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Visual Merchandising And Consumer Demography
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Book Synopsis Visual Merchandising and Consumer Demography by : Dr. Neha Mehta
Download or read book Visual Merchandising and Consumer Demography written by Dr. Neha Mehta and published by . This book was released on 2019 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study, to begin with, throws some light on Indian retail scenario, concept of visual merchandising and impulse buying and then attempts to explore the relationship between the factors of visual merchandising and consumers' demographics so as to analyze the impact of visual merchandising on consumers' impulse buying behavior. Indian retail is one of the fastest growing markets in the world. Modern and online retail business is growing tremendously with growing lifestyle of Indians. There are increased number of international brands entering the country and national brands penetrating the market. Consumers are becoming savvy in terms of their purchase decision. There is a trend that consumers see the product in physical channel compare price online and buy through channel which offers same product at lesser price. Omni channel makes it more difficult for retailers especially in physical channels to hold customers in their stores and lead them to buy. Hence, this study was conducted to find out relationship between factors of visual merchandising and consumer demography. Variables of visual merchandising under study were window display, in-store form/mannequin display, floor display, promotional signage. From the analysis it is found that there is weak relation of attractive window display with different age groups, gender, and income. Other than window display, the impact of visual merchandising on consumer behavior is almost irrelevant with respect to gender, age, education, monthly income, and education of consumers and, therefore retailers should, in general, create very impressive visual displays for all types of footfalls in the store. If a marketer tries to enhance the display of their stores, making the stores more creatively attractive, it will impact consumers to get into stores, remain there for some time and influence their impulse buying behavior to make them buy from the stores.
Book Synopsis Store Design and Visual Merchandising, Second Edition by : Claus Ebster
Download or read book Store Design and Visual Merchandising, Second Edition written by Claus Ebster and published by Business Expert Press. This book was released on 2015-03-05 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.
Book Synopsis Visual Merchandising, Sales Promotion, and Credit Card Usage Influence Impulse Buying Behavior by : Diah Octaviany Nur Sabrina and Suresh Kumar
Download or read book Visual Merchandising, Sales Promotion, and Credit Card Usage Influence Impulse Buying Behavior written by Diah Octaviany Nur Sabrina and Suresh Kumar and published by Rasibook. This book was released on 2020-03-11 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph sees that visual merchandising, sales promotion, and credit card usage as key factors to increase the impulse buying of customers. One of the famous brand of batik, Batik Trusmi IBR, has been chosen as the object of research to examine customers experience during their shopping there. Every retailer tries to win the competition by keeping its sales revenue increase. Retailers have done several kinds of strategies, including creating impulse buying behavior. Using Batik Trusmi IBR Cirebon as the object of the research, this research analyzed the impact of visual merchandising factors, sales promotion, and credit card usage toward impulse buying behavior.
Book Synopsis Visual Merchandising by : Louisa Iarocci
Download or read book Visual Merchandising written by Louisa Iarocci and published by Routledge. This book was released on 2017-07-05 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as both a business and an art. It seeks to challenge that scholarly ambivalence that often celebrates the spectacle but denies the agenda of consumerism. The volume considers strategies in the imaging of selling from the mid nineteenth century to the present, in terms of the visual interaction that occurs between the commodity and the consumer and between body and space. Under the categories of Promotion, Product and Place, contributors to the volume examine the strategies in the presentation of retail goods and environments that range from print advertising to product design to store display and architecture. Visual Merchandising: The Image of Selling is located directly at the nexus of business practice and cultural myth, where the spectator never loses sight of their status as buyer and the object of desire is always still a commodity.
Book Synopsis Visual Merchandising and Display by : Martin M. Pegler
Download or read book Visual Merchandising and Display written by Martin M. Pegler and published by . This book was released on 1983 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This best-selling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimizing the retailer's image and the target market.
Book Synopsis Visual Merchandising and Consumer Buying Behavior by : Dr. Neha Mehta
Download or read book Visual Merchandising and Consumer Buying Behavior written by Dr. Neha Mehta and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying behavior of customers for different product categories varies because of different factors. This research was intended to find impact of visual merchandising on consumer buying behavior for two different product categories. The two product categories for study were apparel and furniture. Dimensions of visual merchandising taken for study of this topic were window display, store front, mannequin display, floor merchandising, merchandise display, store layout and organization, creative style and trend co-ordination, signage/graphics, store atmosphere. It is found that few dimensions of visual merchandising do affect buying behavior. Window display affects buying behavior for both product categories. Mannequin display is important visual merchandising dimension is found to impact customer's apparel buying behavior. While, store front, shelf display (in merchandise display) and creative combination of colour (in creative style and trend co-ordination) giving new design ideas for home impacts customer's buying behavior for furniture category. Note: The full paper is uploaded with the permission of the publisher GBATA. The copyright of the paper rests with the publishers who have made the paper available on the internet. For the commercial use of paper permission from publisher is needed.
Book Synopsis MEASUREMENT OF EFFECTS OF VISUAL MERCHANDISING ON CONSUMER IMPULSE BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO APPARELS IN PUNJAB by : Dr. Komaldeep Kaur Randhawa
Download or read book MEASUREMENT OF EFFECTS OF VISUAL MERCHANDISING ON CONSUMER IMPULSE BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO APPARELS IN PUNJAB written by Dr. Komaldeep Kaur Randhawa and published by Shashwat Publication. This book was released on 2023-01-30 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual merchandizing is a vital tool to draw the customers, towards the displayed merchandise and also enhances the shopping experience for customers by conveying the exact message about the merchandize and also presenting it in an exceptional manner with efficient creative quotient. Therefore ardor for design and creativity are crucial to be a good visual merchandiser.This book is an effort to shed light on the effects of visual merchandising on consumer impulse buying behaviour with specific reference to apparel’s in Punjab.
Book Synopsis Applied Visual Merchandising by : Kenneth H. Mills
Download or read book Applied Visual Merchandising written by Kenneth H. Mills and published by . This book was released on 1988 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Impact of Visual Merchandising on Consumer Behavior by : Dr. Neha Mehta
Download or read book Impact of Visual Merchandising on Consumer Behavior written by Dr. Neha Mehta and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In retail industry furniture and furnishing category has become more competitive. There are many players entering into organized format of retail in this category. Therefore, it becomes important for retailers to differentiate themselves from each other. As the products are similar, one of the area in which they can differentiate themselves is store presentation in terms of visual merchandising. To study which dimensions have an impact on purchase behavior of consumers, this study is undertaken. By analyzing the impact of various dimensions of merchandising display such as window display, store front, merchandise presentation, store layout and organization, creative style and trend co-ordination, signages/graphics and store environment, it is found that window display, store front, store layout and organization (shelf display) and creative style and trend co-ordination have impact on purchase behavior of consumers.
Book Synopsis Window and Interior Display by : Robert Kretschmer
Download or read book Window and Interior Display written by Robert Kretschmer and published by . This book was released on 1952 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis New Trends in Visual Merchandising Intl by : Judy Shepard
Download or read book New Trends in Visual Merchandising Intl written by Judy Shepard and published by Harper Design. This book was released on 2013-01-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Included is a truly extensive number of merchandise displays - on the selling floor and in the store window - as well as communications and signage, lighting, colour stories, and digital technology. Organized by topic, each chapter is introduced by the editor and illustrated with multiple photos from numerous retailers - more than 500 photos in total.
Book Synopsis A Practical Guide to Visual Merchandising by : Linda Cahan
Download or read book A Practical Guide to Visual Merchandising written by Linda Cahan and published by John Wiley & Sons. This book was released on 1984-01-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Visual Merchandising by : Karin Zaghi
Download or read book Visual Merchandising written by Karin Zaghi and published by EGEA spa. This book was released on 2019-02-20T00:00:00+01:00 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why a book on Visual Merchandising? Because Visual Merchandising gives substance to something that has to change its very essence: the store. The rise of new communication artifacts in today’s multichannel context means that the store needs to transform its role and its methods for interacting with both customers and producers. The store has to offer value through proactive interaction with its customers. If value in the store visit lies in living an experience, regardless of making a purchase, Visual Merchandising lays the groundwork for that experience. This book is for people who deal with communication – for the store and in the store – distributors, agencies, and university students in Master’s programs, along with all those interested in Marketing, Communication, or Retailing.
Download or read book Visual Merchandising written by and published by National Retail Merchants Assn. This book was released on 1911-11-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Visual merchandising and display by : Martin M. Pegler
Download or read book Visual merchandising and display written by Martin M. Pegler and published by . This book was released on 1983 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Impact of Visual Merchandising on Consumer Perception of Electronics Products and Usage of Technology by : Dr. Neha Mehta
Download or read book Impact of Visual Merchandising on Consumer Perception of Electronics Products and Usage of Technology written by Dr. Neha Mehta and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indian retail market is going through a turbulent time with the growth of online retail which has reduced the footfalls in the physical outlets/stores. Sales of electronics goods - specifically mobile phones, tablets, laptops, etc., are increasing online and giving fierce competition to brick and mortar retail stores. In such a scenario visual merchandising combined with sales promotion schemes may become one of the important tools to attract consumers into these stores. In India, the effective utilization of visual merchandising as tools for promoting electronics goods' sale has been not so effective. Most of the retailers do not focus on advanced product display techniques. This research is focused on finding the impact of visual merchandising on consumer buying behavior for electronics goods. It also suggests utilization of technology to enhance the effectiveness of visual display. Eight independent variables namely window display, store front, shelf display, wall mount display, counter top display, electronic center rack, signages/graphics and store atmosphere, have been studied to trace their impact on the dependent variable viz. the consumer perception regarding the store image for visual merchandising. From the analysis it was found that customers have unique and different perception for visual merchandising of different stores. Atmospherics of one outlet and shelf display of another outlet have strong perception or image, rest variables do not have strong positioning in customers' mind regarding visual merchandising. Retailers, therefore, must use better visual display techniques to lure customers into their stores. The application of usual tools of visual merchandising needs to be enhanced along with the usage of latest technology such as interactive screens and digital LED/LCD screens which not only display store's products but also highlight the product features to give better customer experience and ease to understand the technical aspects of the products resulting in greater number of footfalls and enhanced sales of the stores.
Book Synopsis Store Design and Visual Merchandising by : Claus Ebster
Download or read book Store Design and Visual Merchandising written by Claus Ebster and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading this book, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see.
