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Visual Merchandising Premium Pricing And Ethnocentrism Marketing Strategies Adopting By Various Industrial Sectors In Sri Lanka
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Book Synopsis Visual Merchandising, Premium Pricing and Ethnocentrism Marketing Strategies Adopting by Various Industrial Sectors in Sri Lanka by : Buddhinee Kawshalya
Download or read book Visual Merchandising, Premium Pricing and Ethnocentrism Marketing Strategies Adopting by Various Industrial Sectors in Sri Lanka written by Buddhinee Kawshalya and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: At present, competition within market place is in a higher level than previously. Therefore, industries need to find for effective ways to survive within the market. As an effective way, they can come up with suitable marketing strategies by persuading customers to engage with them. The objective of this literature review is to identify previous scholars' investigations on how marketing strategies; Visual Merchandising (VM), Premium Pricing (PP) and Ethnocentrism, used by various industries in an effective way in Sri Lankan context. This paper has been divided into three sections. First, outline an introduction including definitions of VM, PP and Ethnocentrism. Then, a methodology of literature review has developed based on previous scholars' work for strategies; VM in apparel and supermarket industries, PP in tea, tourism and organic food industries and ethnocentrism in Fast Moving Consumer Goods (FMCG), handloom and milk powder industries. Finally, the conclusion outlines comparison of strategies to the marketing effort and discussion on future directions.
Book Synopsis The Marketing Strategies Adopting by Various Industrial Sectors in Sri Lanka and Global Context Reference to Visual Merchandising, Price Premium and Ethnocentrism by : Niruthya Sivagnanam
Download or read book The Marketing Strategies Adopting by Various Industrial Sectors in Sri Lanka and Global Context Reference to Visual Merchandising, Price Premium and Ethnocentrism written by Niruthya Sivagnanam and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through this research understanding the previous and present research studies on a company's marketing strategy is crucial to its success. Analyzing the prvious literature many researchers concluded that Visual merchandising, Premium pricing, Ethnocentrism play a vital role and it has become important elements in many industries. And also the objective to identifying the current trends of the considered strategies used by different industries as a powerful marketing tool and to suggest further improvements. The aim of this study is to systematically examine and review the current literature that is available on these marketing strategies.
Book Synopsis Visual Merchandising, Premium Pricing and Consumer Ethnocentrism Marketing Strategies Adopting by Different Industries by : Nadee Nilupuli
Download or read book Visual Merchandising, Premium Pricing and Consumer Ethnocentrism Marketing Strategies Adopting by Different Industries written by Nadee Nilupuli and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to increasing competition marketing strategies have a top level among the marketers. Visual merchandising, premium pricing, and consumer ethnocentrism likewise marketing strategies use to differentiate their offerings from others' as well as to improve the desirability of products. The purpose of this research was to investigate the relationship between visual merchandising, premium pricing and ethnocentrism marketing strategy adopting impact on different industries. The study was doing by considering the previous research findings of visual merchandising, premium pricing and consumer ethnocentrism. I'm successfully done this study by using previous researches finding about above mentioned marketing strategies. According to that visual merchandising is a mostly usable marketing strategy by retailers in different industries as well as premium pricing strategy mostly used by luxury products in the market and consumer ethnocentrism mostly used by global marketers in Sri Lanka.
Book Synopsis Visual Merchandising, Price Premium and Ethnocentrism Marketing Strategies Adopting by Various Industries for Sri Lankan Context and Global Context by : Buddhima Wanaguru
Download or read book Visual Merchandising, Price Premium and Ethnocentrism Marketing Strategies Adopting by Various Industries for Sri Lankan Context and Global Context written by Buddhima Wanaguru and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 21st century consumers attract to marketing strategies used by producers than the availability of product attributes and features. Therefore, this prospective conceptual paper was designed to identify the previous scholar's investigations on how Visual Merchandising(VM), Price Premium (PP) and Ethnocentrism use as a marketing strategy for different industries. This current study has been more consider on Sri Lankan context. Moreover, some global context also considered by the researcher. This paper is divided into three sections. The first part deals with introduction on VM, PP and ethnocentrism. The second part deals with the investigation of previous scholars as follows. Previous scholars work for VM strategy in different industries as supermarkets, fashion apparel, food retailing, gold, furniture and electronic; Previous scholars work for PP strategy in different industries as organic foods, water supply, tourism sector, hotels and tea industry; Previous scholars work for ethnocentrism strategy in different industries as FMCG goods, milk powder, dairy products and handloom products. Moreover, the third part of the study deals with the concluding part with identifying the common factors effecting to each strategy.
Book Synopsis Visual Merchandising, Price Premium and Ethnocentrism Marketing Strategies Adopted by Various Industries for Sri Lankan and Global Context by : Kusala Lakshmee
Download or read book Visual Merchandising, Price Premium and Ethnocentrism Marketing Strategies Adopted by Various Industries for Sri Lankan and Global Context written by Kusala Lakshmee and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use of marketing strategies has become much gainful among brands for making unique and differentiate products among existing homogeneous products in the market. The marketing tool has gained key importance for the marketing research and global marketing. Therefore, using visual merchandising, premium pricing and ethnocentrism for attracting the higher income customer has become a powerful tool in marketing. This present study has been more consider in Sri Lankan context. Moreover, some global context also considered by the researcher. This article is divided into three parts. The first part deals with the introduction of VM, PP and ethnocentrism. The scholarly inquiry prior to the second part is as follows. Former experts work for VM strategies in a variety of industries, including supermarkets, fashion apparel, food retail, gold, furniture and electronics; Former experts work for PP strategies in a variety of industries, including organic food, water supply, tourism, hotels and the tea industry; Former experts work for ethnic-centric strategies in various industries such as FMCG products, milk powder, dairy products and handicrafts. Moreover, the third part of the study deals with the final part by identifying the common factors affecting each strategy.
Book Synopsis Visual Merchandising, Premium Pricing and Ethnocentrism Marketing Strategies Used by Various Industrial Sectors in Sri Lanka by : Fathima Ikra
Download or read book Visual Merchandising, Premium Pricing and Ethnocentrism Marketing Strategies Used by Various Industrial Sectors in Sri Lanka written by Fathima Ikra and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: As of now, contest inside competition market is in a more elevated level than previously. Subsequently, industries need to find for suitable marketing strategies of getting inside the market. As a successful way, they can concoct reasonable showcasing procedures by convincing customers to draw in with them. The objective of this literature review is to distinguish previous researchers' examinations on how marketing strategies: Visual Merchandising (VM), Premium Pricing (PP) and Ethnocentrism helped to different types of industries to survive in the market in an effective way in Sri Lankan context. This paper has been separated into three segments. To start with, layout an introduction including meanings of VM, PP and Ethnocentrism. Then, at that point, an approach of literature review has created dependent on past researchers' work for methodologies; VM in clothing retail stores and super market businesses, PP in tea, the travel & tourism industry, organic food industry and ethnocentrism in handloom and milk powder enterprises. At last, the conclusion examination of strategies to the marketing exertion and conversation on future headings.
Book Synopsis A Comprehensive Literature Review on the Adoption of Visual Merchandising, Premium Pricing and Ethnocentrism by Various Industries in Sri Lanka by : H.S. Amanda Somasiri
Download or read book A Comprehensive Literature Review on the Adoption of Visual Merchandising, Premium Pricing and Ethnocentrism by Various Industries in Sri Lanka written by H.S. Amanda Somasiri and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's turbulent business environment, almost all businesses try their best to attract more customers and expand their market shares. To make the success of their objectives they implement a variety of strategies to their marketing process. Therefore this comprehensive literature review was conducted to analyze the investigations of previous researchers and identify how marketing strategies; Visual Merchandising, Premium Pricing and Ethnocentrism are effectively used in different industries within the Sri Lankan context. The first part of this study move with the introduction to the aforementioned three strategies and the second part is developed through previous scholars studies as; Visual Merchandising related to supermarkets, fashion apparel and FMCGs, Premium pricing related to organic vegetables, organic rice, dairy products, tea products and green products and ethnocentrism related to handloom, skincare products and milk powder industry. Finally, the conclusion discusses the applicability of adopted strategies to the marketing activities as well as recommendations for the future improvements of those industries.
Book Synopsis Visual Merchandising, Price Premium and Ethnocentrism Marketing Strategies Adopting by Various Industries for Local and International Context by : M.P.D Dahanayaka
Download or read book Visual Merchandising, Price Premium and Ethnocentrism Marketing Strategies Adopting by Various Industries for Local and International Context written by M.P.D Dahanayaka and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Purpose -To identify visual merchandising, price premium and ethnocentrism marketing strategies adopted by various industries for Sri Lankan and international context.Design/methodology/approach - A quantitative survey method was adopted, the proposed model was tested using structural equation modelling.
Book Synopsis A Critical Summary of Literature Review Including Visual Merchandising, Premium Pricing and Ethnocentrism Marketing Strategies Adopted by Industrial Sectors in Sri Lanka by : Oshan Dolewaththa
Download or read book A Critical Summary of Literature Review Including Visual Merchandising, Premium Pricing and Ethnocentrism Marketing Strategies Adopted by Industrial Sectors in Sri Lanka written by Oshan Dolewaththa and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's world fulfills with lots of surprises. “Due to technology” or “Because of innovations” world become very easier for people. When focusing on marketing field it is same as above. The concept of marketing is an essential need for each and every kind of enterprise. When talking about surviving within industry there is an important thing called “marketing strategies”. Enterprises need to adopt most suitable and effective marketing strategies for their operations. It can attract new customers to their organizations and it can retain existing customers within their enterprises as well. The objective of this literature review is to identify marketing strategies which used by industrial sector in Sri Lanka by using previous scholar articles and investigations. This paper has been offered in three major sections. Visual Merchandising, Premium Pricing and Ethnocentrism marketing strategies. This paper includes Firstly, outline and introduction of above strategies and then a methodology-based literature review and finally conclusion outline.
Book Synopsis A Comprehensive Literature Review on Visual Merchandising, Premium Pricing and Consumer Ethnocentrism Adopted by Different Industries in Sri Lankan and Global Contexts by : Nivethikan Vethavanam
Download or read book A Comprehensive Literature Review on Visual Merchandising, Premium Pricing and Consumer Ethnocentrism Adopted by Different Industries in Sri Lankan and Global Contexts written by Nivethikan Vethavanam and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper reviews the implementation of Visual Merchandising, Consumer Ethnocentrism, and Premium Pricing as Marketing Strategies, which various industries have adopted in the Sri Lankan Context and Global Context. Further, the paper evaluates the three marketing strategies under three sections. The first section of the paper delivers an overview of three marketing strategies. The second section of the study empirically review Visual Merchandising, Consumer Ethnocentrism, and Premium Pricing.
Book Synopsis VISUAL MERCHANDISING, ETHNOCENTRISM AND PREMIUM PRICE MARKETING STRATEGIES ADOPTING BY VARIOUS INDUSTRIES FOR SRI LANKAN AND GLOBAL CONTEXT. by : Naveen Nethyuga
Download or read book VISUAL MERCHANDISING, ETHNOCENTRISM AND PREMIUM PRICE MARKETING STRATEGIES ADOPTING BY VARIOUS INDUSTRIES FOR SRI LANKAN AND GLOBAL CONTEXT. written by Naveen Nethyuga and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern era, marketing strategy is the key factor that decides the successes or failure of the organizations. Visual merchandising, premium price, Ethnocentrism, and patriotism, these marketing strategies are doing a significant impact on attracting consumers and deciding their purchase decisions. When analyzing the current business world, different businesses are using these strategies in different industries. Researches have done many studies related to these three concepts and how these three strategies implement on different sectors. For example fashion industry, supermarket industry, organic food industry, Green product industry. This study main objective is to identify the previous researches investigations related to visual merchandising, premium price, ethnocentrism, and patriotism. This study mainly concerns about how these three strategies implement in related to the Sir Lankan industries as well as investigate how these three strategies implement related to the global context.
Book Synopsis A Comprehensive Literature Review on Visual Merchandising, Consumer Ethnocentrism and Premium Pricing Adopted by Different Industries in Sri Lankan and International Arena by : Mihiri Wimalasena
Download or read book A Comprehensive Literature Review on Visual Merchandising, Consumer Ethnocentrism and Premium Pricing Adopted by Different Industries in Sri Lankan and International Arena written by Mihiri Wimalasena and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper reviews the implementation of Visual Merchandising, Consumer Ethnocentrism, and Premium Pricing as Marketing Strategies, which various industries have adopted in the Sri Lankan Context and Global Context. Further, the paper evaluates the three marketing strategies under three sections. The first section of the paper delivers an overview of three marketing strategies. The second section of the study empirically review Visual Merchandising, Consumer Ethnocentrism, and Premium Pricing. The author empirically evaluates visual merchandising with respect to the Retail Supermarket Industry. Secondly, the author empirically evaluates Consumer Ethnocentrism with regards to Handloom Industry, FMCG Industry, and Dairy Industry in Sri Lanka. Thirdly the author empirically evaluates the premium pricing as a marketing strategy with respect to the Tea Industry, Organic Rice Production, Wine Industry, and Green Products. In conclusion, the author illustrated the drastic changes in Visual Merchandising, Consumer Ethnocentrism, and Premium Pricing with respect to the COVID 19 pandemic.
Book Synopsis Marketing Strategies Followed by Various Industries in Sri Lankan Context and Global Context Special Reference to Visual Merchandising, Price Premium and Ethnocentrism by : Gayan Aberathna
Download or read book Marketing Strategies Followed by Various Industries in Sri Lankan Context and Global Context Special Reference to Visual Merchandising, Price Premium and Ethnocentrism written by Gayan Aberathna and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing Strategies play major role In Modern Competitive Business world than previous era. Most of the Businesses put more attention on the Marketing side than other feature of products. Then this conceptual study was created for identifying the investigations and finding of previous researchers related to the Marketing Strategies Specially on Visual Merchandising, Price Premium and ethnocentrism how those strategies use for Marketing in different type of Industries. Specially in this study mainly focus on how researchers identified above strategies implemented in Sri Lankan context and also how it implemented in Global context. With this study mainly discussed with the research studies that previously done related to Visual merchandising strategy in various types of industries in locally and globally and previous researches related to the premium price strategy in various industries and finally discussed the previous studies done by researchers related to the ethnocentrism strategy also in various industries. Considering about industries related to the above marketing strategies such as Food and beverage, apparel sectors, fast moving consumer goods, Supermarkets, tourism and etc. overall discuss about how organization adopt with above marketing strategies and what are the impacts from adopting with those strategies and how those strategies implemented in Global situation and what kind of situations organization should consider before implementing the strategies in to current business. Finally in conclusion part, identifying the implications of each industry with comparing each strategies and providing the ideas with novel solutions.
Book Synopsis Impact of Visual Merchandising, Premium Pricing and Ethnocentrism Marketing Strategies Towards Consumer Behavior in Different Industries by : Iresha Madushani
Download or read book Impact of Visual Merchandising, Premium Pricing and Ethnocentrism Marketing Strategies Towards Consumer Behavior in Different Industries written by Iresha Madushani and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many factors affecting to the purchasing behavior of the customers. I n the modern world most of the consumers paying attention on the strategies of seller. As a result, the purpose of this prospective conceptual study is to identify past scholar's findings on how Visual Merchandising (VM), Price Premium (PP), and Ethnocentrism are used as marketing strategies in various industries. Mainly focusing on the apparel industry on visual merchandising and premium pricing for B2B selling and luxury brands. And ethnocentrism how influencing for marketing. The focus of this research is on the Sri Lankan context. Furthermore, the report will analyze certain global context. There are three sections to this study. The first part about visual merchandising, second part for premium pricing and third part for ethnocentrism.
Book Synopsis Visual Merchandising,ethnocentrism and Premium Pricing Marketing Strategies that Are Espoused in Different Types of Industries of Sri Lankan and Global Context by : Sanduni Hansika
Download or read book Visual Merchandising,ethnocentrism and Premium Pricing Marketing Strategies that Are Espoused in Different Types of Industries of Sri Lankan and Global Context written by Sanduni Hansika and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now a days, marketing strategies are become most important factor that influence on consumer purchase intention. This paper provides an integrative review of consequences and antecedents how several kind of industries are implementing marketing strategies such as visual merchandising (VM) premium pricing (PP) and ethnocentrism in their operations and effectiveness of those strategies in Sri Lankan context. Furthermore researcher focuses on global context scenarios as well to this observation. According to past scholars and new implementations, mainly this study is constructed with influence of visual merchandising, consumer ethnocentrism and premium pricing for the industries such as retail, organic production, green production, milk powder production in Sri Lanka. This study will be helped to future observations regarding the marketing strategies such as visual merchandising, premium pricing strategies and ethnocentrism.
Book Synopsis Visual Merchandising, Premium Pricing and Ethnocentrism in Different Industries by : Sachini Kumarasingha
Download or read book Visual Merchandising, Premium Pricing and Ethnocentrism in Different Industries written by Sachini Kumarasingha and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategy is the tool that support marketers select, prioritize, and plan to influence profitable customer action. In today marketing strategies play a vital role in marketing industry. There are three strategies, namely, visual merchandising, premium pricing and ethnocentrism are gathered from the literature. This paper provides an integrative review of three marketing strategies that use of different industries in global and Sri Lankan context. The purpose of this study is to demonstrate of these trending marketing strategies use in different industries as a marketing tool to attract more customers. This paper contributes to marketing strategies by offering broad avenues for future research.
Book Synopsis The Evolving Phenomenon of Tridimensional Marketing Strategies - A Comprehensive Literature Review on Visual Merchandising, Premium Pricing and Consumer Ethnocentrism Adopted by Different Industries in Sri Lankan and International Contexts by : Amila Bandara
Download or read book The Evolving Phenomenon of Tridimensional Marketing Strategies - A Comprehensive Literature Review on Visual Merchandising, Premium Pricing and Consumer Ethnocentrism Adopted by Different Industries in Sri Lankan and International Contexts written by Amila Bandara and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategies are always linked to consumer behavior. It also introduces new marketing strategies with changes in consumer behavior and innovates and updates existing marketing strategies to cope up with emerging needs. Consequently, the three major strategies that have been studied during this literature review are the Visual Merchandising Strategy, Premium Pricing Strategy and Consumer Ethnocentrism Strategy. The Visual Merchandising Strategy is a strategy used by businesses or merchants to encourage customers or shoppers to make impulse purchases, the term premium pricing is setting a higher price than the product's typical market price in the attempt to attract customers who desire more value for their money and the Consumer Ethnocentrism Strategy refers a belief held by customers about the appropriateness, indeed morality of purchasing the foreign-made product and the loyalty of consumers to the products manufactured in their home country. Correspondingly, this literature review has been focused on the evolutionary changes in the three strategies, their use and validation in various industries globally as well as domestically including the Retail Fashion industry, Tea Industry and Dairy Industry, evaluates and draws conclusions, and makes suggestions for future studies.
