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Warren Buffett And Tony Robbins
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Book Synopsis MONEY Master the Game by : Anthony Robbins
Download or read book MONEY Master the Game written by Anthony Robbins and published by Simon and Schuster. This book was released on 2016-03-29 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Bibliography found online at tonyrobbins.com/masterthegame"--Page [643].
Book Synopsis Trade Like Warren Buffett by : James Altucher
Download or read book Trade Like Warren Buffett written by James Altucher and published by John Wiley & Sons. This book was released on 2005-04-08 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Trading is notoriously tough. But Altucher's new book adds a noteworthy addition to the library on Warren Buffett. He shows a lot of Buffett that isn't readily available in the existing common literature. Definitely required reading for any serious Buffett buff." -Kenneth L. Fisher, Forbes' "Portfolio Strategy" Columnist Founder and CEO, Fisher Investments "Finally, someone blows apart the myth that Warren Buffett is a buy-and-hold investor. Altucher has given us an insightful and well-written commentary on how Buffett has amassed his track record, and what we can do to emulate him. He details the trade-by-trade examples. This is a must read for anyone wanting to learn about how the Master Investor works." -John Mauldin, author, Bull's Eye Investing editor of Thoughts from the Frontline (www.2000wave.com) While Warren Buffett is considered the "world's greatest value investor," there's another side to Buffett that is rarely talked about. Although Buffett has gained recognition for his value investing approach to the markets, the fact is that nobody-over the past fifty years-has traded and invested with a more diverse group of strategies than Buffett. Trade Like Warren Buffett challenges the current coverage of this great investor by including details of all of Buffett's investing and trading methods, including mean reversion, commodities, bonds, arbitrage, market timing, funds, as well as Graham-Dodd. To augment the discussion of each strategy, Trade Like Warren Buffett also includes interviews with leading financial professionals, who reveal in detail how they've successfully used the same techniques. There is no one way to sum up Warren Buffett's investment style. But if you're interested in boosting the performance of your portfolio, Trade Like Warren Buffett can show you how.
Book Synopsis The Ultimate Profit Playbook by : Karl Kaufman
Download or read book The Ultimate Profit Playbook written by Karl Kaufman and published by Bullhorn Books. This book was released on 2021-10-07 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Revolutionary System for Building Life-Changing Wealth in the Stock Market How can ordinary investors achieve extraordinary returns? The Ultimate Profit Playbook is an interactive workbook teaching the step-by-step process needed to evaluate a stock. It will help investors organize their research, dramatically reducing the time required to construct a market-beating portfolio. As the founder of American Dream Investing and a Forbes contributor, Karl Kaufman has provided investing insights to millions of readers. Based on decades of experience, this easy-to-understand guide is designed with the individual investor in mind. In The Ultimate Profit Playbook, Kaufman shows how to: Find a prospective stock to invest in Develop critical thinking to gain an edge over the professionals Know exactly which numbers to prioritize and how to find them quickly Discover secret web search ideas to uncover information ignored by most investors With The Ultimate Profit Playbook, Kaufman reveals the strategies he has used to generate more than 20% annualized returns over the past ten years. If you're looking for the one investing book to always keep by your side, The Ultimate Profit Playbook will be your trusted guide time and again.
Book Synopsis The Motivation Manifesto by : Brendon Burchard
Download or read book The Motivation Manifesto written by Brendon Burchard and published by Hay House, Inc. This book was released on 2014-10-28 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Motivation Manifesto is a poetic and powerful call to reclaim your life and find your own personal freedom from Brendon Burchard – the world’s #1 high performance coach and #1 New York Times bestselling author of High Performance Habits. “It’s a triumphant work that transcends the title, lifting the reader from mere motivation into a soaringly purposeful and meaningful life. I love this book." —Paulo Coelho The Motivation Manifesto is a call to claim our personal power. World-renowned high performance trainer Brendon Burchard reveals that the main motive of humankind is the pursuit of greater Personal Freedom. We desire the grand liberties of choice—time freedom, emotional freedom, social freedom, financial freedom, spiritual freedom. Only two enemies stand in our way: an external enemy, defined as the social oppression of who we are by the mediocre masses, and an internal enemy, a sort of self-oppression caused by our own doubt and fear. The march to Personal Freedom, Brendon says, can be won only by declaring our intent and independence, stepping into our personal power, and battling through self-doubt and the distractions of the day until full victory is won. Recalling the revolutionist voices of the past that chose freedom over tyranny, Brendon motivates us to free ourselves from fear and take back our lives once and for all. In this life-changing personal growth book, Brendon presents his nine declarations for personal power and motivation, drawing on insights from his own personal journey and from the lives of some of history's greatest leaders and thinkers. Each chapter focuses on one of the nine declarations, offering practical strategies and exercises to help you apply these principles to your life. Whether you're seeking to overcome self-doubt, boost your confidence, or achieve your goals, The Motivation Manifesto is an invaluable guide to unlocking your full potential. With its inspiring message and actionable advice, this bestselling book is a must-read for anyone who wants to unleash their inner greatness with the power of determination, resilience, and an empowering mindset.
Book Synopsis Warren Buffett by : Robert G. Hagstrom
Download or read book Warren Buffett written by Robert G. Hagstrom and published by John Wiley & Sons. This book was released on 2023-01-12 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Warren Buffett: Inside the Ultimate Money Mind, Hagstrom breaks new ground with a deep analysis of Buffett's essential wisdom, an intricate mosaic of wide-ranging ideas and insights that Buffett calls a Money Mind. What exactly is a Money Mind? At one level, it's a way of thinking about major financial issues such as capital allocation. At another level, it summarizes an overall mindset for successfully investing in today’s fast-paced stock market, a mindset that depends on a commitment to learning, adapting, and facing down irrelevant noise. This is not a method book. It is a thinking book. Warren Buffett: Inside the Ultimate Money Mind explains the philosophies of self-reliance, stoicism, rationalism, and pragmatism and their contributions to making intelligent investment decisions. It also outlines the evolution of value investing, discusses how to develop a business-driven investing mindset, and describes the defining traits of successful active management. Lastly, it examines the surprising aspects of a Money Mind – sportsman, teacher, and artist. In short, Warren Buffett: Inside the Ultimate Money Mind helps readers understand the building blocks that go into making a Money Mind so they can begin to incorporate its principles in the service to a life of value. Testimonials "An erudite masterpiece..." –Lawrence A. Cunningham, author; professor and director, Quality Shareholders Initiative, George Washington University "It's another must-read…" –Bethany McLean, journalist and Contributing Editor, Vanity Fair, author, Saudi America and co-author The Smartest Guys in the Room "Pure Genius! This is a game changer in investment books..." –Robert P. Miles, author; Executive in Residence, University of Nebraska at Omaha, Executive MBA Program, 'The Genius of Warren Buffett' "Effervescence and thoughtful analysis of Buffett's life and work..." –Tom Gayner, Co-chief Executive Officer, Markel Corporation "Hagstrom's books always enable readers to think about the world in new ways…" –Tren Griffin, author, Charlie Munger: The Complete Investor
Download or read book Unshakeable written by Anthony Robbins and published by Simon and Schuster. This book was released on 2017-02-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: After interviewing fifty of the world's greatest financial minds and penning the #1 New York Times bestseller Money: Master the Game, Tony Robbins returns with a step-by-step playbook, taking you on a journey to transform your financial life and accelerate your path to financial freedom. No matter your salary, your stage of life, or when you started, this book will provide the tools to help you achieve your financial goals more rapidly than you ever thought possible. Robbins, who has coached more than fifty million people from 100 countries, is the world's #1 life and business strategist. In this book, he teams up with Peter Mallouk, the only man in history to be ranked the #1 financial advisor in the US for three consecutive years by Barron's. Together they reveal how to become unshakeable--someone who can not only maintain true peace of mind in a world of immense uncertainty, economic volatility, and unprecedented change, but who can profit from the fear that immobilizes so many. In these pages, through plain English and inspiring stories, you'll discover... -How to put together a simple, actionable plan that can deliver true financial freedom. -Strategies from the world's top investors on how to protect yourself and your family and maximize profit from the inevitable crashes and corrections to come. -How a few simple steps can add a decade or more of additional retirement income by discovering what your 401(k) provider doesn't want you to know. -The core four principles that most of the world's greatest financial minds utilize so that you can maximize upside and minimize downside. -The fastest way to put money back in your pocket: uncover the hidden fees and half truths of Wall Street--how the biggest firms keep you overpaying for underperformance. -Master the mindset of true wealth and experience the fulfillment you deserve today.
Book Synopsis The Big Secret for the Small Investor by : Joel Greenblatt
Download or read book The Big Secret for the Small Investor written by Joel Greenblatt and published by John Wiley & Sons. This book was released on 2011-05-09 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acclaim for Joel Greenblatt's New York Times bestseller THE LITTLE BOOK THAT BEATS THE MARKET "One of the best, clearest guides to value investing out there." —Wall Street Journal "Simply perfect. One of the most important investment books of the last fifty years!" —Michael Price "A landmark book-a stunningly simple and low-risk way to significantly beat the market!" —Michael Steinhardt, the dean of Wall Street hedge-fund managers "The best book on the subject in years." —Financial Times "The best thing about this book-from which I intend to steal liberally for the next edition of The Only Investment Guide You'll Ever Need-is that most people won't believe it. . . . That's good, because the more people who know about a good thing, the more expensive that thing ordinarily becomes. . . ." —Andrew Tobias, author of The Only Investment Guide You'll Ever Need "This book is the finest simple distillation of modern value investing principles ever written. It should be mandatory reading for all serious investors from the fourth grade on up." —Professor Bruce Greenwald, director of the Heilbrunn Center for Graham and Dodd Investing, Columbia Business School
Book Synopsis Clash of the Financial Pundits: How the Media Influences Your Investment Decisions for Better or Worse by : Joshua M. Brown
Download or read book Clash of the Financial Pundits: How the Media Influences Your Investment Decisions for Better or Worse written by Joshua M. Brown and published by McGraw Hill Professional. This book was released on 2014-05-23 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW TO SEPARATE THE NEWS FROM THE NOISE: WHAT EVERY INVESTOR NEEDS TO KNOW There is no shortage of financial advice these days. From cocky cable pundits to nattering news columnists to off-grid online bloggers, there are more so-called experts than ever before--and the noise can be downright deafening. This no-bull, bottom-line guide from "The Reformed Broker" Josh Brown and Yahoo Finance's Jeff Macke will help you cut through the cacophony and make the most of today's media news. It's an eye-opening crash course in separating financial facts from fiction—featuring interviews with some of the world’s most influential investors, including: JIM CRAMER (Mad Money) takes you behind the scenes of his polarizing TV program--and talks about his clash with Jon Stewart on The Daily Show. HENRY BLODGET (Business Insider) shares anecdotes about tangling with Eliot Spitzer, covering the Martha Stewart trial, and launching his Business Insider site as a "marked man." BEN STEIN (Win Ben Stein's Money) reveals how he really feels about Bernanke, Bogle, Buffett, and bailouts. KAREN FINERMAN (CNBC's Fast Money) exposes the hype behind the headlines—and the "show biz" demands on television news pundits. HERB GREENBERG (TheStreet.com) explains why investors need to follow social media, where the "real" news is disseminated. BARRY RITHOLTZ (Bailout Nation) reveals his secret for "watching" financial TV. You'll also find invaluable insights from the original father of financial TV, Jim Rogers, and from James Altucher, the most shockingly honest commentator in the history of the medium. And you'll get a front-row seat for the processing and packaging of the news and learn everything you need to know about the talking heads who shape each day's narrative. Up-close. In-depth. All-true. Clash of the Financial Pundits is the one guide that will change the way you look at markets and investing forever. PRAISE FOR JOSH BROWN'S BACKSTAGE WALL STREET "Much like Michael Lewis's Liar's Poker captured the essence of 1980s institutional Wall Street, Brown's Backstage Wall Street re-creates the boiler room retail brokerage culture of the 1990s and early 2000s in vivid color." -- FORBES "Joshua Brown may be the funniest writer on finance today, but Backstage Wall Street could make you cry more than laugh. The buffoons, manipulators, and incompetents Brown parades before us are the stewards of our retirement accounts." -- BARRON'S "Run don't walk to read Brown's chronicles of deception [perpetrated by] those wonderful folks on Wall Street, who nearly bankrupted the world's financial system a few short years ago." -- DOUGLAS A. KASS, Seabreeze Partners Management, Inc.
Book Synopsis Stock Market Investing for Beginners & Dummies by : Giovanni Rigters
Download or read book Stock Market Investing for Beginners & Dummies written by Giovanni Rigters and published by . This book was released on 2018 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: You know that you need to start investing, because you won’t be able to work your whole life. You don’t want to be the old employee working as a door greeter at your big chain department store. It will also be frustrating and very depressing if you are not financially aware of your future. Time seems to go faster the older you get and it’s never too late to get started. But getting started might be one of your problems. There is too much information available and too many scammers are trying to get you to invest in shady companies. You also don’t have the time to figure everything out by yourself, because it might seem too hard and complicated. However, getting the investing part of your life handled will improve your life tremendously. You will have peace of mind when you think about your future and you will also have the confidence to make sound investing decisions. You’ll also have the knowledge to talk intelligently with your peers and financial advisors, making it easy to spot when someone is giving you wrong information. I begin with the basics, like what are stocks and how the stock market works. I then transition into how you can make money in the stock market, give you some stocks you should have on your watch list and some of the lies and mistakes you will have to deal with as an investor. So, don’t wait and get this book now. It’s on sale at this moment, but the price will go up!
Download or read book The Snowball written by Alice Schroeder and published by A&C Black. This book was released on 2009-09-16 with total page 833 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the Financial Times and Goldman Sachs Business Book of the Year Prize 2008 The Snowball is the first and will be the only biography of the world's richest man, Warren Buffett, written with his full cooperation and collaboration. Combining a unique blend of "The Sage of Omaha's" business savvy, life story and philosophy, The Snowball is essential reading for anyone wishing to discover and replicate the secrets of his business and life success. Warren Buffett is arguably the world's greatest investor. Even as a child he was fascinated by the concept of risk and probability, setting up his first business at the age of six. In 1964 he bought struggling Massachusetts textile firm Berkshire Hathaway and grew it to be the 12th largest corporation in the US purely through the exercise of sound investing principles - a feat never equalled in the annals of business. Despite an estimated net worth of around US$62 billion, Buffett leads an intriguingly frugal life taking home a salary of only £50,000 a year. His only indulgence is a private jet, an extravagance he wryly acknowledges by calling it "The Indefensible". In 2006, he made the largest charitable donation on record, with most of it going to the Bill & Melinda Gates Foundation. The Snowball provides a comprehensive, richly detailed insight one of the world's most extraordinary and much loved public figures.
Book Synopsis Personal Success (The Brian Tracy Success Library) by : Brian Tracy
Download or read book Personal Success (The Brian Tracy Success Library) written by Brian Tracy and published by AMACOM. This book was released on 2016-01-06 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where do you want to be in one, three, or five years? Even small adjustments can bring about enormous results to your personal success. Where does that “winning edge” you’ve heard so much about come from? How do some people seem to find success simply from waking up and getting out of bed? World-renowned performance expert Brian Tracy has spent decades studying uncommonly high achievers. Instead of finding commonalities such as Ivy League educations, gold-star connections, and a dash of blind luck, Tracy discovered that the keys to their success were more often small adjustments in outlook and behavior. In this easy-to-follow guide, Tracy lays out a simple, clear plan for anyone to be able to unlock their potential and find the success they previously thought was unattainable for them. In Personal Success, you will learn to: Change your mindset to attract opportunity Banish self-limited beliefs Build your self-confidence Practice courage and taking risks Sharpen your natural intuition Continually upgrade your skills and more! Packed with simple but game-changing techniques, Personal Success is the answer you’ve been searching for to gain that winning edge and turn your dreams into realities.
Download or read book Life Force written by Tony Robbins and published by Simon and Schuster. This book was released on 2022-02-08 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT #1 NEW YORK TIMES BESTSELLER Transform your life or the life of someone you love with Life Force—the newest breakthroughs in health technology to help maximize your energy and strength, prevent disease, and extend your health span—from Tony Robbins, author of the #1 New York Times bestseller Money: Master the Game. What if there were scientific solutions that could wipe out your deepest fears of falling ill, receiving a life-threatening diagnosis, or feeling the effects of aging? What if you had access to the same cutting-edge tools and technology used by peak performers and the world’s greatest athletes? In a world full of fear and uncertainty about our health, it can be difficult to know where to turn for actionable advice you can trust. Today, leading scientists and doctors in the field of regenerative medicine are developing diagnostic tools and safe and effective therapies that can free you from fear. In this book, Tony Robbins, the world’s #1 life and business strategist who has coached more than fifty million people, brings you more than 100 of the world’s top medical minds and the latest research, inspiring comeback stories, and amazing advancements in precision medicine that you can apply today to help extend the length and quality of your life. This book is the result of Robbins going on his own life-changing journey. After being told that his health challenges were irreversible, he experienced firsthand how new regenerative technology not only helped him heal but made him stronger than ever before. Life Force will show you how you can wake up every day with increased energy, a more bulletproof immune system, and the know-how to help turn back your biological clock. This is a book for everyone, from peak performance athletes, to the average person who wants to increase their energy and strength, to those looking for healing. Life Force provides answers that can transform and even save your life, or that of someone you love.
Book Synopsis High Performance Habits by : Brendon Burchard
Download or read book High Performance Habits written by Brendon Burchard and published by Hay House, Inc. This book was released on 2017-09-19 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: THESE HABITS WILL MAKE YOU EXTRAORDINARY. Twenty years ago, author Brendon Burchard became obsessed with answering three questions: 1. Why do some individuals and teams succeed more quickly than others and sustain that success over the long term? 2. Of those who pull it off, why are some miserable and others consistently happy on their journey? 3. What motivates people to reach for higher levels of success in the first place, and what practices help them improve the most After extensive original research and a decade as the world’s leading high performance coach, Burchard found the answers. It turns out that just six deliberate habits give you the edge. Anyone can practice these habits and, when they do, extraordinary things happen in their lives, relationships, and careers. Which habits can help you achieve long-term success and vibrant well-being no matter your age, career, strengths, or personality? To become a high performer, you must seek clarity, generate energy, raise necessity, increase productivity, develop influence, and demonstrate courage. The art and science of how to do all this is what this book is about. Whether you want to get more done, lead others better, develop skill faster, or dramatically increase your sense of joy and confidence, the habits in this book will help you achieve it faster. Each of the six habits is illustrated by powerful vignettes, cutting-edge science, thought-provoking exercises, and real-world daily practices you can implement right now. If you’ve ever wanted a science-backed, heart-centered plan to living a better quality of life, it’s in your hands. Best of all, you can measure your progress. A link to a free professional assessment is included in the book.
Download or read book Perennial Seller written by Ryan Holiday and published by Penguin. This book was released on 2017-07-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
Book Synopsis Top Visionaries Who Changed the World by : George Ilian
Download or read book Top Visionaries Who Changed the World written by George Ilian and published by Jaico Publishing House. This book was released on 2019-10-17 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: REVISED EDITION Features Elon Musk, Bill Gates, Steve Jobs, Mark Zuckerberg, Jack Ma, Warren Buffett, Richard Branson, Oprah Winfrey and others What if you could sit down to dine with some of the world’s most successful entrepreneurs and have a conversation with them? What would you ask them? What insights would they give to you? Find inspiring life and business lessons from visionaries such as Steve Jobs, Mark Zuckerberg, Warren Buffett, and Tony Robbins, Elon Musk and Oprah Winfrey. Without passion for what you are doing, you will not make it very far in your field. Read about success and failure from visionary leaders who have built some of the most valuable organizations of the world. LEARN TO THINK LIKE A WINNER! George Ilian has made his mark on the digital industry, owning an e-book business among other endeavours. He is the author of 18 books in the genre of business and motivation. George aims to inspire people across the globe through models of the world’s most successful people in concise form. “We’re here to put a dent in the universe. Otherwise, why else even be here?” —STEVE JOBS
Download or read book Invested written by Danielle Town and published by HarperCollins. This book was released on 2018-03-27 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this essential handbook—a blend of Rich Dad, Poor Dad and The Happiness Project—the co-host of the wildly popular InvestED podcast shares her yearlong journey learning to invest, as taught to her by her father, investor and bestselling author Phil Town. Growing up, the words finance, savings, and portfolio made Danielle Town’s eyes glaze over, and the thought of stocks and financial statements shut down her brain. The daughter of a successful investor and bestselling financial author of Rule #1, Phil Town, she spent most of her adult life avoiding investing—until she realized that her time-consuming career as lawyer was making her feel anything but in control of her life or her money. Determined to regain her freedom, vote for her values with her money, and deal with her fear of the unpredictable stock market, she turned to her father, Phil, to help her take charge of her life and her future through Warren Buffett-style value investing. Over the course of a year, Danielle went from avoiding everything to do with the financial industrial complex to knowing exactly how and when to invest in wonderful companies. In Invested, Danielle shows you how to do the same: how to take command of your own life and finances by choosing companies with missions that match your values, using the same gold standard strategies that have catapulted Warren Buffett and Charlie Munger to the top of the Forbes 400. Avoiding complex math and obsolete financial models, she turns her father’s investing knowledge into twelve easy-to understand lessons. In each chapter, Danielle examines the investment strategies she mastered as her increasing know-how deepens the trust between her and her father. Throughout, she streamlines the process of making wise financial decisions and shows you just how easy—and profitable—investing can be. Capturing a warm, charming, and down-to-earth give and take between a headstrong daughter and her mostly patient dad, Invested makes the complex world of investing simple, straightforward, and approachable, and will help you formulate your own investment plan—and foster the confidence to put it into action.
Download or read book Focus written by Al Ries and published by Harper Collins. This book was released on 2005-09-27 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.