Watch The Company You Tweet

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How to Prevent the Next Pandemic

Author : Bill Gates
Publisher : Vintage
ISBN 13 : 0593534492
Total Pages : 235 pages
Book Rating : 4.5/5 (935 download)

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Book Synopsis How to Prevent the Next Pandemic by : Bill Gates

Download or read book How to Prevent the Next Pandemic written by Bill Gates and published by Vintage. This book was released on 2022-05-03 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Governments, businesses, and individuals around the world are thinking about what happens after the COVID-19 pandemic. Can we hope to not only ward off another COVID-like disaster but also eliminate all respiratory diseases, including the flu? Bill Gates, one of our greatest and most effective thinkers and activists, believes the answer is yes. The author of the #1 New York Times best seller How to Avoid a Climate Disaster lays out clearly and convincingly what the world should have learned from COVID-19 and what all of us can do to ward off another catastrophe like it. Relying on the shared knowledge of the world’s foremost experts and on his own experience of combating fatal diseases through the Gates Foundation, Gates first helps us understand the science of infectious diseases. Then he shows us how the nations of the world, working in conjunction with one another and with the private sector, how we can prevent a new pandemic from killing millions of people and devastating the global economy. Here is a clarion call—strong, comprehensive, and of the gravest importance.

Watch the Company You Tweet

Author : Joy Cook
Publisher : CreateSpace
ISBN 13 : 9781505452785
Total Pages : 56 pages
Book Rating : 4.4/5 (527 download)

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Book Synopsis Watch the Company You Tweet by : Joy Cook

Download or read book Watch the Company You Tweet written by Joy Cook and published by CreateSpace. This book was released on 2015-01-13 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will make you a Twitter ROCKSTAR- immediately! Whether or not you are on social media is not the question. The real deal is, if you are doing social media right and effectively, reaching the influencers. What if you could get your cause, your business, and your information to the masses quickly? Whether you are the CEO of a business or the CEO of your own life, there is power in effectively engaging your audience on social media, specifically, Twitter. With no cost but your time, your brand can reach new heights if you, "Watch the Company You Tweet". Learn How to: ·Use one tweet to change the conversation of thousands and even millions of people ·Use Twitter to contribute to making your brand more profitable ·Communicate on Twitter to more effectively grow and foster your business relationships and brand.

Sapiens A Graphic History, Volume 1

Author : Yuval Noah Harari
Publisher : Random House
ISBN 13 : 1473582911
Total Pages : 255 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis Sapiens A Graphic History, Volume 1 by : Yuval Noah Harari

Download or read book Sapiens A Graphic History, Volume 1 written by Yuval Noah Harari and published by Random House. This book was released on 2020-11-12 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first volume of the graphic adaptation of Yuval Noah Harari's global phenomenon and smash SUNDAY TIMES #1 BESTSELLER. Featuring 256 pages of gorgeous full-colour illustrations and wrapped in a beautiful package. One hundred thousand years ago, at least six different species of humans inhabited Earth. Yet today there is only one-homo sapiens. What happened to the others? And what may happen to us? In this first volume of the adaptation of his ground-breaking book, renowned historian Yuval Harari tells the story of humankind's creation and evolution, exploring the ways in which biology and history have defined us and enhanced our understanding of what it means to be "human". From examining the role evolving humans have played in the global ecosystem to charting the rise of empires, Sapiens challenges us to reconsider accepted beliefs, connect past developments with contemporary concerns, and view specific events within the context of larger ideas. Featuring easy-to-understand text covering the first part of the original edition, this adaptation of the mind-expanding book furthers the ongoing conversation as it introduces Harari's ideas to a wider new readership. '[A] wonderful graphic novel... Smart, funny and dipped deep in the reality of what we as a species are...' Big Issue *Books of the Year*

Twitter 101

Author : Lauren Dugan
Publisher : FT Press
ISBN 13 : 013312097X
Total Pages : 31 pages
Book Rating : 4.1/5 (331 download)

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Book Synopsis Twitter 101 by : Lauren Dugan

Download or read book Twitter 101 written by Lauren Dugan and published by FT Press. This book was released on 2012-07-25 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Twitter to turbocharge your brand and business, engage users, connect with your industry, capture indispensable customer/prospect data, and build word-of-mouth that translates directly into sales! Twitter 101 is the perfect quick Twitter primer for every entrepreneur and social media marketer, from novices to pros! Leading social media business consultant Lauren Dugan shares dozens of actionable tips, low-cost techniques and powerful tools for transforming Twitter into your all-in-one digital billboard, branded outpost, customer support channel, networking system, web traffic driver, data gatherer, and lead generator. Dugan starts with three revealing Twitter case studies, then walks through mastering the jargon, getting started, defining strategy, optimizing your presence, avoiding beginner's mistakes, and much more. Drawing on personal experience and up-to-the-minute industry research, she helps you time your tweets for maximum impact, follow the right accounts, attract the right followers, learn more about customers and competitors, and use hashtag chats to network at the speed of light. Dugan concludes by listing today's most valuable third-party tools for managing and optimizing your Twitter presence. Lauren Dugan's Twitter 101: it's the fastest way to transform Twitter into your newest high-profit marketing channel!

Tweet Naked

Author : Scott Levy
Publisher : Entrepreneur Press
ISBN 13 : 1599185156
Total Pages : 186 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis Tweet Naked by : Scott Levy

Download or read book Tweet Naked written by Scott Levy and published by Entrepreneur Press. This book was released on 2013-12-17 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Business owners learn how to tactfully share, or bare, their brand to create attraction and incite consumer action"--

Hatching Twitter

Author : Nick Bilton
Publisher : Penguin
ISBN 13 : 1591847087
Total Pages : 319 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Hatching Twitter by : Nick Bilton

Download or read book Hatching Twitter written by Nick Bilton and published by Penguin. This book was released on 2014-09-30 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dramatic, unlikely story behind the founding of Twitter, by New York Times bestselling author and Vanity Fair special correspondent The San Francisco-based technology company Twitter has become a powerful force in less than ten years. Today it’s everything from a tool for fighting political oppression in the Middle East to a marketing must-have to the world’s living room during live TV events to President Trump’s preferred method of communication. It has hundreds of millions of active users all over the world. But few people know that it nearly fell to pieces early on. In this rousing history that reads like a novel, Hatching Twitter takes readers behind the scenes of Twitter’s early exponential growth, following the four hackers—Ev Williams, Jack Dorsey, Biz Stone, and Noah Glass, who created the cultural juggernaut practically by accident. It’s a drama of betrayed friendships and high-stakes power struggles over money, influence, and control over a company that was growing faster than they could ever imagine. Drawing on hundreds of sources, documents, and internal e-mails, Bilton offers a rarely-seen glimpse of the inner workings of technology startups, venture capital, and Silicon Valley culture.

Twitter Power 3.0

Author : Joel Comm
Publisher : John Wiley & Sons
ISBN 13 : 1119050111
Total Pages : 289 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Twitter Power 3.0 by : Joel Comm

Download or read book Twitter Power 3.0 written by Joel Comm and published by John Wiley & Sons. This book was released on 2015-02-19 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.

It Started With A Tweet

Author : Anna Bell
Publisher : Bonnier Publishing Fiction Ltd.
ISBN 13 : 1785763709
Total Pages : 324 pages
Book Rating : 4.7/5 (857 download)

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Book Synopsis It Started With A Tweet by : Anna Bell

Download or read book It Started With A Tweet written by Anna Bell and published by Bonnier Publishing Fiction Ltd.. This book was released on 2017-12-07 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Could YOU survive a digital detox? Perfect for fans of Lucy Diamond and Sophie Kinsella, It Started With A Tweet is the hilarious new romantic comedy from the author of The Bucket List to Mend a Broken Heart. 'Had me smiling from start to finish. It was a joy to read; smart, witty and completely fresh' Cathy Bramley Daisy Hobson lives her whole life online. But when her social media obsession causes her to make a catastrophic mistake at work, Daisy finds her life going into free-fall . . . Her sister Rosie thinks she has the answer to all of Daisy's problems - a digital detox in a remote cottage in Cumbria. Soon, too, Daisy meets a welcome distraction there in Jack, the rugged man-next-door. But can Daisy, a London girl, ever really settle into life in a tiny, isolated village? And, more importantly, can she survive without her phone? See what people are saying about the queen of romantic comedy, Anna Bell: 'The perfect laugh-out-loud love story for the digital generation. I loved it!' Louise Pentland, bestselling author of Wilde Like Me 'Perfect for fans of Sophie Kinsella' Take a Break 'Funny, relatable and fabulously written' Daily Express 'Romantic and refreshing' Mhairi McFarlane 'A fun, bouncy, brilliant tale' Heat 'Funny, romantic and uplifting' Cressida McLaughlin, author of The Canal Boat Cafe

I Like to Watch

Author : Emily Nussbaum
Publisher :
ISBN 13 : 0525508961
Total Pages : 386 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis I Like to Watch by : Emily Nussbaum

Download or read book I Like to Watch written by Emily Nussbaum and published by . This book was released on 2019 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The big picture : how Buffy the vampire slayer turned me into a TV critic -- The long con ("The Sopranos") -- The great divide : Norman Lear, Archie Bunker, and the rise of the bad fan -- Difficult women ("Sex and the city") -- Cool story, bro ("True detective," "Top of the lake" and "The fall") -- Last girl in Larchmont : the legacy of Joan Rivers -- Girls girls girls : "Girls," "Vanderpump rules," "House of cards and Scandal," "The Amy Schumer show," "Transparent" -- Confessions of the human shield -- How jokes won the election -- In praise of sex and violence : "Hannibal," "Law et order : SVU," "Jessica Jones," -- "The jinx," "The Americans" -- The price is right : what advertising does to TV -- In living color : Kenya Barris' -- Breaking the box : "Jane the virgin," "The comeback," "The good wife," "The newsroom," "Adventure time," "The leftovers," "High maintenance." -- Riot girl : Jenji Kohan's hot provocations -- A disappointed fan is still a fan ("Lost") -- Mr. big : how Ryan Murphy became the most powerful man in television.

The Complete Idiot's Guide to Twitter Marketing

Author : Brett Petersel
Publisher : Penguin
ISBN 13 : 1101585730
Total Pages : 381 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Complete Idiot's Guide to Twitter Marketing by : Brett Petersel

Download or read book The Complete Idiot's Guide to Twitter Marketing written by Brett Petersel and published by Penguin. This book was released on 2012-05-01 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twitter has tens of millions of users and its active "tweeters" and followers look to it to answer to the question, "What's happening?" Businesses both large and small can quickly and easily send out highly targeted messages to key customers using Twitter. However, simply grasping only the mechanics of Twitter and flogging a message nobody cares about isn't enough to make a measurable difference. Worse, using Twitter the wrong way can damage a company's brand. The Complete Idiot's Guide® to Twitter Marketing blends an understanding of Twitter's powerful tools and reach with marketing savvy and the key to really engaging followers and converting them to customers. It also covers new features such as the increasing importance of search engine optimization.

Press Reset

Author : Jason Schreier
Publisher : Grand Central Publishing
ISBN 13 : 1538735482
Total Pages : 304 pages
Book Rating : 4.5/5 (387 download)

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Book Synopsis Press Reset by : Jason Schreier

Download or read book Press Reset written by Jason Schreier and published by Grand Central Publishing. This book was released on 2021-05-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of Blood, Sweat, and Pixels comes the next definitive, behind-the-scenes account of the video game industry: how some of the past decade's most renowned studios fell apart—and the stories, both triumphant and tragic, of what happened next. Jason Schreier's groundbreaking reporting has earned him a place among the preeminent investigative journalists covering the world of video games. In his eagerly anticipated, deeply researched new book, Schreier trains his investigative eye on the volatility of the video game industry and the resilience of the people who work in it. The business of videogames is both a prestige industry and an opaque one. Based on dozens of first-hand interviews that cover the development of landmark games—Bioshock Infinite, Epic Mickey, Dead Space, and more—on to the shocking closures of the studios that made them, Press Reset tells the stories of how real people are affected by game studio shutdowns, and how they recover, move on, or escape the industry entirely. Schreier's insider interviews cover hostile takeovers, abusive bosses, corporate drama, bounced checks, and that one time the Boston Red Sox's Curt Schilling decided he was going to lead a game studio that would take out World of Warcraft. Along the way, he asks pressing questions about why, when the video game industry is more successful than ever, it's become so hard to make a stable living making video games—and whether the business of making games can change before it's too late.

So You've Been Publicly Shamed

Author : Jon Ronson
Publisher : Penguin
ISBN 13 : 0698172523
Total Pages : 306 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis So You've Been Publicly Shamed by : Jon Ronson

Download or read book So You've Been Publicly Shamed written by Jon Ronson and published by Penguin. This book was released on 2015-03-31 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now a New York Times bestseller and from the author of The Psychopath Test, a captivating and brilliant exploration of one of our world's most underappreciated forces: shame. 'It's about the terror, isn't it?' 'The terror of what?' I said. 'The terror of being found out.' For the past three years, Jon Ronson has travelled the world meeting recipients of high-profile public shamings. The shamed are people like us - people who, say, made a joke on social media that came out badly, or made a mistake at work. Once their transgression is revealed, collective outrage circles with the force of a hurricane and the next thing they know they're being torn apart by an angry mob, jeered at, demonized, sometimes even fired from their job. A great renaissance of public shaming is sweeping our land. Justice has been democratized. The silent majority are getting a voice. But what are we doing with our voice? We are mercilessly finding people's faults. We are defining the boundaries of normality by ruining the lives of those outside it. We are using shame as a form of social control. Simultaneously powerful and hilarious in the way only Jon Ronson can be, So You've Been Publicly Shamed is a deeply honest book about modern life, full of eye-opening truths about the escalating war on human flaws - and the very scary part we all play in it.

The Death of Expertise

Author : Tom Nichols
Publisher : Oxford University Press
ISBN 13 : 0197763839
Total Pages : 337 pages
Book Rating : 4.1/5 (977 download)

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Book Synopsis The Death of Expertise by : Tom Nichols

Download or read book The Death of Expertise written by Tom Nichols and published by Oxford University Press. This book was released on 2024 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the early 1990s, a small group of "AIDS denialists," including a University of California professor named Peter Duesberg, argued against virtually the entire medical establishment's consensus that the human immunodeficiency virus (HIV) was the cause of Acquired Immune Deficiency Syndrome. Science thrives on such counterintuitive challenges, but there was no evidence for Duesberg's beliefs, which turned out to be baseless. Once researchers found HIV, doctors and public health officials were able to save countless lives through measures aimed at preventing its transmission"--

The Twitter Book

Author : Tim O'Reilly
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449318967
Total Pages : 259 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The Twitter Book by : Tim O'Reilly

Download or read book The Twitter Book written by Tim O'Reilly and published by "O'Reilly Media, Inc.". This book was released on 2011-11-07 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twitter is not just for talking about your breakfast anymore. It’s become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe. With the second edition of this friendly, full-color guide, you’ll quickly get up to speed not only on standard features, but also on new options and nuanced uses that will help you tweet with confidence. Co-written by two widely recognized Twitter experts, The Twitter Book is packed with all-new real-world examples, solid advice, and clear explanations guaranteed to turn you into a power user. Use Twitter to connect with colleagues, customers, family, and friends Stand out on Twitter Avoid common gaffes and pitfalls Build a critical communications channel with Twitter—and use the best third-party tools to manage it. Want to learn how to use Twitter like a pro? Get the book that readers and critics alike rave about.

Superfans

Author : Pat Flynn
Publisher : Get Smart Books
ISBN 13 : 9781949709469
Total Pages : 0 pages
Book Rating : 4.7/5 (94 download)

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Book Synopsis Superfans by : Pat Flynn

Download or read book Superfans written by Pat Flynn and published by Get Smart Books. This book was released on 2019-08-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Want to create a brand that will stand the test of time? Want to build a business that will last, one made to withstand the onslaught of competition, the whims of algorithmic changes, and the unscrupulous efforts of trolls and hackers? The key isn't the best technology, the diverse revenue stream, or the biggest marketing budget. The key is people. If you want to build a business and brand that can't be foiled, you need to cultivate aficionados who will sing your praises, have your back when things get tough, and buy everything you create. You need superfans"--Dust jacket flap

Chaos Monkeys

Author : Antonio Garcia Martinez
Publisher : HarperCollins
ISBN 13 : 0062884484
Total Pages : 720 pages
Book Rating : 4.0/5 (628 download)

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Book Synopsis Chaos Monkeys by : Antonio Garcia Martinez

Download or read book Chaos Monkeys written by Antonio Garcia Martinez and published by HarperCollins. This book was released on 2018-07-24 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: The instant New York Times bestseller, now available in paperback and featuring a new afterword from the author—the insider's guide to the Facebook/Cambridge Analytica scandal, the inner workings of the tech world, and who really runs Silicon Valley “Incisive.... The most fun business book I have read this year.... Clearly there will be people who hate this book — which is probably one of the things that makes it such a great read.” — Andrew Ross Sorkin, New York Times Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this “chaos monkey” to test online services’ robustness—their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys. One of Silicon Valley’s most audacious chaos monkeys is Antonio García Martínez. After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. In Chaos Monkeys, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future.

Twitter For Dummies

Author : Laura Fitton
Publisher : John Wiley & Sons
ISBN 13 : 1118960092
Total Pages : 323 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Twitter For Dummies by : Laura Fitton

Download or read book Twitter For Dummies written by Laura Fitton and published by John Wiley & Sons. This book was released on 2014-12-05 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully updated new edition of the fun and easy guide to getting up and running on Twitter With more than half a billion registered users, Twitter continues to grow by leaps and bounds. This handy guide, from one of the first marketers to discover the power of Twitter, covers all the new features. It explains all the nuts and bolts, how to make good connections, and why and how Twitter can benefit you and your business. Fully updated to cover all the latest features and changes to Twitter Written by a Twitter pioneer who was one of the first marketers to fully tap into Twitter's business applications Ideal for beginners, whether they want to use Twitter to stay in touch with friends or to market their products and services Explains how to incorporate Twitter into other social media and how to use third-party tools to improve and simplify Twitter