to use third-party SEO tools. How search engine marketing fits within a company's overall online marketing plan.

Double Your Website Traffic

Author : Ryan Morgan
Publisher : Independently Published
ISBN 13 : 9781695239920
Total Pages : 119 pages
Book Rating : 4.2/5 (399 download)

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Book Synopsis Double Your Website Traffic by : Ryan Morgan

Download or read book Double Your Website Traffic written by Ryan Morgan and published by Independently Published. This book was released on 2019-10-12 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: There's no better time than now to focus on increasing your website traffic. Whether you have a new website that isn't yet generating traffic or you need to increase traffic to drive leads and sales, this book will walk you through up-to-date, specific examples of strategies and tactics to drive website growth. Double Your Website Traffic will provide you with an actionable game plan to drive more traffic to your website in 2019 and 2020 while improving your Google search engine rankings. The book focuses on four distinct areas that will allow you to build an effective traffic strategy: Content Marketing - Learn how to audit your current content, research ideal topics for new content, and write high-performing pages and blog posts to drive big gains in website traffic. SEO (Search Engine Optimization) - Learn the latest SEO techniques, even with Google's changing algorithm, to increase search rankings and click traffic from search engines. Digital Advertising (PPC) - Understand the different options for cost-effective digital advertising and learn how to maximize your budget, no matter how big or small. Social Media Marketing - Learn how to use social media as a publishing platform to expand your audience and drive more traffic to your website for free. Double Your Website Traffic is easy to read, yet packed with vital information. Inside you'll find: Over 50 specific tools to increase website traffic, many of which are free. Guided activities and templates to work through the strategy outlined in the book. Proven recommendations from 15+ years of firsthand digital marketing experience.

Seo

Author : Arnold De Vries
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781542573771
Total Pages : 0 pages
Book Rating : 4.5/5 (737 download)

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Book Synopsis Seo by : Arnold De Vries

Download or read book Seo written by Arnold De Vries and published by Createspace Independent Publishing Platform. This book was released on 2017-01-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Search Engine Optimization (SEO) is Very Effective - Even in 2017! Optimizing your website for the search engines might seem complicated at first, but there is a world of opportunities to attract targeted web traffic with SEO, now more than ever before! You thought that SEO was dead since Google got more strict? Think again, because this book will give you a complete guide on all the steps you need to get web traffic from SEO, without much prior knowledge required. SEO Step By Step This book will introduce you to what SEO is, how it can help you, but will also show you step by step what the best practices are. And everything is optimized for Google's current algorithm. The information you will learn in this SEO book will give you all the tools needed to get the competitive edge in the search rankings with your website! What you will learn in this book: Exactly What SEO Is & How It Can Improve Your Website Success All Relevant Methods of 'Doing SEO' Best Practices In On-Page & Off-Page Website Optimization How To Do QUALITY Link Building For Your Website How To Rank High In Local Google Rankings (Perfect For Local / Small Businesses) Understanding What NOT To Do In SEO A Precise Explanation of Anchor Text (And Why You Need To Use It) Step By Step Best Practices For Effective Keyword Research Tips & Tricks For A Succesful SEO Performance In 2017 Does SEO still work in 2017? Even in the present day and age, you can certainly create a blog or website from scratch and generate tons of traffic with just SEO. Using the strategies explained in this book, you can improve your website traffic in a matter of weeks. However, this will only work if you actually implement what is taught to you in this book. Having your own website is certainly a long-term project that requires work, but with good SEO, success is just around the corner. The strategies in this book are the perfect way to leverage the Google Search Engine & pull large amounts of targeted traffic to your website. No, that's not a claim, it's a proven fact by many SEO experts. Good SEO is a business in itself: one that requires investment in both time and money. It will not come easy. So best of luck learning the importance of search engine optimization & learning exactly how to do SEO. Click the ADD TO CART button at the top of this page to get started with learning about SEO immediately!

Search Engine Optimization and Marketing

Author : Subhankar Das
Publisher : CRC Press
ISBN 13 : 100019261X
Total Pages : 212 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Search Engine Optimization and Marketing by : Subhankar Das

Download or read book Search Engine Optimization and Marketing written by Subhankar Das and published by CRC Press. This book was released on 2021-01-24 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. After careful analysis of the nuances of the semantic web, of search engine optimization (SEO), and its practical set up, readers can put their best foot forward for SEO setup, link-building for SERP establishment, various methods with requisite algorithms, and programming codes with process inferences. The book offers comprehensive coverage of essential topics, including: • The concept of SEM and SEO • The mechanism of crawler program concepts of keywords • Keyword generation tools • Page ranking mechanism and indexing • Concepts of title, meta, alt tags • Concepts of PPC/PPM/CTR • SEO/SEM strategies • Anchor text and setting up • Query-based search While other books are focused on the traditional explanation of digital marketing, theoretical features of SEO and SEM for keyword set up with link-building, this book focuses on the practical applications of the above-mentioned concepts for effective SERP generation. Another unique aspect of this book is its abundance of handy workarounds to set up the techniques for SEO, a topic too often neglected by other works in the field. This book is an invaluable resource for social media analytics researchers and digital marketing students.

The Art of SEO

Author : Eric Enge
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449391052
Total Pages : 606 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The Art of SEO by : Eric Enge

Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2009-10-21 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.