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Author :
Publisher :
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.:/5 (334 download)
Download or read book The Australian Official Journal of Trademarks written by and published by . This book was released on 1906 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Kushner
Publisher : Wiley
ISBN 13 : 9780470936375
Total Pages : 304 pages
Book Rating : 4.9/5 (363 download)
Download or read book Jacked written by David Kushner and published by Wiley. This book was released on 2012-04-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside the making of a videogame that defined a generation: Grand Theft Auto Grand Theft Auto is one of the biggest and most controversial videogame franchises of all time. Since its first release in 1997, GTA has pioneered the use of everything from 3D graphics to the voices of top Hollywood actors and repeatedly transformed the world of gaming. Despite its incredible innovations in the $75 billion game industry, it has also been a lightning rod of debate, spawning accusations of ethnic and sexual discrimination, glamorizing violence, and inciting real-life crimes. Jacked tells the turbulent and mostly unknown story of GTA's wildly ambitious creators, Rockstar Games, the invention and evolution of the franchise, and the cultural and political backlash it has provoked. Explains how British prep school brothers Sam and Dan Houser took their dream of fame, fortune, and the glamor of American pop culture and transformed it into a worldwide videogame blockbuster Written by David Kushner, author of Masters of Doom and a top journalist on gaming, and drawn from over ten years of interviews and research, including firsthand knowledge of Grand Theft Auto's creators and detractors Offers inside details on key episodes in the development of the series, including the financial turmoil of Rockstar games, the infamous "Hot Coffee" sex mini-game incident, and more Whether you love Grand Theft Auto or hate it, or just want to understand the defining entertainment product of a generation, you'll want to read Jacked and get the real story behind this boundary-pushing game.
Author : Philippe Malaval
Publisher : Springer Science & Business Media
ISBN 13 : 1461517370
Total Pages : 410 pages
Book Rating : 4.4/5 (615 download)
Download or read book Strategy and Management of Industrial Brands written by Philippe Malaval and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.
Author : Bloomsbury Publishing
Publisher : Bloomsbury Publishing
ISBN 13 : 1408102579
Total Pages : 719 pages
Book Rating : 4.4/5 (81 download)
Download or read book Anagram Solver written by Bloomsbury Publishing and published by Bloomsbury Publishing. This book was released on 2009-01-01 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.
Author : Louisiana. Board of Commissioners of the Port of New Orleans
Publisher :
ISBN 13 :
Total Pages : 102 pages
Book Rating : 4.:/5 (31 download)
Download or read book Port and Terminal Facilities written by Louisiana. Board of Commissioners of the Port of New Orleans and published by . This book was released on 1920 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rita Clifton
Publisher : John Wiley & Sons
ISBN 13 : 9781576603505
Total Pages : 322 pages
Book Rating : 4.6/5 (35 download)
Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Author : Jean Dethier
Publisher : Princeton Architectural Press
ISBN 13 : 9781616898892
Total Pages : 0 pages
Book Rating : 4.8/5 (988 download)
Download or read book The Art of Earth Architecture written by Jean Dethier and published by Princeton Architectural Press. This book was released on 2020-03-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For almost ten thousand years, unbaked earth has been used to build remarkable structures, from simple dwellings to palaces, temples, and fortresses both grand and durable. Jean Dethier spent fifty years researching this landmark global survey, which spans five continents and 250 sites. The Art of Earth Architecture demonstrates the wide-ranging applications and sustainability of this building material, while presenting a manifesto for its ecological significance. Featuring raw-earth masterpieces, monumental structures, and little known works, the book includes the temples and palaces of Mesopotamia, the Great Wall of China, large-scale urban developments in Tenochtitlan in Mexico, the medinas of Morocco, and housing in Marrakech and Bogota. This definitive reference features many UNESCO World Heritage sites and contains essays on the historical, technical, and cultural aspects of raw-earth construction from twenty experts in the field, as well as hundreds of photographs, illustrations, and architectural drawings.
Author :
Publisher :
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.R/5 ( download)
Download or read book Decisions of the Commissioner of Patents written by and published by . This book was released on 1871 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniel Burnham
Publisher : Edwin Mellen Press
ISBN 13 : 1878271415
Total Pages : 268 pages
Book Rating : 4.8/5 (782 download)
Download or read book Plan of Chicago written by Daniel Burnham and published by Edwin Mellen Press. This book was released on 1993 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plan of Chicago reproduces all 143 plates from the original, 48 in color. It also contains a plate of City Hall, rendered in color by Jules Guérin, that was omitted from the 1909 edition. Kristen Schaffer's new introductino examines Burham's handwritten draft of the book focusing on those parts that were edited out of the publication, to suggest a reinterpretation of the plan."--Book jacket.
Author : Stephen Brown
Publisher : SAGE
ISBN 13 : 1473987288
Total Pages : 297 pages
Book Rating : 4.4/5 (739 download)
Download or read book Brands and Branding written by Stephen Brown and published by SAGE. This book was released on 2016-08-17 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.
Author : Namir C. Shammas
Publisher : McGraw-Hill Companies
ISBN 13 : 9780830643752
Total Pages : 364 pages
Book Rating : 4.6/5 (437 download)
Download or read book Visual Basic for DOS written by Namir C. Shammas and published by McGraw-Hill Companies. This book was released on 1993 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hands-on introduction to programming with Visual Basic for DOS, including a disk containing all the program code covered. This book takes a painless approach that first-time users will find reassuring--a quick-start, step-by-step tutorial on object-oriented programming; dozens of easy-to-follow sample programs; helpful icons highlighting special tips and warnings; and a rich supply of screen images.
Author : The Law The Law Library
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781720613220
Total Pages : 110 pages
Book Rating : 4.6/5 (132 download)
Download or read book Patents Act 1990 (Australia) (2018 Edition) written by The Law The Law Library and published by Createspace Independent Publishing Platform. This book was released on 2018-05-31 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Patents Act 1990 (Australia) (2018 Edition) The Law Library presents the complete text of the Patents Act 1990 (Australia) (2018 Edition). Updated as of May 15, 2018 This book contains: - The complete text of the Patents Act 1990 (Australia) (2018 Edition) - A table of contents with the page number of each section
Author : Hazel Oliver
Publisher : CICO Books
ISBN 13 : 9781800650985
Total Pages : 128 pages
Book Rating : 4.6/5 (59 download)
Download or read book Eco-Resin Crafts written by Hazel Oliver and published by CICO Books. This book was released on 2022-04-05 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resin craft is a great way to make beautiful items for your home and jewelry for yourself or others. Hazel Oliver is the name behind Badger & Birch, whose eco-friendly practices include using solvent free and non-toxic resin, and incorporating natural waste such as mussel and oyster shells from her local restaurant, as well as natural minerals, gemstones, and crystals. In this her first book, Hazel shows you the basics of resin craft, including mixing and pouring, making molds, and finishing your pieces. The 30 projects include cups, trays, boxes, and other items for the home, as well as molded jewelry pieces in shell shapes and other natural forms. The soft colors, natural elements and beautiful finish of Hazel's work will inspire you to take up this flourishing new craft, or give you new ideas if you are already a keen resin crafter.
Author : Gold Hill Computers, Inc
Publisher :
ISBN 13 : 9780917589058
Total Pages : pages
Book Rating : 4.5/5 (89 download)
Download or read book GOLDEN COMMON LISP written by Gold Hill Computers, Inc and published by . This book was released on 1985 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
