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Author : Onkvisit
Publisher :
ISBN 13 : 9788120312388
Total Pages : 750 pages
Book Rating : 4.3/5 (123 download)
Download or read book International Marketing: Analysis And Strategy 3Rd Ed. written by Onkvisit and published by . This book was released on 2005 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : You-il Lee
Publisher : Routledge
ISBN 13 : 1351348248
Total Pages : 127 pages
Book Rating : 4.3/5 (513 download)
Download or read book The Korean Economy written by You-il Lee and published by Routledge. This book was released on 2019-05-01 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Korean Economy: From Growth to Maturity takes an in-depth, amalgamated look at the evolution of Korea’s globalization drive from the early 2000s (Kim Dae-jung regime, 1998–2003) to the present period (Park Geun-hye, 2013–2017). The book discusses the role of foreign companies on the sustainability of Korea’s economic growth, the relationship between the chaebol and the MNCs, the evolution of Korea's nation brand, and the role of the state in Korea’s new economic trajectory (globalization) since the 2000s. With data collected from fieldwork, the book provides both empirical and qualitative insights (economic, socio-cultural and political economic analysis) into the Korean political economy and would be a very useful reference to other emerging economies experiencing similar globalization paths.
Author : A. Coskun Samli
Publisher : Springer Science & Business Media
ISBN 13 : 1461451256
Total Pages : 184 pages
Book Rating : 4.4/5 (614 download)
Download or read book International Consumer Behavior in the 21st Century written by A. Coskun Samli and published by Springer Science & Business Media. This book was released on 2012-11-28 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.
Author : Dirk Morschett
Publisher : Springer Science & Business Media
ISBN 13 : 3834983322
Total Pages : 467 pages
Book Rating : 4.8/5 (349 download)
Download or read book Strategic International Management written by Dirk Morschett and published by Springer Science & Business Media. This book was released on 2011-01-19 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Strategic International Management” takes a global perspective and covers the major aspects of international business strategies, the coordination of international companies and the particularities of international value chain activities and management functions. The book provides a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. The book offers 20 lessons that provide a comprehensive overview of all key issues. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management.
Author : Unesco
Publisher : UNESCO
ISBN 13 : 9231040774
Total Pages : 418 pages
Book Rating : 4.2/5 (31 download)
Download or read book Investing in Cultural Diversity and Intercultural Dialogue written by Unesco and published by UNESCO. This book was released on 2009-01-01 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report analyses all aspects of cultural diversity, which has emerged as a key concern of the international community in recent decades, and maps out new approaches to monitoring and shaping the changes that are taking place. It highlights, in particular, the interrelated challenges of cultural diversity and intercultural dialogue and the way in which strong homogenizing forces are matched by persistent diversifying trends. The report proposes a series of ten policy-oriented recommendations, to the attention of States, intergovernmental and non-governmental organizations, international and regional bodies, national institutions and the private sector on how to invest in cultural diversity. Emphasizing the importance of cultural diversity in different areas (languages, education, communication and new media development, and creativity and the marketplace) based on data and examples collected from around the world, the report is also intended for the general public. It proposes a coherent vision of cultural diversity and clarifies how, far from being a threat, it can become beneficial to the action of the international community.
Author : Barry J. Davies
Publisher : Wiley
ISBN 13 : 9780471489122
Total Pages : 0 pages
Book Rating : 4.4/5 (891 download)
Download or read book Managing Retail Consumption written by Barry J. Davies and published by Wiley. This book was released on 2002-03-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Retail Consumption locates retailing in its social context and develops the position that retailing can be regarded as a site of consumption, identity, creation and pleasure. It develops a consumption perspective which provides a balanced approach between management and the social sciences. The consumption perspective considers the way retail sites are created or manipulated with a view to understanding the interplay between the provider's requirements and the consumer's ability to manage, structure and edit their repertoire of responses. The text looks at how retailing works and examines the narrative nature of retailing: how it can tell a story, be playful, and form a major element in the consideration of management of retail operations. It also examines retail in its social context including examples and cases of numerous well known companies such as Tesco, Next and Galleries Lafayette.
Author : Clayton M. Christensen
Publisher : Harvard Business Review Press
ISBN 13 : 1422197581
Total Pages : 282 pages
Book Rating : 4.4/5 (221 download)
Download or read book The Innovator's Dilemma written by Clayton M. Christensen and published by Harvard Business Review Press. This book was released on 2013-10-22 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon Editors An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations. The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right—yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator’s Dilemma is the book no manager, leader, or entrepreneur should be without.
Author : Marios Katsioloudes
Publisher : Routledge
ISBN 13 : 1136394516
Total Pages : 842 pages
Book Rating : 4.1/5 (363 download)
Download or read book International Business written by Marios Katsioloudes and published by Routledge. This book was released on 2007-03-15 with total page 842 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditionally, international business (IB) texts survey the field from a USA perspective, going on to compare the USA to the rest of the business world. This text addresses IB from a purely multinational perspective. International Business is examined from the USA angle, going on to address IB issues from other countries’ perspectives, what we call the “Reverse Perspective.” The authors interview business executives and politicians from a number of countries including the USA, Canada, Mexico, Brazil, Colombia, Argentina, India, Hong Kong, Taiwan, China, Japan, South Korea, Germany, Italy, and Russia. These interviews are incorporated at appropriate points in the text providing first-hand information and practical insight. Cases include: Air Arabia, Gap, Diebold Inc, Matsushita, AMSUPP, NIKE, China Eastern Airlines, Luton & Dunstable Hospital, Harley Davidson, Cassis de Dijon, Green investments in Belize, Chicago Food and Beverage Company, Advanced Software Analytics
Author : Alessandro Sinatra
Publisher : Springer
ISBN 13 : 1349130168
Total Pages : 544 pages
Book Rating : 4.3/5 (491 download)
Download or read book The Management of Corporate Acquisitions written by Alessandro Sinatra and published by Springer. This book was released on 2016-07-27 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally! A comprehensive volume on the management of corporate acquisitions that summarizes contemporary research, and that moves what we know about acquisition management a step further. The book encompasses innovative works from several countries, related to a variety of issues; managerial motives, the role of acquisitions in competitive strategy, as well as organizational and political processes. Unlike several other works on acquisitions, this book emphasizes the most critical issue faced by managers today; how to manage successfully already acquired companies and operations. Both researchers, managers and students of strategy and organization will find this book an important supplement.
Author : Keith Dinnie
Publisher : Routledge
ISBN 13 : 1317681940
Total Pages : 259 pages
Book Rating : 4.3/5 (176 download)
Download or read book Nation Branding written by Keith Dinnie and published by Routledge. This book was released on 2015-08-27 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.
Author : Grant Jarvie
Publisher : Routledge
ISBN 13 : 1134401639
Total Pages : 432 pages
Book Rating : 4.1/5 (344 download)
Download or read book Sport, Culture and Society written by Grant Jarvie and published by Routledge. This book was released on 2006-04-18 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exciting, accessible introduction to the field of Sports Studies is the most comprehensive guide yet to the relationships between sport, culture and society. Taking an international perspective, Sport, Culture and Society provides students with the insight they need to think critically about the nature of sport, and includes: a clear and comprehensive structure unrivalled coverage of the history, culture, media, sociology, politics and anthropology of sport coverage of core topics and emerging areas extensive original research and new case study material. The book offers a full range of features to help guide students and lecturers, including essay topics, seminar questions, key definitions, extracts from primary sources, extensive case studies, and guides to further reading. Sport, Culture and Society represents both an important course resource for students of sport and also sets a new agenda for the social scientific study of sport.
Author : David Walters
Publisher :
ISBN 13 : 9780333485804
Total Pages : 276 pages
Book Rating : 4.4/5 (858 download)
Download or read book Retail Marketing Management written by David Walters and published by . This book was released on 1989 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an introduction to a concept of retail marketing which differs from the traditional manufacturers' view. This book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers.
Author : M. Nadarajah
Publisher : UN
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.F/5 ( download)
Download or read book Urban Crisis written by M. Nadarajah and published by UN. This book was released on 2007 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unprecedented urban growth makes sustainability in cities a crucial issue for policy makers, scholars and business leaders. This emerging urban crisis challenges environment-based and economic-based approaches to sustainability, and highlights the complex and critical role that culture plays in ensuring that cities are viable for future generations. This publication assesses the use of cultural indicators as a tool for policymakers, drawing on case studies of Patan (Nepal), Penang (Malaysia), Cheongju (South Korea), and Kanazawa (Japan), and offers fresh insights into the role of culture in fostering community development, environmental awareness and balanced economic growth.
Author : Keith Dinnie
Publisher : Routledge
ISBN 13 : 1136377360
Total Pages : 261 pages
Book Rating : 4.1/5 (363 download)
Download or read book Nation branding written by Keith Dinnie and published by Routledge. This book was released on 2010-05-14 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice. Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides: * The first overview of its kind on nation branding * A blend of academic theory and real world practice in an accessible, readable fashion * A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding * An original conceptual framework and models for nation branding * A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.
Author : George D Zgourides
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0544185137
Total Pages : 258 pages
Book Rating : 4.5/5 (441 download)
Download or read book CliffsQuickReview Sociology written by George D Zgourides and published by Houghton Mifflin Harcourt. This book was released on 2000-07-24 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: CliffsQuickReview course guides cover the essentials of your toughest classes. Get a firm grip on core concepts and key material, and test your newfound knowledge with review questions. CliffsQuickReview Sociology provides you with an in-depth review of the principles of sociology — the scientific study of human groups and social behavior. Because sociology examines how social relationships influence people's attitudes and how societies form and change, sociology has an incredibly broad scope. This guide boils sociology down to easy-to-understand terms and concepts, and as you work your way through this reference, you'll be ready to tackle such concepts as The sociological perspective and research methods Cultures and societies, and socialization Social groups and organizations Deviance, crime, and social control Social and global stratification Race and ethnicity, and sex and gender Economics, politics, education, marriage, family, and alternative lifestyles Religion, health, medicine Social change and movements CliffsQuickReview Sociology acts as a supplement to your textbook and to classroom lectures. Use this reference in any way that fits your personal style for study and review — you decide what works best with your needs. You can read it from cover to cover, or just use it when you need important information and put it back on the shelf for later. With titles available for all the most popular high school and college courses, CliffsQuickReview guides are a comprehensive resource that can help you get the best possible grades.
Author : M. Trouillot
Publisher : Springer
ISBN 13 : 1137041447
Total Pages : 183 pages
Book Rating : 4.1/5 (37 download)
Download or read book Global Transformations written by M. Trouillot and published by Springer. This book was released on 2016-04-30 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through an examination of such disciplinary keywords, and their silences, as the West, modernity, globalization, the state, culture, and the field, this book aims to explore the future of anthropology in the Twenty-first-century, by examining its past, its origins, and its conditions of possibility alongside the history of the North Atlantic world and the production of the West. In this significant book, Trouillot challenges contemporary anthropologists to question dominant narratives of globalization and to radically rethink the utility of the concept of culture, the emphasis upon fieldwork as the central methodology of the discipline, and the relationship between anthropologists and the people whom they study.
Author : Barry Berman
Publisher :
ISBN 13 : 9780130263346
Total Pages : 808 pages
Book Rating : 4.2/5 (633 download)
Download or read book Retail Management written by Barry Berman and published by . This book was released on 2001 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.
