Advertising as Multilingual Communication

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Author :
Publisher : Springer
ISBN 13 : 0230503012
Total Pages : 221 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Advertising as Multilingual Communication by : H. Kelly-Holmes

Download or read book Advertising as Multilingual Communication written by H. Kelly-Holmes and published by Springer. This book was released on 2016-01-11 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

Strategic Management (color)

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Publisher :
ISBN 13 : 9781949373943
Total Pages : 325 pages
Book Rating : 4.3/5 (739 download)

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Book Synopsis Strategic Management (color) by :

Download or read book Strategic Management (color) written by and published by . This book was released on 2020-08-18 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.

Ailing, Aging, Addicted

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Publisher : University Press of Kentucky
ISBN 13 : 9780813132464
Total Pages : 298 pages
Book Rating : 4.1/5 (324 download)

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Book Synopsis Ailing, Aging, Addicted by : Bert Edward Park

Download or read book Ailing, Aging, Addicted written by Bert Edward Park and published by University Press of Kentucky. This book was released on with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Shopping Towns USA

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Publisher : Hassell Street Press
ISBN 13 : 9781015132139
Total Pages : 298 pages
Book Rating : 4.1/5 (321 download)

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Book Synopsis Shopping Towns USA by : Victor Gruen

Download or read book Shopping Towns USA written by Victor Gruen and published by Hassell Street Press. This book was released on 2021-09-10 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

The Foreigner's Guide to Living in Slovakia

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Publisher : Modra Publishing
ISBN 13 : 097903003X
Total Pages : 218 pages
Book Rating : 4.9/5 (79 download)

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Book Synopsis The Foreigner's Guide to Living in Slovakia by : Margarete Hurn

Download or read book The Foreigner's Guide to Living in Slovakia written by Margarete Hurn and published by Modra Publishing. This book was released on 2007 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything a traveler needs to know about the Slovak people, their unique culture, and how to acclimate smoothly within it. Features descriptions of topics such as how to find accommodation and get settled in, applying for a visa, Slovak food, public transportation, and social and business customs. Includes hundreds of addresses and Web sites.

Bulletin of the American Iris Society

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Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Bulletin of the American Iris Society by : American Iris Society

Download or read book Bulletin of the American Iris Society written by American Iris Society and published by . This book was released on 1926 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Miles Davis Reader

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Publisher : Hal Leonard Corporation
ISBN 13 : 9781423430766
Total Pages : 432 pages
Book Rating : 4.4/5 (37 download)

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Book Synopsis The Miles Davis Reader by : Frank Alkyer

Download or read book The Miles Davis Reader written by Frank Alkyer and published by Hal Leonard Corporation. This book was released on 2007 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interviews and features from Downbeat Magazine

The Mutual Security Program

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Publisher :
ISBN 13 :
Total Pages : 102 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis The Mutual Security Program by :

Download or read book The Mutual Security Program written by and published by . This book was released on 1955 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Wasatch National Forest, Utah

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Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Wasatch National Forest, Utah by : United States. Forest Service

Download or read book Wasatch National Forest, Utah written by United States. Forest Service and published by . This book was released on 1952 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:

College

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Publisher : Princeton University Press
ISBN 13 : 0691246386
Total Pages : 280 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis College by : Andrew Delbanco

Download or read book College written by Andrew Delbanco and published by Princeton University Press. This book was released on 2023-04-18 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The strengths and failures of the American college, and why liberal education still matters As the commercialization of American higher education accelerates, more and more students are coming to college with the narrow aim of obtaining a preprofessional credential. The traditional four-year college experience—an exploratory time for students to discover their passions and test ideas and values with the help of teachers and peers—is in danger of becoming a thing of the past. In College, prominent cultural critic Andrew Delbanco offers a trenchant defense of such an education, and warns that it is becoming a privilege reserved for the relatively rich. In describing what a true college education should be, he demonstrates why making it available to as many young people as possible remains central to America's democratic promise. In a brisk and vivid historical narrative, Delbanco explains how the idea of college arose in the colonial period from the Puritan idea of the gathered church, how it struggled to survive in the nineteenth century in the shadow of the new research universities, and how, in the twentieth century, it slowly opened its doors to women, minorities, and students from low-income families. He describes the unique strengths of America’s colleges in our era of globalization and, while recognizing the growing centrality of science, technology, and vocational subjects in the curriculum, he mounts a vigorous defense of a broadly humanistic education for all. Acknowledging the serious financial, intellectual, and ethical challenges that all colleges face today, Delbanco considers what is at stake in the urgent effort to protect these venerable institutions for future generations.

Musician's Resource

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Publisher : Billboard Books
ISBN 13 :
Total Pages : 186 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Musician's Resource by : Gwendolyn Freed

Download or read book Musician's Resource written by Gwendolyn Freed and published by Billboard Books. This book was released on 1997 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide to programmes for musicians and singers lists for each entry the name, address, phone, fax, e-mail address, and Web site of the programme, as well as application requirements, financial aid opportunities, and other details.

Fashion and Modernity

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Publisher :
ISBN 13 :
Total Pages : 278 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Fashion and Modernity by : Christopher Breward

Download or read book Fashion and Modernity written by Christopher Breward and published by . This book was released on 2005 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the relationship between fashion and modernity, and how is this unique relationship manifested in the material world? This book considers how the relationship between fashion and modernity tests the very definition of modernity and enhances our understanding of the role of fashion in the modern world.

Art World

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Publisher :
ISBN 13 : 9780990560272
Total Pages : 409 pages
Book Rating : 4.5/5 (62 download)

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Book Synopsis Art World by : Barbara Guggenheim

Download or read book Art World written by Barbara Guggenheim and published by . This book was released on 2016 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Queen Was Born in February 1954 Happy Birthday to Me

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Author :
Publisher :
ISBN 13 : 9781661353384
Total Pages : 116 pages
Book Rating : 4.3/5 (533 download)

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Book Synopsis A Queen Was Born in February 1954 Happy Birthday to Me by : Queen Birthday Publishing

Download or read book A Queen Was Born in February 1954 Happy Birthday to Me written by Queen Birthday Publishing and published by . This book was released on 2020-01-15 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: This journal features 116 Ruled pages or lined Paper inside for writing notes. It's size is convenient to carry with you, anywhere you go. This Unique and Funny Journal Notebook is sure to please and make the perfect birthday present for men or women. This Notebook is perfect for: Notebook Journals Gifts Birthday Gifts Thank You Gifts, Christmas & Thanksgiving Gifts Features: Unique design Can be used as a diary, journal and notebook 100 ruled pages of lined paper Perfect for gel, pen, ink, marker or pencils 6" x 9" dimensions; portable size for school, home or traveling Matte Cover No Spiral High-quality paper